マーケティングアナリティクス市場：アプリケーション別、展開モデル別、エンドユーザー別、予測、2023年～2032年

マーケティングアナリティクス市場規模は、2023年から2032年にかけてCAGR 19.5%以上で拡大すると予測されます。

マーケティング戦略においてデータ主導の意思決定が重視されるようになり、アナリティクスソリューションの需要が高まっています。最近では、キャンペーンの最適化、顧客ターゲティングの強化、投資収益率の最大化のために、複数の企業が高度なアナリティクスを活用しています。

さらに、デジタルマーケティングチャネルの急増とオンラインでの消費者交流の急増により、膨大な量のデータがもたらされており、高度なアナリティクスツールがさらに必要とされています。例えば、2023年5月、イベント分析プロバイダーのMixpanelは、マーケティング担当者向けにイベントベースの分析を提供するために、製品チームから範囲を広げるマーケティングアナリティクスを発表しました。マーケティングにおけるAIと機械学習の導入が進むにつれ、予測分析とパーソナライズされた顧客体験の提供の必要性がさらに高まると思われます。複数の組織がマーケティングの有効性と効率性の向上に努めていることから、この業界は着実な成長を記録すると予想されます。

マーケティングアナリティクス業界は、アプリケーション、展開モデル、エンドユーザー、地域に分類されます。

展開モデルに基づくと、オンプレミスセグメントの業界シェアは2023年から2032年の間に大幅なCAGRで上昇すると予測されています。この成長の背景には、データセキュリティの強化や規制遵守のニーズの高まりに加え、オンプレミスインフラを確立し、アナリティクスソリューションの局所的な制御を求める組織の増加があります。オンプレミスの展開がいくつかの業界で戦略的利益とコンプライアンス要件に貢献していることから、このセグメントは拡大が見込まれます。

コンテンツマーケティングアプリケーションセグメントのマーケティングアナリティクス市場シェアは、2032年まで大きなCAGRを示すと推定されます。これは、パーソナライズされたコンテンツ戦略が重視されるようになり、データ主導のコンテンツ最適化に対する需要が急増し、コンテンツパフォーマンス分析の重要性が高まっているためです。最近、マーケティング担当者はアナリティクスを活用してコンテンツ戦略を洗練させ、エンゲージメントを強化し、コンテンツマーケティングの効果を最大化しています。

アジア太平洋地域のマーケティングアナリティクス業界は、デジタル情勢の拡大、データ主導の意思決定の採用増加、オンラインおよびモバイル活動の急増により、2023年から2032年にかけて急速なペースで拡大すると予測されています。さらに、マーケティングアナリティクスの利点に対する意識の高まりと経済開拓が相まって、同地域全体のマーケティング戦略における高度なアナリティクスソリューションの需要に拍車がかかると思われます。

目次

第1章 調査手法と調査範囲

第2章 エグゼクティブサマリー

第3章 マーケティングアナリティクス業界考察

• COVID-19の影響
• ロシア・ウクライナ戦争の影響
• エコシステム分析
• ベンダーマトリックス
• 利益率分析
• 技術とイノベーションの展望
• 特許分析
• 主要ニュースとイニシアチブ
  • パートナーシップ/コラボレーション
  • 合併/買収
  • 投資
  • アプリケーションの発表と革新
• 規制状況
• 影響要因
  • 促進要因
    • ビッグデータおよびクラウドコンピューティングの採用増加
    • データ主導型マーケティングへの需要の高まり
    • マーケティング予算の最適化ニーズの高まり
    • リアルタイムの洞察に対する需要の急増
  • 業界の潜在的リスク＆課題
    • マーケティングアナリティクスツールの複雑さ
    • 中小企業向けマーケティングアナリティクスソリューションの高コスト
• 成長の可能性分析
• ポーター分析
• PESTEL分析

第4章 競合情勢

• イントロダクション
• 各社の市場シェア
• 主要市場プレーヤーの競合分析
  • HubSpot
  • Mailchimp
  • Microsoft Corporation
  • Semrush
  • Salesforce
  • CleverTap
  • Google
• 競合のポジショニングマトリックス
• 戦略展望マトリックス

第5章 マーケティングアナリティクス市場推定・予測：アプリケーション別

• 主要動向：アプリケーション別
• ソーシャルメディアマーケティング
• Eメールマーケティング
• 検索エンジンマーケティング
• コンテンツマーケティング
• その他

第6章 マーケティングアナリティクス市場推定・予測：展開モデル別

• 主要動向：展開モデル別
• クラウド
• オンプレミス

第7章 マーケティングアナリティクス市場推定・予測：エンドユーザー別

• 主要動向：エンドユーザー別
• 小売・消費財
• BFSI
• 小売
• メディア・コミュニケーション
• ヘルスケア
• 産業
• その他

第8章 マーケティングアナリティクス市場推定・予測：地域別

• 主要動向：地域別
• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • フランス
  • イタリア
  • スペイン
  • 北欧
• アジア太平洋
  • 中国
  • インド
  • 日本
  • ニュージーランド
  • 韓国
  • 東南アジア
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • アルゼンチン
• 中東・アフリカ
  • UAE
  • サウジアラビア
  • 南アフリカ

第9章 企業プロファイル

• Accenture PLC
• Adobe Systems, Inc.
• CleverTap
• Experian PLC
• Google
• HubSpot
• IBM Corporation
• Mailchimp
• McKinsey & Company
• Microsoft Corporation
• NGDATA, Inc.
• Oracle Corporation
• Pegasystems, Inc.
• Salesforce
• SAS Institute, Inc.
• SAP SE
• Semrush
• Supermetrics
• Teradata Corporation
• Wipro Ltd.

Data Tables

• TABLE 1 Global marketing analytics market 360 degree synopsis, 2018-2032
• TABLE 2 Marketing analytics market, 2018 - 2022
• TABLE 3 Marketing analytics market, 2023 - 2032
• TABLE 4 Marketing analytics TAM, 2023 - 2032
• TABLE 5 Marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 6 Marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 7 Marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 8 Marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 9 Marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 10 Marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 11 COVID-19 impact on the North America marketing analytics market
• TABLE 12 COVID-19 impact on the Europe marketing analytics market
• TABLE 13 COVID-19 impact on the Asia Pacific marketing analytics market
• TABLE 14 COVID-19 impact on the Latin America marketing analytics market
• TABLE 15 COVID-19 impact on the MEA marketing analytics market
• TABLE 16 Vendor matrix
• TABLE 17 Patent analysis
• TABLE 18 Industry impact forces
• TABLE 19 Company market share, 2022
• TABLE 20 Competitive analysis of major market players, 2022
• TABLE 21 Social media marketing market, 2018 - 2022 (USD Million)
• TABLE 22 Social media marketing market, 2023 - 2032 (USD Million)
• TABLE 23 E-mail marketing market, 2018 - 2022 (USD Million)
• TABLE 24 E-mail marketing market, 2023 - 2032 (USD Million)
• TABLE 25 Search engine marketing market, 2018 - 2022 (USD Million)
• TABLE 26 Search engine marketing market, 2023 - 2032 (USD Million)
• TABLE 27 Content marketing market, 2018 - 2022 (USD Million)
• TABLE 28 Content marketing market, 2023 - 2032 (USD Million)
• TABLE 29 Others market, 2018 - 2022 (USD Million)
• TABLE 30 Others market, 2023 - 2032 (USD Million)
• TABLE 31 On-premises market, 2018 - 2022 (USD Million)
• TABLE 32 On-premises market, 2023 - 2032 (USD Million)
• TABLE 33 Cloud market, 2018 - 2022 (USD Million)
• TABLE 34 Cloud market, 2023 - 2032 (USD Million)
• TABLE 35 Retail & consumer goods market, 2018 - 2022 (USD Million)
• TABLE 36 Retail & consumer goods market, 2023 - 2032 (USD Million)
• TABLE 37 BFSI market, 2018 - 2022 (USD Million)
• TABLE 38 BFSI market, 2023 - 2032 (USD Million)
• TABLE 39 Healthcare market, 2018 - 2022 (USD Million)
• TABLE 40 Healthcare market, 2023 - 2032 (USD Million)
• TABLE 41 Retail market, 2018 - 2022 (USD Million)
• TABLE 42 Retail market, 2023 - 2032 (USD Million)
• TABLE 43 Media & communication market, 2018 - 2022 (USD Million)
• TABLE 44 Media & communication market, 2023 - 2032 (USD Million)
• TABLE 45 Industrial market, 2018 - 2022 (USD Million)
• TABLE 46 Industrial market, 2023 - 2032 (USD Million)
• TABLE 47 Others market, 2018 - 2022 (USD Million)
• TABLE 48 Others market, 2023 - 2032 (USD Million)
• TABLE 49 North America marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 50 North America marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 51 North America marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 52 North America marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 53 North America marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 54 North America marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 55 North America marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 56 North America marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 57 U.S. marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 58 U.S. marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 59 U.S. marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 60 U.S. marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 61 U.S. marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 62 U.S. marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 63 U.S. marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 64 U.S. marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 65 Canada marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 66 Canada marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 67 Canada marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 68 Canada marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 69 Canada marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 70 Canada marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 71 Canada marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 72 Canada marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 73 Europe marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 74 Europe marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 75 Europe marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 76 Europe marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 77 Europe marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 78 Europe marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 79 Europe marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 80 Europe marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 81 UK marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 82 UK marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 83 UK marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 84 UK marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 85 UK marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 86 UK marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 87 UK marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 88 UK marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 89 Germany marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 90 Germany marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 91 Germany marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 92 Germany marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 93 Germany marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 94 Germany marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 95 Germany marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 96 Germany marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 97 France marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 98 France marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 99 France marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 100 France marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 101 France marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 102 France marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 103 France marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 104 France marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 105 Italy marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 106 Italy marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 107 Italy marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 108 Italy marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 109 Italy marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 110 Italy marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 111 Italy marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 112 Italy marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 113 Spain marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 114 Spain marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 115 Spain marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 116 Spain marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 117 Spain marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 118 Spain marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 119 Spain marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 120 Spain marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 121 Nordics marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 122 Nordics marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 123 Nordics marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 124 Nordics marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 125 Nordics marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 126 Nordics marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 127 Nordics marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 128 Nordics marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 129 Asia Pacific marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 130 Asia Pacific marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 131 Asia Pacific marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 132 Asia Pacific marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 133 Asia Pacific marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 134 Asia Pacific marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 135 Asia Pacific marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 136 Asia Pacific marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 137 China marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 138 China marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 139 China marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 140 China marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 141 China marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 142 China marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 143 China marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 144 China marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 145 India marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 146 India marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 147 India marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 148 India marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 149 India marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 150 India marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 151 India marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 152 India marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 153 Japan marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 154 Japan marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 155 Japan marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 156 Japan marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 157 Japan marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 158 Japan marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 159 Japan marketing analytics market, by technology, 2018 - 2022 (USD Million)
• TABLE 160 Japan marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 161 Japan marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 162 ANZ marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 163 ANZ marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 164 ANZ marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 165 ANZ marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 166 ANZ marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 167 ANZ marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 168 ANZ marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 169 ANZ marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 170 South Korea marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 171 South Korea marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 172 South Korea marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 173 South Korea marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 174 South Korea marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 175 South Korea marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 176 South Korea marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 177 South Korea marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 178 Southeast Asia marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 179 Southeast Asia marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 180 Southeast Asia marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 181 Southeast Asia marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 182 Southeast Asia marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 183 Southeast Asia marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 184 Southeast Asia marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 185 Southeast Asia marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 186 Latin America marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 187 Latin America marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 188 Latin America marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 189 Latin America marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 190 Latin America marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 191 Latin America marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 192 Latin America marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 193 Latin America marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 194 Brazil marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 195 Brazil marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 196 Brazil marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 197 Brazil marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 198 Brazil marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 199 Brazil marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 200 Brazil marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 201 Brazil marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 202 Mexico marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 203 Mexico marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 204 Mexico marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 205 Mexico marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 206 Mexico marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 207 Mexico marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 208 Mexico marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 209 Mexico marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 210 Argentina marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 211 Argentina marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 212 Argentina marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 213 Argentina marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 214 Argentina marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 215 Argentina marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 216 Argentina marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 217 Argentina marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 218 MEA marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 219 MEA marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 220 MEA marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 221 MEA marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 222 MEA marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 223 MEA marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 224 MEA marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 225 MEA marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 226 UAE marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 227 UAE marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 228 UAE marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 229 UAE marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 230 UAE marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 231 UAE marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 232 UAE marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 233 UAE marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 234 Saudi Arabia marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 235 Saudi Arabia marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 236 Saudi Arabia marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 237 Saudi Arabia marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 238 Saudi Arabia marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 239 Saudi Arabia marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 240 Saudi Arabia marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 241 Saudi Arabia marketing analytics market, by end user, 2023 - 2032 (USD Million)
• TABLE 242 South Africa marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 243 South Africa marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 244 South Africa marketing analytics market, by application, 2018 - 2022 (USD Million)
• TABLE 245 South Africa marketing analytics market, by application, 2023 - 2032 (USD Million)
• TABLE 246 South Africa marketing analytics market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 247 South Africa marketing analytics market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 248 South Africa marketing analytics market, by end user, 2018 - 2022 (USD Million)
• TABLE 249 South Africa marketing analytics market, by end user, 2023 - 2032 (USD Million)

