茶市場：タイプ、形態、カテゴリー、流通チャネル、地域別、2024年～2031年

茶市場の評価、2024年～2031年

健康上の利点と文化的意義を背景とした茶の広範な消費は、世界市場の主要動向となっています。茶は抗酸化作用が高く評価され、特に緑茶やハーブティーは健康志向の消費者に人気があります。このようなウェルネスと免疫力向上飲料への関心の高まりが茶の需要を急増させ、市場は2023年に607億米ドルを突破し、2031年には912億8,000万米ドルの評価額に達します。

消費者が天然成分のプレミアム製品を好むようになっているため、有機茶やスペシャルティ茶へのシフトが市場の成長をさらに促進しています。さらに、すぐに飲める茶の人気が高まっていることや、茶ベースの飲料などのイノベーションが市場の拡大を強めています。このように、消費者の嗜好の進化と製品の革新が、2024年から2031年にかけてCAGR 5.77%で茶市場を牽引すると予想されます。

茶市場定義/概要

茶は、紅茶、緑茶、ウーロン茶、白茶、ハーブティー、スペシャルティーなど、様々な種類の茶の生産、流通、消費を包括する世界の産業を指します。茶は世界的に最も広く飲まれている飲料のひとつであり、その多用途性、健康効果、文化的意義が評価されています。ルースリーフ、ティーバッグ、インスタント・パウダー、レディ・トゥ・ドリンクなど、さまざまな形態で提供されています。

茶はその爽やかな味わいとエネルギーを高める特性から、一般家庭、ホテル、カフェ、レストランなどで飲まれています。伝統的な消費では、抗酸化作用のある化粧品やスキンケア製品、健康サプリメント、アイスティーや茶風味のスナック菓子、飲食品のような菓子類や食品への利用が増えています。

健康志向の高まり、オーガニックやハーブティーに対する消費者の嗜好、レディ・トゥ・ドリンク・ティーのような技術革新が牽引役となり、茶は着実に成長すると予想されます。持続可能で環境に優しいパッケージに対する需要の高まりとeコマース・チャネルの拡大は、市場の将来をさらに形作ると思われます。インドや中国のような新興市場での人気の高まりとともに、茶業界は新しいブレンド、機能性茶、健康志向の製品で進化していくと予測されます。

健康志向の高まりはどのように茶市場の成長を促進しているのか？

健康志向の高まりは、消費者の健康志向と健康的なライフスタイルの選択がますます優先されるようになり、茶市場の成長を大きく後押ししています。お茶は、ストレスを軽減し、消化を良くし、減量を助け、免疫力を高めるなど、その自然な健康効果が広く認められています。緑茶には抗酸化物質が豊富に含まれており、慢性疾患のリスク軽減に役立つ一方、カモミールやペパーミントのようなハーブティーは鎮静効果があることで知られています。

ユーロモニター・インターナショナルによると、世界のプレミアム・ティー市場は2021年から2026年にかけてCAGR 5.7％で成長すると予想されています。英国茶・インフュージョンズ協会の報告によると、英国では特殊茶が茶市場全体の金額の60%を占めているが、数量では45%に過ぎないです。

砂糖の消費と砂糖入り清涼飲料水の有害性に対する懸念が高まる中、多くの消費者が低カロリー、ノンカフェインのハーブティーにシフトしています。デトックス・ティーや、睡眠や消化を促進するような機能性ティーも、健康志向の消費者にアピールし、人気を集めています。パンデミック（世界的大流行）はこの動向をさらに強め、人々は免疫力や精神的健康を高める飲料を求めるようになった。このような消費者行動の変化は新興国市場に限ったことではなく、インドや中国のような新興経済諸国でも健康志向のお茶の消費が増加しています。

気候変動は茶市場にどのような影響を与えているか？

気候変動は、茶の栽培に不可欠な生育条件を乱すことで、茶市場に大きな影響を与えます。気温の変化、不規則な降雨、干ばつ、湿度の上昇は、作物の収穫量に影響を与え、風味を変化させ、茶葉の品質を低下させます。インド、スリランカ、ケニアなど、伝統的に茶栽培が盛んな地域では、予測不可能な天候パターンに見舞われ、生産が不安定になっています。長引く熱波や過度の雨は、植物の病気や害虫の発生を増加させ、農家をさらに困難にします。

こうした課題に立ち向かうため、茶生産者はいくつかの戦略を採用しています。気温が低く、降雨パターンが安定している高地へ栽培をシフトしています。また、過酷な環境にも耐えられる気候変動に強い茶樹の品種開発にも力を入れています。節水技術やアグロフォレストリーなどの持続可能な農法は、茶生産による環境への影響を軽減するために実施されています。生産者はまた、世界の持続可能性の目標に沿うよう、二酸化炭素排出量の削減に取り組んでおり、気候条件の変化にもかかわらず、茶産業の長期的な存続を確実なものにしています。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 茶市場：タイプ別

• 緑茶
• 紅茶
• ウーロン茶
• 白茶
• ハーブティー

第5章 茶市場：形態別

• ルースティー
• ティーバッグ

第6章 茶市場：カテゴリー別

• オーガニック
• コンベンショナル

第7章 茶市場：流通チャネル別

• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• 専門店
• オンライン小売

第8章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第9章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第10章 競合情勢

• 主要企業
• 市場シェア分析

第11章 企業プロファイル

• Unilever PLC
• Hain Celestial Group, Inc.
• Nestle S.A.
• Tata Consumer Products Limited
• Associated British Foods plc
• Barry's Tea
• Bigelow, Inc.
• The Republic of Tea, Inc.
• McLeod Russel India Limited
• ITO EN, LTD.

第12章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第13章 付録

• 略語リスト
• 出典と参考文献

Tea Market Valuation - 2024-2031

The widespread consumption of tea, driven by its health benefits and cultural significance, has become a key trend in the global market. Tea is highly valued for its antioxidant properties, with green and herbal teas particularly popular among health-conscious consumers. This growing focus on wellness and immunity-boosting beverages has surged the demand for tea, enabling the market to surpass USD 60.7 Billion in 2023 and reach a valuation of USD 91.28 Billion by 2031.

The shift toward organic and specialty teas has further fueled market growth, as consumers increasingly prefer premium products with natural ingredients. Additionally, the rising popularity of ready-to-drink tea options and innovations such as tea-based beverages have strengthened the market's expansion. Thus, evolving consumer preferences and product innovations are expected to drive the Tea Market at a CAGR of 5.77% from 2024 to 2031.

Tea Market: Definition/ Overview

The tea refers to the global industry that encompasses the production, distribution, and consumption of various types of tea, including black, green, oolong, white, herbal, and specialty teas. Tea is one of the most widely consumed beverages globally, valued for its versatility, health benefits, and cultural significance. It is available in multiple forms, including loose leaves, tea bags, instant powders, and ready-to-drink variants.

Tea is consumed across households, hotels, cafes, and restaurants for its refreshing taste and energy-boosting properties. Traditional consumption, tea is increasingly used in cosmetic and skin care products for its antioxidant properties, health supplements, and confectionery and food products like iced teas, tea-flavored snacks, and beverages.

The tea is expected to grow steadily, driven by rising health consciousness, consumer preferences for organic and herbal teas, and innovations such as ready-to-drink teas. Increasing demand for sustainable and eco-friendly packaging and expanding e-commerce channels will further shape the future of the market. With growing popularity in emerging markets like India and China, the tea industry is projected to evolve with new blends, functional teas, and health-focused products.

How Is Rising Health Consciousness Driving the Growth of the Tea Market?

Rising health consciousness is significantly driving the growth of the Tea Market as consumers increasingly prioritize wellness and healthy lifestyle choices. Tea is widely recognized for its natural health benefits, such as reducing stress, improving digestion, aiding weight loss, and boosting immunity. Green tea is rich in antioxidants, helping reduce the risk of chronic diseases, while herbal teas like chamomile and peppermint are known for their calming effects.

