トイレタリー製品市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、価格別、流通チャネル別、地域別、競合別、2020-2030年

世界のトイレタリー製品市場は、2024年には2,862億4,000万米ドルとなり、2030年には4,263億米ドルに達すると予測され、予測期間中のCAGRは6.93%で拡大します。

この成長は、個人の衛生と健康に対する意識の高まりが、石鹸、ボディーソープ、シャンプー、デオドラント、歯磨き粉などの必須製品に対する需要の高まりにつながっていることによる。消費者は製品の成分を重視するようになり、健康志向で環境的に持続可能なライフスタイルに沿った、天然素材、オーガニック素材、化学薬品不使用の製品を好むようになっています。この変化は、イノベーションと環境にやさしいトイレタリー製品の開発を促進しています。さらに、eコマースとデジタル・マーケティングの普及は、アクセシビリティと製品へのリーチを広げ、先進経済諸国と新興経済諸国の市場開拓をさらに後押ししています。

市場促進要因

衛生意識と健康志向の高まり

主な市場課題

激しい市場競合と価格敏感性

主要市場動向

ナチュラル・オーガニック製品に対する需要の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のトイレタリー製品市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（ヘアケア製品、スキンケア製品、オーラルケア製品、バス＆シャワー製品、デオドラント・制汗剤、その他）
  • 価格順（低、中、高）
  • 流通チャネル別（ハイパーマーケット/スーパーマーケット、コンビニエンスストア、薬局/ドラッグストア、オンライン、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米のトイレタリー製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のトイレタリー製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域のトイレタリー製品市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第9章 中東・アフリカのトイレタリー製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のトイレタリー製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Reckitt Benckiser Group
  • Unilever PLC
  • The Procter & Gamble Company
  • Kimberly-Clark Corporation
  • Beiersdorf AG
  • L'Oreal S.A.
  • Johnson & Johnson
  • Estee Lauder Companies, Inc.
  • HCP Wellness
  • Shiseido Co. Ltd.

第15章 戦略的提言

第16章 調査会社について・免責事項

The global Toiletry Products Market was valued at USD 286.24 billion in 2024 and is projected to reach USD 426.3 billion by 2030, expanding at a CAGR of 6.93% during the forecast period. This growth is driven by increasing awareness of personal hygiene and wellness, leading to heightened demand for essential products such as soaps, body washes, shampoos, deodorants, and toothpaste. Consumers are placing greater emphasis on product ingredients, favoring natural, organic, and chemical-free options that align with health-conscious and environmentally sustainable lifestyles. This shift is fostering innovation and the development of eco-friendly toiletry products. Moreover, the proliferation of e-commerce and digital marketing has broadened accessibility and product reach, further supporting market expansion across developed and emerging economies.

Key Market Drivers

Rising Hygiene Awareness and Health Consciousness

One of the main drivers of the global toiletry products market is the increasing emphasis on hygiene and personal care, particularly amplified by the COVID-19 pandemic. This behavioral shift has reinforced the need for daily use of hygiene essentials like soaps, hand sanitizers, oral care products, and shampoos. Global campaigns by governments and health organizations have successfully raised awareness about the health benefits of routine hygiene practices, especially in emerging markets. These efforts have educated communities in both urban and rural areas, promoting the consistent use of toiletry products. In parallel, rising concerns around dermatological health and grooming have led to higher demand for products tailored to specific needs, such as antibacterial and sensitive-skin formulas. This broad-based awareness is fostering long-term behavioral changes that support sustained growth in toiletry product consumption across all demographic and income segments.

Key Market Challenges

Intense Market Competition and Price Sensitivity

The toiletry products market faces intense competition due to the presence of dominant global players like Procter & Gamble, Unilever, and Colgate-Palmolive, alongside numerous regional and private-label brands. These established companies enjoy strong brand loyalty and extensive distribution networks but must constantly innovate and invest in promotions to maintain market share. Meanwhile, regional players often attract cost-sensitive consumers by offering comparable products at lower prices tailored to local preferences. This competitive landscape fosters high price sensitivity, particularly in developing markets where purchasing power remains limited. The influx of niche brands and product overload has made differentiation challenging, prompting consumers to prioritize cost over loyalty. Consequently, maintaining profitability while delivering innovation becomes increasingly complex for brands operating in this crowded market.

Key Market Trends

Rising Demand for Natural and Organic Products

A key trend shaping the toiletry products market is the surging demand for natural and organic formulations. Consumers are seeking alternatives free from harmful chemicals like sulfates, parabens, and synthetic additives, driven by concerns over long-term health, skin sensitivities, and environmental impact. This trend is leading brands to introduce or reformulate products using biodegradable, ethically sourced, and plant-based ingredients. Certifications such as "cruelty-free," "vegan," and "organic" are becoming decisive purchase factors, especially among younger consumers. Smaller brands focusing on sustainability are gaining traction, while major corporations are adapting by launching eco-conscious lines or acquiring green startups. For example, in July 2023, Sybron introduced 'SySoft Luxury Bamboo Toilet Tissue,' a plastic-free product made entirely from bamboo-highlighting the growing focus on sustainable materials and packaging across the industry.

Key Market Players

• Reckitt Benckiser Group
• Unilever PLC
• The Procter & Gamble Company
• Kimberly-Clark Corporation
• Beiersdorf AG
• L'Oreal S.A.
• Johnson & Johnson
• Estee Lauder Companies, Inc.
• HCP Wellness
• Shiseido Co. Ltd.

Report Scope:

In this report, the global Toiletry Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Toiletry Products Market, By Type:

• Hair Care Products
• Skincare Products
• Oral Care Products
• Bath and Shower Products
• Deodorants and Antiperspirants
• Others

Toiletry Products Market, By Price:

• Low
• Medium
• High

Toiletry Products Market, By Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Pharmacy/Drug Stores
• Online
• Others

Toiletry Products Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Toiletry Products Market.

Available Customizations:

Global Toiletry Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Toiletry Products Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Hair Care Products, Skincare Products, Oral Care Products, Bath and Shower Products, Deodorants and Antiperspirants, Others)
  • 5.2.2. By Price (Low, Medium, High)
  • 5.2.3. By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Pharmacy/Drug Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Toiletry Products Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Price
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Toiletry Products Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Price
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Toiletry Products Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Price
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Toiletry Products Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Price
      • 6.3.3.2.3. By Distribution Channel

7. Europe Toiletry Products Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Price
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Toiletry Products Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Price
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Toiletry Products Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Price
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Spain Toiletry Products Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Price
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Toiletry Products Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Price
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. United Kingdom Toiletry Products Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Price
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Toiletry Products Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Price
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Toiletry Products Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Price
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. Japan Toiletry Products Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Price
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. India Toiletry Products Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Price
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Vietnam Toiletry Products Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Price
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. South Korea Toiletry Products Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Price
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Toiletry Products Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Price
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Toiletry Products Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Price
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Saudi Arabia Toiletry Products Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Price
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. UAE Toiletry Products Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Price
      • 9.3.3.2.3. By Distribution Channel
  • 9.3.4. Turkey Toiletry Products Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Price
      • 9.3.4.2.3. By Distribution Channel

10. South America Toiletry Products Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Price
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Toiletry Products Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Price
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Argentina Toiletry Products Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Price
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Colombia Toiletry Products Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Price
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Reckitt Benckiser Group
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Unilever PLC
  • 14.1.3. The Procter & Gamble Company
  • 14.1.4. Kimberly-Clark Corporation
  • 14.1.5. Beiersdorf AG
  • 14.1.6. L'Oreal S.A.
  • 14.1.7. Johnson & Johnson
  • 14.1.8. Estee Lauder Companies, Inc.
  • 14.1.9. HCP Wellness
  • 14.1.10. Shiseido Co. Ltd.

15. Strategic Recommendations

16. About Us & Disclaimer