インスタントコーヒーの世界市場規模：材料別、パッケージ別、流通チャネル別、地域別、範囲および予測

インスタントコーヒーの市場規模と予測

インスタントコーヒーの市場規模は、2024年に304億7,000万米ドルと評価され、2024年から2031年にかけてCAGR 4.13%で成長し、2031年には408億9,000万米ドルに達すると予測されています。インスタントコーヒーはソリュブルコーヒーとしても知られ、焙煎または挽いたコーヒー豆を短時間で準備できるように加工した便利なコーヒーです。フレッシュ・コーヒーが世界のコーヒー業界の定番であることに変わりませんが、インスタントコーヒーはその使いやすさと準備の速さから大きな人気を集めています。インスタントコーヒーは、何十年もの間、好んで選ばれており、コーヒーを淹れる器具や長い準備時間を必要とせず、より簡単で早くコーヒーを楽しむ方法を提供しています。

ペースの速い今日のライフスタイルで利便性を求める声が高まり、従来の抽出式コーヒーからインスタント品種へのシフトが進みました。

消費者は、レギュラーコーヒーの味と香りを保ちながら、素早くカフェインを補給できるインスタントコーヒーを高く評価しています。この動向は他の飲料分野にも影響を及ぼしており、「インスタント」アプローチは紅茶製品でも一般的になっています。

スプレードライは、コーヒー抽出液を熱風中に噴霧し、液体を素早く蒸発させ、細かいコーヒー粉や小さな粒を残します。

フリーズドライは、コーヒー抽出液を凍結させ、細かく切断します。この小片を真空状態で低温乾燥させ、コーヒーの風味と香りを保ちます。

インスタントコーヒーの世界市場力学

主な市場促進要因

コーヒー消費の増加と消費者のライフスタイルの変化：

世界のコーヒー文化の高まりと多忙なライフスタイルが、インスタントコーヒーのような便利なコーヒー・ソリューションの需要を促進しています。国際コーヒー機関（ICO）によると、世界のコーヒー消費量は2020/21年の1億6,402万袋から2021/22年には60kg袋で1億7,083万袋に達し、世界的にコーヒー消費量が着実に増加していることを示しています。

新興市場における都市化の進展と中間層の拡大：

新興諸国における急速な都市化と中産階級の拡大は、便利で手ごろな価格のコーヒーの需要に拍車をかけています。国連の報告によると、2020年には世界人口の56.2%が都市部に居住し、2050年には68%に増加すると予測されています。

製品の革新とプレミアム化：

メーカー各社は、プレミアム・コーヒーやフレーバー・コーヒーを発売し、幅広い消費者層を惹きつけ、市場の成長を牽引しています。

主要課題：

アクリルアミド含有量に関する健康懸念：

淹れたてのコーヒーに比べインスタントコーヒーに含まれるアクリルアミドの量が多いため、健康上の懸念が大きく、市場の成長を抑制する可能性があります。欧州食品安全機関（EFSA）によると、代用コーヒー（サロゲート）には平均818μg/kgのアクリルアミドが含まれており、これに対して焙煎コーヒーには522μg/kg、インスタントコーヒーには358μg/kgのアクリルアミドが含まれています。

淹れたてコーヒーとスペシャルティコーヒーショップへの嗜好の高まり：

コーヒー文化の台頭と、淹れたての職人技が光るコーヒーの人気の高まりは、インスタントコーヒー市場に課題を投げかけています。スペシャルティコーヒー協会の報告によると、米国では過去10年間にスペシャルティコーヒーの市場シェアが40%から59%に拡大しました。

環境問題と持続可能性の問題：

インスタントコーヒーの製造工程と包装は環境への懸念を高め、環境意識の高い消費者の間で市場の成長を抑制する可能性があります。ジャーナル・オブ・クリーナー・プロダクション（Journal of Cleaner Production）に掲載されたライフサイクル・アセスメント研究によると、インスタントコーヒーは、適量を消費する場合、フィルター・コーヒーに比べ、エネルギー使用量と温室効果ガス排出量の面で環境への影響が大きいです。

主要動向：

プレミアム化とスペシャルティ・インスタントコーヒー：

より高い品質と独特の風味を求める、より目の肥えた消費者に対応するため、インスタントコーヒーのプレミアム化とスペシャルティ化の傾向が強まっています。全米コーヒー協会（National Coffee Association USA）の調査によると、1日に消費されるコーヒーの59％が「グルメ」に分類されており、2012年の46％から増加しています。

持続可能性と倫理的調達：

消費者は持続可能な方法で調達され、倫理的に生産されたインスタントコーヒーを求めるようになっており、企業はより責任ある慣行を採用するようになっています。全米コーヒー協会（National Coffee Association）の2021年の調査によると、コーヒー愛飲者の53％が持続可能な調達が証明されたコーヒーを購入する傾向があると答えています。

革新的なパッケージとフォーマット：

インスタントコーヒー市場では、消費者を惹きつけ、利便性を高めるために、革新的なパッケージング・ソリューションや新しい製品形態を求める傾向が見られます。ミンテルによると、米国のコーヒー愛飲者の29％が、乳製品以外のクリーマーで味付けされたコーヒーポッドに関心があると答えており、革新的で便利なコーヒー製品への需要がうかがえます。

目次

第1章 世界のインスタントコーヒー市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 インスタントコーヒーの世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 インスタントコーヒーの世界市場：材料別

• 概要
• フリーズドライ
• スプレードライ

第6章 インスタントコーヒーの世界市場：パッケージ別

• 概要
• ジャー
• 小袋
• パウチ
• その他

第7章 インスタントコーヒーの世界市場：流通チャネル別

• 概要
• スーパーマーケット＆ハイパーマーケット
• 企業間取引
• 個人小売店
• 百貨店
• その他

第8章 インスタントコーヒーの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のインスタントコーヒー市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第10章 企業プロファイル

• Tata Global Beverages Ltd.
• Tchibo Coffee International Limited
• Trung Nguyen
• Strauss Group
• Nestle S.A.
• Starbucks Corporation
• Matthew Algie Company Limited
• Keurig Green Mountain
• Kraft Food Inc
• Unilever Plc.

第11章 付録

• 関連調査

Instant Coffee Market Size And Forecast

The Instant Coffee Market size was valued at USD 30.47 Billion in 2024 and is projected to reach USD 40.89 Billion by 2031, growing at a CAGR of 4.13% from 2024 to 2031. Instant coffee, also known as soluble coffee, is a convenient form of coffee made from roasted or ground coffee beans that have been processed to enable quick preparation. While fresh coffee remains a staple in the global coffee industry, instant coffee is gaining significant popularity due to its ease of use and speed of preparation. It has been a favored choice for decades, offering a simpler and faster way to enjoy coffee without the need for brewing equipment or extensive preparation time.

The growing demand for convenience in today's fast-paced lifestyle has led to a shift from traditional brewed coffee to instant varieties.

Consumers appreciate instant coffee for its ability to deliver a quick caffeine fix while maintaining the flavor and aroma of regular coffee. This trend has even influenced other beverage segments, with the "instant" approach becoming more common in tea products as well.

Spray-drying coffee extract is sprayed into hot air, causing the liquid to evaporate quickly and leaving behind fine coffee powder or small granules.

Freeze-drying involves freezing the coffee extract and then cutting it into small pieces. These pieces are dried at a low temperature in a vacuum, preserving the coffee's flavor and aroma.

Global Instant Coffee Market Dynamics

The key market dynamics that are shaping the global instant coffee market include:

Key Market Drivers

Increasing Coffee Consumption and Changing Consumer Lifestyles:

The growing global coffee culture, coupled with busy lifestyles, is driving demand for convenient coffee solutions like instant coffee. According to the International Coffee Organization (ICO), global coffee consumption reached 170.83 million 60-kg bags in 2021/22, up from 164.02 million bags in 2020/21, indicating a steady increase in coffee consumption worldwide.

Rising Urbanization and Growing Middle Class in Emerging Markets:

Rapid urbanization and the expanding middle class in developing countries are fueling the demand for convenient, affordable coffee options. The United Nations reports that 56.2% of the global population lived in urban areas in 2020, and this is projected to increase to 68% by 2050.

Product Innovations and Premiumization:

Manufacturers are introducing premium and flavored instant coffee varieties, attracting a wider consumer base and driving market growth.

Key Challenges:

Health Concerns Related to Acrylamide Content:

The higher levels of acrylamide in instant coffee compared to freshly brewed coffee pose a significant health concern, potentially restraining market growth. According to the European Food Safety Authority (EFSA), coffee substitutes (surrogates) contain on average 818 μg/kg of acrylamide, compared to 522 μg/kg in roasted coffee and 358 μg/kg in instant coffee.

Growing Preference for Fresh-Brewed Coffee and Specialty Coffee Shops:

The rise of coffee culture and the increasing popularity of fresh-brewed, artisanal coffee pose a challenge to the instant coffee market. The Specialty Coffee Association reports that the market share of specialty coffee has grown from 40% to 59% in the last decade in the United States.

Environmental Concerns and Sustainability Issues:

The instant coffee production process and packaging have raised environmental concerns, potentially restraining market growth among environmentally conscious consumers. A life cycle assessment study published in the Journal of Cleaner Production found that instant coffee has a higher environmental impact in terms of energy use and greenhouse gas emissions compared to filter coffee when consumed in moderate amounts.

Key Trend:

Premiumization and Specialty Instant Coffee:

There's a growing trend towards premium and specialty instant coffee products, catering to more discerning consumers who seek higher quality and unique flavors. A study by the National Coffee Association USA found that 59% of coffee consumed daily is now classified as "gourmet," up from 46% in 2012, indicating a shift towards higher-quality coffee products.

Sustainability and Ethical Sourcing:

Consumers are increasingly demanding sustainably sourced and ethically produced instant coffee, driving companies to adopt more responsible practices. According to a 2021 survey by the National Coffee Association, 53% of coffee drinkers say they're more likely to buy coffee that is certified as sustainably sourced.

Innovative Packaging and Formats:

The instant coffee market is seeing a trend toward innovative packaging solutions and new product formats to attract consumers and enhance convenience. According to Mintel, 29% of U.S. coffee drinkers say they're interested in coffee pods that are flavored with non-dairy creamers, indicating a demand for innovative, convenient coffee products.

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Global Instant Coffee Market Regional Analysis

Here is a more detailed regional analysis of the global instant coffee market:

Europe:

Europe substantially dominates the global instant coffee market driven by its high per capita income and consumer spending power.

The high per capita income in many European countries contributes significantly to the region's dominance in the instant coffee market.

According to Eurostat, the GDP per capita in the EU-27 was €27,810 in 2020, with countries like Luxembourg (€84,690), Ireland (€75,290), and Denmark (€53,470) having particularly high figures.

The European Coffee Federation reports that the total value of the European coffee market reached €38.9 billion in 2020, indicating substantial consumer spending on coffee products.

Europe has a deeply ingrained coffee culture, with high per capita consumption rates driving demand for convenient coffee solutions like instant coffee.

The European Coffee Federation states that the average per capita coffee consumption in the EU-28 was 5.2 kg in 2020, with top consumers like Finland (12 kg), Norway (9.9 kg), and Denmark (8.7 kg) far exceeding this average.

According to the International Coffee Organization, Europe accounted for 32% of global coffee consumption in 2020/21, consuming approximately 54.4 million 60-kg bags of coffee.

European instant coffee manufacturers are at the forefront of product innovation, introducing premium blends, flavored varieties, and eco-friendly packaging to attract consumers.

The European Plastics Converters (EuPC) reports that 74% of European plastics converting companies have already taken steps to make their products more sustainable, including those in the instant coffee packaging sector.

Asia Pacific:

Asia Pacific is anticipated to witness the fastest growth in the global instant coffee market during the forecast period owing to the rapid economic growth and rising disposable income.

The fast-growing economies in the Asia Pacific region, particularly in countries like China and India, are driving increased consumption of instant coffee.

According to the International Monetary Fund (IMF), the GDP growth in emerging and developing Asia is projected to be 5.3% in 2023 and 5.2% in 2024, significantly higher than the global average.

The National Bureau of Statistics of China reports that the per capita disposable income of Chinese residents reached 35,128 yuan in 2021, a 9.1% increase from the previous year.

The significant growth of the food and beverage industry in countries like India and China is boosting the instant coffee market.

According to the India Brand Equity Foundation (IBEF), the Indian food processing industry is expected to reach USD 535 Billion by 2025-26, growing at a CAGR of 14.6% from 2020 to 2026.

China's National Bureau of Statistics reported that the revenue of the country's beverage manufacturing industry reached 795.72 billion yuan in 2020, despite the challenges posed by the global pandemic.

Rapid urbanization and the adoption of Western dietary habits are driving the demand for convenient food and beverage products, including instant coffee.

The United Nations projects that by 2050, the urban population in Asia will increase by 50%, reaching 3.5 billion people, and creating a larger market for convenient products like instant coffee.

Global Instant Coffee Market: Segmentation Analysis

The Global Instant Coffee Market is segmented based on Material, Packaging, Distribution Channel, And Geography.

Instant Coffee Market, By Material

• Freeze Drying
• Spray Drying

Based on the Material, the Global Instant Coffee Market is bifurcated into Freese Drying and Spray Drying. The spray drying segment dominates the global instant coffee market owing to its cost-effective and simple production process. Spray-dried coffee, made by evaporating liquid coffee droplets in hot air, is more affordable than freeze-dried alternatives, appealing to budget-conscious consumers.

Instant Coffee Market, By Packaging

• Jar
• Sachet
• Pouch

Based on the Packaging, the Global Instant Coffee Market is bifurcated into Jar, Sachet, and Pouch. The pouch segment dominates the global instant coffee market owing to its practicality, affordability, and eco-friendly potential. Pouches are lightweight, unbreakable, and easy to store, making them a convenient option for consumers. Their flexibility and availability in various sizes make them more cost-effective than traditional glass jars, boosting their market demand.

Instant Coffee Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Business-to-Business
• Independent Retailers

Based on the Distribution Channel, the Global Instant Coffee Market is bifurcated into Supermarkets/Hypermarkets, Business-to-Business, and Independent Retailers. The supermarkets/hypermarkets segment dominates the global instant coffee market owing to their widespread distribution, extensive reach, and appeal as convenient one-stop shops offering a variety of brands and products. Growing urbanization and the expansion of retail chains further boost the segment's growth.

Instant Coffee Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Instant Coffee Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Europe substantially dominates the global instant coffee market driven by its high per capita income and consumer spending power. The high per capita income in many European countries contributes significantly to the region's dominance in the instant coffee market. According to Eurostat, the GDP per capita in the EU-27 was €27,810 in 2020, with countries like Luxembourg (€84,690), Ireland (€75,290), and Denmark (€53,470) having particularly high figures. The European Coffee Federation reports that the total value of the European coffee market reached €38.9 billion in 2020, indicating substantial consumer spending on coffee products. Europe has a deeply ingrained coffee culture, with high per capita consumption rates driving demand for convenient coffee solutions like instant coffee.

Key Players

• The "Global Instant Coffee Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• Tata Global Beverages Ltd., Tchibo Coffee International Limited, Trung Nguyen, Strauss Group, Nestle S.A., Starbucks Corporation, Matthew Algie Company Limited, Keurig Green Mountain, Kraft Food, Inc., and Unilever Plc.
• This section offers in-depth analysis through a company overview, position analysis, the regional and industrial footprint of the company, and the ACE matrix for insightful competitive analysis. The section also provides an exhaustive analysis of the financial performances of mentioned players in the given market.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Instant Coffee Market Key Developments

• In January 2022, Sleepy Owl announced the launch of premium instant coffee in three flavors (Original, French Vanilla, and Hazelnut) that are free of artificial flavors and preservatives.
• In March 2022, Melbourne-based coffee roaster Beat Coffee announced the launch of a specialty instant coffee that combines quality, flavor, and convenience in a single sachet. The freeze-drying procedure preserves the coffee's brightness, including caramel and honey flavors.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL INSTANT COFFEE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL INSTANT COFFEE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL INSTANT COFFEE MARKET, BY MATERIAL

• 5.1 Overview
• 5.2 Freeze Drying
• 5.3 Spray Drying

6 GLOBAL INSTANT COFFEE MARKET, BY PACKAGING

• 6.1 Overview
• 6.2 Jar
• 6.3 Sachet
• 6.4 Pouch
• 6.5 Others

7 GLOBAL INSTANT COFFEE MARKET, BY DISTRIBUTION CHANNEL

• 7.1 Overview
• 7.2 Supermarkets & Hypermarkets
• 7.3 Business-to-Business
• 7.4 Independent Retailers
• 7.5 Departmental Stores
• 7.6 Others

8 GLOBAL INSTANT COFFEE MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East & Africa

9 GLOBAL INSTANT COFFEE MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Tata Global Beverages Ltd.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Tchibo Coffee International Limited
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Trung Nguyen
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Strauss Group
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Nestle S.A.
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Starbucks Corporation
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Matthew Algie Company Limited
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Keurig Green Mountain
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Kraft Food Inc
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Unilever Plc.
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research