レンタカー市場規模：車両タイプ、予約タイプ、用途、地域別、2026-2032年

レンタカー市場、2026-2032年

レンタカー市場は、都市化の進展、可処分所得の増加、観光産業の成長に牽引され、大きな成長を遂げています。レンタカーが提供する利便性と柔軟性が引き続き市場拡大に拍車をかけています。この成長は、レンタカー予約のためのデジタルプラットフォームの採用増加や、車両管理における先進技術の統合によってさらに後押しされています。また、レンタル車両における電気自動車やハイブリッド車への注目が高まっていることも、市場の成長に寄与しています。さらに、カーシェアリングサービスの利用の増加とピアツーピアのレンタカープラットフォームの台頭が、市場の革新を促進しています。このため、市場規模は2024年に1,481億7,000万米ドルを突破し、2032年には約3,521億9,000万米ドルに達する見込みです。

こうした成長要因に加え、市場はレンタル車両の拡大や顧客サービス体験の向上に向けた投資の増加を目の当たりにしています。AIを活用した予約システムやキーレスカーエントリーなどの先進技術の統合に注力することで、特に顧客体験の向上と業務効率化のために、市場拡大の新たな道が開かれつつあります。さらに、新興市場でのレンタカー導入の拡大が地域市場の成長を促進しています。持続可能な取り組みが重視されるようになり、レンタカー車両に環境に優しい車両が組み込まれるようになったことも、市場拡大を支える重要な要因となっています。レンタカー需要の高まりにより、市場は2026年から2032年にかけてCAGR 11.43%で成長する見込みです。

定義/概要

レンタカーとは、通常数時間から数週間の短期間で自動車を貸し出すサービスを指します。個人または企業が所有することなく、一時的に自動車を利用することができます。レンタカーサービスは一般的に、旅行者、自動車を修理中の人、特定の目的のために別の自動車が必要な人に利用されています。レンタカー市場には、車両を所有・管理し、顧客に有料で貸し出す企業が含まれます。

レンタカーサービスは多様な分野で活用されています。観光業界では、旅行者に便利な交通手段を提供します。企業にとっては、車両所有の長期的なコミットメントなしに、輸送ニーズを管理する柔軟性を提供します。自動車技術革新の分野では、レンタカー会社は新技術や新車種をいち早く採用することが多いです。さらに、レンタカーはイベント管理、移転サービス、公共交通機関の代替としての用途を見出しています。

レンタカー市場の将来の展望は有望で、新興市場の成長と革新的なサービスモデルの可能性があります。長期リースやサブスクリプション型サービスなど、新たなレンタルオプションの模索が新たな市場機会を開くと予想されます。電気自動車や自律走行車技術の進歩は、車両構成やレンタル体験に大きな変化をもたらす可能性があります。さらに、持続可能なモビリティソリューションへの注目の高まりと、より広範な交通ネットワークとの統合の可能性が、業界のイノベーションを促進すると思われます。

成長する旅行・観光産業はレンタカー市場の成長をどのように促進するか？

活況を呈する旅行・観光ビジネスは、効率的で柔軟な移動手段への需要を高め、レンタカー市場に大きな影響を与えています。観光業が成長するにつれて、より多くの乗客が自分の速度で場所を探索するために手間のかからない交通機関の選択肢を求め、レンタカーの予約が増加しています。空港や観光地は、国内外からの観光客にとって重要なレンタルセンターとなっています。

出張の急増はレンタカー部門を活性化させる。専門職はシームレスな移動のために短期間の車を頻繁に求めるからです。さらに、オンラインプラットフォームやモバイルアプリが予約手続きを簡素化し、レンタカーをより便利にしています。特に新興市場における世界の観光客の増加も成長に拍車をかけており、長距離の移動にはタクシーや公共交通機関よりもレンタカーが好まれます。環境に優しい旅行を求める傾向は、電気自動車やハイブリッドレンタカーの利用可能性と相まって、持続可能性を重視する旅行者の嗜好に合致し、需要に拍車をかけています。

環境問題はレンタカー市場の成長にどのような課題をもたらしているか？

消費者や政府が標準的なガソリン車に代わる環境に優しい車を求めているため、環境への懸念がレンタカー部門の拡大を妨げています。多くの観光客は、二酸化炭素排出量やガソリン車が環境に与える影響を意識するようになり、電気自動車（EV）、公共交通機関、カーシェアリングプログラムなど、より環境に優しい交通手段を求めるようになっています。このような嗜好の変化により、レンタカー会社は保有車両をより持続可能なモデルに転換する必要に迫られるが、これにはコストがかかり、論理的にも困難が伴う。

排出ガスと汚染管理に関する政府の厳しい規則が障害となっています。レンタカー会社は、電気自動車やハイブリッド車を採用するための税金、罰金、インセンティブが予想される結果、より大きな運営コストに直面することになります。充電ステーションや代替燃料のインフラが不十分な地域では、切り替えはさらに難しくなります。その結果、従来のレンタカー市場は、環境に優しい車両の保有台数を拡大し、持続可能な慣行を導入することによって企業がこうした環境問題に適応しない限り、成長が鈍化する可能性があります。

目次

第1章 世界のレンタカー市場の導入

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のレンタカー市場の展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 世界のレンタカー市場、車両タイプ別

• 概要
• 経済
• 高級車
• SUV車
• その他

第6章 世界のレンタカー市場：予約タイプ別

• 概要
• オンライン
• オフライン

第7章 世界のレンタカー市場：用途別

• 概要
• ビジネス
• レジャー
• その他

第8章 世界のレンタカー市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のレンタカー市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第10章 企業プロファイル

• Avis Budget Group, Inc.
• Carzonrent India Pvt Ltd
• Enterprise Holdings Inc
• Europcar
• Hertz System Inc
• Sixt Rent a Car
• Uber Technologies Inc
• Localiza
• Eco Rent a Car
• Budget Rent a Car System, Inc.

第11章 付録

• 関連レポート

Car Rental Market - 2026-2032

The Car Rental market is experiencing significant growth driven by increasing urbanization, rising disposable incomes and growing tourism industry. The convenience and flexibility offered by car rentals continue to fuel market expansion. This growth is further bolstered by the rising adoption of digital platforms for booking rentals and the integration of advanced technologies in fleet management. The growing focus on electric and hybrid vehicles in rental fleets is also contributing to market growth. Additionally, the increasing use of car-sharing services and the rise of peer-to-peer car rental platforms are driving market innovation. This is likely to enable the market size to surpass USD 148.17 Billion valued in 2024 to reach a valuation of around USD 352.19 Billion by 2032.

In addition to these growth factors, the market is witnessing Increasing investment in expanding rental fleets and improving customer service experiences. The focus on integrating advanced technologies such as AI-powered booking systems and keyless car entry is opening new avenues for market expansion, particularly for enhanced customer experience and operational efficiency. Moreover, the growing adoption of car rentals in emerging markets is driving regional market growth. The increasing emphasis on sustainable practices and the integration of eco-friendly vehicles in rental fleets is another key factor supporting market expansion. The rising demand for car rentals is enabling the market to grow at a CAGR of 11.43% from 2026 to 2032.

Definition/Overview

Car rental refers to the service of renting automobiles for short periods of time, typically ranging from a few hours to a few weeks. It allows individuals or businesses to temporarily use a vehicle without the need for ownership. Car rental services are commonly used by travelers, people whose vehicles are being repaired and those who need a different vehicle for a specific purpose. The car rental market encompasses companies that own and maintain a fleet of vehicles and rent them out to customers for a fee.

Car rental services are being utilized across diverse sectors. In the tourism industry, they offer convenient transportation options for travelers. For businesses, they provide flexibility in managing transportation needs without the long-term commitment of vehicle ownership. In the realm of automotive innovation, car rental companies are often early adopters of new technologies and vehicle types. Additionally, car rentals are finding applications in event management, relocation services and as alternatives to public transportation.

The future scope of the Car Rental market is promising, with potential for growth in emerging markets and innovative service models. The exploration of new rental options, such as long-term leases and subscription-based services, are expected to open new market opportunities. Advancements in electric and autonomous vehicle technology may lead to significant changes in fleet composition and rental experiences. Furthermore, the increasing focus on sustainable mobility solutions and the potential integration with broader transportation networks are likely to drive innovation in the industry.

How does the Growing Travel and Tourism Industry Drive the Growth of The Car Rental Market?

The booming travel and tourism business has a considerable impact on the automobile rental market, increasing demand for efficient and flexible transportation. As tourism grows, more passengers seek hassle-free transportation choices to explore places at their own speed, resulting in Increasing car rental bookings. Airports and tourist attractions serve as important rental centers for both domestic and international tourists.

The surge in business travel fuels the car rental sector, as professionals frequently want short-term vehicles for seamless movement. Furthermore, online platforms and mobile apps have simplified the booking procedure, making automobile rentals more convenient. The increase of global tourism, particularly in emerging markets, also adds to growth, with passengers preferring rental automobiles over taxis or public transportation for longer distances. The trend toward eco-friendly travel, coupled with the availability of electric and hybrid rental cars, adds to the demand, aligning with sustainability-conscious travelers' preferences.

How is Environmental Concern Challenging the Growth of the Car Rental Market?

Environmental concerns are impeding the expansion of the car rental sector, as consumers and governments seek eco-friendly alternatives to standard gasoline-powered vehicles. Many visitors are seeking greener modes of transportation, such as electric vehicles (EVs), public transportation, or car-sharing programs, as they become more aware of carbon emissions and the environmental impact of gasoline-powered vehicles. This shift in tastes puts pressure on car rental companies to convert their fleets to more sustainable models, which can be costly and logistically challenging.

Severe government rules for emissions and pollution management provide obstacles. Rental companies would face greater operational costs as a result of prospective taxes, fines, or incentives for adopting electric and hybrid vehicles. In areas with insufficient charging station or alternative fuel infrastructure, the changeover is even more difficult. As a result, the traditional car rental market may experience slower growth unless companies adapt to these environmental concerns by expanding their fleet of eco-friendly vehicles and implementing sustainable practices.

Category-wise Acumens

How will the Demand for Luxury Experiences Drive the Growth of the Luxury Car Rental Segment?

The growth of the Luxury Car Rental Segment is being driven by increasing consumer demand for premium and unique driving experiences. Luxury car rentals cater to customers seeking high-end vehicles for special occasions, business meetings, or simply to enjoy a superior driving experience. As disposable incomes rise and consumers prioritize experiences over ownership, the demand for luxury car rentals is expected to grow.

This shift toward luxury experiences is seen as a key factor in the car rental market. The potential for luxury car rentals to attract high-value customers and expand the market's appeal beyond its traditional base is being highlighted, further increasing interest in and development of premium rental options. The ability to offer exclusive, high-performance vehicles for short-term use is boosting the popularity of this segment.

How will the Rising Trend of Digitalization Impact the Online Booking Segment?

The rising trend of digitalization has been significantly impacting the online booking segment in the car rental market. Consumers are increasingly seeking convenient, fast and transparent booking processes, leading to a surge in demand for user-friendly online platforms and mobile apps. This trend has encouraged rental companies to invest heavily in digital infrastructure, including AI-powered recommendation systems and virtual vehicle tours.

As more car rental companies embrace this digital approach, the popularity of online bookings is expected to grow. The ability to compare prices, view vehicle details and make reservations instantly enhances customer satisfaction, ultimately driving sales and expanding the market for car rentals.

Country/Region-wise Acumens

Will the Economic Growth Drive the Dominance of Asia-Pacific in The Car Rental Market?

Economic growth is expected to significantly drive the dominance of the Asia-Pacific region in the car rental market. Rapid urbanization, increasing disposable incomes and a burgeoning middle class in countries like China and India are fueling demand for car rental services. The region's booming tourism industry and improving transportation infrastructure further contribute to market growth. Additionally, the rise of domestic business travel and the adoption of Western-style car usage patterns in developing Asian economies ensure its leading position in the market.

Will the Focus on Sustainable Transportation Drive the Expansion of The Car Rental Market in Europe?

The focus on sustainable transportation is expected to drive the expansion of the Car Rental Market in Europe. As European countries implement stricter emissions regulations and promote eco-friendly transportation options, car rental companies are increasingly investing in electric and hybrid vehicle fleets. The growing consumer awareness about environmental issues and preference for green travel options are creating opportunities for eco-friendly car rentals. Additionally, government incentives for electric vehicle adoption and the expansion of charging infrastructure are fueling market growth. This combination of regulatory pressure, consumer preferences and infrastructure development are propelling the growth of the car rental market in the European region.

Competitive Landscape

The car rental market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the car rental market include:

Enterprise Holdings

Hertz Global Holdings

Avis Budget Group

Sixt SE

Europcar Mobility Group

Budget Rent A Car System, Inc.

Localiza

Carzonrent

Eco Rent A Car

The Turo Inc.

Latest Developments

In February 2024, Enterprise Holdings announced the launch of a new subscription-based car rental service, offering flexible long-term rental options to meet changing consumer needs.

In April 2024, Hertz Global Holdings successfully implemented a blockchain-based fleet management system, enhancing transparency and efficiency in their global operations.

In March 2024, Avis Budget Group introduced a novel keyless entry system using smartphone technology, streamlining the rental process and improving customer experience.

In July 2024, Sixt SE secured a major partnership with a leading electric vehicle manufacturer to significantly expand their EV fleet, marking a significant step towards more sustainable car rental options.

Car Rental Market, by Category

Vehicle Type:

Economy

Luxury

SUV

Others

Booking Type:

Online

Offline

Application:

Business

Leisure

Others

Region:

North America

Europe

Asia-Pacific

Latin America

Middle East and Africa

TABLE OF CONTENTS

1. INTRODUCTION OF GLOBAL CAR RENTAL MARKET

• 1.1. Overview of the Market
• 1.2. Scope of Report
• 1.3. Assumptions

2. EXECUTIVE SUMMARY

3. RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1. Data Mining
• 3.2. Validation
• 3.3. Primary Interviews
• 3.4. List of Data Sources

4. GLOBAL CAR RENTAL MARKET OUTLOOK

• 4.1. Overview
• 4.2. Market Dynamics
  • 4.2.1. Drivers
  • 4.2.2. Restraints
  • 4.2.3. Opportunities
• 4.3. Porters Five Force Model
• 4.4. Value Chain Analysis

5. GLOBAL CAR RENTAL MARKET, BY VEHICLE TYPE

• 5.1. Overview
• 5.2.Economy
• 5.3.Luxury
• 5.4.SUV
• 5.5.Others

6. GLOBAL CAR RENTAL MARKET, BY BOOKING TYPE

• 6.1.Overview
• 6.2.Online
• 6.3.Offline

7. GLOBAL CAR RENTAL MARKET, BY APPLICATION

• 7.1. Overview
• 7.2. Business
• 7.3. Leisure
• 7.4. Others

8. GLOBAL CAR RENTAL MARKET, BY GEOGRAPHY

• 8.1. Overview
• 8.2. North America
  • 8.2.1. U.S.
  • 8.2.2. Canada
  • 8.2.3. Mexico
• 8.3. Europe
  • 8.3.1. Germany
  • 8.3.2. U.K.
  • 8.3.3. France
  • 8.3.4. Rest of Europe
• 8.4. Asia Pacific
  • 8.4.1. China
  • 8.4.2. Japan
  • 8.4.3. India
  • 8.4.4. Rest of Asia Pacific
• 8.5. Rest of the World
  • 8.5.1. Latin America
  • 8.5.2. Middle East & Africa

9. GLOBAL CAR RENTAL MARKET COMPETITIVE LANDSCAPE

• 9.1. Overview
• 9.2. Company Market Ranking
• 9.3. Key Development Strategies

10. COMPANY PROFILES

• 10.1. Avis Budget Group, Inc.
  • 10.1.1. Overview
  • 10.1.2. Financial Performance
  • 10.1.3. Product Outlook
  • 10.1.4. Key Developments
• 10.2. Carzonrent India Pvt Ltd
  • 10.2.1. Overview
  • 10.2.2. Financial Performance
  • 10.2.3. Product Outlook
  • 10.2.4. Key Developments
• 10.3. Enterprise Holdings Inc
  • 10.3.1. Overview
  • 10.3.2. Financial Performance
  • 10.3.3. Product Outlook
  • 10.3.4. Key Developments
• 10.4. Europcar
  • 10.4.1. Overview
  • 10.4.2. Financial Performance
  • 10.4.3. Product Outlook
  • 10.4.4. Key Developments
• 10.5. Hertz System Inc
  • 10.5.1. Overview
  • 10.5.2. Financial Performance
  • 10.5.3. Product Outlook
  • 10.5.4. Key Developments
• 10.6. Sixt Rent a Car
  • 10.6.1. Overview
  • 10.6.2. Financial Performance
  • 10.6.3. Product Outlook
  • 10.6.4. Key Developments
• 10.7. Uber Technologies Inc
  • 10.7.1. Overview
  • 10.7.2. Financial Performance
  • 10.7.3. Product Outlook
  • 10.7.4. Key Developments
• 10.8. Localiza
  • 10.8.1. Overview
  • 10.8.2. Financial Performance
  • 10.8.3. Product Outlook
  • 10.8.4. Key Developments
• 10.9. Eco Rent a Car
  • 10.9.1. Overview
  • 10.9.2. Financial Performance
  • 10.9.3. Product Outlook
  • 10.9.4. Key Developments
• 10.10. Budget Rent a Car System, Inc.
  • 10.10.1. Overview
  • 10.10.2. Financial Performance
  • 10.10.3. Product Outlook
  • 10.10.4. Key Developments

11. Appendix

• 11.1. Related Reports