eコマーススキンケア製品市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、肌タイプ別、性別、流通チャネル別、地域別&競合、2020-2030F

世界のeコマーススキンケア製品市場は、2024年に266億7,000万米ドルと評価され、2030年には458億6,000万米ドルに達し、CAGR 7.86％で拡大すると予測されています。

この成長は、パーソナライズされたスキンケア、AIと統合されたショッピング体験、皮膚科医が推奨するソリューションに対する消費者需要の増加が原動力となっています。消費者は、個々の肌タイプ、懸念事項、環境要因に基づいてカスタマイズされたルーチンに惹かれており、ブランドがAIベースの診断やバーチャルコンサルテーションを採用するよう促しています。拡張現実（AR）機能により、顧客は製品をバーチャルでプレビューできるようになり、オンライン購入の信頼性が高まっています。一方、ナチュラル、オーガニック、無農薬製品に対する需要は高まり続けており、消費者直販（DTC）ブランドはデジタル・プラットフォームを活用して環境意識の高い消費者にリーチしています。AI、バーチャル試着技術、データ主導のスキンケア推奨などの進歩により、eコマースは消費者の美容製品への接し方や購入方法を変えつつあり、市場拡大の新たな機会を創出しています。

市場促進要因

パーソナライズされたスキンケア製品に対する需要の高まり

主な市場課題

物流とサプライチェーンの複雑さ

主要市場動向

持続可能で環境に優しいパッケージに対する需要の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のeコマーススキンケア製品市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（クレンジング、保湿剤、日焼け止め、美容液、その他）
  • 肌タイプ別（普通肌、乾燥肌、脂性肌、混合肌、敏感肌）
  • 性別（男性、女性、男女兼用）
  • 流通チャネル別（オンライン小売業者、ブランドウェブサイト、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米のeコマーススキンケア製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のeコマーススキンケア製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域のeコマーススキンケア製品市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカのeコマーススキンケア製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のeコマーススキンケア製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Amway Corporation
  • Estee Lauder Inc
  • Revlon Consumer Products LLC
  • Mary Kay
  • Loreal SA
  • Shiseido Cosmetics
  • DPKA Universal Consumer Ventures Private Limited
  • Octavos Solutions Pvt. Ltd
  • Bio Veda Action Research Co
  • Simple Skincare

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global E-Commerce Skin Care Product Market was valued at USD 26.67 billion in 2024 and is projected to reach USD 45.86 billion by 2030, expanding at a CAGR of 7.86%. This growth is driven by increasing consumer demand for personalized skincare, AI-integrated shopping experiences, and dermatologist-recommended solutions. Consumers are gravitating towards tailored routines based on individual skin types, concerns, and environmental factors, prompting brands to adopt AI-based diagnostics and virtual consultations. Augmented reality (AR) features now allow customers to preview products virtually, enhancing confidence in online purchases. Meanwhile, demand for natural, organic, and cruelty-free products continues to rise, with direct-to-consumer (DTC) brands leveraging digital platforms to reach eco-conscious audiences. With advancements in AI, virtual try-on technologies, and data-driven skincare recommendations, e-commerce is transforming how consumers interact with and purchase beauty products, creating new opportunities for market expansion.

Key Market Drivers

Rising Demand for Personalized Skincare Products

The surge in consumer interest for tailored skincare solutions is a major growth driver in the e-commerce skin care product market. Shoppers are increasingly turning away from generic offerings in favor of products customized to their skin type, condition, and environmental influences. This shift is underpinned by heightened awareness of active ingredients, skin health, and dermatological guidance. E-commerce brands are responding by implementing AI-powered tools for skin assessment, virtual consultations, and intelligent product suggestions, boosting customer engagement and satisfaction. Technologies such as image analysis and interactive questionnaires provide real-time, personalized recommendations. The DTC model is thriving, with brands delivering bespoke serums and treatments, while subscription-based skincare plans tailored to evolving skin needs are gaining popularity. These innovations are shaping a new era of hyper-personalized, AI-driven skincare experiences that are propelling the market forward.

Key Market Challenges

Logistics & Supply Chain Complexities

The e-commerce skin care product market faces ongoing challenges related to logistics and supply chain management. Many skincare products are sensitive to temperature and require controlled environments for storage and transit, which complicates timely delivery. Differences in global shipping regulations also create delays and increase operational costs. The dynamic nature of beauty trends complicates inventory management, with risks of overstocking or stockouts impacting consumer satisfaction. Cross-border e-commerce adds further complexity through high shipping fees, customs duties, and regulatory hurdles. Remote deliveries and last-mile inefficiencies contribute to delayed shipments and higher returns. Additionally, growing consumer demand for sustainable packaging and carbon-neutral logistics puts added pressure on brands to reform their delivery systems. To navigate these challenges, companies are increasingly investing in AI-based inventory forecasting, smart warehousing, and optimized distribution strategies.

Key Market Trends

Rise Demand for Sustainable & Eco-Friendly Packaging

Sustainability is emerging as a major trend in the global e-commerce skincare market, with both consumers and brands prioritizing environmentally friendly packaging solutions. Amid growing concerns about plastic waste and ecological impact, there is a strong shift toward biodegradable, recyclable, and refillable packaging materials. Leading brands are moving to glass, paper-based, compostable, and reusable formats. Novel materials such as mushroom-based, sugarcane-derived, and seaweed-based bioplastics are being introduced to support eco-conscious product lines. The circular economy is also gaining ground, with refill stations, return programs, and minimalist packaging gaining popularity. Consumers are increasingly favoring brands with recognized sustainability certifications such as ECOCERT, FSC, and Cradle-to-Cradle. In parallel, e-commerce platforms are adopting compostable mailers and carbon-neutral shipping methods. With global regulations tightening on single-use plastics, sustainable packaging is expected to become a defining feature of the online skincare shopping experience.

Key Market Players

• Amway Corporation
• Estee Lauder Inc
• Revlon Consumer Products LLC
• Mary Kay
• Loreal SA
• Shiseido Cosmetics
• DPKA Universal Consumer Ventures Private Limited
• Octavos Solutions Pvt. Ltd
• Bio Veda Action Research Co.
• Simple Skincare

Report Scope:

In this report, the Global E-Commerce Skin Care Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

E-Commerce Skin Care Product Market, By Product Type:

• Cleanser
• Moisturizer
• Sunscreen
• Serum
• Others

E-Commerce Skin Care Product Market, By Skin Type:

• Normal
• Dry
• Oily
• Combination
• Sensitive

E-Commerce Skin Care Product Market, By Gender:

• Male
• Female
• Unisex

E-Commerce Skin Care Product Market, By Distribution Channel:

• Online Retailer
• Brand Websites
• Others

E-Commerce Skin Care Product Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global E-Commerce Skin Care Product Market.

Available Customizations:

Global E-Commerce Skin Care Product Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global E-Commerce Skin Care Product Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Cleanser, Moisturizer, Sunscreen, Serum, Others)
  • 5.2.2. By Skin Type (Normal, Dry, Oily, Combination, Sensitive)
  • 5.2.3. By Gender (Male, Female, Unisex)
  • 5.2.4. By Distribution Channel (Online Retailer, Brand Websites, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America E-Commerce Skin Care Product Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Skin Type
  • 6.2.3. By Gender
  • 6.2.4. By Distribution Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States E-Commerce Skin Care Product Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Skin Type
      • 6.3.1.2.3. By Gender
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada E-Commerce Skin Care Product Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Skin Type
      • 6.3.2.2.3. By Gender
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico E-Commerce Skin Care Product Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Skin Type
      • 6.3.3.2.3. By Gender
      • 6.3.3.2.4. By Distribution Channel

7. Europe E-Commerce Skin Care Product Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Skin Type
  • 7.2.3. By Gender
  • 7.2.4. By Distribution Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France E-Commerce Skin Care Product Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Skin Type
      • 7.3.1.2.3. By Gender
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. Germany E-Commerce Skin Care Product Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Skin Type
      • 7.3.2.2.3. By Gender
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. Spain E-Commerce Skin Care Product Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Skin Type
      • 7.3.3.2.3. By Gender
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy E-Commerce Skin Care Product Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Skin Type
      • 7.3.4.2.3. By Gender
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. United Kingdom E-Commerce Skin Care Product Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Skin Type
      • 7.3.5.2.3. By Gender
      • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific E-Commerce Skin Care Product Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Skin Type
  • 8.2.3. By Gender
  • 8.2.4. By Distribution Channel
  • 8.2.5. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China E-Commerce Skin Care Product Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Skin Type
      • 8.3.1.2.3. By Gender
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. Japan E-Commerce Skin Care Product Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Skin Type
      • 8.3.2.2.3. By Gender
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. India E-Commerce Skin Care Product Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Skin Type
      • 8.3.3.2.3. By Gender
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. Australia E-Commerce Skin Care Product Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Skin Type
      • 8.3.4.2.3. By Gender
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. South Korea E-Commerce Skin Care Product Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Skin Type
      • 8.3.5.2.3. By Gender
      • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa E-Commerce Skin Care Product Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Skin Type
  • 9.2.3. By Gender
  • 9.2.4. By Distribution Channel
  • 9.2.5. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa E-Commerce Skin Care Product Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Skin Type
      • 9.3.1.2.3. By Gender
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. Saudi Arabia E-Commerce Skin Care Product Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Skin Type
      • 9.3.2.2.3. By Gender
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. UAE E-Commerce Skin Care Product Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Skin Type
      • 9.3.3.2.3. By Gender
      • 9.3.3.2.4. By Distribution Channel
  • 9.3.4. Turkey E-Commerce Skin Care Product Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Skin Type
      • 9.3.4.2.3. By Gender
      • 9.3.4.2.4. By Distribution Channel

10. South America E-Commerce Skin Care Product Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Skin Type
  • 10.2.3. By Gender
  • 10.2.4. By Distribution Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil E-Commerce Skin Care Product Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Skin Type
      • 10.3.1.2.3. By Gender
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Argentina E-Commerce Skin Care Product Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Skin Type
      • 10.3.2.2.3. By Gender
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. Colombia E-Commerce Skin Care Product Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Skin Type
      • 10.3.3.2.3. By Gender
      • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Amway Corporation
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Estee Lauder Inc
  • 14.1.3. Revlon Consumer Products LLC
  • 14.1.4. Mary Kay
  • 14.1.5. Loreal SA
  • 14.1.6. Shiseido Cosmetics
  • 14.1.7. DPKA Universal Consumer Ventures Private Limited
  • 14.1.8. Octavos Solutions Pvt. Ltd
  • 14.1.9. Bio Veda Action Research Co
  • 14.1.10. Simple Skincare

15. Strategic Recommendations

16. About Us & Disclaimer