This research report focuses on the Marketing Analytics Market. It analyzes market size, trends and demand forecasts, as well as growth factors and challenges. The report provides market data breakdowns by type, application, company, and region, in addition to competitive landscape and key company profiles.
TABLE OF CONTENTS
1 Report Overview
- 1.1 Study Scope
- 1.2 Market Analysis by Type
- 1.2.1 Global Marketing Analytics Market Size Growth Rate by Type, 2018 VS 2022 VS 2029
- 1.2.2 Software Platform
- 1.2.3 Professional Services
- 1.2.4 Hosting Service
- 1.3 Market by Application
- 1.3.1 Global Marketing Analytics Market Size Growth Rate by Application, 2018 VS 2022 VS 2029
- 1.3.2 Retail and Consumer Goods
- 1.3.3 Healthcare
- 1.3.4 Travel and Hospitality
- 1.3.5 Automotive
- 1.3.6 Telecommunication
- 1.3.7 Education
- 1.3.8 Manufacturing
- 1.3.9 Other
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Global Growth Trends
- 2.1 Global Marketing Analytics Market Perspective (2018-2029)
- 2.2 Global Marketing Analytics Growth Trends by Region
- 2.2.1 Marketing Analytics Market Size by Region: 2018 VS 2022 VS 2029
- 2.2.2 Marketing Analytics Historic Market Size by Region (2018-2023)
- 2.2.3 Marketing Analytics Forecasted Market Size by Region (2024-2029)
- 2.3 Marketing Analytics Market Dynamics
- 2.3.1 Marketing Analytics Industry Trends
- 2.3.2 Marketing Analytics Market Drivers
- 2.3.3 Marketing Analytics Market Challenges
- 2.3.4 Marketing Analytics Market Restraints
3 Competition Landscape by Key Players
- 3.1 Global Revenue Marketing Analytics by Players
- 3.1.1 Global Marketing Analytics Revenue by Players (2018-2023)
- 3.1.2 Global Marketing Analytics Revenue Market Share by Players (2018-2023)
- 3.2 Global Marketing Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
- 3.3 Global Key Players of Marketing Analytics, Ranking by Revenue, 2021 VS 2022 VS 2023
- 3.4 Global Marketing Analytics Market Concentration Ratio
- 3.4.1 Global Marketing Analytics Market Concentration Ratio (CR5 and HHI)
- 3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Revenue in 2022
- 3.5 Global Key Players of Marketing Analytics Head office and Area Served
- 3.6 Global Key Players of Marketing Analytics, Product and Application
- 3.7 Global Key Players of Marketing Analytics, Date of Enter into This Industry
- 3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Analytics Breakdown Data by Type
- 4.1 Global Marketing Analytics Historic Market Size by Type (2018-2023)
- 4.2 Global Marketing Analytics Forecasted Market Size by Type (2024-2029)
5 Marketing Analytics Breakdown Data by Application
- 5.1 Global Marketing Analytics Historic Market Size by Application (2018-2023)
- 5.2 Global Marketing Analytics Forecasted Market Size by Application (2024-2029)
6 North America
- 6.1 North America Marketing Analytics Market Size (2018-2029)
- 6.2 North America Marketing Analytics Market Size by Type
- 6.2.1 North America Marketing Analytics Market Size by Type (2018-2023)
- 6.2.2 North America Marketing Analytics Market Size by Type (2024-2029)
- 6.2.3 North America Marketing Analytics Market Share by Type (2018-2029)
- 6.3 North America Marketing Analytics Market Size by Application
- 6.3.1 North America Marketing Analytics Market Size by Application (2018-2023)
- 6.3.2 North America Marketing Analytics Market Size by Application (2024-2029)
- 6.3.3 North America Marketing Analytics Market Share by Application (2018-2029)
- 6.4 North America Marketing Analytics Market Size by Country
- 6.4.1 North America Marketing Analytics Market Size by Country: 2018 VS 2022 VS 2029
- 6.4.2 North America Marketing Analytics Market Size by Country (2018-2023)
- 6.4.3 North America Marketing Analytics Market Size by Country (2024-2029)
- 6.4.4 U.S.
- 6.4.5 Canada
7 Europe
- 7.1 Europe Marketing Analytics Market Size (2018-2029)
- 7.2 Europe Marketing Analytics Market Size by Type
- 7.2.1 Europe Marketing Analytics Market Size by Type (2018-2023)
- 7.2.2 Europe Marketing Analytics Market Size by Type (2024-2029)
- 7.2.3 Europe Marketing Analytics Market Share by Type (2018-2029)
- 7.3 Europe Marketing Analytics Market Size by Application
- 7.3.1 Europe Marketing Analytics Market Size by Application (2018-2023)
- 7.3.2 Europe Marketing Analytics Market Size by Application (2024-2029)
- 7.3.3 Europe Marketing Analytics Market Share by Application (2018-2029)
- 7.4 Europe Marketing Analytics Market Size by Country
- 7.4.1 Europe Marketing Analytics Market Size by Country: 2018 VS 2022 VS 2029
- 7.4.2 Europe Marketing Analytics Market Size by Country (2018-2023)
- 7.4.3 Europe Marketing Analytics Market Size by Country (2024-2029)
- 7.4.3 Germany
- 7.4.4 France
- 7.4.5 U.K.
- 7.4.6 Italy
- 7.4.7 Russia
- 7.4.8 Nordic Countries
8 China
- 8.1 China Marketing Analytics Market Size (2018-2029)
- 8.2 China Marketing Analytics Market Size by Type
- 8.2.1 China Marketing Analytics Market Size by Type (2018-2023)
- 8.2.2 China Marketing Analytics Market Size by Type (2024-2029)
- 8.2.3 China Marketing Analytics Market Share by Type (2018-2029)
- 8.3 China Marketing Analytics Market Size by Application
- 8.3.1 China Marketing Analytics Market Size by Application (2018-2023)
- 8.3.2 China Marketing Analytics Market Size by Application (2024-2029)
- 8.3.3 China Marketing Analytics Market Share by Application (2018-2029)
9 Asia (excluding China)
- 9.1 Asia Marketing Analytics Market Size (2018-2029)
- 9.2 Asia Marketing Analytics Market Size by Type
- 9.2.1 Asia Marketing Analytics Market Size by Type (2018-2023)
- 9.2.2 Asia Marketing Analytics Market Size by Type (2024-2029)
- 9.2.3 Asia Marketing Analytics Market Share by Type (2018-2029)
- 9.3 Asia Marketing Analytics Market Size by Application
- 9.3.1 Asia Marketing Analytics Market Size by Application (2018-2023)
- 9.3.2 Asia Marketing Analytics Market Size by Application (2024-2029)
- 9.3.3 Asia Marketing Analytics Market Share by Application (2018-2029)
- 9.4 Asia Marketing Analytics Market Size by Region
- 9.4.1 Asia Marketing Analytics Market Size by Region: 2018 VS 2022 VS 2029
- 9.4.2 Asia Marketing Analytics Market Size by Region (2018-2023)
- 9.4.3 Asia Marketing Analytics Market Size by Region (2024-2029)
- 9.4.4 Japan
- 9.4.5 South Korea
- 9.4.6 China Taiwan
- 9.4.7 Southeast Asia
- 9.4.8 India
- 9.4.9 Australia
10 Middle East, Africa, and Latin America
- 10.1 Middle East, Africa, and Latin America Marketing Analytics Market Size (2018-2029)
- 10.2 Middle East, Africa, and Latin America Marketing Analytics Market Size by Type
- 10.2.1 Middle East, Africa, and Latin America Marketing Analytics Market Size by Type (2018-2023)
- 10.2.2 Middle East, Africa, and Latin America Marketing Analytics Market Size by Type (2024-2029)
- 10.2.3 Middle East, Africa, and Latin America Marketing Analytics Market Share by Type (2018-2029)
- 10.3 Middle East, Africa, and Latin America Marketing Analytics Market Size by Application
- 10.3.1 Middle East, Africa, and Latin America Marketing Analytics Market Size by Application (2018-2023)
- 10.3.2 Middle East, Africa, and Latin America Marketing Analytics Market Size by Application (2024-2029)
- 10.3.3 Middle East, Africa, and Latin America Marketing Analytics Market Share by Application (2018-2029)
- 10.4 Middle East, Africa, and Latin America Marketing Analytics Market Size by Country
- 10.4.1 Middle East, Africa, and Latin America Marketing Analytics Market Size by Country: 2018 VS 2022 VS 2029
- 10.4.2 Middle East, Africa, and Latin America Marketing Analytics Market Size by Country (2018-2023)
- 10.4.3 Middle East, Africa, and Latin America Marketing Analytics Market Size by Country (2024-2029)
- 10.4.4 Brazil
- 10.4.5 Mexico
- 10.4.6 Turkey
- 10.4.7 Saudi Arabia
- 10.4.8 Israel
- 10.4.9 GCC Countries
11 Key Players Profiles
- 11.1 Google
- 11.1.1 Google Company Details
- 11.1.2 Google Business Overview
- 11.1.3 Google Marketing Analytics Introduction
- 11.1.4 Google Revenue in Marketing Analytics Business (2018-2023)
- 11.1.5 Google Recent Developments
- 11.2 Adobe
- 11.2.1 Adobe Company Details
- 11.2.2 Adobe Business Overview
- 11.2.3 Adobe Marketing Analytics Introduction
- 11.2.4 Adobe Revenue in Marketing Analytics Business (2018-2023)
- 11.2.5 Adobe Recent Developments
- 11.3 Salesforce
- 11.3.1 Salesforce Company Details
- 11.3.2 Salesforce Business Overview
- 11.3.3 Salesforce Marketing Analytics Introduction
- 11.3.4 Salesforce Revenue in Marketing Analytics Business (2018-2023)
- 11.3.5 Salesforce Recent Developments
- 11.4 Oracle
- 11.4.1 Oracle Company Details
- 11.4.2 Oracle Business Overview
- 11.4.3 Oracle Marketing Analytics Introduction
- 11.4.4 Oracle Revenue in Marketing Analytics Business (2018-2023)
- 11.4.5 Oracle Recent Developments
- 11.5 Accenture
- 11.5.1 Accenture Company Details
- 11.5.2 Accenture Business Overview
- 11.5.3 Accenture Marketing Analytics Introduction
- 11.5.4 Accenture Revenue in Marketing Analytics Business (2018-2023)
- 11.5.5 Accenture Recent Developments
- 11.6 IBM
- 11.6.1 IBM Company Details
- 11.6.2 IBM Business Overview
- 11.6.3 IBM Marketing Analytics Introduction
- 11.6.4 IBM Revenue in Marketing Analytics Business (2018-2023)
- 11.6.5 IBM Recent Developments
- 11.7 Wipro Corporation
- 11.7.1 Wipro Corporation Company Details
- 11.7.2 Wipro Corporation Business Overview
- 11.7.3 Wipro Corporation Marketing Analytics Introduction
- 11.7.4 Wipro Corporation Revenue in Marketing Analytics Business (2018-2023)
- 11.7.5 Wipro Corporation Recent Developments
- 11.8 SAS
- 11.8.1 SAS Company Details
- 11.8.2 SAS Business Overview
- 11.8.3 SAS Marketing Analytics Introduction
- 11.8.4 SAS Revenue in Marketing Analytics Business (2018-2023)
- 11.8.5 SAS Recent Developments
- 11.9 Teradata
- 11.9.1 Teradata Company Details
- 11.9.2 Teradata Business Overview
- 11.9.3 Teradata Marketing Analytics Introduction
- 11.9.4 Teradata Revenue in Marketing Analytics Business (2018-2023)
- 11.9.5 Teradata Recent Developments
- 11.10 Microsoft Corporation
- 11.10.1 Microsoft Corporation Company Details
- 11.10.2 Microsoft Corporation Business Overview
- 11.10.3 Microsoft Corporation Marketing Analytics Introduction
- 11.10.4 Microsoft Corporation Revenue in Marketing Analytics Business (2018-2023)
- 11.10.5 Microsoft Corporation Recent Developments
- 11.11 McKinsey & Company
- 11.11.1 McKinsey & Company Company Details
- 11.11.2 McKinsey & Company Business Overview
- 11.11.3 McKinsey & Company Marketing Analytics Introduction
- 11.11.4 McKinsey & Company Revenue in Marketing Analytics Business (2018-2023)
- 11.11.5 McKinsey & Company Recent Developments
- 11.12 Harte Hank
- 11.12.1 Harte Hank Company Details
- 11.12.2 Harte Hank Business Overview
- 11.12.3 Harte Hank Marketing Analytics Introduction
- 11.12.4 Harte Hank Revenue in Marketing Analytics Business (2018-2023)
- 11.12.5 Harte Hank Recent Developments
- 11.13 Pegasystems
- 11.13.1 Pegasystems Company Details
- 11.13.2 Pegasystems Business Overview
- 11.13.3 Pegasystems Marketing Analytics Introduction
- 11.13.4 Pegasystems Revenue in Marketing Analytics Business (2018-2023)
- 11.13.5 Pegasystems Recent Developments
- 11.14 NGData
- 11.14.1 NGData Company Details
- 11.14.2 NGData Business Overview
- 11.14.3 NGData Marketing Analytics Introduction
- 11.14.4 NGData Revenue in Marketing Analytics Business (2018-2023)
- 11.14.5 NGData Recent Developments
- 11.15 Experian
- 11.15.1 Experian Company Details
- 11.15.2 Experian Business Overview
- 11.15.3 Experian Marketing Analytics Introduction
- 11.15.4 Experian Revenue in Marketing Analytics Business (2018-2023)
- 11.15.5 Experian Recent Developments
- 11.16 Tableau Software
- 11.16.1 Tableau Software Company Details
- 11.16.2 Tableau Software Business Overview
- 11.16.3 Tableau Software Marketing Analytics Introduction
- 11.16.4 Tableau Software Revenue in Marketing Analytics Business (2018-2023)
- 11.16.5 Tableau Software Recent Developments
- 11.17 GoodData
- 11.17.1 GoodData Company Details
- 11.17.2 GoodData Business Overview
- 11.17.3 GoodData Marketing Analytics Introduction
- 11.17.4 GoodData Revenue in Marketing Analytics Business (2018-2023)
- 11.17.5 GoodData Recent Developments
- 11.18 Neustar
- 11.18.1 Neustar Company Details
- 11.18.2 Neustar Business Overview
- 11.18.3 Neustar Marketing Analytics Introduction
- 11.18.4 Neustar Revenue in Marketing Analytics Business (2018-2023)
- 11.18.5 Neustar Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
- 13.1 Research Methodology
- 13.1.1 Methodology/Research Approach
- 13.1.2 Data Source
- 13.2 Disclaimer
- 13.3 Author Details