道路標示テープ市場- 世界の産業規模、シェア、動向、機会、予測、タイプ別（恒久道路標示、仮設道路標示）、用途別（高速道路、空港、駐車場、その他）、地域別、競合別、2020年～2030年

道路標示テープの世界市場規模は2024年に11億米ドル、2030年には15億米ドルに達すると予測され、予測期間中のCAGRは4.6%で成長すると予測されています。

市場の成長を後押ししているのは、交通安全規制の重視の高まりと世界のインフラ整備の加速です。各国政府は、高速道路、交差点、横断歩道、空港滑走路などにおいて、より厳格な安全基準を実施するようになっており、これが効率的で耐久性のある道路マーキング・ソリューションの需要を押し上げています。従来の塗料に比べ、道路標示テープは優れた性能、長寿命、施工の容易さから人気を集めており、メンテナンスコストの削減につながります。都市の拡大と、特にアジア太平洋と中東におけるスマートシティ構想への投資の増加が、市場の拡大にさらに寄与しています。LEDやセンサーと一体化した反射テープのような技術革新は、インテリジェント交通管理システムや自律航行をサポートしています。一方、VOC排出量を最小限に抑えるよう求める規制の圧力は、環境に優しいマーキング代替品へのシフトを加速させており、特に北米と欧州ではインフラのアップグレードが堅調な需要を持続させています。

市場促進要因

政府規制の強化と交通安全への取り組み

主な市場課題

従来の道路標示用塗料と比較した初期コストの高さ

主な市場動向

スマートな反射性道路標示テープの採用拡大

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界の道路標示テープ市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（恒久道路標示、仮設道路標示）
  • 用途別（高速道路、空港、駐車場、その他）
  • 地域別（北米、欧州、南米、中東・アフリカ、アジア太平洋）
• 企業別（2024年）
• 市場マップ

第6章 北米の道路標示テープ市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の道路標示テープ市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン

第8章 アジア太平洋の道路標示テープ市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋：国別分析
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア

第9章 中東・アフリカの道路標示テープ市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第10章 南米の道路標示テープ市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • コロンビア
  • アルゼンチン

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 企業プロファイル

• 3M Company
• Avery Dennison Corporation
• Swarco AG
• Nitto Denko Corporation
• Brite-Line LLC
• Dura Products Industries
• ORAFOL Europe GmbH
• Lakshmi Industries

第14章 戦略的提言

第15章 調査会社について・免責事項

The Global Road Marking Tape Market was valued at USD 1.1 billion in 2024 and is anticipated to reach USD 1.5 billion by 2030, growing at a CAGR of 4.6% during the forecast period. Market growth is being propelled by heightened emphasis on road safety regulations and accelerated infrastructure development worldwide. Governments are increasingly enforcing stricter safety standards across highways, intersections, pedestrian crossings, and airport runways, which is boosting demand for efficient and durable road marking solutions. Compared to traditional paints, road marking tapes are gaining popularity due to their superior performance, longevity, and ease of application, which translates into reduced maintenance costs. Urban expansion and rising investments in smart city initiatives, particularly in Asia-Pacific and the Middle East, are further contributing to market expansion. Technological innovations such as reflective, preformed tapes integrated with LEDs or sensors are supporting intelligent traffic management systems and autonomous navigation. Meanwhile, regulatory pressures to minimize VOC emissions are accelerating the shift toward eco-friendly marking alternatives, especially in North America and Europe where infrastructure upgrades continue to sustain steady demand.

Key Market Drivers

Increasing Government Regulations and Road Safety Initiatives

A major driving force in the global road marking tape market is the implementation of stringent road safety regulations by governments worldwide. In response to the high incidence of road traffic accidents, regulatory authorities are mandating the use of high-visibility markings across various transportation zones. Countries across North America, Europe, and Asia-Pacific have enforced standards requiring the installation of high-performance tapes on highways, pedestrian pathways, intersections, and airstrips. Road marking tapes are preferred for their high retro-reflectivity, skid resistance, and resilience to heavy traffic and diverse climatic conditions. Nations such as the United States, Germany, the UK, and India have adopted policies that encourage the use of preformed tapes as part of infrastructure modernization programs. For instance, India's Smart Cities Mission is promoting the adoption of permanent and temporary road tapes. In parallel, the European Union has introduced environmental regulations limiting VOC emissions, thereby encouraging the use of sustainable and water-based marking solutions over solvent-based paints.

Key Market Challenges

High Initial Costs Compared to Conventional Road Marking Paints

A major challenge in the global road marking tape market is the higher initial cost associated with tapes relative to traditional marking paints. Despite their advantages in durability, visibility, and lower maintenance, the upfront costs for purchasing and installing tapes can deter adoption-particularly in developing countries with constrained infrastructure budgets. In these regions, agencies often opt for conventional paints due to cost-effectiveness, even though they require frequent reapplication. Additionally, the use of preformed or thermoplastic tapes often necessitates specialized equipment and trained personnel, further increasing project expenses. On inadequately prepared road surfaces, improper adhesion of tapes can lead to early wear and tear, adding to long-term costs and reducing overall efficiency.

Key Market Trends

Growing Adoption of Smart and Reflective Road Marking Tapes

A significant trend influencing the global road marking tape market is the rising integration of smart and reflective technologies into marking materials. Advanced tapes equipped with features such as retroreflective beads, thermoplastic layers, and embedded sensors are enhancing road safety, especially under low-visibility conditions such as fog or rain. These intelligent tapes are increasingly used in urban areas and regions deploying intelligent transportation systems (ITS). They are compatible with autonomous and semi-autonomous vehicle systems, offering critical support for lane detection and vehicle guidance. Countries like the U.S., Germany, Japan, and South Korea are witnessing a growing transition from conventional paint markings to high-performance tapes designed for better visibility, machine readability, and integration with ADAS (Advanced Driver Assistance Systems).

Key Market Players

• 3M Company
• Avery Dennison Corporation
• Swarco AG
• Nitto Denko Corporation
• Brite-Line LLC
• Dura Products Industries
• ORAFOL Europe GmbH
• Lakshmi Industries

Report Scope:

In this report, the Global Road Marking Tape Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Road Marking Tape Market, By Type:

• Permanent Road Marking
• Temporary Road Marking

Road Marking Tape Market, By Application:

• Highway
• Airport
• Car Park
• Others

Road Marking Tape Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• South America
  • Brazil
  • Colombia
  • Argentina
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Road Marking Tape Market.

Available Customizations:

Global Road Marking Tape Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Road Marking Tape Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Permanent Road Marking, Temporary Road Marking)
  • 5.2.2. By Application (Highway, Airport, Car Park, Others)
  • 5.2.3. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Road Marking Tape Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Application
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Road Marking Tape Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
  • 6.3.2. Canada Road Marking Tape Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
  • 6.3.3. Mexico Road Marking Tape Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application

7. Europe Road Marking Tape Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Application
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Road Marking Tape Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
  • 7.3.2. France Road Marking Tape Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
  • 7.3.3. United Kingdom Road Marking Tape Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
  • 7.3.4. Italy Road Marking Tape Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
  • 7.3.5. Spain Road Marking Tape Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application

8. Asia Pacific Road Marking Tape Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Application
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Road Marking Tape Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
  • 8.3.2. India Road Marking Tape Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
  • 8.3.3. Japan Road Marking Tape Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application
  • 8.3.4. South Korea Road Marking Tape Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Application
  • 8.3.5. Australia Road Marking Tape Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Application

9. Middle East & Africa Road Marking Tape Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Application
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Road Marking Tape Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
  • 9.3.2. UAE Road Marking Tape Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
  • 9.3.3. South Africa Road Marking Tape Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application

10. South America Road Marking Tape Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Application
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Road Marking Tape Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
  • 10.3.2. Colombia Road Marking Tape Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
  • 10.3.3. Argentina Road Marking Tape Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. 3M Company
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Avery Dennison Corporation
• 13.3. Swarco AG
• 13.4. Nitto Denko Corporation
• 13.5. Brite-Line LLC
• 13.6. Dura Products Industries
• 13.7. ORAFOL Europe GmbH
• 13.8. Lakshmi Industries

14. Strategic Recommendations

15. About Us & Disclaimer