インスタントコーヒーの市場規模、シェア、成長分析：パッケージ別、タイプ別、生産技術別、流通チャネル別、地域別 - 産業予測 2025～2032年

インスタントコーヒー市場規模は2023年に155億米ドルと評価され、2024年の164億5,000万米ドルから2032年には264億1,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは6.1％で成長する見通しです。

世界のインスタントコーヒー市場は、利便性と抗酸化効果を求める消費者の嗜好によって急速な成長を遂げています。コーヒーショップやレストランの増加、ペースの速いライフスタイルがインスタントコーヒーの需要を促進しており、特に欧州では世界消費の40％以上を占めています。アジア太平洋地域は、特に中国とインドで急成長を遂げようとしており、そこではコーヒー消費の増加と中間層の急増が顕著な動向となっています。しかし、コーヒーの収穫量に影響を与える気候関連要因に影響された原料価格の変動により、市場は課題に直面しています。干ばつやエルニーニョ現象などの厳しい気象現象は供給の安定を脅かし、2021年から2022年にかけてのコーヒー価格の高騰に見られるように、価格変動につながります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

インスタントコーヒー市場規模：パッケージ別& CAGR（2025-2032）

• 市場概要
• サシェ
• パウチ
• ジャー

インスタントコーヒー市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 無味
• 風味

インスタントコーヒー市場規模：生産技術別 & CAGR（2025-2032）

• 市場概要
• フリーズドライ
• スプレードライ

インスタントコーヒー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
  • スーパーマーケット/ハイパーマーケット
  • コンビニエンスストア
  • 専門店
  • その他
• オンライン

インスタントコーヒー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Nestle SA（Switzerland）
• Starbucks Corporation（US）
• Jacobs Douwe Egberts（Netherlands）
• The J.M. Smucker Company（US）
• The Kraft Heinz Company（US）
• Tata Global Beverages Ltd.（India）
• Strauss Group Ltd.（Israel）
• Matthew Algie & Company Ltd.（Scotland）
• Trung Nguyen（Vietnam）
• Maxwell House（US）
• Folgers Coffee（US）
• Yuban Coffee（US）
• Kenco Coffee（UK）
• Taster's Choice（US）
• Grands & Cafes du Monde（France）
• Lavazza（Italy）
• illycaffe（Italy）
• Juan Valdez（Colombia）
• Cafe Bustelo（US）
• Segafredo Zanetti（Italy）

結論と提言

Instant Coffee Market size was valued at USD 15.5 billion in 2023 and is poised to grow from USD 16.45 billion in 2024 to USD 26.41 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The global instant coffee market is experiencing rapid growth, driven by consumer preferences for convenience and its antioxidant benefits. The rise of coffee shops and restaurants, along with fast-paced lifestyles, fuels the demand for instant coffee, particularly in Europe, which dominates with over 40% of global consumption. Asia-Pacific is poised for the fastest growth, notably in China and India, where increased coffee consumption and a burgeoning middle class are notable trends. However, the market faces challenges due to raw material price fluctuations, influenced by climate-related factors affecting coffee crop yields. Severe weather events, such as droughts and the El Nino phenomenon, threaten supply stability, leading to price volatility, as evidenced by the spike in coffee prices in 2021-2022.

Top-down and bottom-up approaches were used to estimate and validate the size of the Instant Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Instant Coffee Market Segments Analysis

Global Instant Coffee Market is segmented by Packaging, Type, Production Technology, Distribution Channel and region. Based on Packaging, the market is segmented into Sachet, Pouch and Jar. Based on Type, the market is segmented into Unflavored and Flavored. Based on Production Technology, the market is segmented into Freeze-dried and Spray-dried. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Instant Coffee Market

The global instant coffee market is primarily propelled by the convenience it provides to consumers, allowing for quick and effortless preparation of coffee. As people lead increasingly busy lives and seek on-the-go solutions for food and beverages, the demand for instant coffee has surged. Unlike traditional brewed coffee, instant options require minimal preparation time and effort, making them a perfect fit for individuals with hectic schedules. This emphasis on convenience is anticipated to further fuel the expansion of the global instant coffee market in the years ahead, as consumers continue to prioritize ease and speed in their daily routines.

Restraints in the Instant Coffee Market

A significant challenge facing the global instant coffee market is the widespread perception that it lacks the quality associated with traditionally brewed coffee. Many coffee enthusiasts regard instant coffee as an inferior option, which hampers its acceptance in various markets. Furthermore, some consumers believe that instant coffee falls short in flavor and aroma compared to fresh brews. The increasing awareness of health concerns linked to processed foods and beverages has also negatively impacted the demand for instant coffee. These perceptions and concerns create obstacles to the growth and expansion of the global instant coffee market, limiting its potential reach among consumers.

Market Trends of the Instant Coffee Market

The global instant coffee market is experiencing a notable trend of increased demand in traditionally non-coffee drinking regions, particularly in the Middle East and emerging economies of the Asia Pacific. This shift is largely attributed to the convenience and affordability of instant coffee, along with its perceived benefits such as stress reduction and cognitive enhancement. Urbanization and rising disposable incomes are further fueling this growth, as consumers seek quick and accessible beverage options that fit their busy lifestyles. With changing consumption patterns and heightened awareness of coffee's advantages, the instant coffee market is poised for substantial expansion in these underserved areas.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Instant Coffee Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Sachet
• Pouch
• Jar

Global Instant Coffee Market Size by Type & CAGR (2025-2032)

• Market Overview
• Unflavored
• Flavored

Global Instant Coffee Market Size by Production Technology & CAGR (2025-2032)

• Market Overview
• Freeze-dried
• Spray-dried

Global Instant Coffee Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Others
• Online

Global Instant Coffee Market Size & CAGR (2025-2032)

• North America (Packaging, Type, Production Technology, Distribution Channel)
  • US
  • Canada
• Europe (Packaging, Type, Production Technology, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Packaging, Type, Production Technology, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Packaging, Type, Production Technology, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Packaging, Type, Production Technology, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jacobs Douwe Egberts (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Global Beverages Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strauss Group Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matthew Algie & Company Ltd. (Scotland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trung Nguyen (Vietnam)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxwell House (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Folgers Coffee (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yuban Coffee (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenco Coffee (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taster's Choice (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grands & Cafes du Monde (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lavazza (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• illycaffe (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Juan Valdez (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cafe Bustelo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Segafredo Zanetti (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations