個人向け高級品の世界市場規模：製品タイプ別、販売チャネル別、エンドユーザー別、地域別、範囲および予測

個人向け高級品の市場規模と予測

個人向け高級品の市場規模は2024年に1,010億5,000万米ドルとなり、2024年～2031年の間に5.2％のCAGRで成長する見込みで、2031年には1,460億7,000万米ドルに達すると予測されます。個人向け高級品とは、独占性、品質、ステータスを伝えるハイエンドの消費者向け製品を指します。このカテゴリーには、デザイナーズ衣料、高級ハンドバッグ、高級宝飾品、時計、高級化粧品など幅広い商品が含まれ、一般的に優れた職人技とブランド力が特徴です。パーソナル・ラグジュアリー・グッズは主に、自分のライフスタイルや社会的地位を反映するような、ユニークで格調高いアイテムを求める富裕層向けに販売されています。これらの製品は、しばしば個人の表現やアイデンティティと結びついており、消費者が品質やブランドの伝統を優先するため、ファッション、美容、アクセサリーなど様々な市場で人気を集めています。

個人向け高級品の世界市場力学

主な市場促進要因

可処分所得の増加：

新興市場における可処分所得の増加が、個人向け高級品の需要を牽引しています。裕福な消費者は高級品への出費を厭わず、市場の成長に貢献しています。統計・計画実施省によると、2022-23年のインドの一人当たり国民純所得は現在の価格で1,72,000インドルピー（約2,300ドル）と推定され、前年比15.8%の伸びを示しています。

消費者の嗜好の変化：

現代の消費者は個性的でパーソナライズされた贅沢な体験を求め、ブランドは提供する商品を革新しています。こうした消費者の嗜好の変化は、高級品市場を活性化させる。ベイン・アンド・カンパニーの2023年の調査によると、高級品消費者の70%は、パーソナライズされた製品や体験を提供するブランドを好み、2018年の45%から増加しています。

eコマースの成長：

eコマース・プラットフォームの拡大により、高級品がより多くの人々にとって身近なものになっています。オンラインショッピングにより、消費者は自宅に居ながらにして高級ブランドや商品を探索できるようになり、売上を押し上げています。Bain &CompanyのLuxury Goods Worldwide Market Studyによると、2023年のラグジュアリー・セールス全体に占めるオンライン販売の割合は22%に達し、2019年の12%から増加します。

ソーシャルメディアの影響力：

ソーシャルメディア・プラットフォームは、高級ブランドに対する消費者の認識を形成する上で重要な役割を果たしています。インフルエンサーマーケティングとビジュアル主導のコンテンツは、憧れのライフスタイルの創造に役立ち、個人的な高級品への関心を高めています。Influencer Marketing Hubが2023年に発表したレポートによると、高級ブランドの92％がインフルエンサーマーケティングを利用しており、1ドルの費用に対して平均5.78ドルのROIがあります。

旅行と観光の増加：

海外旅行と観光の増加は、旅行者がしばしば高級品を購入しようとすることから、高級品市場に貢献しています。高級ショッピング街は観光客を惹きつけ、この分野の売上をさらに押し上げます。世界旅行ツーリズム協議会（World Travel &Tourism Council）は、2023年には世界の旅行ツーリズムが世界経済に5兆米ドルをもたらし、パンデミック以前の95％まで回復すると予測しています。

主な課題

偽造品：

高級品の偽造品の蔓延は、市場に大きな課題をもたらしています。模倣品はブランドの品位を損ない、消費者が本物の高級品に投資することを躊躇させる。

消費者の価値観の変化：

持続可能性と倫理的消費が重視されるようになり、消費者の優先順位が変化しています。こうした価値観に適応できない高級ブランドは、環境意識の高いバイヤーを惹きつけるのに苦労するかもしれないです。

激しい競合：

個人向け高級品市場は競争が激しく、数多くのブランドが消費者の注目を集めようとしのぎを削っています。この熾烈な競争は価格競争につながり、ブランドの威信を低下させ、収益性に影響を与えます。

消費習慣の変化：

若い消費者、特にミレニアル世代とZ世代は、物質的な所有物よりも体験を優先しています。このような消費習慣の変化は、伝統的な高級品に対する需要の減少につながる可能性があり、ブランドはイノベーションに課題する必要があります。

主要動向

持続可能性の重視：

消費者が倫理的慣行を優先する傾向が強まる中、持続可能性は個人向け高級品市場において重要な動向となりつつあります。ブランドは環境に配慮した素材や透明性の高いサプライチェーンを採用し、環境意識の高いバイヤーにアピールしています。

デジタル・エンゲージメントの台頭：

デジタル技術の統合は、高級ブランドが消費者とどのように関わるかに変化をもたらしています。オンライン・プラットフォーム、AR（拡張現実）、ソーシャルメディア・マーケティングは、ショッピング体験を向上させ、若い層を惹きつけています。

パーソナライゼーションとカスタマイズ：

消費者は、個人のアイデンティティを反映した、パーソナライズされカスタマイズされた高級品を求めています。ブランドは、オーダーメイドのサービスやオーダーメイドの体験を提供することで、顧客とのより深いつながりを育みながら対応しています。

目次

第1章 世界の個人向け高級品市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 個人向け高級品の世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 個人向け高級品の世界市場：製品タイプ別

• 概要
• 時計と宝飾品
• 香水・化粧品
• 衣料品
• その他

第6章 個人向け高級品の世界市場：販売チャネル別

• 概要
• オンライン
• オフライン

第7章 個人向け高級品の世界市場：エンドユーザー別

• 概要
• 男性
• 女性

第8章 個人向け高級品の世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界の個人向け高級品市場：競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第10章 企業プロファイル

• Kering SA
• LOreal Group
• PRADA Group
• Ralph Lauren Corp
• Swatch Group
• Shiseido Company
• Hermens International
• Luxottica Group
• Rolex SA
• Coty Inc.

第11章 付録

• 関連調査

Personal Luxury Goods Market Size And Forecast

Personal Luxury Goods Market size was valued at USD 101.05 Billion in 2024 and is projected to reach USD 146.07 Billion by 2031 , growing at a CAGR of 5.2% from 2024 to 2031. Personal luxury goods refer to high-end consumer products that convey exclusivity, quality, and status. This category encompasses a wide range of items, including designer clothing, luxury handbags, fine jewelry, watches, and premium cosmetics, typically characterized by their superior craftsmanship and branding. Personal luxury goods are primarily marketed to affluent consumers who seek unique and prestigious items that reflect their lifestyle and social status. These products are often associated with personal expression and identity, making them popular in various markets, including fashion, beauty, and accessories, as consumers prioritize quality and brand heritage.

Global Personal Luxury Goods Market Dynamics

The key market dynamics that are shaping the global personal luxury goods market include:

Key Market Drivers

Rising Disposable Income:

Increasing disposable incomes in emerging markets are driving demand for personal luxury goods. Affluent consumers are more willing to spend on high-end products, contributing to market growth. India's per capita net national income at current prices was estimated at 1,72,000 INR (approximately $2,300) for 2022-23, showing a growth of 15.8% over the previous year, according to the Ministry of Statistics and Programme Implementation.

Changing Consumer Preferences:

Modern consumers are seeking unique and personalized luxury experiences, leading brands to innovate their offerings. This shift in preference towards exclusivity and craftsmanship fuels the luxury goods market. A 2023 survey by Bain & Company found that 70% of luxury consumers prefer brands that offer personalized products and experiences, up from 45% in 2018.

Growth of E-commerce:

The expansion of e-commerce platforms is making luxury goods more accessible to a broader audience. Online shopping allows consumers to explore high-end brands and products from the comfort of their homes, boosting sales. Online luxury sales accounted for 22% of total luxury sales in 2023, up from 12% in 2019, according to Bain & Company's Luxury Goods Worldwide Market Study.

Influence of Social Media:

Social media platforms play a significant role in shaping consumer perceptions of luxury brands. Influencer marketing and visually driven content help create aspirational lifestyles, increasing interest in personal luxury goods. A report by Influencer Marketing Hub in 2023 found that 92% of luxury brands use influencer marketing, with an average ROI of $5.78 for every dollar spent.

Increased Travel and Tourism:

The growth of international travel and tourism contributes to the luxury goods market as travelers often seek to purchase high-end products. Luxury shopping destinations attract tourists, further driving sales in this sector. The World Travel & Tourism Council projected that global travel and tourism would contribute USD 5 Trillion to the global economy in 2023, recovering to 95% of pre-pandemic levels.

Key Challenges:

Counterfeit Products:

The prevalence of counterfeit luxury goods poses a significant challenge to the market. Counterfeiting undermines brand integrity and can deter consumers from investing in authentic luxury items.

Changing Consumer Values:

A growing emphasis on sustainability and ethical consumption is shifting consumer priorities. Luxury brands that fail to adapt to these values may struggle to attract eco-conscious buyers.

Intense Competition:

The personal luxury goods market is highly competitive, with numerous brands vying for consumer attention. This intense competition can lead to price wars and dilute brand prestige, impacting profitability.

Shift in Spending Habits:

Younger consumers, particularly millennials and Gen Z, are prioritizing experiences over material possessions. This shift in spending habits may lead to decreased demand for traditional luxury goods, challenging brands to innovate.

Key Trends

Focus on Sustainability:

Sustainability is becoming a significant trend in the personal luxury goods market, as consumers increasingly prioritize ethical practices. Brands are adopting eco-friendly materials and transparent supply chains to appeal to environmentally conscious buyers.

Rise of Digital Engagement:

The integration of digital technology is transforming how luxury brands engage with consumers. Online platforms, augmented reality, and social media marketing are enhancing the shopping experience and attracting a younger demographic.

Personalization and Customization:

Consumers are seeking personalized and customized luxury products that reflect their individual identities. Brands are responding by offering bespoke services and tailored experiences, fostering deeper connections with their clientele.

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Global Personal Luxury Goods Market Regional Analysis

Here is a more detailed regional analysis of the global personal luxury goods market:

Asia Pacific

The Asia Pacific region is the dominant force in the personal luxury goods market due to the rapid economic growth, increasing disposable incomes, and a burgeoning middle class with a strong appetite for luxury brands. China, in particular, has become a powerhouse in luxury consumption, with its affluent consumers driving significant market growth.

According to the National Bureau of Statistics of China, the country's per capita disposable income reached 35,128 yuan (approximately $5,428) in 2021, a 9.1% increase from the previous year, fueling luxury purchases. Recently, LVMH reported a 34% increase in revenue in Asia (excluding Japan) for the first half of 2023, underscoring the region's pivotal role in the luxury goods market.

The rise of digital platforms and e-commerce in Asia Pacific has revolutionized the way luxury goods are marketed and sold, contributing to the region's market dominance. Countries like South Korea and Japan are at the forefront of digital innovation, influencing luxury retail strategies across the region.

The Japan External Trade Organization (JETRO) reported that the country's e-commerce market for fashion and luxury goods grew by 9.5% in 2022, reaching 2.1 trillion yen (approximately USD 7 Billion). In a significant move, Gucci recently launched its first-ever virtual world, "Gucci Town," on the Roblox platform, targeting young, tech-savvy Asian consumers and blending digital experiences with luxury brand engagement.

North America

North America's personal luxury goods market is experiencing significant growth, driven by a rising consumer base with increasing disposable income. According to the U.S. Bureau of Economic Analysis, personal income in the United States rose by 2.1% in July 2023, indicating more spending power among consumers. Major players like LVMH reported a strong performance in the region, with their Q2 2023 results highlighting a 25% increase in sales, reflecting a robust demand for luxury goods.

The shift towards online shopping has also propelled the personal luxury goods market in North America. A report by the National Retail Federation noted that e-commerce sales in the U.S. increased by 12% in 2022, showcasing consumers' preference for digital platforms. Brands such as Gucci have adapted by enhancing their online presence, launching exclusive digital collections that cater to tech-savvy luxury shoppers, contributing to their impressive sales growth.

Global Personal Luxury Goods Market: Segmentation Analysis

The Global Personal Luxury Goods Market is Segmented on the basis of Product Type, Sales Channel, End-User, and Geography.

Personal Luxury Goods Market, By Product Type

• Watches & Jewelry
• Perfumes & Cosmetics
• Clothing

Based on Product Type, the Personal Luxury Goods Market is bifurcated into Watches & Jewelry, Perfumes & Cosmetics, and Clothing. In the personal luxury goods market, the watches and jewelry segment currently dominates, driven by a strong heritage of craftsmanship and significant consumer investment in luxury timepieces and fine jewelry. However, the perfumes and cosmetics segment is rapidly growing, propelled by increasing consumer interest in high-end beauty products and the rising trend of luxury self-care. This growth reflects a broader shift towards personal expression and self-indulgence, as consumers increasingly seek to enhance their beauty routines with premium offerings.

Personal Luxury Goods Market, By Sales Channel

• Online
• Offline

Based on Sales Channel, the Personal Luxury Goods Market is bifurcated into Online & Offline. In the personal luxury goods market, the offline segment currently dominates, as traditional retail stores provide customers with a tactile shopping experience and personalized service, which are highly valued in the luxury sector. However, the online segment is rapidly growing, driven by the increasing shift towards e-commerce, improved digital marketing strategies, and the convenience of online shopping. This trend reflects changing consumer behaviors, particularly among younger shoppers, who prioritize accessibility and the ability to browse a wider range of luxury products from the comfort of their homes.

Personal Luxury Goods Market, By End-User

• Men
• Women

Based on End-User, the Personal Luxury Goods Market is bifurcated into Men and Women. In the personal luxury goods market, the women segment currently dominates, driven by a strong demand for high-end fashion, accessories, and beauty products. However, the men segment is rapidly growing, fueled by increasing awareness of personal grooming and fashion among male consumers, as well as a broader acceptance of luxury items in men's wardrobes. This trend highlights a shift towards greater inclusivity in luxury markets, as brands expand their offerings to cater to the evolving tastes and preferences of male shoppers.

Personal Luxury Goods Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Personal Luxury Goods Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. In the personal luxury goods market, Europe currently dominates, benefiting from its rich heritage in fashion and luxury brands, along with strong consumer demand from both local and international shoppers. However, the Asia Pacific region is the rapidly growing segment, driven by rising disposable incomes, a burgeoning middle class, and increasing interest in luxury products among younger consumers. This growth reflects a significant shift in global luxury consumption patterns, as brands expand their presence in this dynamic and high-potential market.

Key Players

• The "Global Personal Luxury Goods Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• Rolex SA, Kering SA, LOreal Group, PRADA Group, Coty, Inc., Ralph Lauren Corp, Shiseido Company, Luxottica Group, Swatch Group, and Hermes International.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Personal Luxury Goods Market Key Developments

• In October 2023, LVMH announced the opening of a flagship store in Tokyo, featuring exclusive collections and immersive brand experiences to enhance customer engagement in the personal luxury segment.
• In September 2023, Gucci launched a sustainable luxury line, focusing on eco-friendly materials and practices, aiming to attract environmentally conscious consumers in the personal luxury goods market.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL PERSONAL LUXURY GOODS MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL PERSONAL LUXURY GOODS MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL PERSONAL LUXURY GOODS MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Watches & Jewelry
• 5.3 Perfumes & Cosmetics
• 5.4 Clothing
• 5.5 Others

6 GLOBAL PERSONAL LUXURY GOODS MARKET, BY SALES CHANNEL

• 6.1 Overview
• 6.2 Online
• 6.3 Offline

7 GLOBAL PERSONAL LUXURY GOODS MARKET, BY END USER

• 7.1 Overview
• 7.2 Men
• 7.3 Women

8 GLOBAL PERSONAL LUXURY GOODS MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL PERSONAL LUXURY GOODS MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Kering SA
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 LOreal Group
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 PRADA Group
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Ralph Lauren Corp
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Swatch Group
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Shiseido Company
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Hermens International
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Luxottica Group
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Rolex SA
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Coty Inc.
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research