プロジェクションマッピング市場：地域別、2024年～2031年

プロジェクションマッピング市場評価、2024年～2031年

消費者の間で没入型体験に対する需要が高まっていることが、プロジェクションマッピング技術の成長を大きく促進すると予想されます。観客がビデオや映画コンテンツを体験するために、魅力的でインタラクティブな方法を求めるようになっているため、プロジェクションマッピングは好まれるソリューションになりつつあります。プロジェクションマッピングの用途はエンターテインメントにとどまらず、教育やトレーニングの分野にも広がっており、学習やプレゼンテーションの体験が強化されています。このように、消費者の間で没入型体験の人気が高まっていることから、市場規模は2024年に49億2,000万米ドルを突破し、2031年には220億7,000万米ドルの評価額に達する見込みです。

小売、アーキテクチャ、教育など様々な業界でプロジェクションマッピングが採用されていることが、市場拡大に寄与しています。この技術は、没入型パフォーマンス、インタラクティブな学習環境、魅惑的な建築デザイン、史跡の仮想復元など、数多くの利点を提供します。これらの利点は、多様な業界の進化するニーズや嗜好に対応し続けるため、プロジェクションマッピング市場の成長をさらに加速させる可能性が高いです。このように、様々な産業でプロジェクションマッピングの採用が増加していることから、2024年から2031年までのCAGRは22.75%で市場は成長します。

プロジェクションマッピング市場定義/概要

プロジェクションマッピングは、多くの場合不規則な形状を持つ様々な物体を、ビデオ投影用のダイナミックなディスプレイ表面に変換する高度な技術です。画像、動画、アニメーションをこのような表面に投影することで、コンテンツはオブジェクトそのものとシームレスに統合されて見えます。この技術は、没入感が高く、視覚的に魅惑的な体験の創造を目指す広告主やブランドにとって特に価値が高いです。従来の広告手法とは異なり、プロジェクションマッピングは普通の表面をインタラクティブなキャンバスに変え、より効果的に観客の注目を集めるため、混雑したマーケットプレースでは強力なツールとなります。

このテクノロジーは、製品発表会、展示会、企業イベントなどで採用される機会が増えており、参加者の体験を高める魅力的な環境を作り出しています。プロジェクションマッピングを取り入れることで、ブランドは記憶に残るインタラクティブな体験を作り出し、観客とのつながりを強めることができます。

プロジェクションマッピングは、2D、3D、4Dとさまざまな次元で適用でき、屋内の小さなオブジェクトから大規模な劇場ステージや業界情勢まで、幅広い環境で使用できます。プロジェクションマッピングの市場は、広告や映画など幅広い用途で利用されているため、急成長しています。この成長は、競合情勢の中で際立つ印象的な視覚効果と没入感を生み出す技術の能力によってもたらされています。

先進の3D世代LED技術と多様な設置オプションがプロジェクションマッピング市場の成長を加速？

先進的な第3世代LED技術を搭載したプロジェクターは、強化された明るさ、鮮やかなビジュアル、30,000時間の驚異的な寿命を提供します。プロジェクターは、多彩な設置オプションにより、即座にエンターテインメント体験を提供します。しかし、プロジェクションマッピング業界は、COVID-19パンデミックの際、社交の場が広く制限されたため、大きな課題に直面しました。パンデミックは業界に深刻な影響を与え、文化施設の90％近くが閉鎖されたとの報告もあり、市場の伸びは著しく低下しました。

プロジェクションマッピングは、3D映像の投影を利用して、平らでない表面や不規則な形状に仮想映像を作り出す技術であり、観客を魅了する革新的な方法を提供します。この技術は、ランドマークや公共施設などの表面をダイナミックな映像ディスプレイに変え、没入感のある記憶に残る体験を生み出します。ユニークで魅力的な体験への需要が高まるにつれ、一時的なものから半永久的なものまで、さまざまなイベントでのプロジェクションマッピングへの関心も高まっています。

ビデオプロジェクションの技術的進歩は市場を牽引し続けており、広告主やブランドは、没入感の高い、視覚的に印象的な体験を作り上げることができます。通常の表面をインタラクティブなキャンバスに変えることで、プロジェクションマッピングは従来の広告手法とは一線を画し、混雑したマーケットプレースで特に効果を発揮します。プロジェクションマッピングを製品発表会、展示会、企業イベントなどに導入するブランドは増えており、魅力的な環境を作り出し、観客との結びつきを強めています。

プロジェクションマッピングと拡張現実（AR）および仮想現実（VR）技術の統合は、その用途をさらに拡大し、エンターテインメント、教育、小売、そしてそれ以外の分野でも新たな可能性を提供しています。この組み合わせはインタラクティブ性とエンゲージメントを強化し、没入型の複合現実体験を可能にします。

プロジェクションマッピングは、エンターテインメントや広告の分野だけでなく、ヘルスケア、教育、製造業など、さまざまな分野で活用されています。例えば、患者教育、没入型学習、プロトタイプの可視化などに採用されています。また、都市や自治体では、都市美化、文化イベント、パブリックアートのためにプロジェクションマッピングを採用し、建物や公共空間を変貌させるとともに、コミュニティへの参加や観光を促進しています。

設置型プロジェクションの初期投資の高さは、プロジェクションマッピング市場の成長にどのような影響を与えるか？

初期投資の高さと技術の複雑さ。高輝度プロジェクター、専用ソフトウェア、高度なセンサーなど、プロジェクションマッピングシステムの設置に伴う多額の費用が大きな障壁となっています。このようなシステムのセットアップには、複雑な物流計画、正確な物理的セットアップ、投影画像の最適なアライメントと同期を確保するための技術的キャリブレーションが必要となります。このプロセスには熟練した技術者が必要なことが多く、これがさらに全体的な費用を押し上げます。これらの要因が組み合わさることで、プロジェクションマッピング技術への初期投資はかなり高額になり、中小企業や予算が限られている組織がこれらのソリューションを採用することを躊躇する可能性があります。

さらに、プロジェクションマッピング技術自体の複雑さも、こうした障壁の一因となっています。高度なセンサー、ソフトウェア、その他のコンポーネントが統合されているため、これらのシステムの導入と維持に関連する技術的課題がさらに増えています。3Dモデリング、アニメーション、プロジェクションマッピング・ソフトウェアの専門知識が必要なため、熟練した専門家が不足し、リソースの限られた企業にとっては大きなハードルとなります。

技術的な制約もまた、市場の成長を抑制する一因となっています。ディスプレイ表面やプロジェクターの物理的な制約が、映像コンテンツ投影の品質や効果に影響を与える可能性があります。このような技術的な欠点は、プロジェクションマッピング・システムの全体的な性能に影響を与え、その採用や利用をさらに複雑にしています。その結果、プロジェクションマッピングは魅力的な映像体験と没入感を提供するもの、さまざまな業界でより広範な採用を促進するためには、これらの課題に対処する必要があります。

目次

第1章 プロジェクションマッピング世界市場：イントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• 検証
• プライマリーインタビュー
• データソース一覧

第4章 プロジェクションマッピングの世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 プロジェクションマッピングの世界市場：サービス別

• 概要
• ハードウェア
• ソフトウェア

第6章 プロジェクションマッピングの世界市場：輝度別

• 概要
• 3,500～10,000ルーメン
• 10,000～30,000ルーメン
• 30,000ルーメン以上

第7章 プロジェクションマッピングの世界市場：ディメンション別

• 概要
• 2D
• 3D
• 4D

第8章 プロジェクションマッピングの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のプロジェクションマッピング市場：競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第10章 企業プロファイル

• HeavyM
• Panasonic
• BenQ
• Christie Digital Systems
• ViewSonic Corporation
• Lumitrix s.r.o
• Optoma Corporation
• Barco
• garageCube
• Resolume

第11章 主な発展

• 製品上市／開発
• 合併と買収
• 事業拡大
• パートナーシップと提携

第12章 付録

• 関連調査

Projection-Mapping Market Valuation - 2024-2031

The rising demand for immersive experiences among consumers is expected to significantly drive the growth of projection mapping technology. As audiences increasingly seek engaging and interactive ways to experience video and movie content, projection mapping is becoming a favored solution. Its applications extend beyond entertainment to encompass sectors like education and training, where it enhances learning and presentation experiences. Thus, the growing popularity of immersive experiences among consumers surged the growth of market size surpassing USD 4.92 Billion in 2024 to reach a valuation of USD 22.07 Billion by 2031.

