アパレル・服飾雑貨におけるスポーツスポンサーシップ市場- 世界の産業規模、動向、機会、予測、スポーツタイプ別、製品タイプ別、地域別、競合、2020-2030F

アパレル・服飾雑貨の世界アパレル・服飾雑貨におけるスポーツスポンサーシップ市場規模は、2024年に53億4,000万米ドルとなり、2030年には103億4,000万米ドルに達すると予測され、予測期間中の年間平均成長率（CAGR）は6.67％で成長すると予測されます。

市場成長の主な原動力は、ブランドが知名度の向上とスポーツ志向のオーディエンスの取り込みに注力するようになったことです。スポンサーシップにより、アパレル企業は、自社製品をアクティブなライフスタイルやエリート・パフォーマンスと一致させることで、アスリートやチーム、知名度の高いスポーツ・イベントの影響力や人気を活用することができます。トップ・アスリートからのエンドースメントは、ブランドの信頼性を高めるだけでなく、消費者の購買行動に強い影響を与えます。

さらに、オリンピック、FIFAワールドカップ、国際リーグトーナメントなどの主要スポーツイベントの世界の人気の高まりは、スポンサーブランドにとって大きな露出機会を提供しています。スポーツが世界のエンターテインメントとメディアを席巻し続けるなか、ブランドは多くの熱心なオーディエンスを獲得するため、スポーツ・パートナーシップへの投資を増やしています。この動向は、共同ブランドのアパレルやアクセサリーの需要増加を促進し、ブランド・ロイヤルティを強化し、長期的な市場拡大を促しています。

主な市場促進要因

世界のスポーツイベントの人気上昇

主な市場課題

スポンサーシップコストの上昇

主な市場動向

スポンサーシップ戦略におけるデジタル・ソーシャルメディアの統合

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のアパレル・服飾雑貨におけるスポーツスポンサーシップ市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • スポーツの種類別（野球、バスケットボール、テニス、クリケット、ホッケー、その他）
  • 製品タイプ別（ショートパンツ、レギンス、シューズ、Tシャツ、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米のアパレル・服飾雑貨におけるスポーツスポンサーシップ市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のアパレル・服飾雑貨におけるスポーツスポンサーシップ市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域のアパレル・服飾雑貨におけるスポーツスポンサーシップ市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカのアパレル・服飾雑貨におけるスポーツスポンサーシップ市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のアパレル・服飾雑貨におけるスポーツスポンサーシップ市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Nike Inc
  • Adidas AG
  • Puma SE
  • Rolex SA
  • Under Armour, Inc.
  • HUGO BOSS AG
  • Macron
  • Athletic Drive LLP
  • Select Sport International
  • Onemix

第15章 戦略的提言

第16章 調査会社について・免責事項

Global Sports Sponsorship on Apparel Clothing Accessories Market in apparel and clothing accessories was valued at USD 5.34 billion in 2024 and is projected to reach USD 10.34 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.67% during the forecast period. Market growth is primarily driven by brands' increasing focus on enhancing visibility and engaging sports-oriented audiences. Sponsorship enables apparel companies to capitalize on the influence and popularity of athletes, teams, and high-profile sporting events by aligning their products with active lifestyles and elite performance. Endorsements from top athletes not only boost brand credibility but also strongly influence consumer purchasing behavior-especially when these athletes are seen wearing or promoting sponsored products.

Furthermore, the rising global popularity of major sports events such as the Olympics, FIFA World Cup, and international league tournaments offers significant exposure opportunities for sponsoring brands. As sports continue to dominate global entertainment and media, brands are investing more in sports partnerships to tap into large, engaged audiences. This trend is fostering increased demand for co-branded apparel and accessories, strengthening brand loyalty and driving long-term market expansion.

Key Market Drivers

Rising Popularity of Global Sporting Events

The increasing global viewership and influence of major sporting events is a crucial growth driver for the sports sponsorship market in apparel and accessories. According to recent statistics, as of 2022, the FIFA World Cup drew an estimated audience of 5 billion viewers worldwide, showcasing the immense exposure these events offer.

High-profile competitions such as the Olympics, NBA Finals, Super Bowl, and World Cup serve as powerful platforms for apparel brands to gain international visibility. These events attract broad and diverse audiences, creating opportunities for brands to position themselves alongside top-tier athletes and teams. Sponsorships frequently include branding on uniforms, performance wear, and fan merchandise, reinforcing associations with excellence, athleticism, and global appeal.

Moreover, the proliferation of digital and streaming platforms has significantly expanded the reach of these events, enabling brands to connect with consumers across multiple channels. As viewership continues to grow across traditional and digital media, sports sponsorship is becoming an increasingly strategic investment for apparel brands seeking to build long-term consumer engagement and loyalty.

Key Market Challenges

Rising Sponsorship Costs

One of the most significant challenges facing the sports sponsorship market in apparel and accessories is the high cost of securing partnerships. Collaborating with elite athletes, premier sports teams, or globally recognized events often requires multi-million-dollar investments, which may include endorsement fees, promotional campaigns, and the production of co-branded merchandise.

These high financial barriers can limit participation for smaller or emerging brands with constrained budgets. While established players may afford to dominate sponsorship opportunities, lesser-known companies often find it difficult to achieve comparable visibility or impact. The financial risk associated with such investments may also outweigh the anticipated returns, especially in competitive or saturated markets.

As a result, brands must carefully evaluate the return on investment for each sponsorship initiative and consider more cost-effective alternatives, such as influencer partnerships, grassroots sponsorships, or digital campaigns, to maximize brand exposure while maintaining budget efficiency.

Key Market Trends

Integration of Digital and Social Media in Sponsorship Strategies

The growing integration of digital and social media platforms into sponsorship strategies is reshaping how apparel brands engage with consumers. Companies are increasingly using platforms such as Instagram, TikTok, Twitter, and YouTube to extend the visibility and reach of their sponsorships in real time.

These digital channels allow brands to highlight collaborations with athletes and teams, showcase sponsored apparel in action, and engage with global audiences-particularly younger, tech-savvy consumers who favor authentic and interactive content. Sponsored athletes often act as digital brand ambassadors, using their personal social media accounts to amplify branded messaging and connect with followers on a more personal level.

Additionally, digital marketing enables brands to deploy highly targeted campaigns, track user engagement, and measure the effectiveness of their sponsorship efforts with precision. The shift toward digital integration is not only enhancing brand visibility and engagement but also supporting direct-to-consumer sales and strengthening brand loyalty. As such, digital and social media strategies have become essential components of modern sports sponsorship campaigns.

Key Market Players

• Nike Inc
• Adidas AG
• Puma SE
• Rolex SA
• Under Armour, Inc.
• HUGO BOSS AG
• Macron
• Athletic Drive LLP
• Select Sport International
• Onemix

Report Scope:

In this report, the Global Sports Sponsorship on Apparel Clothing Accessories Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sports Sponsorship on Apparel Clothing Accessories Market, By Sports Type:

• Baseball
• Basketball
• Tennis
• Cricket
• Hockey
• Others

Sports Sponsorship on Apparel Clothing Accessories Market, By Product Type:

• Shorts
• Leggings
• Shoes
• T-Shirts
• Others

Sports Sponsorship on Apparel Clothing Accessories Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Sports Sponsorship on Apparel Clothing Accessories Market.

Available Customizations:

Global Sports Sponsorship on Apparel Clothing Accessories Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Sports Sponsorship on Apparel Clothing Accessories Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Sports Type (Baseball, Basketball, Tennis, Cricket, Hockey, Others)
  • 5.2.2. By Product Type (Shorts, Leggings, Shoes, T-Shirts, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Sports Sponsorship on Apparel Clothing Accessories Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Sports Type
  • 6.2.2. By Product Type
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Sports Type
      • 6.3.1.2.2. By Product Type
  • 6.3.2. Canada Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Sports Type
      • 6.3.2.2.2. By Product Type
  • 6.3.3. Mexico Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Sports Type
      • 6.3.3.2.2. By Product Type

7. Europe Sports Sponsorship on Apparel Clothing Accessories Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Sports Type
  • 7.2.2. By Product Type
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Sports Type
      • 7.3.1.2.2. By Product Type
  • 7.3.2. Germany Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Sports Type
      • 7.3.2.2.2. By Product Type
  • 7.3.3. Spain Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Sports Type
      • 7.3.3.2.2. By Product Type
  • 7.3.4. Italy Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Sports Type
      • 7.3.4.2.2. By Product Type
  • 7.3.5. United Kingdom Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Sports Type
      • 7.3.5.2.2. By Product Type

8. Asia-Pacific Sports Sponsorship on Apparel Clothing Accessories Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Sports Type
  • 8.2.2. By Product Type
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Sports Type
      • 8.3.1.2.2. By Product Type
  • 8.3.2. Japan Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Sports Type
      • 8.3.2.2.2. By Product Type
  • 8.3.3. India Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Sports Type
      • 8.3.3.2.2. By Product Type
  • 8.3.4. Australia Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Sports Type
      • 8.3.4.2.2. By Product Type
  • 8.3.5. South Korea Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Sports Type
      • 8.3.5.2.2. By Product Type

9. Middle East & Africa Sports Sponsorship on Apparel Clothing Accessories Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Sports Type
  • 9.2.2. By Product Type
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Sports Type
      • 9.3.1.2.2. By Product Type
  • 9.3.2. Saudi Arabia Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Sports Type
      • 9.3.2.2.2. By Product Type
  • 9.3.3. UAE Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Sports Type
      • 9.3.3.2.2. By Product Type
  • 9.3.4. Turkey Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Sports Type
      • 9.3.4.2.2. By Product Type

10. South America Sports Sponsorship on Apparel Clothing Accessories Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Sports Type
  • 10.2.2. By Product Type
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Sports Type
      • 10.3.1.2.2. By Product Type
  • 10.3.2. Argentina Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Sports Type
      • 10.3.2.2.2. By Product Type
  • 10.3.3. Colombia Sports Sponsorship on Apparel Clothing Accessories Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Sports Type
      • 10.3.3.2.2. By Product Type

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Nike Inc
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Adidas AG
  • 14.1.3. Puma SE
  • 14.1.4. Rolex SA
  • 14.1.5. Under Armour, Inc.
  • 14.1.6. HUGO BOSS AG
  • 14.1.7. Macron
  • 14.1.8. Athletic Drive LLP
  • 14.1.9. Select Sport International
  • 14.1.10. Onemix

15. Strategic Recommendations

16. About Us & Disclaimer