口紅の市場規模、シェア、成長分析：タイプ別、仕上がり別、流通チャネル別、重量別、価格別、成分別、エンドユーザー別、地域別 - 産業予測 2025～2032年

口紅の市場規模は2023年に100億8,000万米ドルと評価され、2024年の106億3,000万米ドルから2032年には163億2,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.5％で成長する見通しです。

口紅市場は、鮮やかな色彩、多様な仕上げ、革新的な配合に対する需要に牽引されて、活況を呈しています。ビタミンE、グリセリン、ココナッツオイルなどの有益な成分で強化された最新の口紅は、色をつけるだけでなく唇に栄養を与え保護し、しばしば従来のリップクリームの代用品として機能します。ハーブやオーガニック志向の高まりは、保湿効果や癒し効果のある製品への消費者シフトを浮き彫りにしています。マット、シアー、サテンなど多様なタイプの口紅は、豊富なカラーバリエーションとともに、さまざまな芸術的表現に対応しています。さらに、抗酸化物質や天然成分の配合は、より健康的な美容ソリューションへの傾向を示しており、消費者が化粧品に品質、多様性、持続可能性を求めるにつれて、口紅業界は継続的な成長が期待できます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

口紅市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• スティック
• リキッド
• その他

口紅市場規模：仕上がり別& CAGR（2025-2032）

• 市場概要
• クリーム
• マット
• サテン
• 光沢
• その他

口紅市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 店舗
• 非店舗

口紅市場規模：重量別& CAGR（2025-2032）

• 市場概要
• 1グラム未満
• 1～2グラム
• 2～3グラム
• 3グラム以上

口紅市場規模：価格別& CAGR（2025-2032）

• 市場概要
• 低
• 中
• 高

口紅市場規模：成分別& CAGR（2025-2032）

• 市場概要
• オーガニック
• 従来型
• ビーガン

口紅市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 子供
• 大人

口紅市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• L'Oreal S.A.（France）
• Estee Lauder Companies Inc.（United States）
• Revlon, Inc.（United States）
• Coty Inc.（United States）
• Shiseido Company, Limited（Japan）
• Procter & Gamble Co.（United States）
• Unilever N.V.（United Kingdom）
• Chanel S.A.（France）
• Christian Dior SE（France）
• Beiersdorf AG（Germany）
• Avon Products, Inc.（United Kingdom）
• Kose Corporation（Japan）
• Amorepacific Corporation（South Korea）
• LVMH Moet Hennessy-Louis Vuitton SE（France）
• Mary Kay Inc.（United States）
• Oriflame Holding AG（Switzerland）
• Natura & Co（Brazil）
• Clarins Group（France）
• Pola Orbis Holdings Inc.（Japan）

結論と推奨事項

Lipstick Market size was valued at USD 10.08 billion in 2023 and is poised to grow from USD 10.63 billion in 2024 to USD 16.32 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The lipstick market is flourishing, driven by the demand for vibrant colors, varied finishes, and innovative formulations. Enhanced with beneficial ingredients like vitamin E, glycerin, and coconut oil, modern lipsticks not only add color but also nourish and protect lips, often serving as a substitute for traditional lip balms. The growing preference for herbal and organic options highlights a consumer shift towards products that offer moisturizing and healing properties. Diverse types of lipsticks, including matte, sheer, and satin, alongside an extensive color range, cater to various artistic expressions. Additionally, the incorporation of antioxidants and natural elements signals a trend towards healthier beauty solutions, positioning the lipstick industry for continued growth as consumers seek quality, versatility, and sustainability in their cosmetics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Lipstick market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Lipstick Market Segments Analysis

Global Lipstick Market is segmented by Type, Finish, Distribution Channel, Weight, Price, Ingredients, End-user and region. Based on Type, the market is segmented into Stick, Liquid and others. Based on Finish, the market is segmented into Cream, Matte, Satin, Gloss and Others. Based on Distribution Channel, the market is segmented into Store-Based and Non-Store-Based. Based on Weight, the market is segmented into Less than 1 gm, 1 to 2 gm, 2 to 3 gm and More than 3 gm. Based on Price, the market is segmented into Low, Medium and High. Based on Ingredients, the market is segmented into Organic, Conventional and Vegan. Based on End-user, the market is segmented into Kids and Adults. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Lipstick Market

The increasing awareness and health consciousness among consumers regarding the benefits of organic cosmetics are significantly driving the demand for natural and organic lip color products. These products, rich in antioxidants, not only enhance appearance but also contribute to the healing of damaged skin cells, making them more appealing to health-oriented consumers. This trend toward natural ingredients is expected to further stimulate product consumption in the near future. For instance, in 2018, companies such as Antipodes and Origins Natural Resources, Inc. introduced lip tints crafted from natural materials and floral extracts, reflecting the growing preference for eco-friendly beauty solutions.

Restraints in the Lipstick Market

The lipstick market faces significant challenges due to increasing consumer awareness regarding the potential harmful effects of various cosmetic ingredients, including preservatives, pigment molecules, and synthetic additives. Prolonged exposure to these substances can lead to adverse reactions such as allergic responses, the emergence of black spots, acne, and skin discoloration. As a result, many consumers are turning to cosmetic procedures that offer lasting improvements and reduce their reliance on traditional beauty products. This shift towards seeking permanent solutions highlights a growing concern about the safety of daily cosmetic use, which could hinder the growth of the lipstick market in the long run.

Market Trends of the Lipstick Market

The lipstick market is witnessing a significant trend towards lip powders, primarily in matte formulations, as consumers increasingly seek products that combine high performance with a natural aesthetic. This innovative category is gaining traction among women for its smooth, creamy texture and long-lasting pigmentation, supported by nourishing ingredients like vitamin E, glycerin, and coconut oil. The preference for lip powders reflects a broader shift towards versatile, user-friendly cosmetics that deliver a fresh, effortless look. As this trend continues to grow, brands are likely to explore diverse shades and formulations to cater to this emerging demand for lip products that emphasize both beauty and care.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Lipstick Market Size by Type & CAGR (2025-2032)

• Market Overview
• Stick
• Liquid
• others

Global Lipstick Market Size by Finish & CAGR (2025-2032)

• Market Overview
• Cream
• Matte
• Satin
• Gloss
• Others

Global Lipstick Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Store-Based
• Non-Store-Based

Global Lipstick Market Size by Weight & CAGR (2025-2032)

• Market Overview
• Less than 1 gm
• 1 to 2 gm
• 2 to 3 gm
• More than 3 gm

Global Lipstick Market Size by Price & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Lipstick Market Size by Ingredients & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional
• Vegan

Global Lipstick Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Kids
• Adults

Global Lipstick Market Size & CAGR (2025-2032)

• North America (Type, Finish, Distribution Channel, Weight, Price, Ingredients, End-user)
  • US
  • Canada
• Europe (Type, Finish, Distribution Channel, Weight, Price, Ingredients, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Finish, Distribution Channel, Weight, Price, Ingredients, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Finish, Distribution Channel, Weight, Price, Ingredients, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Finish, Distribution Channel, Weight, Price, Ingredients, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever N.V. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Christian Dior SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kose Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy - Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pola Orbis Holdings Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations