スタンドアップパドルボード市場：製品、用途、流通チャネル別-2025-2030年世界予測

スタンドアップパドルボード市場は、2023年に3億9,571万米ドルと評価され、2024年には4億2,930万米ドルに達すると予測され、CAGR 8.97%で成長し、2030年には7億2,214万米ドルに達すると予測されています。

SUP市場は、さまざまな水域でのレクリエーション、フィットネス、競争といった活動を網羅するダイナミックな市場です。SUPは、水上で立って漕ぐことができるユニークなデザインによって定義され、レジャーとスポーツの両方で多目的なツールとして機能します。この市場を牽引しているのは、アウトドア・レクリエーション活動やウォーター・スポーツへの志向の高まりであり、健康やフィットネスに関する意識の高まりがそれを後押ししています。これは、携帯性と保管のしやすさを高めるインフレータブルSUPボードのような素材の技術的進歩と相まって、急成長する人気を支えています。主な成長要因としては、全年齢層における旺盛な参加率、ライフスタイルの選択肢の増加、ウォータースポーツを推進する観光開発などが挙げられます。特に経済状況がレジャー活動へのアクセスを向上させている新興市場においては、冒険旅行やレクリエーション支出の急増を示す人口動向からビジネスチャンスが生まれます。企業は、環境にやさしくカスタマイズ可能な機能を備えた製品を多様化することで、持続可能な優位性を育み、これを活用することができます。しかし、市場の成長には、季節に左右されること、製品の初期コストが高いこと、安全性への潜在的な懸念が初心者ユーザーの意欲をそぐこと、といった課題がつきまとう。また、ウォータースポーツに適した条件が断続的であることも、市場の拡大を制限する可能性があります。技術革新としては、GPSやフィットネス・トラッキング技術を搭載したスマートSUPボードの開発に可能性があり、レクリエーションとデジタル・エンゲージメントを融合させることでユーザー体験を増大させることができます。さらに、持続可能な製造方法と生分解性素材の使用に関する調査は、環境意識の高まりと製品を一致させ、環境意識の高い消費者にアピールすることができます。市場競争情勢の特徴は、既存企業と新規参入企業の両方が存在し、継続的な改善とイノベーションを推進していることです。企業は、体験型小売やハイブリッド・スポーツ・モデルといった新たな動向を活用することで、競争優位性を獲得することができ、自社製品の関連性と説得力を維持することができます。全体として、SUP市場は課題と活気ある機会の両方を表しており、その複雑さを乗り切るために、製品の革新と戦略的市場参入に特に重点を置いています。

市場力学：急速に進化するスタンドアップパドルボード市場の主要市場インサイトを公開

スタンドアップパドルボード市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • サーフィンコンテストの増加
  • アドベンチャー・ツーリズムにおけるサーフィン志向の高まり
  • ヨガやレジャー活動でのスタンドアップパドルボード使用の増加
• 市場抑制要因
  • スタンドアップパドルボードに関連する高コスト
• 市場機会
  • レクリエーション活動の活性化に向けた投資の増加
  • 代替流通・販売チャネルの拡大
• 市場の課題
  • 環境および経済的影響を受けやすい

ポーターの5つの力：スタンドアップパドルボード市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：スタンドアップパドルボード市場における外部からの影響の把握

外部マクロ環境要因は、スタンドアップパドルボード市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析スタンドアップパドルボード市場における競合情勢の把握

スタンドアップパドルボード市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックススタンドアップパドルボード市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、スタンドアップパドルボード市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨スタンドアップパドルボード市場における成功への道筋を描く

スタンドアップパドルボード市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • サーフィンコンテストの増加
    • アドベンチャーツーリズムにおけるサーフィンへの関心の高まり
    • ヨガやレジャー活動におけるスタンドアップパドルボードの利用増加
  • 抑制要因
    • スタンドアップパドルボードに関連する高コスト
  • 機会
    • レクリエーション活動の促進への投資の増加
    • 代替流通・販売チャネルの拡大
  • 課題
    • 環境と経済への影響に脆弱
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 スタンドアップパドルボード市場：製品別

• インフレータブルSUPボード
• 頑丈なSUPボード

第7章 スタンドアップパドルボード市場：用途別

• オールラウンド
• フラットウォーターまたはツーリング
• レース
• サーフィン

第8章 スタンドアップパドルボード市場：流通チャネル別

• デパート
• オンライン小売業者
• スポーツ用品小売業者

第9章 南北アメリカのスタンドアップパドルボード市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のスタンドアップパドルボード市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのスタンドアップパドルボード市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Advanced Elements, Inc.
• Aqua-Leisure Recreation, LLC
• Cascadia Board Co.
• Imagine Nation Sports, LLC
• iROCKER Inc.
• Jimmy Lewis
• Lakeshore Paddleboard Company
• Naku Kai Incorporated
• NSP Surfboards
• Pau Hana Surf Supply
• Pelican International
• RAVE Sports
• Recreational Equipment, Inc.
• Red Paddle Co Limited
• SUP ATX LLC
• Tahe Outdoors
• Tower Paddle Boards, LLC
• YOLO Board & Bikes

LIST OF FIGURES

• FIGURE 1. STAND UP PADDLEBOARD MARKET RESEARCH PROCESS
• FIGURE 2. STAND UP PADDLEBOARD MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS STAND UP PADDLEBOARD MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS STAND UP PADDLEBOARD MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES STAND UP PADDLEBOARD MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES STAND UP PADDLEBOARD MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC STAND UP PADDLEBOARD MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC STAND UP PADDLEBOARD MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA STAND UP PADDLEBOARD MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA STAND UP PADDLEBOARD MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. STAND UP PADDLEBOARD MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. STAND UP PADDLEBOARD MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. STAND UP PADDLEBOARD MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. STAND UP PADDLEBOARD MARKET DYNAMICS
• TABLE 7. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY INFLATABLE SUP BOARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY SOLID SUP BOARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY ALL-ROUND, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY FLAT-WATER OR TOURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY RACING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY SURF, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY DEPARTMENT STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY ONLINE RETAILERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL STAND UP PADDLEBOARD MARKET SIZE, BY SPORTS GOODS RETAILERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS STAND UP PADDLEBOARD MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. CANADA STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 30. CANADA STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 31. CANADA STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES STAND UP PADDLEBOARD MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC STAND UP PADDLEBOARD MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. CHINA STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 47. CHINA STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 48. CHINA STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. INDIA STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 50. INDIA STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 51. INDIA STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA STAND UP PADDLEBOARD MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. ITALY STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 102. ITALY STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 103. ITALY STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 113. POLAND STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 114. POLAND STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 115. POLAND STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. QATAR STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 117. QATAR STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 118. QATAR STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM STAND UP PADDLEBOARD MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM STAND UP PADDLEBOARD MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM STAND UP PADDLEBOARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 146. STAND UP PADDLEBOARD MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 147. STAND UP PADDLEBOARD MARKET, FPNV POSITIONING MATRIX, 2023

The Stand Up Paddleboard Market was valued at USD 395.71 million in 2023, expected to reach USD 429.30 million in 2024, and is projected to grow at a CAGR of 8.97%, to USD 722.14 million by 2030.

The Stand Up Paddleboard (SUP) market presents a dynamic scope, encompassing recreational, fitness, and competitive activities across various water bodies. Defined by its unique design that allows users to stand and paddle on water, SUP serves as a versatile tool for both leisure and sport. This market is driven by the increasing inclination toward outdoor recreational activities and water sports, amplified by the rising awareness regarding health and fitness. This, coupled with technological advancements in materials like inflatable SUP boards that enhance portability and ease of storage, sustains its burgeoning popularity. Key growth factors include robust participation rates among all age groups, enhanced lifestyle choices, and tourism development promoting water sports. Opportunities arise from demographic trends indicating a surge in adventure tourism and recreational spending, especially in emerging markets where economic conditions improve access to leisure activities. Businesses can capitalize on this by diversifying product offerings with eco-friendly and customizable features, fostering a sustainable edge. However, market growth encounters challenges such as seasonal dependence, high initial product costs, and potential safety concerns discouraging novice users. The intermittent nature of water-sport-friendly conditions can also limit market expansion. For innovation, there's potential in developing smart SUP boards equipped with GPS and fitness tracking technologies, augmenting the user experience by blending recreation with digital engagement. Additionally, research into sustainable manufacturing practices and the use of biodegradable materials can align products with increasing environmental consciousness, appealing to eco-aware consumers. The market's competitive landscape is characterized by the presence of both established companies and new entrants, driving continuous improvement and innovation. Businesses can gain a competitive edge by capitalizing on emerging trends like experiential retail and hybrid sports models, ensuring their offerings stay relevant and compelling. Overall, the SUP market represents both challenges and vibrant opportunities, with particular emphasis on product innovation and strategic market entry to navigate its complexities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Stand Up Paddleboard Market

The Stand Up Paddleboard Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing number of surfing contests
  • Rising inclination toward surfing in adventure tourism
  • Increasing use of stand up paddleboard for yoga and leisure activities
• Market Restraints
  • High cost associated with stand up paddleboard
• Market Opportunities
  • Increasing investments in boosting recreational activities
  • Growing alternative distribution and sales channels
• Market Challenges
  • Vulnerable to environmental and economic impact

Porter's Five Forces: A Strategic Tool for Navigating the Stand Up Paddleboard Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Stand Up Paddleboard Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Stand Up Paddleboard Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Stand Up Paddleboard Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Stand Up Paddleboard Market

A detailed market share analysis in the Stand Up Paddleboard Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Stand Up Paddleboard Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Stand Up Paddleboard Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Stand Up Paddleboard Market

A strategic analysis of the Stand Up Paddleboard Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Stand Up Paddleboard Market, highlighting leading vendors and their innovative profiles. These include Advanced Elements, Inc., Aqua-Leisure Recreation, LLC, Cascadia Board Co., Imagine Nation Sports, LLC, iROCKER Inc., Jimmy Lewis, Lakeshore Paddleboard Company, Naku Kai Incorporated, NSP Surfboards, Pau Hana Surf Supply, Pelican International, RAVE Sports, Recreational Equipment, Inc., Red Paddle Co Limited, SUP ATX LLC, Tahe Outdoors, Tower Paddle Boards, LLC, and YOLO Board & Bikes.

Market Segmentation & Coverage

This research report categorizes the Stand Up Paddleboard Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Inflatable SUP Boards and Solid SUP Boards.
• Based on Applications, market is studied across All-Round, Flat-Water or Touring, Racing, and Surf.
• Based on Distribution Channel, market is studied across Department Stores, Online Retailers, and Sports Goods Retailers.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing number of surfing contests
    • 5.1.1.2. Rising inclination toward surfing in adventure tourism
    • 5.1.1.3. Increasing use of stand up paddleboard for yoga and leisure activities
  • 5.1.2. Restraints
    • 5.1.2.1. High cost associated with stand up paddleboard
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing investments in boosting recreational activities
    • 5.1.3.2. Growing alternative distribution and sales channels
  • 5.1.4. Challenges
    • 5.1.4.1. Vulnerable to environmental and economic impact
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Stand Up Paddleboard Market, by Product

• 6.1. Introduction
• 6.2. Inflatable SUP Boards
• 6.3. Solid SUP Boards

7. Stand Up Paddleboard Market, by Applications

• 7.1. Introduction
• 7.2. All-Round
• 7.3. Flat-Water or Touring
• 7.4. Racing
• 7.5. Surf

8. Stand Up Paddleboard Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Department Stores
• 8.3. Online Retailers
• 8.4. Sports Goods Retailers

9. Americas Stand Up Paddleboard Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Stand Up Paddleboard Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Stand Up Paddleboard Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Advanced Elements, Inc.
• 2. Aqua-Leisure Recreation, LLC
• 3. Cascadia Board Co.
• 4. Imagine Nation Sports, LLC
• 5. iROCKER Inc.
• 6. Jimmy Lewis
• 7. Lakeshore Paddleboard Company
• 8. Naku Kai Incorporated
• 9. NSP Surfboards
• 10. Pau Hana Surf Supply
• 11. Pelican International
• 12. RAVE Sports
• 13. Recreational Equipment, Inc.
• 14. Red Paddle Co Limited
• 15. SUP ATX LLC
• 16. Tahe Outdoors
• 17. Tower Paddle Boards, LLC
• 18. YOLO Board & Bikes