リップスティック市場：製品タイプ、仕上がり、流通チャネル、地域別、2024年～2031年

リップスティック市場評価、2024年～2031年

リップスティック需要の着実な増加は、女性の社会進出に伴い、外見や自信を向上させるためにリップスティックなどの化粧品に対するニーズが高まっているためです。女性が経済的に自立し、エンパワーメントを得るにつれ、リップスティックなどの美容製品により多くの投資を行うようになります。市場規模は2024年に174億1,000万米ドルを突破し、2031年には254億4,000万米ドルに達します。

ソーシャルメディアの人気が高まり、自己表現と化粧の実験文化が育まれています。リップスティックは、様々な外見を実現し、個性を発揮するための汎用性が高く安価なアプローチです。インフルエンサーや美容ブロガーの台頭は、日常生活における化粧の重要性を浮き彫りにし、リップスティック製品に対する需要を増大させています。費用対効果が高く効率的なリップスティックに対する需要の高まりが、2024年から2031年にかけてCAGR 4.86%での市場成長を可能にしています。

リップスティック市場定義/概要

リップスティックは、唇の色、形、質感を高める化粧品です。多くの場合、ワックス、オイル、顔料、エモリエント剤で構成され、色とうるおいの両方を提供します。リップスティックは、消費者の好みの広い範囲に対応するため、古典的な弾丸スティック、液体処方、およびグロスを含むさまざまな形式で利用可能です。リップスティックは、主に美容ルーチンで化粧品を強化するために使用され、自信と自己表現を高めることによって、審美的および心理的な理由の両方を提供します。リップスティックには、唇を保湿・保護する栄養価の高い化学物質が含まれていることもあり、多機能な商品となっています。

リップスティック業界は、クリーンビューティー、カスタマイズ化、製剤技術の飛躍的進歩などの動向により有望です。自然化粧品やオーガニック化粧品への需要が高まる中、企業は持続可能な調達や環境に優しいパッケージングに力を注いでいます。

テクスチャーの革新と長持ちする組成物は、性能向上を求める顧客にアピールする可能性が高いです。ユーザーが独自の色合いや配合を生み出すことができるAI搭載技術によるパーソナライゼーションが人気を集めると予測されます。世界の美容ビジネスが進化するにつれ、リップスティックは変化する顧客の好みに順応し、メイクアップ・ルーティンにおけるその重要性が今後何年にもわたって継続することが予想されます。

美容産業の成長とソーシャルメディアの影響力はリップスティック市場を牽引するか？

美容市場の成長とソーシャルメディアの影響力は、リップスティック市場を引き続き牽引すると思われます。この成長の一因となっているのが、美容ブロガーやメイクアップ・チュートリアルの人気で、消費者の関心と売上を大きく伸ばしています。2023年には、インスタグラムで「#リップスティック」というハッシュタグが付いた投稿が230万件以上紹介され、この製品の人気が実証されました。世界の化粧品部門の売上は約4,278億米ドルで、リップ製品は市場の14%を占めています。自撮り文化」の台頭も影響しており、2020年から2023年にかけて、ソーシャルメディアにおけるリップスティックのエンゲージメントは32%増加し、化粧品分野での地位はさらに強固なものとなっています。

デジタル・ショッピングとパンデミック後の回復はリップスティック市場に大きな影響を与えると思われます。ユーロモニター・インターナショナルによると、eコマースは売上を一変させ、2023年までに世界のリップスティック売上の23%をオンラインチャネルが占めるようになります。ロレアルの年次報告書によると、パンデミック後の「リップスティック効果」は見事な復活を遂げ、2022年の高級リップスティックの売上は2021年比で48%増加しました。バーチャル試着技術によって購入体験が改善され、返品率が35％低下し、大手化粧品小売店ではオンラインでのリップスティック購入が28％増加しました。

経済的要因はリップスティック市場の成長を妨げるか？

経済課題はリップスティック市場の拡大を妨げる可能性があります。インフレや生活費の増加は可処分所得を減少させ、顧客は化粧品などの贅沢品よりも必需品を選ばざるを得なくなります。景気後退期には、購買者はより経済的な選択肢にシフトすることが多く、高級リップスティックの売上は減少します。また、サプライチェーンの中断は生産コストを上昇させ、それが値上げという形で顧客に転嫁される可能性があり、美容セクターの支出を抑制します。

ナチュラル・オーガニックブランドとの競合は、リップスティック市場の拡大を妨げる可能性があります。消費者が健康と持続可能性を重視するようになると、自然派やオーガニック企業がよく提供する、クリーンな成分や環境にやさしいパッケージの製品に引き寄せられるようになります。このような顧客の嗜好動向は、特に健康志向の買物客の間で、従来のリップスティックブランドから売上を奪う可能性があります。自然派やオーガニックの選択肢が増えるにつれ、既存企業は製品の改良や価格戦術の変更が課題となり、市場シェアや成長に影響を与える可能性があります。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 リップスティック市場：製品タイプ別

• スティック
• リキッド
• クレヨン
• ペンシル
• クリーム
• その他

第5章 リップスティック市場：仕上がり別

• マット
• クリーム
• グロッシー
• サテン
• その他

第6章 リップスティック市場：流通チャネル別

• スーパーマーケット/ハイパーマーケット
• 専門店
• オンラインストア

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• L'Oreal
• Estee Lauder Companies
• Unilever
• Coty Inc.
• Shiseido
• Chanel
• NARS Cosmetics
• Fenty Beauty
• Kylie Cosmetics
• Huda Beauty
• Jeffree Star Cosmetics
• ColourPop
• Lime Crime

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Lipstick Market Valuation - 2024-2031

The steady increase in demand for lipstick, as more women enter the workforce, there is a greater need for cosmetics, such as lipstick, to improve their appearance and confidence. As women gain financial independence and empowerment, they invest more in beauty products such as lipstick. The market size surpass USD 17.41 Billion valued in 2024 to reach a valuation of aroundUSD 25.44 Billion by 2031.

Social media's growing popularity has fostered a culture of self-expression and makeup experimentation. Lipsticks are a versatile and inexpensive approach to achieve various appearances and show one's personality. The rise of influencers and beauty bloggers has highlighted the importance of makeup in everyday life, increasing demand for lipstick products. The rising demand for cost-effective and efficient lipstick is enabling the market grow at aCAGR of 4.86% from 2024 to 2031.

Lipstick Market: Definition/ Overview

Lipstick is a cosmetic product that enhances the color, shape, and texture of the lips. It is often made up of waxes, oils, pigments, and emollients that offer both color and moisture. Lipsticks are available in a variety of formats, including classic bullet sticks, liquid formulas, and glosses, to accommodate a wide range of consumer preferences. Lipstick is primarily used to enhance cosmetics in beauty routines, serving both aesthetic and psychological reasons by increasing confidence and self-expression. Lipsticks may contain nourishing chemicals that moisturize and protect the lips, making them multifunctional goods.

The lipstick industry is promising, owing to trends such as clean beauty, customization, and technological breakthroughs in formulation. With the increased demand for natural and organic cosmetics, businesses are concentrating more on sustainable sourcing and eco-friendly packaging.

Texture innovations and long-lasting compositions are likely to appeal to customers seeking improved performance. Personalization through AI-powered technologies, which let users to generate unique hues and formulations, is predicted to gain popularity. As the global beauty business evolves, lipstick is expected to adapt to shifting customer preferences, ensuring its continued significance in makeup routines for years to come.

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Will the Growing Beauty Industry and Social Media Influence Drive the Lipstick Market?

The growing beauty market and social media influence will continue to propel the lipstick market. This growth is partly driven by the popularity of beauty bloggers and makeup tutorials, which have greatly increased consumer interest and sales. In 2023, Instagram featured more than 2.3 million posts with the hashtag #lipstick, demonstrating the product's popularity. The global cosmetic sector made around USD 427.8 Billion in revenue, with lip products accounting for 14% of the market. The rise of 'selfie culture' has also had an impact, with a 32% increase in lipstick engagement on social media from 2020 to 2023, further strengthening its position in the cosmetic sector.

Digital shopping and post-pandemic recovery will significantly impact the lipstick market. E-commerce has transformed sales, with online channels accounting for 23% of global lipstick revenue by 2023, according to Euromonitor International. The post-pandemic 'lipstick effect' has resulted in a stunning comeback, with luxury lipstick sales up 48% in 2022 compared to 2021, according to L'Oreal's annual report. Virtual try-on technology has improved the purchasing experience, lowering return rates by 35% and increasing online lipstick purchases by 28% at major cosmetics retailers.

Will the Economic Factors Hinder the Growth of the Lipstick Market?

Economic challenges could hamper the expansion of the lipstick market. Inflation and growing living costs can reduce disposable income, forcing customers to choose necessities over luxury purchases such as cosmetics. During economic downturns, buyers frequently shift to more economical options, reducing premium lipstick sales. Supply chain interruptions can also raise production costs, which can then be passed on to customers in the form of increased pricing, discouraging expenditure in the beauty sector.

Competition from natural and organic brands may stymie the expansion of the lipstick market. As consumers value health and sustainability, they gravitate toward products with clean ingredients and eco-friendly packaging, which natural and organic businesses often provide. This trend in customer taste may drive sales away from traditional lipstick brands, particularly among health-conscious shoppers. As more natural and organic options become available, existing businesses may be challenged to reformulate their products or change their pricing tactics, thereby affecting their market share and growth.

Category-Wise Acumens

How Will the Long-lasting Formula Raise the Matte Lipstick Segment for the Lipstick Market?

Matte lipsticks have been dominating the lipstick market for several years. Long-lasting formulations are expected to drive the matte lipstick section of the lipstick market. Consumers, particularly those with fast-paced lifestyles, are increasingly looking for solutions that give long-lasting wear without the need for regular touch-ups. Matte lipsticks, noted for their longevity and strong color payoff, are especially popular as they often provide a more transfer-resistant finish than standard formulations. Cosmetic technological advancements have increased matte formulae' comfort and hydration, making them more appealing to consumers looking for both longevity and wearability.

The prevalence of minimalist makeup trends is expected to fuel the matte lipstick segment of the lipstick market. Matte lipsticks, which deliver intense color with a glossy finish, are ideal for consumers who like a more natural and effortless makeup look. Matte formulations are frequently seen as adaptable and simple to apply, allowing users to achieve a sophisticated appearance without excessive layers. The emphasis on fewer, higher-quality products encourages customers to invest in distinctive items such as matte lipsticks, which can improve their overall appearance while remaining minimalist.

Which Factors Enhance the Use of Lipstick Market?

Long-lasting lipsticks have experienced rapid growth in the lipstick market. The range of finishes will propel the long-lasting lipstick section of the lipstick market. Consumers are increasingly looking for solutions that appeal to varied events and personal styles, and long-lasting lipsticks come in a variety of finishes such as matte, satin, and gloss. This versatility enables customers to select a finish that matches their mood or setting while still benefiting from the formula's endurance. As businesses develop hybrid products that combine long wear with beautiful finishes, they appeal to a wider audience looking for performance without compromising aesthetics.

The convenience of long-lasting lipstick will drive its portion of the lipstick market, particularly for those with hectic lifestyles. As more people juggle work, social activities, and personal commitments, they choose cosmetics that require less maintenance during the day. Long-lasting lipsticks provide extended wear, decreasing the need for frequent touch-ups, which appeals to those with busy schedules. Formulations that create a pleasant and transfer-resistant finish increase the usefulness of these items, making them a top choice for those looking for efficiency without sacrificing style.

Country/Region-wise Acumens

Will the Culture of Personal Appearance and Self-expression Accelerate the North American Region for the Lipstick Market?

North America has continuously ruled the lipstick market. The North American lipstick market will be driven by a desire for personal appearance and self-expression. Cosmetic retail sales in the United States will reach USD 49.2 Billion in 2022, with lip products accounting for 22% of overall sales, according to the United States Census Bureau. The NPD Group reported a 32% growth in luxury lipstick sales in 2023, indicating a desire for goods that promote self-expression. According to a Gallup poll from 2023, 68% of American women aged 18-34 believe lipstick is crucial for everyday self-expression, up from 52% in 2019. Average household expenditure on cosmetics increased by 24.3% between 2020 and 2023, indicating an increasing emphasis on personal appearance, with forecasts predicting the North American lipstick market will reach USD 15.3 Billion by 2025.

The strong and mature beauty industry will propel the North American lipstick market. In 2023, the sector earned USD 97.5 Billion, with lip products accounting for USD 12.4 Billion, indicating a strong market presence. The presence of over 4,000 cosmetic businesses, 73% of which provide lip products as a key category, promotes fierce rivalry and innovation. Premium lipstick brands saw a 42% increase in market penetration between 2021 and 2023, aided by a 28% increase in manufacturing capacity. With $3.2 billion invested in product development in 2023 and market predictions of USD 18.7 Billion by 2026, the region's advanced retail infrastructure and strong brand presence are major growth drivers.

Will the Rapid Economic Growth Expand the Asia Pacific Region for the Lipstick Market?

The Asia-Pacific region is experiencing rapid growth in the lipstick market. The high economic growth in Asia-Pacific is expected to propel the lipstick market significantly. The region's GDP growth of 4.8% in 2023, combined with a 6.2% increase in urban disposable income, boosts consumer purchasing power. In China, lip products accounted for 18.7% of cosmetics retail sales, while India had a 35% increase in discretionary beauty spending, with lipstick sales increasing at 1.8 times the general cosmetics rate. Furthermore, a 42% increase in premium lipstick sales in ASEAN countries demonstrates the growing demand.

Social media and beauty influencers have a significant impact on the growth of the Asia-Pacific lipstick market. According to the Asia Digital Marketing Association, beauty-related social media content will generate over 32.7 billion views in 2023, with lipstick tutorials and reviews accounting for 28% of engagement. Social commerce lipstick sales in China reached RMB 89.6 billion (USD 13.9 Billion), a 156% growth over 2021, owing mostly to live streaming platforms. In Southeast Asia, beauty influencer-driven lipstick sales increased 78%, with TikTok and Instagram accounting for 45% of online sales. Lipsticks promoted by influencers in India witnessed a 92% increase in sales conversion rates when compared to traditional advertising, demonstrating the tremendous impact of digital platforms on consumer preferences and purchase behaviors in the region.

Competitive Landscape

The lipstick market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the lipstick market include:

• Estee Lauder Companies Inc.
• L'Oreal S.A.
• Revlon, Inc.
• Coty Inc.
• Procter & Gamble Co.
• Shiseido Company, Limited
• Maybelline New York
• MAC Cosmetics
• Avon Products, Inc.
• CoverGirl (owned by Coty)

Latest Developments

• In October 2023, FounderSix, the beauty business incubator behind YouTuber Allie Glines' Ravie Beauty, raised USD 12 Million.
• In September 2023, L'Oreal agreed to buy Skinbetter Science, an American skincare business based on dermatological science.
• In February 2022, SUCAR Cosmetics launched Air Kiss powder lipstick, a unique product that converts into a matte cream when applied.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Lipstick Market, By Product Type

• Stick
• Liquid
• Crayon
• Pencil
• Cream
• Others

5. Lipstick Market, By Finish

• Matte
• Creme
• Glossy
• Satin
• Others

6. Lipstick Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Stores

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• L'Oreal
• Estee Lauder Companies
• Unilever
• Coty Inc.
• Shiseido
• Chanel
• NARS Cosmetics
• Fenty Beauty
• Kylie Cosmetics
• Huda Beauty
• Jeffree Star Cosmetics
• ColourPop
• Lime Crime

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References