スタンドアップパドルボードの市場規模、シェア、成長分析、製品タイプ別、長さ別、素材別、ボードタイプ別、用途別、地域別- 産業予測、2025～2032年

スタンドアップパドルボードの世界市場規模は2023年に16億米ドルと評価され、2024年の17億6,000万米ドルから2032年には37億7,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは10.0％で成長する見通しです。

スタンドアップパドルボード（SUP）市場は、人気の高まりに乗じて多数の新規参入者が参入し、力強い成長を遂げています。この多目的スポーツは、あらゆる年齢層やフィットネスレベルの個人を魅了し、運動とアウトドア探索の両方に適した選択肢となっています。SUPには、初心者でも利用しやすいこと、安全性が高いこと、環境への影響が少ないことなど、複数の利点があります。さらに、消費者はリラックスした体験を楽しみながら自然とつながる手段として、スタンドアップパドルボードにますます惹かれています。需要が高まり続ける中、企業は幅広い層に対応できるよう、革新的で多様な商品を提供し、この拡大する市場で効果的なポジションをとるチャンスに恵まれています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

スタンドアップパドルボードの市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• オールラウンドSUPボード
• フラットウォーターSUPボード
• レースSUPボード
• サーフSUPボード

スタンドアップパドルボードの市場規模：長さ別& CAGR（2025-2032）

• 市場概要
• <9フィート
• 9～12フィート
• 12フィート

スタンドアップパドルボードの市場規模：素材別& CAGR（2025-2032）

• 市場概要
• PVC
• エポキシ
• ファイバーグラス
• プラスチック

スタンドアップパドルボードの市場規模：ボードタイプ別& CAGR（2025-2032）

• 市場概要
• サーフィンSUPボード
• インフレータブルSUPボード

スタンドアップパドルボードの市場規模：用途別& CAGR（2025-2032）

• 市場概要
• サーフィン
• クルージング
• レース
• フィットネス

スタンドアップパドルボードの市場規模：消費者別& CAGR（2025-2032）

• 市場概要
• 大人
• 子供

スタンドアップパドルボードの市場規模：販売別& CAGR（2025-2032）

• 市場概要
• オンライン販売
  • 消費者直接販売
  • サードパーティオンライン
• フランチャイズスポーツアウトレット
• スポーツ用品小売アウトレット
• 近代小売チャネル
• 専門店

スタンドアップパドルボードの市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Starboard（Thailand）
• Red Paddle Co（UK）
• Naish International（USA）
• BIC Sport（France）
• Fanatic（Germany）
• JP Australia（Australia）
• Aqua Marina（China）
• ISLE Surf & SUP（USA）
• Surftech（USA）
• BOTE（USA）
• Bluefin SUP（UK）
• iROCKER（USA）
• GILI Sports（USA）
• Thurso Surf（USA）
• Hobie Cat Company（USA）

結論と推奨事項

Global Stand-up Paddle Board Market size was valued at USD 1.6 billion in 2023 and is poised to grow from USD 1.76 billion in 2024 to USD 3.77 billion by 2032, growing at a CAGR of 10.0% during the forecast period (2025-2032).

The stand-up paddle board (SUP) market is experiencing robust growth, with numerous new entrants capitalizing on its rising popularity. This versatile sport appeals to individuals of all ages and fitness levels, making it a favored choice for both exercise and outdoor exploration. SUP offers multiple advantages, including its accessibility for beginners, safety features, and minimal environmental impact. Moreover, consumers are increasingly drawn to stand-up paddle boarding as a means to connect with nature while enjoying a relaxing experience. As demand continues to rise, businesses have the opportunity to innovate and diversify offerings to cater to a broad audience, positioning themselves effectively in this expanding market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Stand-Up Paddle Board market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Stand-Up Paddle Board Market Segmental Analysis

Global Stand-up Paddle Board Market is segmented by Product Type, Length, Material, Board Type, Application, Consumer, Sales and region. Based on Product Type, the market is segmented into All Round SUO Board, Flat Water SUP Board, Race SUP Board and Surd SUP Board. Based on Length, the market is segmented into < 9 fts, 9 - 12 fts and > 12 fts. Based on Material, the market is segmented into PVC, Epoxy, Fiber Glass and Plastics. Based on Board Type, the market is segmented into Surf SUP Board and Inflatable SUP Board. Based on Application, the market is segmented into Surfing, Cruising, Racing and Fitness. Based on Consumer, the market is segmented into Adults and Kids. Based on Sales, the market is segmented into Online Sales, Francized Sports Outlet, Retail Sports Outlet, Modern Trade Channel and Specialty Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Stand-Up Paddle Board Market

The global stand-up paddle board market is experiencing significant growth, primarily due to the recognition of paddling as both a fitness activity and recreational sport across the globe. This surge in popularity can be attributed to several key factors that enhance the appeal of stand-up paddle boarding (SUP). The sport promotes physical well-being, offers a unique way to engage with nature, and provides an enjoyable alternative to traditional workout routines. Furthermore, its accessibility to various age groups and skill levels makes it attractive to a diverse audience, further fueling its expansion in the market.

Restraints in the Global Stand-Up Paddle Board Market

The global stand-up paddle board market faces several significant restraints that hinder its growth potential. A major challenge is the widespread lack of awareness about the sport; many potential enthusiasts are unaware of its existence or benefits. Additionally, the high costs associated with quality equipment present another barrier; purchasing a suitable paddle board and paddle often exceeds $250, which can deter individuals uncertain about their interest in the activity. Furthermore, the restricted availability of appropriate paddling locations, as stand-up paddle boarding requires calm water, limits opportunities for participation, ultimately affecting market expansion and consumer engagement in the sport.

Market Trends of the Global Stand-Up Paddle Board Market

The Global Stand-Up Paddle Board market is witnessing an exponential rise in popularity, driven by its appeal as a versatile and accessible water sport. The sport's relatively recent emergence has sparked significant interest, particularly among fitness enthusiasts and outdoor adventurers. Notably, the trend is gaining traction among women, with activities like yoga on paddle boards enhancing its allure as a holistic fitness solution. As awareness of the physical and mental health benefits associated with paddle boarding grows, coupled with increasing beach and outdoor recreation activities, the market is poised for substantial growth, attracting a diverse demographic and fostering innovations in board technologies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Stand-up Paddle Board Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• All Round SUO Board
• Flat Water SUP Board
• Race SUP Board
• Surd SUP Board

Global Stand-up Paddle Board Market Size by Length & CAGR (2025-2032)

• Market Overview
• < 9 fts
• 9 - 12 fts
• 12 fts

Global Stand-up Paddle Board Market Size by Material & CAGR (2025-2032)

• Market Overview
• PVC
• Epoxy
• Fiber Glass
• Plastics

Global Stand-up Paddle Board Market Size by Board Type & CAGR (2025-2032)

• Market Overview
• Surf SUP Board
• Inflatable SUP Board

Global Stand-up Paddle Board Market Size by Application & CAGR (2025-2032)

• Market Overview
• Surfing
• Cruising
• Racing
• Fitness

Global Stand-up Paddle Board Market Size by Consumer & CAGR (2025-2032)

• Market Overview
• Adults
• Kids

Global Stand-up Paddle Board Market Size by Sales & CAGR (2025-2032)

• Market Overview
• Online Sales
  • Direct to consumer
  • Third party online
• Francized Sports Outlet
• Retail Sports Outlet
• Modern Trade Channel
• Specialty Stores

Global Stand-up Paddle Board Market Size & CAGR (2025-2032)

• North America (Product Type, Length, Material, Board Type, Application, Consumer, Sales)
  • US
  • Canada
• Europe (Product Type, Length, Material, Board Type, Application, Consumer, Sales)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Length, Material, Board Type, Application, Consumer, Sales)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Length, Material, Board Type, Application, Consumer, Sales)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Length, Material, Board Type, Application, Consumer, Sales)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Starboard (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Paddle Co (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naish International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIC Sport (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fanatic (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JP Australia (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aqua Marina (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ISLE Surf & SUP (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Surftech (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BOTE (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluefin SUP (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iROCKER (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GILI Sports (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thurso Surf (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hobie Cat Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations