スタンドアップパドル（SUP）ボードの世界市場規模：地域別、範囲および予測

スタンドアップパドル（SUP）ボードの市場規模と予測

スタンドアップパドル（SUP）ボードの市場規模は2024年に14億5,000万米ドルと評価され、2024年から2031年にかけてCAGR 9.7%で成長し、2031年には24億米ドルに達すると予測されます。スタンドアップパドルボード（SUP）は、立ったまま漕ぐことができる水上バイクです。浮力のある長いボードとパドルで構成されています。SUPは汎用性が高く、平水でのパドリング、サーフィン、レース、ヨガまで可能で、レクリエーションと競合の両方のウォータースポーツに人気があります。

SUPボードは通常、フィットネス、レクリエーション、探検に利用されます。その安定性と使いやすさから、初心者にも経験者にも適しています。海岸クルーズ、湖でのパドリング、SUPヨガ、ウェーブサーフィンなどのアクティビティがあります。また、エコツーリズムや環境浄化プロジェクトにも広く使われています。

SUPボードの将来的な用途は、特殊なデザイン、持続可能な素材、GPSやフィットネストラッキングなどの統合技術など、拡大しつつあります。環境に優しいボード、様々な状況に対応するハイブリッドSUP、セラピー、ウォーターレスキュー、アドベンチャーツーリズム分野でのより広範な採用などの成長が予測されます。

スタンドアップパドル（SUP）ボードの世界市場力学

世界のスタンドアップパドル（SUP）ボード市場を形成している主な市場力学は以下の通り：

主な市場促進要因

ウォータースポーツへの関心の高まり：

ウォータースポーツへの関心の高まり：ウォーターアクティビティ人気の高まりがSUPボードビジネスをかなり後押ししています。パドルボードのようなアクティビティは、体を動かしながら自然と触れ合うユニークでエキサイティングな方法を提供します。

フィットネスとウェルネスの重視：

SUPボードは、バランス、体幹の強さ、スタミナを必要とする全身運動とみなされています。人々がフィットネスとウェルネスを重視するようになり、SUPボードの需要は伸びています。

可処分所得の増加

可処分所得の増加により、SUPボードのようなレクリエーションに興じる人が増えました。その結果、ボード、パドル、アクセサリーへの支出が増加しました。

観光とレジャー活動の開発：

沿岸部や水上観光地の拡大により、SUPボードのレンタルや販売の機会が生まれています。こうした地域への旅行者が増えるにつれて、SUP体験の需要が高まっています。

主な課題

季節性と地理的制限：

SUPの人気は天候に大きく影響され、暖かい季節に需要が急増します。さらに、このスポーツは主に沿岸部や内陸部の水辺で行われるため、地域によっては利用できる場所が限られます。

高い初期投資と学習曲線：

消費者は、SUPボードと必需品を購入する際、かなりの初期投資を行う。さらに、このアクティビティをマスターするには練習が必要であり、初心者には難しく、潜在的な参加者の意欲をそぐ。

安全上の問題と環境への影響：

水質、用具の故障、ユーザーの技術レベルといった安全上の問題は、すべて市場成長に影響を与える可能性があります。さらに、水質汚染や生息地の破壊など、SUPが環境に与える影響に対する消費者の関心も高まっています。

SUPは他のウォータースポーツと競合する：

SUPは、サーフィン、カヤック、ウェイクボードなど、多様な体験を提供し、さまざまなスキルレベルに対応する他のウォータースポーツとの競合に直面しています。この競合は市場を細分化し、SUPの成長性を制限する可能性があります。

主要動向：

フィットネス・アクティビティとしての人気上昇：

SUPは全身運動として人気を集め、フィットネス愛好家を魅了しています。この動向は、安定性を高めるためにより広いプラットフォームを持つものなど、エクササイズに特化したSUPボードの需要を生み出しています。

インフレータブルSUPボードの台頭：

インフレータブルSUPボードは、その携帯性と手軽さから人気が高まっています。これらのボードは、簡単に空気を抜いて収納し、持ち運ぶことができるため、より多くの顧客にアピールしています。

多様化するSUPアクティビティ：

SUPはレクリエーション的なパドリングにとどまらず、SUPヨガ、SUPフィッシング、SUPサーフィンなどのアクティビティに広がっています。この多様性は、特殊なボードデザインやアクセサリーの可能性を広げます。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 スタンドアップパドル（SUP）ボード市場：タイプ別

• インフレータブル（SUP）ボード
• リジッド（SUP）ボード

第5章 スタンドアップパドル（SUP）ボード市場：用途別

• レクリエーション/オールラウンド（SUP）ボード
• ツーリング/レース用（SUP）ボード
• サーフィン（SUP）ボード

第6章 スタンドアップパドル（SUP）ボード市場：材料別

• エポキシ（SUP）ボード
• ポリエチレン（SUP）ボード
• PVC（インフレータブル）（SUP）ボード

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• BIC Sport
• Naish
• Red Paddle Co
• Starboard
• Tower Paddle Boards
• Airhead（SUP）
• Aqua Marina
• Imagine Paddle
• RAVE Sports
• Solstice Sports
• Surftech

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Stand-Up Paddle (SUP) Boards Market Size and Forecast

Stand-Up Paddle (SUP) Boards Market size was valued at USD 1.45 Billion in 2024 and is projected to reach 2.40 USD Billion by 2031 growing at a CAGR of 9.7% from 2024 to 2031. Stand-Up Paddleboards (SUPs) are watercraft that can be paddled while standing. They consist of a long buoyant board and a paddle. SUPs are versatile, capable of flat-water paddling, surfing, racing and even yoga, making them popular for both recreational and competitive water sports.

SUP boards are typically utilized for fitness, recreational activities and exploration. Their stability and ease of use make them appropriate for both novice and experienced paddlers. Activities include coastal cruise, interior lake paddling, SUP yoga and wave surfing. They are also widely used for eco-tourism and environmental clean-up projects.

SUP boards' future applications are expanding to include specialized designs, sustainable materials and integrated technology such as GPS and fitness tracking. Growth is projected in eco-friendly boards, hybrid SUPs for various circumstances and more widespread adoption in therapy, water rescue and adventure tourism sectors.

Global Stand-Up Paddle (SUP) Boards Market Dynamics

The key market dynamics that are shaping the global stand-up paddle (SUP) Boards market include:

Key Market Drivers:

Increasing Interest in Water Sports:

The rise in popularity of water activities considerably boosted the SUP board business. Activities like as paddleboarding provide a unique and exciting way to interact with nature while also engaging in physical activity.

Focus On Fitness and Wellness:

SUP boarding is regarded as a full-body workout, requiring balance, core strength and stamina. As people value fitness and wellness, the demand for SUP boards is growing.

Increasing Disposable Income: increasing

disposable money allowed more people to indulge in recreational pursuits such as SUP boarding. This resulted in increasing spending on boards, paddles and accessories.

Development Of Tourism and Leisure Activities:

The expansion of coastal and water-based tourism areas is creating opportunities for SUP board rentals and sales. As more people travel to these areas, the demand for SUP experiences grows.

Key Challenges:

Seasonality and Geographic Limitations:

The popularity of SUP is highly impacted by weather conditions, with demand spiking during the warmer months. Furthermore, the sport is primarily played on coastal or inland water bodies, which limits its availability in some areas.

High Initial Investment and Learning Curve:

Consumers make a considerable initial expenditure when purchasing a SUP board and essential supplies. Furthermore, mastering the activity takes practice and can be difficult for beginners, discouraging potential participants.

Safety Issues and Environmental Impacts:

Safety issues like water quality, equipment failure and user skill levels can all have an impact on market growth. Furthermore, consumers are becoming increasingly concerned about SUP's environmental impact, which includes water pollution and habitat destruction.

SUP Competes with Alternative Water Sports:

SUP faces competition from other water sports such as surfing, kayaking and wakeboarding, which offer diverse experiences and cater to different skill levels. This competition can fragment the market and limit the growth potential of SUP.

Key Trends:

Increasing Popularity as A Fitness Activity:

SUP is gaining popularity as a full-body workout, attracting fitness aficionados. This trend is generating demand for exercise-specific SUP boards, such as those with broader platforms for stability.

The Rise of Inflatable SUP Boards:

Inflatable SUP boards are becoming increasingly popular due to their portability and ease. These boards are readily deflated, stored and transported, making them appealing to a larger range of customers.

Diversifying SUP Activities:

SUP is going beyond recreational paddling to include activities such as SUP yoga, SUP fishing and SUP surfing. This variety opens up potential for specialized board designs and accessories.

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Global Stand-Up Paddle (SUP) Boards Market Regional Analysis

Here is a more detailed regional analysis of the global stand-up paddle (SUP) boards market:

North America:

According to Verified Market Research, North America is expected to dominate the global stand-up paddle (SUP) Boards market.

North America is predicted to lead the worldwide Stand-Up Paddle (SUP) board market due to its well-established water sports culture, extensive coastlines and robust infrastructure for recreational activities.

The region benefits from great consumer spending power, cutting-edge outdoor sports facilities and a strong market presence of top SUP brands. Paddleboarding's popularity as a fitness activity, as well as its integration into lifestyle trends, are driving growth.

Furthermore, North America's ideal temperature and abundance of water bodies increase the attraction of SUP boards, making it a top market for both leisure and professional paddlers.

Asia Pacific:

According to Verified Market Research, Asia Pacific is fastest growing region in global stand-up paddle (SUP) boards market.

Asia-Pacific is the fastest-growing area in the global stand-up paddle (SUP) boards market, owing to increasing interest in water sports and outdoor activities. The region benefits from rising disposable incomes, increasing urbanization and better recreational facilities.

Countries such as Australia, China and India are seeing considerable market increase as a result of their extensive coasts and improved access to water sports facilities.

Furthermore, the popularity of SUP boards for fitness, adventure tourism and environmental activities is driving the market's quick expansion. The growing popularity of water sports and eco-tourism contribute to the region's growth.

Global Stand-Up Paddle (SUP) Boards Market: Segmentation Analysis

The Global Stand-Up Paddle (SUP) boards Market is segmented based on Type, Application, Size, Sales Channel and Geography.

Stand-Up Paddle (SUP) Boards Market, By Type

• Solid SUP Board
• Inflatable SUP Boards

Based on Type, the Global Stand-Up Paddle (SUP) Boards Market is separated into Solid SUP Board and Inflatable SUP Boards. Inflatable SUP boards have dominated the global market due to their convenience, portability and ease of storage. They appeal to a wider audience because they can be deflated and stored, making them suitable for outdoor activities and travel. Solid SUP boards are popular due to their durability and performance, but they hold a lesser market share.

Stand-Up Paddle (SUP) Boards Market, By Application

• Surfing
• Recreational/Touring
• Racing
• Fitness

Based on Application, Global Stand-Up Paddle (SUP) Boards Market is divided into Surfing, Recreational/Touring, and Racing, and Fitness. In the global market for stand-up paddle (SUP) boards, recreational/touring applications dominate. This portion is popular among both casual paddlers and enthusiasts who enjoy exploring rivers. Recreational SUP boards are the most popular choice for a wide range of water sports since they are versatile and easy to use.

Stand-Up Paddle (SUP) Boards Market, By Size

• Less than 9 Feet

9to 12 Feet

• Greater than 12 Feet

Based on Size, Global Stand-Up Paddle (SUP) Boards Market is divided into Less than 9 Feet, 9to 12 Feet, and Greater than 12 Feet. The 9-to-12-foot size category dominates the global Stand-Up Paddle (SUP) board market due to its versatility and adaptability for a variety of activities such as leisure paddling and racing. This size strikes a compromise between stability and performance, appealing to both novice and experienced paddlers.

Stand-Up Paddle (SUP) Boards Market, By Sales Channel

• Online
• Offline

Based on Sales Channel, Global Stand-Up Paddle (SUP) Boards Market is divided into Online and Offline. The online sales channel dominates the global stand-up paddle (SUP) board market due to its convenience, broad reach and expanding e-commerce trend. Online platforms provide a diverse selection, competitive pricing and quick comparison, resulting in tremendous growth when compared to traditional offline retail channels.

Stand-Up Paddle (SUP) Boards Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on the Geography, the Global Stand-Up Paddle (SUP) Boards Market divided into North America, Europe, Asia Pacific and Rest of the World. North America dominates the stand-up paddle (SUP) board market due to its strong outdoor sports culture and vast water bodies. The Asia-Pacific area is expanding at the quickest rate, thanks to increasing interest in water sports, rising disposable incomes and expanded recreational facilities.

Key Players

• The Global Stand-Up Paddle (SUP) Boards Market study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• BIC
• Sport, Naish, Red Paddle Co, Starboard, Tower Paddle Boards, Airhead (SUP), Aqua Marina, Imagine Paddle, RAVE Sports, Solstice Sports, Surftech.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

• Stand-Up Paddle (SUP) Boards Market Recent Developments
• In July 2024, the introduction of IQFoils in windsurfing and kite foiling, replacing kitesurfing, will highlight the growing trend of foiling in water sports disciplines.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Stand Up Paddle ((SUP)) Boards Market, By Type

• Inflatable ((SUP)) Boards
• Rigid ((SUP)) Boards

5. Stand Up Paddle ((SUP)) Boards Market, By Application

• Recreational/All-around ((SUP)) Boards
• Touring/Racing ((SUP)) Boards
• Surfing ((SUP)) Boards

6. Stand Up Paddle ((SUP)) Boards Market, By Material

• Epoxy ((SUP)) Boards
• Polyethylene ((SUP)) Boards
• PVC (Inflatable) ((SUP)) Boards

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• BIC Sport
• Naish
• Red Paddle Co
• Starboard
• Tower Paddle Boards
• Airhead ((SUP))
• Aqua Marina
• Imagine Paddle
• RAVE Sports
• Solstice Sports
• Surftech

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References