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1412903

マーケティング分析市場：タイプ、コンポーネント、アプリケーション、展開、エンドユーザー別- 世界予測2024-2030年

Marketing Analytics Market by Types (Descriptive analytics, Diagnostic Analytics, Predictive analytics), Component (Software, Tools), Application, Deployment, End-User - Global Forecast 2024-2030
出版日: | 発行: 360iResearch | ページ情報: 英文 198 Pages | 納期: 即日から翌営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.14円
マーケティング分析市場：タイプ、コンポーネント、アプリケーション、展開、エンドユーザー別- 世界予測2024-2030年
出版日: 2024年01月15日
発行: 360iResearch
ページ情報: 英文 198 Pages
納期: 即日から翌営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 図表
  • 目次
概要

マーケティング分析市場規模は2023年に543億2,000万米ドルと推計され、2024年には602億6,000万米ドルに達し、CAGR 9.06%で2030年には997億2,000万米ドルに達すると予測されます。

マーケティング分析の世界市場

主な市場の統計
基準年[2023］ 543億2,000万米ドル
予測年[2024］ 602億6,000万米ドル
予測年 [2030] 997億2,000万米ドル
CAGR（%） 9.06%
マーケティング分析 Market-IMG1

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスはマーケティング分析市場を評価する上で極めて重要です。事業戦略と製品満足度に関連する主要指標を調査し、ベンダーの包括的な評価を提供します。この綿密な分析により、ユーザーは各自の要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功の度合いが異なる4つの象限に分類されます：フォアフロント（F）、パスファインダー（P）、ニッチ（N）、バイタル（V）です。

市場シェア分析

市場シェア分析は、マーケティング分析市場におけるベンダーの現状について、洞察に満ちた詳細な調査を提供する包括的なツールです。全体的な収益、顧客基盤、その他の主要指標についてベンダーの貢献度を綿密に比較・分析することで、企業の業績や市場シェア争いの際に直面する課題について理解を深めることができます。さらに、この分析により、調査対象基準年に観察された累積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合特性に関する貴重な考察が得られます。このような詳細レベルの拡大により、ベンダーはより多くの情報に基づいた意思決定を行い、市場で競争優位に立つための効果的な戦略を考案することができます。

本レポートは、以下の側面に関する貴重な洞察を提供しています：

1-市場の浸透度：主要企業が提供する市場に関する包括的な情報を提示しています。

2-市場の開拓度：有利な新興市場を深く掘り下げ、成熟市場セグメントにおける浸透度を分析しています。

3-市場の多様化：新製品の発売、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。

4-競合の評価と情報：市場シェア、戦略、製品、認証、規制状況、特許状況、主要企業の製造能力などを網羅的に評価します。

5-製品開発およびイノベーション：将来の技術、研究開発活動、画期的な製品開発に関する知的洞察を提供します。

本レポートは、以下のような主要な質問に対応しています：

1-マーケティング分析市場の市場規模および予測は？

2-マーケティング分析市場の予測期間中に投資を検討すべき製品、セグメント、用途、分野は何か？

3-マーケティング分析市場における技術動向と規制の枠組みは？

4-マーケティング分析市場における主要ベンダーの市場シェアは？

5-マーケティング分析市場への参入に適した形態や戦略的手段は？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

  • 市場力学
    • 促進要因
      • 消費者の洞察をより深く理解し、ROIを生み出すための導入の増加
      • ハイブリッドおよびマルチクラウドアーキテクチャの使用の増加
      • BFSIと小売部門での採用が急増
    • 抑制要因
      • マーケティング分析の誤解に伴う懸念
    • 機会
      • 先進的なマーケティング分析のための最新テクノロジーの統合
      • 中小企業におけるクラウドベースのテクノロジー導入の可能性
    • 課題
      • 熟練した経験豊富な専門家の不足
  • 市場セグメンテーション分析
  • 市場動向分析
  • 高インフレの累積的影響
  • ポーターのファイブフォース分析
  • バリューチェーンとクリティカルパス分析
  • 規制の枠組み

第6章 マーケティング分析市場：タイプ別

  • 記述的分析
  • 診断分析
  • 予測分析
  • 規範的な分析

第7章 マーケティング分析市場：コンポーネント別

  • ソフトウェア
  • ツール

第8章 マーケティング分析市場：用途別

  • コンテンツマーケティング
  • メールマーケティング
  • オンラインマーケティング
  • ソーシャルメディアマーケティング

第9章 マーケティング分析市場：展開別

  • オンクラウド
  • オンプレミス

第10章 マーケティング分析市場：エンドユーザー別

  • BFSI
  • 教育
  • ヘルスケア
  • 製造業
  • 小売り
  • 旅行とホスピタリティ

第11章 南北アメリカのマーケティング分析市場

  • アルゼンチン
  • ブラジル
  • カナダ
  • メキシコ
  • 米国

第12章 アジア太平洋地域のマーケティング分析市場

  • オーストラリア
  • 中国
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム

第13章 欧州・中東・アフリカのマーケティング分析市場

  • デンマーク
  • エジプト
  • フィンランド
  • フランス
  • ドイツ
  • イスラエル
  • イタリア
  • オランダ
  • ナイジェリア
  • ノルウェー
  • ポーランド
  • カタール
  • ロシア
  • サウジアラビア
  • 南アフリカ
  • スペイン
  • スウェーデン
  • スイス
  • トルコ
  • アラブ首長国連邦
  • 英国

第14章 競合情勢

  • FPNVポジショニングマトリクス
  • 市場シェア分析：主要企業別
  • 競合シナリオ主要企業別の分析

第15章 競争力のあるポートフォリオ

  • 主要な企業プロファイル
    • Accenture PLC
    • Adobe Inc.
    • AgencyAnalytics Inc.
    • CallRail
    • CleverTap
    • Funnel.io
    • Google LLC by Alphabet Inc.
    • HubSpot, Inc.
    • International Business Machines Corporation
    • Invoca,Inc.
    • Mailchimp
    • Microsoft Corporation
    • MoEngage
    • Neustar, Inc.
    • Oracle Corporation
    • OWOX, Inc.
    • Pegasystems Inc.
    • Salesforce, Inc.
    • SAS Institute Inc.
    • Semrush
    • Singular Labs, Inc.
    • SproutLoud
    • Supermetrics
    • Teradata Corporation
    • Whatconverts by Icon Digital LLC
  • 主要な製品ポートフォリオ

第16章 付録

  • ディスカッションガイド
  • ライセンスと価格について
図表

LIST OF FIGURES

  • FIGURE 1. MARKETING ANALYTICS MARKET RESEARCH PROCESS
  • FIGURE 2. MARKETING ANALYTICS MARKET SIZE, 2023 VS 2030
  • FIGURE 3. MARKETING ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. MARKETING ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2030 (%)
  • FIGURE 5. MARKETING ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. MARKETING ANALYTICS MARKET DYNAMICS
  • FIGURE 7. MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2023 VS 2030 (%)
  • FIGURE 8. MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 9. MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
  • FIGURE 10. MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 11. MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
  • FIGURE 12. MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 13. MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
  • FIGURE 14. MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 15. MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
  • FIGURE 16. MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 17. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 18. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 19. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 20. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 21. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 22. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 23. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 24. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 25. MARKETING ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023
  • FIGURE 26. MARKETING ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023

LIST OF TABLES

  • TABLE 1. MARKETING ANALYTICS MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. MARKETING ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 6. MARKETING ANALYTICS MARKET SIZE, BY DESCRIPTIVE ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 7. MARKETING ANALYTICS MARKET SIZE, BY DIAGNOSTIC ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 8. MARKETING ANALYTICS MARKET SIZE, BY PREDICTIVE ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. MARKETING ANALYTICS MARKET SIZE, BY PRESCRIPTIVE ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 11. MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. MARKETING ANALYTICS MARKET SIZE, BY TOOLS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 14. MARKETING ANALYTICS MARKET SIZE, BY CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. MARKETING ANALYTICS MARKET SIZE, BY E-MAIL MARKETING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. MARKETING ANALYTICS MARKET SIZE, BY ONLINE MARKETING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. MARKETING ANALYTICS MARKET SIZE, BY SOCIAL MEDIA MARKETING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 19. MARKETING ANALYTICS MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. MARKETING ANALYTICS MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 22. MARKETING ANALYTICS MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. MARKETING ANALYTICS MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 24. MARKETING ANALYTICS MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 25. MARKETING ANALYTICS MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 26. MARKETING ANALYTICS MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 27. MARKETING ANALYTICS MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 28. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 29. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 30. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 31. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 32. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 33. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 34. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 35. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 36. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 37. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 38. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 39. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 40. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 41. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 42. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 43. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 44. CANADA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 45. CANADA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 46. CANADA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 47. CANADA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 48. CANADA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 49. MEXICO MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 50. MEXICO MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 51. MEXICO MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 52. MEXICO MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 53. MEXICO MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 54. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 55. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 56. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 57. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 58. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 59. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 60. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 61. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 62. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 63. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 64. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 65. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 66. AUSTRALIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 67. AUSTRALIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 68. AUSTRALIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 69. AUSTRALIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 70. AUSTRALIA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 71. CHINA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 72. CHINA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 73. CHINA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 74. CHINA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 75. CHINA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 76. INDIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 77. INDIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 78. INDIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 79. INDIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 80. INDIA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 81. INDONESIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 82. INDONESIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 83. INDONESIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 84. INDONESIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 85. INDONESIA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 86. JAPAN MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 87. JAPAN MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 88. JAPAN MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 89. JAPAN MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 90. JAPAN MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 91. MALAYSIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 92. MALAYSIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 93. MALAYSIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 94. MALAYSIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 95. MALAYSIA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 96. PHILIPPINES MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 97. PHILIPPINES MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 98. PHILIPPINES MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 99. PHILIPPINES MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 100. PHILIPPINES MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 101. SINGAPORE MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 102. SINGAPORE MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 103. SINGAPORE MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 104. SINGAPORE MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 105. SINGAPORE MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 106. SOUTH KOREA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 107. SOUTH KOREA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 108. SOUTH KOREA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 109. SOUTH KOREA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 110. SOUTH KOREA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 111. TAIWAN MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 112. TAIWAN MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 113. TAIWAN MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 114. TAIWAN MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 115. TAIWAN MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 116. THAILAND MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 117. THAILAND MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 118. THAILAND MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 119. THAILAND MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 120. THAILAND MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 121. VIETNAM MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 122. VIETNAM MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 123. VIETNAM MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 124. VIETNAM MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 125. VIETNAM MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 126. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 127. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 128. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 129. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 130. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 131. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 132. DENMARK MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 133. DENMARK MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 134. DENMARK MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 135. DENMARK MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 136. DENMARK MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 137. EGYPT MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 138. EGYPT MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 139. EGYPT MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 140. EGYPT MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 141. EGYPT MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 142. FINLAND MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 143. FINLAND MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 144. FINLAND MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 145. FINLAND MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 146. FINLAND MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 147. FRANCE MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 148. FRANCE MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 149. FRANCE MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 150. FRANCE MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 151. FRANCE MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 152. GERMANY MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 153. GERMANY MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 154. GERMANY MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 155. GERMANY MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 156. GERMANY MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 157. ISRAEL MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 158. ISRAEL MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 159. ISRAEL MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 160. ISRAEL MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 161. ISRAEL MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 162. ITALY MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 163. ITALY MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 164. ITALY MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 165. ITALY MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 166. ITALY MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 167. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 168. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 169. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 170. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 171. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 172. NIGERIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 173. NIGERIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 174. NIGERIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 175. NIGERIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 176. NIGERIA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 177. NORWAY MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 178. NORWAY MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 179. NORWAY MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 180. NORWAY MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 181. NORWAY MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 182. POLAND MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 183. POLAND MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 184. POLAND MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 185. POLAND MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 186. POLAND MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 187. QATAR MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 188. QATAR MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 189. QATAR MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 190. QATAR MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 191. QATAR MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 192. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 193. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 194. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 195. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 196. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 197. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 198. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 199. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 200. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 201. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 202. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 203. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 204. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 205. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 206. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 207. SPAIN MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 208. SPAIN MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 209. SPAIN MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 210. SPAIN MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 211. SPAIN MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 212. SWEDEN MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 213. SWEDEN MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 214. SWEDEN MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 215. SWEDEN MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 216. SWEDEN MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 217. SWITZERLAND MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 218. SWITZERLAND MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 219. SWITZERLAND MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 220. SWITZERLAND MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 221. SWITZERLAND MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 222. TURKEY MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 223. TURKEY MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 224. TURKEY MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 225. TURKEY MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 226. TURKEY MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 227. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 228. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 229. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 230. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 231. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 232. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
  • TABLE 233. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
  • TABLE 234. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 235. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
  • TABLE 236. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 237. MARKETING ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023
  • TABLE 238. MARKETING ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 239. MARKETING ANALYTICS MARKET LICENSE & PRICING
目次
Product Code: MRR-C002B1C99811

[198 Pages Report] The Marketing Analytics Market size was estimated at USD 54.32 billion in 2023 and expected to reach USD 60.26 billion in 2024, at a CAGR 9.06% to reach USD 99.72 billion by 2030.

Global Marketing Analytics Market

KEY MARKET STATISTICS
Base Year [2023] USD 54.32 billion
Estimated Year [2024] USD 60.26 billion
Forecast Year [2030] USD 99.72 billion
CAGR (%) 9.06%
Marketing Analytics Market - IMG1

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Marketing Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Marketing Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Marketing Analytics Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., AgencyAnalytics Inc., CallRail, CleverTap, Funnel.io, Google LLC by Alphabet Inc., HubSpot, Inc., International Business Machines Corporation, Invoca,Inc., Mailchimp, Microsoft Corporation, MoEngage, Neustar, Inc., Oracle Corporation, OWOX, Inc., Pegasystems Inc., Salesforce, Inc., SAS Institute Inc., Semrush, Singular Labs, Inc., SproutLoud, Supermetrics, Teradata Corporation, and Whatconverts by Icon Digital LLC.

Market Segmentation & Coverage

This research report categorizes the Marketing Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Types
    • Descriptive analytics
    • Diagnostic Analytics
    • Predictive analytics
    • Prescriptive analytics
  • Component
    • Software
    • Tools
  • Application
    • Content Marketing
    • E-mail Marketing
    • Online Marketing
    • Social Media Marketing
  • Deployment
    • On-Cloud
    • On-premises
  • End-User
    • BFSI
    • Education
    • Healthcare
    • Manufacturing
    • Retail
    • Travel & Hospitality
  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Marketing Analytics Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Marketing Analytics Market?

3. What are the technology trends and regulatory frameworks in the Marketing Analytics Market?

4. What is the market share of the leading vendors in the Marketing Analytics Market?

5. Which modes and strategic moves are suitable for entering the Marketing Analytics Market?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Limitations
  • 1.7. Assumptions
  • 1.8. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

  • 4.1. Introduction
  • 4.2. Marketing Analytics Market, by Region

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Rising adoption to better understand consumer insights and generate ROI
      • 5.1.1.2. Increasing usage of hybrid and multi-cloud architectures
      • 5.1.1.3. Surging adoption by BFSI and retail sector
    • 5.1.2. Restraints
      • 5.1.2.1. Concern associated with misinterpretation of marketing analytics
    • 5.1.3. Opportunities
      • 5.1.3.1. Integration of modern technologies for advanced marketing analytics
      • 5.1.3.2. Potential adoption of cloud-based technology among SMEs
    • 5.1.4. Challenges
      • 5.1.4.1. Dearth of skilled and experienced professionals
  • 5.2. Market Segmentation Analysis
  • 5.3. Market Trend Analysis
  • 5.4. Cumulative Impact of High Inflation
  • 5.5. Porter's Five Forces Analysis
    • 5.5.1. Threat of New Entrants
    • 5.5.2. Threat of Substitutes
    • 5.5.3. Bargaining Power of Customers
    • 5.5.4. Bargaining Power of Suppliers
    • 5.5.5. Industry Rivalry
  • 5.6. Value Chain & Critical Path Analysis
  • 5.7. Regulatory Framework

6. Marketing Analytics Market, by Types

  • 6.1. Introduction
  • 6.2. Descriptive analytics
  • 6.3. Diagnostic Analytics
  • 6.4. Predictive analytics
  • 6.5. Prescriptive analytics

7. Marketing Analytics Market, by Component

  • 7.1. Introduction
  • 7.2. Software
  • 7.3. Tools

8. Marketing Analytics Market, by Application

  • 8.1. Introduction
  • 8.2. Content Marketing
  • 8.3. E-mail Marketing
  • 8.4. Online Marketing
  • 8.5. Social Media Marketing

9. Marketing Analytics Market, by Deployment

  • 9.1. Introduction
  • 9.2. On-Cloud
  • 9.3. On-premises

10. Marketing Analytics Market, by End-User

  • 10.1. Introduction
  • 10.2. BFSI
  • 10.3. Education
  • 10.4. Healthcare
  • 10.5. Manufacturing
  • 10.6. Retail
  • 10.7. Travel & Hospitality

11. Americas Marketing Analytics Market

  • 11.1. Introduction
  • 11.2. Argentina
  • 11.3. Brazil
  • 11.4. Canada
  • 11.5. Mexico
  • 11.6. United States

12. Asia-Pacific Marketing Analytics Market

  • 12.1. Introduction
  • 12.2. Australia
  • 12.3. China
  • 12.4. India
  • 12.5. Indonesia
  • 12.6. Japan
  • 12.7. Malaysia
  • 12.8. Philippines
  • 12.9. Singapore
  • 12.10. South Korea
  • 12.11. Taiwan
  • 12.12. Thailand
  • 12.13. Vietnam

13. Europe, Middle East & Africa Marketing Analytics Market

  • 13.1. Introduction
  • 13.2. Denmark
  • 13.3. Egypt
  • 13.4. Finland
  • 13.5. France
  • 13.6. Germany
  • 13.7. Israel
  • 13.8. Italy
  • 13.9. Netherlands
  • 13.10. Nigeria
  • 13.11. Norway
  • 13.12. Poland
  • 13.13. Qatar
  • 13.14. Russia
  • 13.15. Saudi Arabia
  • 13.16. South Africa
  • 13.17. Spain
  • 13.18. Sweden
  • 13.19. Switzerland
  • 13.20. Turkey
  • 13.21. United Arab Emirates
  • 13.22. United Kingdom

14. Competitive Landscape

  • 14.1. FPNV Positioning Matrix
  • 14.2. Market Share Analysis, By Key Player
  • 14.3. Competitive Scenario Analysis, By Key Player

15. Competitive Portfolio

  • 15.1. Key Company Profiles
    • 15.1.1. Accenture PLC
    • 15.1.2. Adobe Inc.
    • 15.1.3. AgencyAnalytics Inc.
    • 15.1.4. CallRail
    • 15.1.5. CleverTap
    • 15.1.6. Funnel.io
    • 15.1.7. Google LLC by Alphabet Inc.
    • 15.1.8. HubSpot, Inc.
    • 15.1.9. International Business Machines Corporation
    • 15.1.10. Invoca,Inc.
    • 15.1.11. Mailchimp
    • 15.1.12. Microsoft Corporation
    • 15.1.13. MoEngage
    • 15.1.14. Neustar, Inc.
    • 15.1.15. Oracle Corporation
    • 15.1.16. OWOX, Inc.
    • 15.1.17. Pegasystems Inc.
    • 15.1.18. Salesforce, Inc.
    • 15.1.19. SAS Institute Inc.
    • 15.1.20. Semrush
    • 15.1.21. Singular Labs, Inc.
    • 15.1.22. SproutLoud
    • 15.1.23. Supermetrics
    • 15.1.24. Teradata Corporation
    • 15.1.25. Whatconverts by Icon Digital LLC
  • 15.2. Key Product Portfolio

16. Appendix

  • 16.1. Discussion Guide
  • 16.2. License & Pricing