Charts & Figures

• FIG 1 GMI's report coverage in the global marketing analytics market
• FIG 2 Industry segmentation
• FIG 3 Forecast calculation
• FIG 4 Profile break-up of primary respondents
• FIG 5 Marketing analytics market 360 degree synopsis, 2018 - 2032
• FIG 6 Marketing analytics ecosystem analysis
• FIG 7 Profit margin analysis
• FIG 8 Growth potential analysis
• FIG 9 Porter's analysis
• FIG 10 PESTEL analysis
• FIG 11 Competitive analysis of major market players, 2022
• FIG 12 Competitive positioning matrix
• FIG 13 Strategic outlook matrix
• FIG 14 Marketing analytics market, by application, 2022 & 2032
• FIG 15 Marketing analytics market, by deployment model, 2022 & 2032
• FIG 16 Marketing analytics market, by end user, 2022 & 2032
• FIG 17 SWOT Analysis, Accenture PLC
• FIG 18 SWOT Analysis, Adobe Systems, Inc.
• FIG 19 SWOT Analysis, CleverTap
• FIG 20 SWOT Analysis, Experian PLC
• FIG 21 SWOT Analysis, Google
• FIG 22 SWOT Analysis, HubSpot
• FIG 23 SWOT Analysis, IBM Corporation
• FIG 24 SWOT Analysis, Mailchimp
• FIG 25 SWOT Analysis, McKinsey & Company
• FIG 26 SWOT Analysis, Microsoft Corporation
• FIG 27 SWOT Analysis, NGDATA, Inc.
• FIG 28 SWOT Analysis, Oracle Corporation
• FIG 29 SWOT Analysis, Pegasystems, Inc.
• FIG 30 SWOT Analysis, Salesforce
• FIG 31 SWOT Analysis, SAS Institute, Inc.
• FIG 32 SWOT Analysis, SAP SE
• FIG 33 SWOT Analysis, Semrush
• FIG 34 SWOT Analysis, Supermetrics
• FIG 35 SWOT Analysis, Teradata Corporation
• FIG 36 SWOT Analysis, Wipro Ltd.

Marketing analytics market size is projected to expand at over 19.5% CAGR from 2023 to 2032. The increasing emphasis on data-driven decision-making in marketing strategies is propelling the demand for analytics solutions. Lately, several companies are leveraging advanced analytics to optimize campaigns, enhance customer targeting, and maximize return on investment.

Additionally, the proliferation of digital marketing channels and the surge in online consumer interactions is leading to vast amounts of data, further necessitating sophisticated analytics tools. For instance, in May 2023, event analytic provider Mixpanel introduced Marketing Analytics for broadening its scope from product teams to deliver event-based analytics tailored for marketers. The rising adoption of AI and machine learning in marketing will further amplify the need for predictive analytics and providing personalized customer experiences. With multiple organizations striving for greater marketing effectiveness and efficiency, the industry is expected to record steady growth.

The marketing analytics industry is segregated into application, deployment model, end-user, and region.

Based on deployment model, the industry share from the on-premises segment is projected to rise at substantial CAGR between 2023 and 2032. The growth can be attributed to the growing need for enhanced data security and regulatory compliance coupled with the rising number of organizations with established on-premises infrastructure seeking localized control over their analytics solutions. With on-premises deployment serving the strategic interests and compliance requirements in several industries, the segment is likely to witness expansion.

Marketing analytics market share from the content marketing application segment is estimated to exhibit significant CAGR through 2032. This is due to the increasing emphasis on personalized content strategies, the surging demand for data-driven content optimization, and the rising importance of content performance analysis. Lately, marketers are leveraging analytics to refine content strategies, enhance engagement, and maximize the impact of their content marketing efforts.

Regionally, the Asia Pacific marketing analytics industry is projected to expand at rapid pace between 2023 and 2032, owing to the expanding digital landscape, increased adoption of data-driven decision-making, and the surge in online and mobile activities. In addition, the rising awareness of the benefits of marketing analytics coupled with the economic development will fuel the demand for advanced analytics solutions in marketing strategies across the region.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Marketing analytics market 360 degree synopsis, 2018 - 2032
• 2.2 Business trends
  • 2.2.1 Total Addressable Market (TAM), 2023-2032
• 2.3 Regional trends
• 2.4 Application trends
• 2.5 Deployment model trends
• 2.6 End user trends

Chapter 3 Marketing Analytics Industry Insights

• 3.1 Impact of COVID-19
• 3.2 Impact of the Russia-Ukraine war
• 3.3 Industry ecosystem analysis
• 3.4 Vendor matrix
• 3.5 Profit margin analysis
• 3.6 Technology & innovation landscape
• 3.7 Patent analysis
• 3.8 Key news and initiatives
  • 3.8.1 Partnership/Collaboration
  • 3.8.2 Merger/Acquisition
  • 3.8.3 Investment
  • 3.8.4 Application launch & innovation
• 3.9 Regulatory landscape
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Increasing adoption of big data and cloud computing
    • 3.10.1.2 Rising demand for data-driven marketing
    • 3.10.1.3 Growing need to optimize marketing budgets
    • 3.10.1.4 Surging demand for real-time insights
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Complexity of marketing analytics tools
    • 3.10.2.2 High cost of marketing analytics solutions for SMEs
• 3.11 Growth potential analysis
• 3.12 Porter's analysis
• 3.13 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

• 4.1 Introduction
• 4.2 Company market share, 2022
• 4.3 Competitive analysis of major market players, 2022
  • 4.3.1 HubSpot
  • 4.3.2 Mailchimp
  • 4.3.3 Microsoft Corporation
  • 4.3.4 Semrush
  • 4.3.5 Salesforce
  • 4.3.6 CleverTap
  • 4.3.7 Google
• 4.4 Competitive positioning matrix, 2022
• 4.5 Strategic outlook matrix, 2022

Chapter 5 Marketing Analytics Market Estimates & Forecast, By Application (Revenue)

• 5.1 Key trends, by application
• 5.2 Social media marketing
• 5.3 E-mail Marketing
• 5.4 Search Engine Marketing
• 5.5 Content Marketing
• 5.6 Others

Chapter 6 Marketing Analytics Market Estimates & Forecast, By Deployment Model (Revenue)

• 6.1 Key trends, by deployment model
• 6.2 Cloud
• 6.3 On-Premises

Chapter 7 Marketing Analytics Market Estimates & Forecast, By End user (Revenue)

• 7.1 Key trends, by end user
• 7.2 Retail & Consumer Goods
• 7.3 BFSI
• 7.4 Retail
• 7.5 Media & Communication
• 7.6 Healthcare
• 7.7 Industrial
• 7.8 Others

Chapter 8 Marketing Analytics Market Estimates & Forecast, By Region (Revenue)

• 8.1 Key trends, by region
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Nordics
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 ANZ
  • 8.4.5 South Korea
  • 8.4.6 Southeast Asia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 MEA
  • 8.6.1 UAE
  • 8.6.2 Saudi Arabia
  • 8.6.3 South Africa

Chapter 9 Company Profiles

• 9.1 Accenture PLC
• 9.2 Adobe Systems, Inc.
• 9.3 CleverTap
• 9.4 Experian PLC
• 9.5 Google
• 9.6 HubSpot
• 9.7 IBM Corporation
• 9.8 Mailchimp
• 9.9 McKinsey & Company
• 9.10 Microsoft Corporation
• 9.11 NGDATA, Inc.
• 9.12 Oracle Corporation
• 9.13 Pegasystems, Inc.
• 9.14 Salesforce
• 9.15 SAS Institute, Inc.
• 9.16 SAP SE
• 9.17 Semrush
• 9.18 Supermetrics
• 9.19 Teradata Corporation
• 9.20 Wipro Ltd.