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1186548

マーケティングアナリティクスの世界市場：現状分析と予測（2022年～2028年）

Marketing Analytics Market: Current Analysis and Forecast (2022-2028)
出版日: | 発行: UnivDatos Market Insights Pvt Ltd | ページ情報: 英文 152 Pages | 納期: 即日から翌営業日

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マーケティングアナリティクスの世界市場：現状分析と予測（2022年～2028年）
出版日: 2022年11月01日
発行: UnivDatos Market Insights Pvt Ltd
ページ情報: 英文 152 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

世界のマーケティングアナリティクスの市場規模は、予測期間中に約14％の大幅な成長が予測されています。マーケティングアナリティクスソフトウェアの採用の拡大は、企業がより効果的に市場を理解する必要性の高まりや、消費者需要の理解に関わる複雑さに起因しています。

当レポートでは、世界のマーケティングアナリティクス市場について調査分析し、市場規模と予測分析、主な動向と機会、企業プロファイルなどの情報を提供しています。

目次

第1章 市場のイントロダクション

第2章 調査手法・前提条件

第3章 市場の要約

第4章 エグゼクティブサマリー

第5章 マーケティングアナリティクス市場に対するCOVID-19の影響

第6章 市場の考察：展開別

  • オンプレミス
  • クラウド

第7章 市場の考察：用途別

  • ソーシャルメディアマーケティング
  • eメールマーケティング
  • 検索エンジンマーケティング
  • コンテンツマーケティング
  • その他

第8章 市場の考察：地域別

  • 北米
    • 米国
    • カナダ
    • その他の北米
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他の欧州
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • その他のアジア太平洋
  • その他の地域

第9章 マーケティングアナリティクスの市場力学

  • 市場促進要因
  • 市場の課題
  • 影響の分析

第10章 マーケティングアナリティクス市場の機会

第11章 マーケティングアナリティクス市場の動向

第12章 デマンドサイドとサプライサイドの分析

  • デマンドサイド分析
  • サプライサイド分析

第13章 バリューチェーン分析

第14章 競合シナリオ

  • 競合情勢
    • ポーターのファイブフォース分析

第15章 企業プロファイル

  • Accenture Plc
  • Adobe Inc
  • Google Inc
  • Funnel
  • IBM Corporation
  • Oracle Corporation
  • RTB Digital Media Corporation
  • SAS Institute Inc
  • Tableau Software LLC
  • Teradata Corporation

第16章 免責事項

目次
Product Code: UMME211354

Global Marketing Analytics Market is expected to grow at a significant rate of around 14% during the forecast period. Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business's marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

The growing adoption of marketing analytics software is attributed to the growing need for organizations to penetrate the market more effectively and the complexities involved in understanding consumer demands. Moreover, the use of marketing analytics enables companies to understand the performance of their marketing campaigns better and engage in comparative analysis as to which application offers the highest returns.

Accenture Plc, Adobe Inc, Google Inc, Funnel, IBM Corporation, Oracle Corporation, RTB Digital Media Corporation, SAS Institute Inc, Tableau Software LLC, and Teradata Corporation. are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

 

Insights Presented in the Report:

"Amongst deployment, cloud category to witness robust CAGR during the forecast period"

Based on deployment, the market is segmented into on-premises and cloud. The cloud segment is expected to grow significantly during the forecast period. Cloud implementation is very cost-effective. Moreover, Several SMEs prefer adopting the cloud deployment model as it enables them to leverage marketing analytics software without making changes to the existing IT infrastructure

"Amongst application, the E-mail marketing to hold a significant share in the market in 2020"

Based on application, the market is segmented into social media marketing, e-mail marketing, search engine marketing, content marketing, and others. During the forecast period, the e-mail marketing segment is expected to grow significantly. This is mainly attributed to various factors such as the wide reach of emails. Moreover, e-mail marketing is ideal for B2B sales as emails are mainly used as a business tool around the world.

"North America to hold a significant share in the market"

In 2020, North America led the marketing analytics market. This is mainly attributed to the growing use of social media use coupled with the increasing internet penetration in countries such as America and Canada. Furthermore, a significant e-commerce ecosystem in the region offers marketers the opportunity to analyze the data generated by e-commerce sales, thus offering insights regarding customer buying preferences, which helps design efficient marketing strategies. Moreover, the growing use of machine learning (ML), natural language processing (NLP), and artificial intelligence (AI) has further enhanced the capabilities of marketing analytics in this region

Reasons to buy this report:

The study includes market sizing and forecasting analysis validated by authenticated key industry experts.

The report presents a quick review of overall industry performance at one glance.

The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.

Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

The study comprehensively covers the market across different segments.

Deep dive regional level analysis of the industry.

Customization Options:

The global marketing analytics market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Marketing Analytics Market
  • 2.2. Research Methodology of the Marketing Analytics Market
  • 2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 IMPACT OF COVID-19 ON THE MARKETING ANALYTICS MARKET

6 MARKET INSIGHTS BY DEPLOYMENT

  • 6.1. On-Premises
  • 6.2. Cloud

7 MARKET INSIGHTS BY APPLICATION

  • 7.1. Social Media Marketing
  • 7.2. E-mail Marketing
  • 7.3. Search Engine Marketing
  • 7.4. Content Marketing
  • 7.5. Others

8 MARKET INSIGHTS BY REGION

  • 8.1. North America
    • 8.1.1. U.S.
    • 8.1.2. Canada
    • 8.1.3. Rest of North America
  • 8.2. Europe
    • 8.2.1. Germany
    • 8.2.2. U.K.
    • 8.2.3. France
    • 8.2.4. Italy
    • 8.2.5. Spain
    • 8.2.6. Rest of Europe
  • 8.3. Asia-Pacific
    • 8.3.1. China
    • 8.3.2. Japan
    • 8.3.3. India
    • 8.3.4. Rest of Asia-Pacific
  • 8.4. Rest of World

9 MARKETING ANALYTICS MARKET DYNAMICS

  • 9.1. Market Drivers
  • 9.2. Market Challenges
  • 9.3. Impact Analysis

10 MARKETING ANALYTICS MARKET OPPORTUNITIES

11 MARKETING ANALYTICS MARKET TRENDS

12 DEMAND AND SUPPLY-SIDE ANALYSIS

  • 12.1. Demand Side Analysis
  • 12.2. Supply Side Analysis

13 VALUE CHAIN ANALYSIS

14 COMPETITIVE SCENARIO

  • 14.1. Competitive Landscape
    • 14.1.1. Porters Five Forces Analysis

15 COMPANY PROFILED

  • 15.1. Accenture Plc
  • 15.2. Adobe Inc
  • 15.3. Google Inc
  • 15.4. Funnel
  • 15.5. IBM Corporation
  • 15.6. Oracle Corporation
  • 15.7. RTB Digital Media Corporation,
  • 15.8. SAS Institute Inc
  • 15.9. Tableau Software LLC
  • 15.10. Teradata Corporation

16 DISCLAIMER