バスタオルの市場規模、シェア、成長分析：タイプ別、サイズ別、用途別、エンドユーザー別、流通チャネル別、地域別 - 産業予測 2025～2032年

バスタオルの世界市場規模は2023年に126億米ドルと評価され、2024年の133億8,000万米ドルから2032年には216億5,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは6.2％で成長する見通しです。

バスタオル市場は、世界の関心と需要の急増に牽引され、重要なファッションアクセサリーであり続けています。身の回りの必需品と見なされるようになり、その魅力は大きく広がっています。ホスピタリティ産業、特に台頭するホテル産業は、この市場の拡大において重要な役割を果たしており、トルコ綿、エジプト綿、ピマ綿、マイクロファイバーなど、さまざまな種類の綿を使用した高級バスタオルが好まれています。また、ヘルス＆フィットネスクラブの増加も需要を後押ししています。さらに、中国やインドのような新興市場における消費者の可処分所得の増加は、繊維産業を後押しします。エコ意識はオーガニック素材への嗜好にも影響を与え、ファッション動向の進化と衛生意識の高まりは市場のダイナミックな展望に寄与しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

バスタオル市場規模：タイプ別

• 市場概要
• ぬいぐるみバスタオル
• 竹フィルターバスタオル
• ベルベットバスタオル
• マイクロファイバータオル
• 綿バスタオル
  • トルコ綿バスタオル
  • オーガニック綿バスタオル
  • エジプト綿バスタオル
  • ピマ綿バスタオル
• その他

バスタオル市場規模：サイズ別

• 市場概要
• 小（13インチ×13インチ）
• 中（16インチ×28インチ）
• 大（30インチ×60インチ）
• 特大（34インチ×72インチ）

バスタオル市場規模：用途別

• 市場概要
• ハンドタオル
• フェイスタオル
• ボディタオル

バスタオル市場規模：エンドユーザー別

• 市場概要
• 住宅用
• 商業用

バスタオル市場規模：流通チャネル別

• 市場概要
• オンライン
• オフライン

バスタオル市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Welspun India Ltd.（India）
• Trident Group（India）
• GHCL Limited（India）
• Uchino Co., Ltd.（Japan）
• 1888 Mills（USA）
• Standard Textile Co., Inc.（USA）
• Walmart Inc.（USA）
• Target Corporation（USA）
• Bed Bath & Beyond Inc.（USA）
• Amazon.com, Inc.（USA）
• Ralph Lauren Corporation（USA）
• Frette（Italy）
• Yves Delorme（France）
• Matouk（USA）
• Christy（UK）
• Cacala（Turkey）
• Hammacher Schlemmer & Company, Inc.（USA）
• Boll & Branch（USA）
• Brooklinen（USA）
• Coyuchi（USA）

結論と推奨事項

Global Bath Towel Market size was valued at USD 12.6 billion in 2023 and is poised to grow from USD 13.38 billion in 2024 to USD 21.65 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The bath towel market continues to be a vital fashion accessory, driven by a surge in global interest and demand. Increasingly seen as essential personal items, their appeal has broadened significantly. The hospitality industry, particularly the rising hotel sector, plays a key role in this market's expansion, with a notable preference for premium bath towels made from diverse cotton types, including Turkish, Egyptian, and Pima cotton, as well as microfiber options. The growth of health and fitness clubs further propels demand. Additionally, consumers' rising disposable incomes in emerging markets like China and India are set to boost the textile industry. Eco-consciousness is also influencing preferences for organic materials, while evolving fashion trends and heightened hygiene awareness contribute to the market's dynamic landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bath Towel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bath Towel Market Segmental Analysis

Global Bath Towel Market is segmented by Type, Size, Application, End User, Distribution Channels and Region. Based on Type, the market is segmented into Plush Bath Towel, Bamboo Filter Bath Towel, Velvet Bath Towel, Micro Fiber Towel, Cotton Bath Towel and Others. Based on Size, the market is segmented into Small (13" x 13"), Medium (16" x 28"), Large (30" x 60"), and Extra large (34" x 72"). Based on Application, the market is segmented into Hand Towel, Face Towel and Body Towel. Based on End User, the market is segmented into Residential and Commercial. Based on Distribution Channels, the market is segmented into Online and Offline. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bath Towel Market

The global bath towel market is primarily driven by a rise in consumer spending on personal care and household items, spurred by population growth and increasing per capita income. The demand for bath towels is bolstered by their desirable traits, such as durability, affordability, water absorption, and lightweight nature, making them popular worldwide. Moreover, usage is expected to surge in various sectors, including healthcare, hospitality, restaurants, and fitness centers, further propelling market growth. Additionally, lifestyle changes, heightened brand awareness, evolving fashion trends, and a greater emphasis on hygiene and cleanliness contribute to the increasing preference for separate bath, hand, and gym towels, enhancing overall market development.

Restraints in the Global Bath Towel Market

The primary challenge hindering the growth of the global bath towel market is the volatility in raw material costs. These fluctuations can significantly impact the financial stability of manufacturers, influencing both their cash flows and profit margins. As the prices of essential commodities vary, companies may face difficulties in budgeting and forecasting, leading to increased operational risks. This unpredictability in raw material costs not only affects production planning and pricing strategies but can also deter potential investments and expansion efforts within the industry. Consequently, businesses must navigate these market uncertainties to sustain their competitiveness and profitability in the bath towel sector.

Market Trends of the Global Bath Towel Market

The global bath towel market is experiencing significant growth, bolstered by supportive government initiatives in key countries such as China and India. These nations are enhancing their textile industries through a range of programs and financial investments aimed at modernizing production facilities, promoting sustainable practices, and increasing exports. As a result, enhanced manufacturing capabilities and innovative product offerings are expected to drive consumer demand. Additionally, the rise in disposable income and changing lifestyle preferences towards luxury and eco-friendly products further contribute to this positive market trend, positioning the bath towel segment for robust expansion in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Bath Towel Market Size by Type & CAGR (2025-2032)

• Market Overview
• Plush Bath Towel
• Bamboo Filter Bath Towel
• Velvet Bath Towel
• Micro Fiber Towel
• Cotton Bath Towel
  • Turkish Cotton Bath Towel
  • Organic Cotton Bath Towel
  • Egyptian Cotton Bath Towel
  • Pima Cotton Bath Towels
• Others

Global Bath Towel Market Size by Size & CAGR (2025-2032)

• Market Overview
• Small (13" x 13")
• Medium (16" x 28")
• Large (30" x 60")
• Extra large (34" x 72")

Global Bath Towel Market Size by Application & CAGR (2025-2032)

• Market Overview
• Hand Towel
• Face Towel
• Body Towel

Global Bath Towel Market Size by End User & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Bath Towel Market Size by Distribution Channels & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Bath Towel Market Size & CAGR (2025-2032)

• North America (Type, Size, Application, End User, Distribution Channels)
  • US
  • Canada
• Europe (Type, Size, Application, End User, Distribution Channels)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Size, Application, End User, Distribution Channels)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Size, Application, End User, Distribution Channels)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Size, Application, End User, Distribution Channels)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Welspun India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trident Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GHCL Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uchino Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 1888 Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Standard Textile Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bed Bath & Beyond Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frette (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yves Delorme (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matouk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Christy (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cacala (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hammacher Schlemmer & Company, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boll & Branch (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooklinen (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coyuchi (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations