レンタカー市場規模、シェア、成長分析：車両タイプ別、予約モード別、サービスタイプ別、期間別、用途別、地域別 - 産業予測、2024年～2031年

レンタカーの世界市場規模は、2022年に1,163億4,000万米ドルと評価され、2023年の1,021億2,000万米ドルから2031年には1,419億3,000万米ドルに成長し、予測期間（2024年～2031年）のCAGRは4.2％で成長する見通しです。

レンタカー市場は、主に手頃な価格で遠隔地への旅行オプションを求める需要の高まりによって、急速に牽引力を増しています。この動向は特にミレニアル世代に魅力的であり、彼らの多くは自動車を所有していないため、自動車所有者とのリース契約によって促進されるアプリベースの予約を通じてレンタルサービスを後押ししています。消費者が経済的で効率的な代替交通手段を求めているため、航空旅行の増加とオンラインレンタカープラットフォームの人気の高まりが業界の拡大に大きく寄与しています。さらに、多くのレンタカー会社が、Wi-Fi、エンターテインメントシステム、チャイルドシート、総合保険や自動車損害補償などの付加価値サービスを提供するようになり、全体的な顧客体験が向上しています。しかし、このような成長機会にもかかわらず、課題も残っています。特に新興国では、接続性の問題やインターネットの普及率の低さが、市場参入の障壁となっています。全体として、利便性、費用対効果、付加サービスの組み合わせにより、レンタカー市場は、モバイルとデジタルに精通した人々の進化する旅行嗜好に対応し、継続的な成長が期待できます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の想定と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要のトレンド分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 技術の進歩
• 規制情勢
• 特許分析
• バリューチェーン分析
• ケーススタディ分析
• 顧客と購買基準の分析
• PESTEL分析
• マクロ経済指標
• スタートアップ分析
• 市場の魅力指数
• 原材料の分析
• サプライチェーン分析
• 価格分析

レンタカー市場：車両タイプ別

• 市場概要
• 高級車
• エグゼクティブカー
• エコノミーカー
• SUV
• 多目的車

レンタカー市場：予約モード別

• 市場概要
• オンライン予約
• オフライン予約

レンタカー市場：サービスタイプ別

• 市場概要
• 本人が運転
• 運転手付き

レンタカー市場：期間別

• 市場概要
• 短期
• 長期

レンタカー市場：用途別

• 市場概要
• ローカル使用
• 空港送迎
• 出張先
• その他

レンタカー市場：地域別

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東およびアフリカ
  • アラブ首長国連邦諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021-2023）

主要企業プロファイル

• AVR Qatar, Inc.
• Avis Budget Group, Inc.
• Carzonrent India Pvt. Ltd.
• Eco Rent A Car
• Enterprise Holdings, Inc.
• Europcar
• Localiza
• The Hertz Corporation
• SIXT
• Alamo Rent A Car
• National Car Rental
• Dollar Rent A Car
• Thrifty Car Rental
• Advantage Rent A Car
• Payless Car Rental
• Budget Rent A Car
• National Car Rental
• Firefly Car Rental
• ACE Rent A Car
• Fox Rent A Car

結論と推奨事項

Global Car Rental Market size was valued at USD 116.34 billion in 2022 and is poised to grow from USD 102.12 billion in 2023 to USD 141.93 billion by 2031, growing at a CAGR of 4.2% in the forecast period (2024-2031).

The car rental market is rapidly gaining traction, primarily driven by the rising demand for affordable, remote travel options. This trend is particularly appealing to millennials, many of whom do not own vehicles, thus boosting rental services through app-based bookings facilitated by lease agreements with car owners. Increased air travel and the growing popularity of online car rental platforms have significantly contributed to the industry's expansion, as consumers seek economical and efficient transportation alternatives. Additionally, many rental agencies now offer value-added services, such as Wi-Fi, entertainment systems, child safety seats, and comprehensive insurance and car damage protection, enhancing the overall customer experience. However, despite these growth opportunities, challenges persist, particularly in developing regions where connectivity issues and low internet penetration remain barriers to wider market access. Overall, the combination of convenience, cost-effectiveness, and additional services positions the car rental market for continued growth, catering to the evolving travel preferences of a mobile and digitally-savvy population.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Car Rental market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Car Rental Market Segmental Analysis

Global Car Rental Market is segmented by Vehicle type, Mode of Booking, Service Type, Duration, Application and region. Based on Vehicle type, the market is segmented into Luxury cars, Executive cars, Economy cars, SUVs, MUVs. Based on Mode of Booking, the market is segmented into Online Booking, Offline Booking. Based on Service Type, the market is segmented into Self-Driven, Chauffeur-Driven. Based on Duration, the market is segmented into Short Term, Long Term. Based on Application, the market is segmented into Leisure/Tourism and Business, Local usage, Airport transport, Outstation, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Car Rental Market

The Global Car Rental market is experiencing significant growth, driven by the increasing demand for technological advancements. As the industry expands, the need for efficient digital payment processes becomes crucial, opening new revenue streams and enhancing service delivery. The adoption of automated technologies enables companies to streamline operations and improve customer experiences, fostering higher booking rates. This trend towards digitization is evident across all business sectors, not just car rentals, as organizations recognize that enhanced customer interactions lead to market growth and competitiveness. Consequently, innovative technology plays a vital role in shaping the future of the car rental market worldwide.

Restraints in the Global Car Rental Market

The Global Car Rental market faces significant constraints primarily due to rising rental fees and deposit requirements, leading consumers to seek alternatives. As rental prices continue to climb, many potential customers are opting out of car rental services altogether. Additionally, the need for substantial deposits, extensive financial background checks, and the installation of GPS devices for monitoring during rentals further complicates the process. These cost factors, driven by escalating demand, are anticipated to hinder the market's growth potential, as they create barriers that discourage consumer engagement and push them towards other transportation solutions.

Market Trends of the Global Car Rental Market

The Global Car Rental market is experiencing significant growth driven by technological advancements, particularly in online booking systems. This trend enhances the rental experience by allowing seamless document verification, providing detailed information about vehicle condition and color, and facilitating convenient drop-off and pick-up services. Additionally, features such as electronic contract signing and cashless transactions streamline the rental process, making it more efficient and customer-friendly. These innovations not only improve operational efficiency for rental companies but also cater to the evolving preferences of consumers seeking convenience and digital solutions, positioning the market for continued expansion in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Startup Analysis
• Market Attractiveness Index
• Raw Material Analysis
• Supply Chain Analysis
• Pricing Analysis

Global Car Rental Market Size by Vehicle type & CAGR (2024-2031)

• Market Overview
• Luxury cars
• Executive cars
• Economy cars
• SUVs
• MUVs

Global Car Rental Market Size by Mode of Booking & CAGR (2024-2031)

• Market Overview
• Online Booking
• Offline Booking

Global Car Rental Market Size by Service type & CAGR (2024-2031)

• Market Overview
• Self-Driven
• Chauffeur-Driven

Global Car Rental Market Size by Duration & CAGR (2024-2031)

• Market Overview
• Short Term
• Long Term

Global Car Rental Market Size by Application & CAGR (2024-2031)

• Market Overview
• Local usage
• Airport transport
• Outstation
• Others

Global Car Rental Market Size & CAGR (2024-2031)

• North America, (Vehicle type, Mode of Booking, Service Type, Duration, Application)
  • US
  • Canada
• Europe, (Vehicle type, Mode of Booking, Service Type, Duration, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Vehicle type, Mode of Booking, Service Type, Duration, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Vehicle type, Mode of Booking, Service Type, Duration, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Vehicle type, Mode of Booking, Service Type, Duration, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• AVR Qatar, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avis Budget Group, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carzonrent India Pvt. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eco Rent A Car
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enterprise Holdings, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Europcar
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Localiza
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hertz Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SIXT
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alamo Rent A Car
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Car Rental
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dollar Rent A Car
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thrifty Car Rental
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Advantage Rent A Car
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Payless Car Rental
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Budget Rent A Car
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Car Rental
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Firefly Car Rental
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ACE Rent A Car
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fox Rent A Car
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation