モバイルアナリティクス市場：タイプ別、エンドユーザー業界別、地域別、2024年～2031年

モバイルアナリティクス市場の評価、2024年～2031年

モバイルアナリティクス市場の利用拡大、モバイルアプリの開発、リアルタイムデータは、成長を後押しする重要な業界促進要因です。モバイルアナリティクスは、企業が自社のモバイルプロパティに顧客がどのように関与しているかについて重要な洞察を与え、ユーザー行動の分析、パターンの検出、モバイルマーケティングのパフォーマンス評価を可能にします。市場規模は2023年に41億9,000万米ドルを突破し、2031年には211億6,000万米ドルに達します。

モバイルアナリティクスはまた、ユーザーがさまざまなデバイスやプラットフォームでどのようにアプリに関与しているかについての情報を提供し、企業が複数のデバイスやオペレーティングシステム向けにアプリを調整するのに役立ちます。これにより、ソフトウェアがすべてのデバイスでスムーズに動作し、一貫した信頼性の高いユーザー体験が得られるようになります。モバイルアナリティクスに対する需要の高まりにより、市場は2024年から2031年にかけてCAGR 24.75%で成長します。

モバイルアナリティクス市場定義/概要

モバイルアナリティクスは、モバイルサイトやモバイルアプリケーションなどのモバイルプラットフォームやプロパティからデータを収集・分析します。モバイルアナリティクス・ソリューションは、クラッシュの観測、バックエンドのパフォーマンス分析、アプリのバージョン採用動向、トラブルシューティング、モバイルプラットフォームの利用情報、カスタムイベントとアラート、データとシステムの統合、企業情報のガバナンス、デジタル測定戦略、運用プロセス、レポーティングの自動化、リアルタイムの分析と洞察など、いくつかの利点を消費者に提供します。

可処分所得の増加やライフスタイルの変化、スマートフォンやインターネット利用の拡大、顧客行動を理解する必要性などが市場を牽引すると予想されます。可処分所得の増加や人々のライフスタイルの変化に伴い、eコマース業界は大きく成長しています。さらに、ほとんどのユーザーは携帯電話からこれらのアプリにアクセスすることを好みます。モバイルアプリやウェブサイトの数は大幅に増加しています。可処分所得の増加に伴い、スマートフォンの普及率も上昇しています。人口の多くがスマートフォンとインターネットにアクセスできるようになった。

その結果、企業はユーザーの行動をよりよく理解する必要が出てきました。これらの要因により、市場の拡大が見込まれています。認識不足、データとプライバシーに関する懸念、高度な技術、分散したデータサイロが市場の成長を制限すると予想されます。モバイルアナリティクスに関する理解は乏しく、人口の大部分はその利点や機能を知らないままです。さらに、ユーザーはデータやプライバシーに懸念を抱いています。

デジタル化の動向はモバイルアナリティクス市場を促進するか？

デジタル化の動向は、モバイルアナリティクス市場を大きく押し上げると予想されます。より多くのビジネスやサービスがデジタルプラットフォームに移行するにつれ、モバイルアプリから生成されるデータ量は急速に増加します。ユーザーの行動、嗜好、インタラクション・パターンを含むこのデータは、ユーザー・エクスペリエンスの向上とオファーの最大化を目指す企業にとって不可欠です。モバイルアナリティクス技術によって、企業は膨大な量のデータを処理・評価し、戦略的選択、カスタマイズされたマーケティング、製品開発を促進する洞察を得ることができます。さらに、スマートフォンとモバイルインターネットアクセスの普及は、データの安定的かつ拡大的なストリームを提供し、モバイルアナリティクスを現代の企業運営に不可欠な要素にしています。

デジタル化のブームは、人工知能、機械学習、クラウドコンピューティングなどの技術的躍進によって支えられており、これらすべてがモバイルアナリティクスの可能性を高めています。これらのテクノロジーは、より高度なデータ分析、リアルタイム処理、予測分析を提供し、企業が市場動向や消費者ニーズをより正確に予測することを可能にします。小売業からヘルスケアまで、さまざまな業界がデジタルトランスフォーメーションを取り入れる中、強力なモバイルアナリティクス・ソリューションの需要が高まると予測されています。この動向に拍車をかけているのは、データ主導の意思決定が重視されるようになり、モバイルデータから生み出される実用的な考察を活用することで得られる競合優位性です。このように、デジタル化とモバイルアナリティクスの共生関係は、市場の大幅な成長を促進すると予想されます。

データセキュリティとコンプライアンス問題はモバイルアナリティクス市場の需要に影響を与えるか？

データセキュリティとコンプライアンスの問題は、モバイルアナリティクス市場の需要に大きな影響を与えると思われます。欧州では一般データ保護規則（GDPR）、米国ではカリフォルニア州消費者プライバシー法（CCPA）などの法規制が高まる中、企業は自社のデータ実務が厳しい法的要件に準拠しているかどうかを検証しなければならないです。これらの要件では、厳格なデータ管理、保管、ユーザー許可の方法が要求されるため、モバイルアナリティクスを使用する企業にとってコンプライアンスが最優先事項となります。その結果、企業はモバイルアナリティクスソリューションの導入と利用に慎重になり、強力なセキュリティ対策とコンプライアンス認証を持つベンダーを好むようになるかもしれません。法的な影響、データ漏洩、それに伴う金銭的な罰則のリスクは、確信が持てない限り、企業がモバイルアナリティクスに取り組むことを躊躇させる可能性があります。

データプライバシーに関する消費者の意識と感度は劇的に高まっています。自分のデータがどのように取得され、利用され、保護されるかについて、ユーザーはますます心配するようになっており、モバイルアプリケーションやプラットフォームに対する信頼に影響を及ぼしています。このような意識の高まりは、モバイルアナリティクス企業に対して、よりオープンで、より厳格なデータ保護手続きを求める声につながる可能性があります。こうした問題に対処できない企業は、消費者の信頼を失い、ブランドの評判や市場シェアに悪影響を及ぼすリスクがあります。その結果、高度なセキュリティ機能を提供し、世界標準への準拠を実証し、透明性の高いデータ取り扱い方針を維持できるモバイルアナリティクスサプライヤーは、より大きな需要が見込まれます。逆に、これらの分野で遅れをとっている企業は、市場での存在感を維持・成長させるのに苦労するかもしれないです。

目次

第1章 モバイルアナリティクスの世界市場：イントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 モバイルアナリティクスの世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析
• 規制の枠組み

第5章 モバイルアナリティクスの世界市場：タイプ別

• 概要
• アプリケーション分析
• キャンペーン分析
• サービス分析

第6章 モバイルアナリティクスの世界市場：エンドユーザー業界別

• 概要
• 小売
• BFSI
• 政府機関
• IT＆テレコム
• メディア＆エンターテイメント
• その他のエンドユーザー業界別

第7章 モバイルアナリティクスの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第8章 世界のモバイルアナリティクス市場：競合情勢

• 概要
• 企業市場シェア
• ベンダー情勢
• 主な発展戦略

第9章 企業プロファイル

• Open Text Corporation
• Facebook Inc.
• Good Data Corporation
• Google LLC
• Tune Inc.
• Microsoft Corporation
• Oracle Corporation
• Gate B AG
• Salesforce.com Inc.（Tableau Software Inc.）
• AppsFlyer Ltd

第10章 付録

• 関連調査

Mobile Analytics Market Valuation - 2024-2031

The increasing use of Mobile Analytics Market, the development of mobile apps, and real-time data are significant industry drivers that are boosting growth. Mobile analytics gives businesses significant insights into how their customers engage with their mobile properties, allowing them to analyze user behavior, detect patterns, and assess the performance of their mobile marketing. The market size surpass USD 4.19 Billion valued in 2023 to reach a valuation of aroundUSD 21.16 Billion by 2031.

Mobile analytics also gives information on how users engage with apps on various devices and platforms, helping businesses to tailor their apps for multiple devices and operating systems. This helps to ensure that the software runs smoothly across all devices, resulting in a consistent and dependable user experience. The rising demand for mobile analytics is enabling the market grow at aCAGR of 24.75% from 2024 to 2031.

Mobile Analytics Market: Definition/ Overview

Mobile Analytics collects and analyzes data from mobile platforms and properties, such as mobile sites and mobile applications. The Mobile Analytics solution offers the consumer several benefits, including crash observance, back-end performance analysis, app version adoption trends, troubleshooting, mobile platform usage information, custom events and alerts, data and system integration, company information governance, digital measurement strategy, and operational processes, reportage automation, and real-time analysis and insights.

The market is expected to be driven by an increase in disposable income and lifestyle changes, a growth in smartphone and internet usage, and the need to understand customer behavior. The e-commerce industry has grown significantly as disposable money has increased and people's lifestyles have changed. Furthermore, most users prefer to access these apps via their mobile phones. The number of mobile applications and websites has increased significantly. As disposable income has increased, so has smartphone penetration. A large percentage of the population has access to smartphones and the internet.

As a result, organizations must now better understand user behavior. These factors are expected to expand the market. Lack of awareness, data and privacy concerns, sophisticated technology, and dispersed data silos are expected to limit market growth. There is a dearth of understanding about Mobile Analytics, and a large portion of the population remains unaware of its benefits and features. Additionally, users are concerned about their data and privacy.

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Will the Growing Trend of Digitalization Propel the Mobile Analytics Market?

The growing trend of digitization is expected to boost the Mobile Analytics Market significantly. As more businesses and services move to digital platforms, the amount of data generated by mobile apps grows quickly. This data, which includes user behavior, preferences, and interaction patterns, is vital for businesses looking to improve the user experience and maximize their offers. Mobile analytics technologies let firms process and evaluate massive amounts of data, resulting in insights that drive strategic choices, tailored marketing, and product development. Furthermore, the widespread use of smartphones and mobile internet access provides a steady and expanding stream of data, making mobile analytics an essential component of modern company operations.

The boom in digitalization is supported by technological breakthroughs such as artificial intelligence, machine learning, and cloud computing, all of which enhance the possibilities of mobile analytics. These technologies offer more advanced data analysis, real-time processing, and predictive analytics, allowing businesses to forecast market trends and consumer needs more accurately. As industries ranging from retail to healthcare embrace digital transformation, the demand for powerful mobile analytics solutions is projected to increase. This trend is also spurred by the growing emphasis on data-driven decision-making and the competitive advantage gained by exploiting actionable insights produced from mobile data. Thus, the symbiotic relationship between digitalization and mobile analytics is expected to fuel significant market growth.

Will the Data Security and Compliance Issue Impact the Demand for the Mobile Analytics Market?

Data security and compliance issues are going to impact the demand for the Mobile Analytics Market significantly. With rising legislation such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States, firms must verify that their data practices comply with severe legal requirements. These requirements require stringent data management, storage, and user permission methods, making compliance a top priority for businesses using mobile analytics. As a result, businesses may become more careful in their adoption and use of mobile analytics solutions, preferring vendors with strong security measures and compliance certifications. The risk of legal repercussions, data breaches, and accompanying financial penalties can discourage firms from engaging in mobile analytics unless they are certain about.

consumer awareness and sensitivity around data privacy have grown dramatically. Users are becoming increasingly worried about how their data is acquired, used, and safeguarded, influencing their trust in mobile applications and platforms. This increased awareness may lead to a call for greater openness and tighter data protection procedures from mobile analytics firms. Companies that fail to address these issues risk losing consumer trust, which can harm their brand reputation and market share. As a result, mobile analytics suppliers who can provide advanced security features, demonstrate compliance with worldwide standards, and maintain transparent data handling policies are expected to find greater demand. Conversely, those who behind in these areas may struggle to maintain or grow their market presence.

Category-Wise Acumens

Will Service Management Drive the Application Analytics Segment for the Mobile Analytics Market?

Different forms of mobile analytics are major market drivers since they serve specific business demands while also improving various areas of mobile application and service management. Application analytics, which focuses on understanding user activity within mobile apps, helps organizations enhance app functionality, user interfaces, and overall user experiences. This user-centric strategy improves not only customer satisfaction, but also user retention and engagement rates. The rising demand for enhanced app performance and individualized user experiences is driving the market for application analytics solutions, making them essential for developers and businesses looking to stay competitive in a crowded app market.

Campaign analytics is important since it allows organizations to measure and assess the performance of their mobile marketing efforts. By offering insights into mobile ad efficacy, user acquisition, and app installs, these analytics enable businesses to enhance their marketing strategy and maximize return on investment (ROI). This capacity is especially significant in an era when mobile marketing budgets are fast increasing. Furthermore, service analytics enables organizations to examine data created by the numerous mobile services they provide, resulting in improvements in service quality and customization. As more industries use mobile services, the requirement for powerful service analytics solutions increases, boosting the overall growth of the Mobile Analytics Market. Mobile analytics solutions are vital for firms to successfully manage and address these different analytical needs and enhance their mobile presence.

Will the High Volume of Mobile App Usage in the Retail Segment Drive Significant Demand for the Mobile Analytics Market?

The increasing level of mobile app usage in the retail sector is expected to fuel significant demand for the mobile analytics industry. Retailers are increasingly using mobile apps to improve the shopping experience, including personalized recommendations, convenient payment methods, loyalty programs, and real-time customer support. As users spend more time using these apps, the amount of data collected grows tremendously, including user behavior, preferences, spending patterns, and interaction frequency. This data is crucial for merchants looking to fine-tune their marketing tactics, expand their product choices, and increase overall customer engagement. As a result, the demand for advanced mobile analytics systems capable of processing, analyzing, and interpreting such large amounts of data grows.

The competitive nature of the retail industry drives up the demand for mobile analytics even more. Retailers are continuously looking for new methods to differentiate themselves and deliver a seamless omnichannel experience that combines in-store and online buying. Mobile analytics provides in-depth insights into consumer journeys, pinpointing user experience pain points and highlighting effective engagement techniques. Using these insights, businesses can tweak their mobile apps to better match customer needs, raise conversion rates, improve customer satisfaction, and increase sales.

Mobile analytics may assist adapt marketing efforts, manage inventories more efficiently, and forecast future trends using historical data. As a result, the large volume of mobile app usage in the retail sector not only generates a wealth of data but also creates a pressing need for sophisticated mobile analytics solutions to maintain a competitive edge, resulting in considerable development in the Mobile Analytics Market.

Country/Region-wise Acumens

How will the Advanced Mobile Technology Adoption Accelerate the Growth of Mobile Analytics Market in North America?

The use of advanced mobile technologies is expected to greatly boost the growth of the Mobile Analytics Market in North America. The region's increasing adoption of cutting-edge technologies like 5G, AI, and ML improves the capabilities of mobile analytics solutions. With the introduction of 5G networks, mobile devices can handle larger amounts of data at quicker speeds, allowing for more real-time and detailed analytics. This improved data flow and decreased latency allow for more accurate tracking and analysis of user behavior, location data, and in-app actions. As businesses have access to more datasets, they can draw more accurate and actionable insights, increasing demand for sophisticated mobile analytics tools that can take advantage of these technical improvements.

The integration of AI and machine learning into mobile analytics platforms enables sophisticated data processing and predictive analytics. These technologies enable automated data analysis, revealing patterns and trends that traditional analytics methods may miss. AI-driven analytics, for example, may forecast customer preferences, optimize marketing efforts, and tailor user experiences on a large scale. The ability to deliver such deep and proactive insights is especially beneficial to firms aiming to improve customer engagement and retention. North American corporations, who are recognized for their emphasis on innovation and early technological adoption, are expected to invest extensively in mobile analytics solutions that take use of these sophisticated capabilities. This investment will not only increase operational efficiencies and competitive posture, but will also help to the general expansion of Mobile Analytics Market in the region.

Will the Big Mobile User Base Accelerate the Growth of Mobile Analytics Market in Asia Pacific Region?

The Asia Pacific region's Mobile Analytics Market will expand much faster due to its large mobile user base. With some of the world's most populous countries, such as China and India, the region has a massive and rapidly expanding number of mobile users. The widespread availability of low-cost smartphones and the expansion of high-speed internet infrastructure have made mobile devices the major means of internet access for millions of people. This boom in mobile connectivity generates massive amounts of data, providing a valuable resource for firms looking to examine user behavior, preferences, and trends. Mobile analytics software can evaluate this massive amount of data to deliver meaningful insights, enabling businesses optimize their marketing campaigns, better user experiences, and increase consumer engagement, thus driving the demand for mobile analytics solutions.

The Asia Pacific area is seeing strong growth in various mobile-driven businesses, including e-commerce, finance, and mobile gaming, all of which rely significantly on mobile analytics to remain competitive. E-commerce behemoths in the region, such as Alibaba and Flipkart, employ mobile data to personalize shopping experiences, manage inventories, and improve logistics. Fintech companies use analytics to improve customer service, detect fraudulent activity, and create customized financial solutions.

The mobile gaming business, which is thriving in nations such as China, Japan, and South Korea, employs analytics to improve game design, increase player engagement, and maximize monetization tactics. As these businesses expand and develop, the reliance on mobile analytics will only increase, propelling the market forward. Governments and enterprises in the Asia Pacific area are increasingly focusing on digital transformation and smart city efforts, which is boosting the use of mobile analytics to collect data for urban planning, transportation, and public services. These characteristics, taken together, ensure that the Asia Pacific mobile analytics industry will rise at a rapid pace.

Competitive Landscape

The Mobile Analytics Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the market include:

• Open Text Corporation, Facebook Inc., Good Data Corporation, Google LLC, Tune Inc., Microsoft Corporation, Oracle Corporation, Gate B AG, Salesforce.com Inc. (Tableau Software Inc.), AppsFlyer Ltd.

Latest Developments

• In December 2022, Splunk announced a five-year renewal of its Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS).
• In November 2022, IBM (released new technologies to aid enterprises in breaking down data and analytics silos to make data-driven decisions quickly and navigate unexpected upheavals.
• In August 2022, Micro Focus announced a cooperation with Google Cloud to facilitate the upcoming release of BigQuery remote functions.
• In May 2021, Google unveiled three new services dubbed "Dataplex," "Analytics Hub," and "Datastream," to provide users with a comprehensive data cloud platform.
• In January 2021, TIBCO announced the acquisition of Information Builders. With this acquisition, the powerful TIBCO Connected Intelligence platform now includes ibi's data management and analytics capabilities.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL MOBILE ANALYTICS MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL MOBILE ANALYTICS MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis
• 4.5 Regulatory Framework

5 GLOBAL MOBILE ANALYTICS MARKET, BY TYPE

• 5.1 Overview
• 5.2 Application Analytics
• 5.3 Campaign Analytics
• 5.4 Service Analytics

6 GLOBAL MOBILE ANALYTICS MARKET, BY END-USER VERTICAL

• 6.1 Overview
• 6.2 Retail
• 6.3 BFSI
• 6.4 Government
• 6.5 IT & Telecom
• 6.6 Media & Entertainment
• 6.7 Other End-User Verticals

7 GLOBAL MOBILE ANALYTICS MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East and Africa

8 GLOBAL MOBILE ANALYTICS MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Share
• 8.3 Vendor Landscape
• 8.4 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Open Text Corporation
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Facebook Inc.
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Good Data Corporation
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Google LLC
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Tune Inc.
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Microsoft Corporation
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Oracle Corporation
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Gate B AG
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Salesforce.com Inc. (Tableau Software Inc.)
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 AppsFlyer Ltd
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research