According to Euromonitor International, the global premium Tea Market is expected to grow at a CAGR of 5.7% from 2021 to 2026. The UK Tea and Infusions Association reports that specialty teas now account for 60% of the total Tea Market value in the UK, despite representing only 45% of the volume.

With growing concerns over sugar consumption and the harmful effects of sugary soft drinks, many consumers are shifting towards low-calorie, caffeine-free herbal teas. Functional teas, such as detox teas and those promoting sleep or digestion, are also gaining traction, appealing to health-conscious individuals. The pandemic further intensified this trend, as people sought beverages that could enhance immunity and mental well-being. This shift in consumer behavior is not limited to developed markets emerging economies like India and China are also witnessing an increase in health-focused tea consumption.

How is Climate Change Affecting the Tea Market?

Climate change significantly impacts the Tea Market by disrupting growing conditions essential for tea cultivation. Changes in temperature, erratic rainfall, droughts, and rising humidity levels can affect crop yields, alter flavor profiles, and reduce the quality of tea leaves. Regions traditionally known for tea cultivation, such as India, Sri Lanka, and Kenya, are experiencing unpredictable weather patterns, leading to production uncertainties. Prolonged heat waves or excessive rain can increase the occurrence of plant diseases and pest infestations, further challenging farmers.

To combat these challenges, tea producers are adopting several strategies. They are shifting cultivation to higher altitudes where temperatures are cooler and rainfall patterns are more stable. Research is also focused on developing climate-resilient tea plant varieties that can withstand harsh conditions. Sustainable farming practices, such as water conservation techniques and agroforestry, are being implemented to reduce the environmental impact of tea production. Producers are also engaging in carbon footprint reduction initiatives to align with global sustainability goals, ensuring the long-term viability of the tea industry despite changing climate conditions.

Category-Wise Acumens

What Factors Are Driving the Increasing Demand for Green Tea in the Tea Market?

The green tea segment stands out as rapidly growing in the Tea Market due to its perceived health benefits and rising consumer awareness around wellness. Green tea is rich in antioxidants, particularly catechins, which are associated with improved metabolism, weight loss, and reduced risk of chronic diseases like cardiovascular ailments. The increasing trend of health-conscious lifestyles has driven consumers to replace sugary beverages with healthier alternatives, further boosting green tea's popularity.

The rising prevalence of lifestyle-related disorders, including obesity and diabetes, has accelerated the demand for green tea, as it is often marketed as an aid for managing such conditions. The introduction of innovative flavors and ready-to-drink green tea products has further expanded its appeal, catering to both traditional and modern consumers.

In countries like China, Japan, and India, where tea is deeply rooted in culture, green tea is being embraced not only for health purposes but also as part of daily routines. As awareness of natural and organic products continues to grow, the green tea segment is expected to witness sustained growth, especially in urban markets, contributing significantly to the overall expansion of the Tea Market.

What Factors are Driving the Growth of the Organic Segment in the Tea Market?

The organic segment in the Tea Market is experiencing significant growth, driven by increasing consumer awareness about health, wellness, and sustainable farming practices. Organic tea is cultivated without the use of synthetic fertilizers, pesticides, or genetically modified organisms (GMOs), making it appealing to health-conscious consumers seeking natural and chemical-free products. Rising concerns about the environmental impact of conventional farming have also motivated consumers to opt for organic options, which promote soil health and biodiversity.

In addition to health benefits, organic tea is gaining popularity due to the global trend toward clean-label and ethically sourced products. Governments and organizations promoting organic certification programs further boost the credibility and demand for organic tea. The surge in organic food consumption, particularly in developed regions like North America and Europe, is also playing a key role in expanding this segment.

The higher production costs and premium pricing associated with organic tea can pose challenges. Nevertheless, as consumers continue prioritizing sustainability and well-being, the organic tea segment is expected to witness steady growth, contributing to the overall expansion of the Tea Market.

Country/Region-wise Acumens

How Are Changing Consumer Preferences Influencing the Tea Market Dynamics in the Asia Pacific Region?

The Asia Pacific region stands out as dominant in the Tea Market, driven by consumers increasingly seeking healthier and more sustainable beverage options. There is a noticeable shift towards organic and premium tea products, driven by growing health consciousness among consumers. This trend has resulted in higher demand for specialty teas, including green, herbal, and wellness-infused blends that promise various health benefits. The younger generation is more inclined toward unique flavors and innovative tea experiences, such as ready-to-drink teas and tea-based beverages. This shift is prompting manufacturers to diversify their offerings and cater to evolving tastes. Sustainability concerns are driving consumers to favor brands that prioritize eco-friendly packaging and ethical sourcing practices, further reshaping the competitive landscape.

Market players are responding by investing in sustainable farming practices and transparent supply chains. This adaptation not only meets consumer demands but also helps brands differentiate themselves in a crowded market. The Asia Pacific Tea Market is witnessing a transformative phase, where health and sustainability are becoming pivotal factors in shaping purchasing decisions.

What Are the Current Trends Driving the Growth of the Tea Market in North America?

North America is anticipated to experience the fastest growth in the Tea Market during the forecast period, driven by various trends that reflect changing consumer preferences and lifestyles. According to the Tea Association of the USA, on any given day, over 159 million Americans are drinking tea. The U.S. Department of Agriculture reports that per capita tea consumption in the United States has increased by 26% since 2000. The U.S. Census Bureau reports that e-commerce sales of food and beverage products, including tea, grew by 27% in 2020 compared to the previous year. The increasing awareness of the health benefits associated with tea consumption. Many consumers are shifting toward healthier beverage options, and teas like green and herbal varieties are particularly appealing due to their antioxidant properties and potential health benefits, including improved digestion and reduced risk of chronic diseases.

The rising popularity of specialty and premium teas. Consumers are becoming more adventurous in their tastes, seeking unique flavors and high-quality products. This shift has led to the emergence of artisanal tea brands and blends, catering to discerning consumers who prioritize quality over quantity.

Competitive Landscape

The competitive landscape of the Tea Market is dynamic and constantly evolving. New players are entering the market, and existing players are investing in research and development to maintain their competitive edge. The market is characterized by intense competition, rapid technological advancements, and a growing demand for innovative and efficient solutions.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the Tea Market include Unilever PLC, Hain Celestial Group, Inc., Nestle S.A., Tata Consumer Products Limited, Associated British Foods plc, Barry's Tea, Bigelow, Inc., The Republic of Tea, Inc., McLeod Russel India Limited, ITO EN, LTD.

Tea Latest Developments

In November 2022, Dabur India Limited announced the launch of Dabur Vedic Tea, a premium black tea that included 30+ ayurvedic herbs aimed at promoting health benefits and boosting immunity. The product featured herbs such as Tulsi, Ginger, Cardamom, and others.

In November 2022, Tata Consumer Products announced the launch of Tetley Green Tea with Tulsi flavor, expanding their green tea portfolio. This green tea was designed to boost immunity and was high in vitamin C.

Tea Market, By Category

• Type:
• Green Tea
• Black Tea
• Oolong Tea
• Herbal Tea
• Form:
• Loose Leaf
• Tea Bags
• Category:
• Organic
• Conventional
• Distribution Channel:
• Online
• Offline
• Geography:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Tea Market, By Type

• Green Tea
• Black Tea
• Oolong Tea
• White Tea
• Herbal Tea

5. Tea Market, By Form

• Loose Tea
• Tea Bags

6. Tea Market, By Category

• Organic
• Conventional

7. Tea Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail

8. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

9. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

10. Competitive Landscape

• Key Players
• Market Share Analysis

11. Company Profiles

• Unilever PLC
• Hain Celestial Group, Inc.
• Nestle S.A.
• Tata Consumer Products Limited
• Associated British Foods plc
• Barry's Tea
• Bigelow, Inc.
• The Republic of Tea, Inc.
• McLeod Russel India Limited
• ITO EN, LTD.

12. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

13. Appendix

• List of Abbreviations
• Sources and References