![]() |
市場調査レポート
商品コード
1610715
高級品の市場規模、シェア、成長分析、製品別、エンドユーザー別、流通チャネル別、地域別 - 産業予測、2024年~2031年Luxury Goods Market Size, Share, Growth Analysis, By Product (Watches and Jewellery, Perfumes and Cosmetics), By End User, By Distribution Channel, By Region - Industry Forecast 2024-2031 |
||||||
|
高級品の市場規模、シェア、成長分析、製品別、エンドユーザー別、流通チャネル別、地域別 - 産業予測、2024年~2031年 |
出版日: 2024年12月09日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3~5営業日
|
高級品の世界市場規模は、2022年に2,385億米ドルと評価され、2023年の2,527億米ドルから2031年には3,908億米ドルに成長し、予測期間中(2024-2031年)のCAGRは5.6%で成長する見通しです。
プレミアム商品は強力なステータス・シンボルとして機能し、その排他性は富裕層や目の肥えた層に大きくアピールします。例えば、Garmin International, Inc.のようなハイエンド・ブランドは、富裕層消費者に合わせた高級素材と先進技術を特徴とするMARQ Golferスマートウォッチのような製品を革新し続けています。しかし、COVID-19のパンデミックは市場を大きく混乱させ、多くの人々の雇用喪失と収入減につながり、高級品への需要を抑制しました。自宅待機の注文は高級品の購入ニーズをさらに低下させ、伝統的な販売チャネルやイベント関連需要に影響を与えました。こうした課題にもかかわらず、消費者の適応に伴い、オンラインショッピングへのシフトが現れました。閉鎖が緩和されるにつれて、高級品セグメントは回復の態勢にあり、eコマースが今後数年の成長を牽引する可能性が高いです。
Global Luxury Goods Market size was valued at USD 238.5 billion in 2022 and is poised to grow from USD 252.7 billion in 2023 to USD 390.8 billion by 2031, growing at a CAGR of 5.6% during the forecast period (2024-2031).
Premium goods serve as a powerful status symbol, with their exclusivity appealing largely to a wealthy, discerning demographic. For instance, high-end brands like Garmin International, Inc. continue to innovate products such as the MARQ Golfer smartwatch, featuring luxury materials and advanced technologies tailored for affluent consumers. However, the Covid-19 pandemic significantly disrupted the luxury goods market, leading to job losses and reduced income for many, which in turn suppressed demand for high-end items. Stay-at-home orders further diminished the need for luxury purchases, impacting traditional sales channels and event-related demand. Despite these challenges, a shift towards online shopping emerged as consumers adapted. As lockdowns ease, the luxury segment is poised for recovery, with e-commerce likely driving growth in the coming years.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Luxury Goods market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Luxury Goods Market Segmental Analysis
Global Luxury Goods Market is segmented by Product, End User, Distribution Channel and Region. Based on Product, the market is segmented into Watches and Jewellery, Perfumes and Cosmetics, Clothing, Bags/Purses, others. Based on End User, the market is segmented into Men, Women. Based on Distribution Channel, the market is segmented into Online, Offline. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Luxury Goods Market
The Global Luxury Goods market is poised for significant growth driven by an increasing population of affluent consumers. Luxury goods cater predominantly to the wealthier segments of society, and as the number of high-net-worth individuals rises, the demand for these exclusive products is expected to surge. According to Oxfam International, as of January 2020, there are approximately 2,153 billionaires whose combined wealth exceeds that of 4.6 billion people, highlighting the concentration of wealth. To engage the preferences of millennials and Gen Z, luxury brands are innovating their offerings; for example, Louis Vuitton allows customers to personalize their handbags with hand-painted designs or hot stamping. This evolving consumer interest among the affluent is likely to drive the luxury goods market's expansion.
Restraints in the Global Luxury Goods Market
The global luxury goods market faces significant challenges due to the increasing popularity of second-hand branded products and counterfeit items, which threaten to suppress consumer demand. As more consumers opt for pre-owned luxury goods or rental services to access high-end items at a fraction of the original price, traditional luxury retailers may struggle to maintain their market share. This shift is further compounded by the rise of counterfeit fashion, where imitation products closely resemble authentic luxury brands but are sold at lower prices, thereby attracting budget-conscious shoppers. Consequently, these trends could hinder the overall growth and expansion of the luxury goods sector.
Market Trends of the Global Luxury Goods Market
In the evolving landscape of the Global Luxury Goods market, the trend of embedded products is gaining significant momentum, driven by a confluence of technological innovation and consumer demand for exclusivity. Luxury brands are increasingly integrating smart technology into their offerings, blending functionality with opulence. This trend not only enhances the user experience but also aligns with the growing consumer preference for personalized and sustainable luxury items. As digital natives increasingly enter the luxury space, brands are capitalizing on opportunities to offer high-end products that incorporate digital features, thereby redefining luxury in the contemporary marketplace and fostering deeper brand loyalty.