化粧品パーソナルケアストア市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、消費者タイプ別、販売チャネル別、地域別、競合、2020-2030F

化粧品パーソナルケアストアの世界市場は、2024年には4,023億4,000万米ドルとなり、2030年には8,927億8,000万米ドルに達し、CAGR 7.74％で成長すると予測されています。

同市場は、美容意識の高まり、セルフケア動向の進化、多様な消費者層における需要の増加などを背景に、急速に拡大しています。eコマース・プラットフォームの普及により、パーソナライズされた美容製品がより身近なものとなり、AIやAR技術の進歩により、バーチャルなカウンセリングやオーダーメイドの製品推奨によりショッピング体験が向上しています。持続可能性は重要な推進力として浮上しており、消費者は環境に優しく、オーガニックで、無農薬の選択肢を求めています。ソーシャルメディア、有名人の推薦、インフルエンサーマーケティングは、購買行動の形成に影響力のある役割を果たしています。さらに、新興国における可処分所得の増加とプレミアム化の動向は、高級化粧品とパーソナルケア製品に対する需要を煽り、世界市場の成長を促進しています。

市場促進要因

スキンケア製品への消費支出の増加

主な市場課題

主要プレーヤー間の激しい競合

主要市場動向

環境に優しく持続可能な製品に対する需要の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界の化粧品パーソナルケアストア市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（スキンケア、ヘアケア、オーラルケア、フレグランス、パーソナルケア）
  • 消費者タイプ別（男性、女性、子供）
  • 販売チャネル別（オンライン、オフライン、直営店、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米の化粧品パーソナルケアストア市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の化粧品パーソナルケアストア市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域の化粧品パーソナルケアストア市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカの化粧品パーソナルケアストア市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米の化粧品パーソナルケアストア市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Loreal SA
  • Unilever PLC
  • The Procter & Gamble Company
  • Estee Lauder Inc.
  • Shiseido Cosmetics
  • Henkel AG & Co. KGaA
  • Avon Products, Inc.
  • Kao Corporation
  • Coty Inc.,
  • Revlon Consumer Products LLC

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global Cosmetics Personal Care Store Market was valued at USD 402.34 billion in 2024 and is projected to reach USD 892.78 billion by 2030, growing at a CAGR of 7.74%. The market is experiencing rapid expansion, driven by rising beauty consciousness, evolving self-care trends, and increasing demand across diverse consumer segments. The proliferation of e-commerce platforms has made personalized beauty products more accessible, while advancements in AI and AR technologies enhance the shopping experience with virtual consultations and tailored product recommendations. Sustainability has emerged as a key driver, with consumers seeking eco-friendly, organic, and cruelty-free options. Social media, celebrity endorsements, and influencer marketing play an influential role in shaping purchasing behavior. Additionally, growing disposable incomes in emerging economies and the trend toward premiumization are fueling demand for high-end cosmetic and personal care products, propelling global market growth.

Key Market Drivers

Increased Consumer Spending on Skincare Products

The market is witnessing substantial growth due to the rising expenditure on skincare, as consumers increasingly prioritize skin health and invest in high-quality products. According to recent insights, 22% of women reported allocating more time and resources to skincare in 2025. This growing awareness around anti-aging, UV protection, pollution defense, and skin sensitivity is driving demand for premium, organic, and dermatologist-endorsed formulations. AI-powered skincare personalization and transparent ingredient labelling are shaping purchase decisions, especially on digital platforms. Social media influencers and e-commerce channels are key enablers in promoting trending and scientifically formulated skincare products. Moreover, higher disposable incomes, along with a growing interest in male grooming and gender-neutral skincare, are expanding the customer base and prompting retailers to broaden their offerings, thereby supporting market expansion globally.

Key Market Challenges

Immense Competition Among Key Players

The cosmetics and personal care store market is characterized by intense competition among global conglomerates and agile indie brands. Established names like L'Oreal, Estee Lauder, Unilever, and Procter & Gamble contend with emerging digital-native and niche players offering innovative, clean beauty products. As clean, sustainable, and customized beauty products gain prominence, companies must continually innovate to meet shifting consumer demands. Direct-to-consumer (DTC) models, social media marketing, and influencer collaborations have reshaped brand-customer interactions, challenging traditional retail models. This competitive environment leads to pricing pressures, frequent product launches, and eroding brand loyalty, as consumers frequently explore new options. The widespread availability of beauty products on e-commerce platforms allows smaller players to scale quickly, intensifying the rivalry. To remain competitive, established brands must differentiate through innovation, digital engagement, and omnichannel strategies.

Key Market Trends

Rising Demand for Eco-Friendly & Sustainable Product

A notable trend influencing the global cosmetics and personal care store market is the increasing preference for sustainable and eco-friendly products. Consumers are prioritizing natural, cruelty-free, and biodegradable formulations, encouraging brands to adopt ethical sourcing and eco-conscious packaging. Companies are shifting toward plant-based ingredients, water-free formulations, and recyclable or refillable containers to align with environmental goals. Zero-waste beauty initiatives, carbon-neutral operations, and transparent supply chains resonate strongly with Gen Z and millennial shoppers. Regulatory mandates are also pushing for the removal of harmful additives such as sulfates and parabens, fostering clean beauty adoption. Certification labels like Ecocert, Leaping Bunny, and Fair Trade are gaining significance as consumers seek trustworthy, sustainable options. As environmental awareness grows, brands embracing green innovation are well-positioned to lead in this evolving marketplace.

Key Market Players

• Loreal SA
• Unilever PLC
• The Procter & Gamble Company
• Estee Lauder Inc.
• Shiseido Cosmetics
• Henkel AG & Co. KGaA
• Avon Products, Inc.
• Kao Corporation
• Coty Inc
• Revlon Consumer Products LLC

Report Scope:

In this report, the Global Cosmetics Personal Care Store Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cosmetics Personal Care Store Market, By Product Type:

• Skincare
• Hair Care
• Oral Care
• Fragrance
• Personal Hygiene

Cosmetics Personal Care Store Market, By Consumer Type:

• Men
• Women
• Kids

Cosmetics Personal Care Store Market, By Sales Channel:

• Online
• Offline
• Direct Stores
• Others

Cosmetics Personal Care Store Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Cosmetics Personal Care Store Market.

Available Customizations:

Global Cosmetics Personal Care Store Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Cosmetics Personal Care Store Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Skincare, Hair Care, Oral Care, Fragrance, Personal Hygiene)
  • 5.2.2. By Consumer Type (Men, Women, Kids)
  • 5.2.3. By Sales Channel (Online, Offline, Direct Stores, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Cosmetics Personal Care Store Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Consumer Type
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Cosmetics Personal Care Store Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Consumer Type
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Cosmetics Personal Care Store Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Consumer Type
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Cosmetics Personal Care Store Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Consumer Type
      • 6.3.3.2.3. By Sales Channel

7. Europe Cosmetics Personal Care Store Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Consumer Type
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Cosmetics Personal Care Store Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Consumer Type
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. Germany Cosmetics Personal Care Store Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Consumer Type
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. Spain Cosmetics Personal Care Store Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Consumer Type
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Cosmetics Personal Care Store Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Consumer Type
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. United Kingdom Cosmetics Personal Care Store Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Consumer Type
      • 7.3.5.2.3. By Sales Channel

8. Asia-Pacific Cosmetics Personal Care Store Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Consumer Type
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Cosmetics Personal Care Store Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Consumer Type
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. Japan Cosmetics Personal Care Store Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Consumer Type
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. India Cosmetics Personal Care Store Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Consumer Type
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. Australia Cosmetics Personal Care Store Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Consumer Type
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. South Korea Cosmetics Personal Care Store Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Consumer Type
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Cosmetics Personal Care Store Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Consumer Type
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Cosmetics Personal Care Store Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Consumer Type
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. Saudi Arabia Cosmetics Personal Care Store Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Consumer Type
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. UAE Cosmetics Personal Care Store Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Consumer Type
      • 9.3.3.2.3. By Sales Channel
  • 9.3.4. Turkey Cosmetics Personal Care Store Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Consumer Type
      • 9.3.4.2.3. By Sales Channel

10. South America Cosmetics Personal Care Store Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Consumer Type
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Cosmetics Personal Care Store Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Consumer Type
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Argentina Cosmetics Personal Care Store Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Consumer Type
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Colombia Cosmetics Personal Care Store Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Consumer Type
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Loreal SA
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Unilever PLC
  • 14.1.3. The Procter & Gamble Company
  • 14.1.4. Estee Lauder Inc.
  • 14.1.5. Shiseido Cosmetics
  • 14.1.6. Henkel AG & Co. KGaA
  • 14.1.7. Avon Products, Inc.
  • 14.1.8. Kao Corporation
  • 14.1.9. Coty Inc.,
  • 14.1.10. Revlon Consumer Products LLC

15. Strategic Recommendations

16. About Us & Disclaimer