The adoption of projection mapping across various industries, including retail, architecture, and education, is contributing to market expansion. This technology offers numerous advantages, such as immersive performances, interactive learning environments, captivating architectural designs, and virtual reconstructions of historical sites. These benefits are likely to further accelerate the growth of the projection mapping market as it continues to meet the evolving needs and preferences of diverse industries. Thus, the increasing adoption of projection mapping in various industries enables the market to grow at a CAGR of 22.75% from 2024 to 2031.

Projection-Mapping Market: Definition/ Overview

Projection mapping is a sophisticated technique that transforms various objects, often with irregular shapes, into dynamic display surfaces for video projection. By projecting images, videos, or animations onto these surfaces, the content appears seamlessly integrated with the object itself. This technique is particularly valuable for advertisers and brands aiming to create highly immersive and visually captivating experiences. Unlike traditional advertising methods, projection mapping turns ordinary surfaces into interactive canvases that capture audience attention more effectively, making it a powerful tool in crowded marketplaces.

This technology is increasingly employed at product launches, trade shows, and corporate events to craft engaging environments that enhance attendee experiences. By integrating projection mapping, brands can create memorable and interactive experiences that strengthen their connection with the audience, thereby making their messages more impactful.

Projection mapping can be applied in various dimensions-2D, 3D, and 4D-and used across a wide range of settings, from small indoor objects to large theatrical stages and industrial landscapes. The market for projection mapping is growing rapidly due to its extensive applications in advertising, film, and beyond. This rise is driven by the technology's ability to create striking visual effects and immersive experiences that stand out in a competitive landscape.

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How the Advanced 3D Generation LED Technology and Versatile Installation Options Surge the Growth of Projection-Mapping Market?

The projector, equipped with advanced 3rd-generation LED technology, offers enhanced brightness, vivid visuals, and an impressive lifespan of 30,000 hours. It provides an immediate entertainment experience with versatile installation options. However, the projection mapping industry faced significant challenges during the COVID-19 pandemic due to widespread restrictions on social gatherings. The pandemic severely impacted the industry, with reports indicating that nearly 90% of cultural institutions were closed, leading to a marked decline in market growth.

Projection mapping, a technique that uses 3D video projections to create virtual images on non-flat surfaces and irregular shapes, offers an innovative way to engage and captivate audiences. This technology transforms landmarks, public buildings, and other surfaces into dynamic visual displays, creating immersive and memorable experiences. As demand for unique and engaging experiences grows, so does the interest in projection mapping for various events, both temporary and semi-permanent.

Technological advancements in video projection continue to drive the market, allowing advertisers and brands to craft highly immersive and visually striking experiences. By turning ordinary surfaces into interactive canvases, projection mapping stands out from traditional advertising methods, making it particularly effective in crowded marketplaces. Brands increasingly deploy projection mapping at product launches, trade shows, and corporate events to create engaging environments and strengthen their connection with audiences.

The integration of projection mapping with augmented reality (AR) and virtual reality (VR) technologies is further expanding its applications, offering new possibilities in entertainment, education, retail, and beyond. This combination enhances interactivity and engagement, enabling immersive mixed-reality experiences.

In addition to its use in entertainment and advertising, projection mapping is gaining traction in diverse fields such as healthcare, education, and manufacturing. For example, it is employed for patient education, immersive learning, and prototype visualization. Cities and municipalities are also adopting projection mapping for urban beautification, cultural events, and public art, using it to transform buildings and public spaces while promoting community engagement and tourism.

How does the High Initial Investment for Installation Projection Impact the Growth of the Projection-Mapping Market?

The high initial investments and the complexity of the technology. The substantial costs associated with installing projection mapping systems including high-lumen projectors, specialized software, and advanced sensors are a significant barrier. The setup of such systems involves intricate logistical planning, precise physical setup, and technical calibration to ensure the optimal alignment and synchronization of projected images. This process often requires skilled technicians, which further adds to the overall expense. The combination of these factors makes the initial investment for projection mapping technology quite high, potentially deterring small and medium-sized enterprises or organizations with limited budgets from adopting these solutions.

Additionally, the complexity of the projection mapping technology itself contributes to these barriers. The integration of sophisticated sensors, software, and other components adds to the technical challenges associated with deploying and maintaining these systems. The need for expertise in 3D modeling, animation, and projection mapping software creates a shortage of skilled professionals, which poses a significant hurdle for businesses with limited resources.

Technical limitations also play a role in restraining market growth. The physical constraints of display surfaces and projectors can impact the quality and effectiveness of video content projection. These technical drawbacks can affect the overall performance of projection mapping systems, further complicating their adoption and use. As a result, while projection mapping offers compelling visual and immersive experiences, these challenges must be addressed to facilitate broader adoption across various industries.

Category-Wise Acumens

How the Dynamic Visual Displays of 3D Surge the Growth of 3-Dimensions Segment?

3D projection mapping stands as the dominant segment in the Projection Mapping Market, owing to its capacity to transform objects into captivating and dynamic visual displays. This technique is extensively utilized in architectural projections, stage performances, and immersive installations, where its ability to create three-dimensional illusions adds a dramatic and engaging dimension to the visual experience. The demand for striking and memorable visual presentations is a significant driver of growth in this segment, as industries seek to captivate audiences with compelling and interactive content.

While 3D projection mapping currently leads the market, 4D projection mapping is emerging as a significant trend with substantial growth potential. This advanced form of projection mapping enhances the traditional 3D experience by incorporating additional sensory elements, such as motion, sound, and environmental effects, to create a more immersive and interactive experience. The pursuit of innovative and multi-sensory visual displays is fueling interest in 4D projection mapping, positioning it as a promising frontier in the projection mapping market. As technology advances and creative applications expand, 4D projection mapping is expected to gain traction, offering new opportunities for businesses and artists to engage audiences in unprecedented ways.

How do the Large-Scale Architectural Projections and High-Quality Visuals Escalate the Growth of the Standard Throw Segment?

The Standard Throw segment is the dominant segment in the Projection Mapping Market due to its versatile performance and ability to balance projection distance with image size. These projectors are widely employed across various applications, including events, concerts, and large-scale architectural projections. Their versatility stems from their capability to deliver high-quality visuals over a range of distances and venue sizes, making them suitable for diverse settings.

The widespread adoption of standard throw projectors is driven by their adaptability to different projection needs. Whether illuminating large facades, creating immersive experiences at concerts, or providing clear visuals at events, standard throw projectors offer the flexibility required for effective projection mapping. Their balanced approach to distance and image size ensures that they meet the requirements of numerous applications, making them the preferred choice for many projection mapping projects. This adaptability and capability to fit varied projection scenarios contribute to their dominance in the market, catering to the evolving demands of both creative professionals and commercial users.

Country/Region-wise Acumens

How does the Growing Demand for Entertainment and Media Industry Surge the Growth of the Projection-Mapping Market in Asia Pacific?

Asia Pacific substantially dominates the Projection-Mapping Market and is expected to continue its dominance throughout the forecast period. The surging popularity of the entertainment and media industry in the Asia-Pacific region is driving a significant increase in demand for immersive and interactive experiences, thereby spurring growth in the projection mapping market. This burgeoning interest among cinephiles and entertainment enthusiasts is expected to propel the adoption of projection mapping technologies across the region.

Government support for tourism and global events further contributes to the expansion of the market, as new opportunities for utilizing projection mapping technologies emerge. The convergence of tourism promotion, large-scale events, and government investment in infrastructure is creating a fertile ground for market growth.

The region's dynamic entertainment and tourism sectors, particularly in countries like Japan, China, South Korea, and Australia, are leveraging projection mapping to enhance visitor experiences at theme parks, museums, cultural festivals, and other attractions. These countries are at the forefront of adopting advanced technologies to provide unique and captivating experiences, driven by the desire to appeal to both locals and tourists.

Additionally, the region's dense population and robust economies create a high demand for innovative advertising solutions. As businesses strive to stand out in crowded marketplaces, projection mapping offers an effective means of capturing consumer attention through eye-catching and memorable campaigns projected onto buildings, monuments, and other urban surfaces.

How the Increasing Adoption of Technology and Well-Established Infrastructure Surge the Growth of Projection-Mapping Market in North America During the Forecast Period?

North America is anticipated to witness the fastest growth in the Projection Mapping Market during the forecast period owing to its early adoption of the technology and a well-established infrastructure of experienced professionals. The region's strong entertainment industry, particularly Hollywood, has leveraged projection mapping extensively for movies, concerts, and live events, setting high standards for immersive visual experiences. This early adoption has not only led to a mature market but also fostered a deep pool of expertise in the field.

Technological advancements in North America further bolster its market position, with tech hubs like Silicon Valley driving innovation in projection mapping hardware, software, and content creation. These advancements have enabled the development of cutting-edge projection technologies that enhance the visual impact and interactivity of projection mapping applications.

Additionally, the region's higher disposable income fuels a growing demand for immersive experiences. Consumers with greater spending power are increasingly seeking out sophisticated and captivating experiences, which drives the adoption of projection mapping across various applications, from entertainment to advertising and beyond.

The combination of early technology adoption, a robust entertainment sector, advanced technological infrastructure, and high consumer spending has cemented North America's leadership in the projection mapping market. However, for sustained growth and market dominance, ongoing innovation and adaptation to emerging trends will be essential. This involves continuously evolving technology and exploring new applications to meet the ever-changing demands of consumers and industry standards.

Competitive Landscape

The Projection Mapping Market is characterized by a dynamic interplay between technology providers, content creators, and event management companies. While the industry is relatively young, it's rapidly evolving with new players entering the market and existing ones expanding their offerings.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the projection-mapping market include:

• HeavyM
• Panasonic
• BenQ
• Christie Digital Systems
• ViewSonic Corporation
• Lumitrix s.r.o
• Optoma Corporation
• Barco
• Seiko Epson Corporation
• garageCube
• Resolume
• AV Stumpl GmbH
• Sharp NEC Display Solution
• Pixel Rain Digital
• NuFormer
• Digital Projection
• Display Solutions of America, Inc.
• Green Hippo, Vivitek, Inc.
• Projection-Mapping Market Latest Developments:
• In June 2022, BenQ announced two DesignVue monitors in India: the 27-inch PD2705U and the 32-inch PD3205U. Both displays are compatible with Mac devices and will be available on Amazon and other IT retail locations.
• In June 2022, Epson unveiled its latest 4K laser home theater projector. This projector is specifically intended to transform the home movie experience. The projector will produce 4K resolution using Epson's laser light source and the 4K image processing clip.
• In November 2022, Christie added a new GriffynSEries projector to their lineup. The newly introduced technology is the Christie Griffyn4K35-RGB pure laser 3DLP projector, the product line's smallest and brightest RGB pure laser projector.
• In February 2023, Riot Games announced the collaboration with Quince Imaging and struck a to improve the projection mapping experience and media playback technologies for the "2022 LCS Championship". The combination of 3D scenic and LED components with projection mapping allows for the production of a sturdy canvas. They intended to employ 18 Panasonic PT-RQ35K projectors, 4 Disguise Pro vx 4+ media servers, Ventuz V6, production LED Systems, House LED Systems, and 3D modeling for real-time effects and data integration.

TABLE OF CONTENTS

1 INTRODUCTION OF THE GLOBAL PROJECTION MAPPING MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL PROJECTION MAPPING MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL PROJECTION MAPPING MARKET, BY OFFERING

• 5.1 Overview
• 5.2 Hardware
• 5.3 Software

6 GLOBAL PROJECTION MAPPING MARKET, BY BRIGHTNESS

• 6.1 Overview
• 6.2 3,500-10,000 Lumens
• 6.3 10,000-30,000 Lumens
• 6.4 Above 30,000 Lumens

7 GLOBAL PROJECTION MAPPING MARKET, BY DIMENSION

• 7.1 Overview
• 7.2 2D
• 7.3 3D
• 7.4 4D

8 GLOBAL PROJECTION MAPPING MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL PROJECTION MAPPING MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 HeavyM
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Panasonic
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 BenQ
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Christie Digital Systems
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 ViewSonic Corporation
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Lumitrix s.r.o
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Optoma Corporation
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Barco
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 garageCube
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Resolume
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1 Related Research