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オンライン美容・パーソナルケア市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、性別、性質別、地域別、競合市場別、2020-2030年代

Online Beauty And Personal Care Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Gender, By Nature, By Region & Competition, 2020-2030F

出版日
ページ情報
英文 180 Pages
納期
2～3営業日
カスタマイズ可能
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オンライン美容・パーソナルケア市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、性別、性質別、地域別、競合市場別、2020-2030年代
出版日: 2025年04月11日
発行: TechSci Research
ページ情報: 英文 180 Pages
納期: 2～3営業日
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  • 全表示
  • 概要
  • 目次
概要

オンライン美容・パーソナルケアの世界市場規模は2024年に581億3,000万米ドルで、予測期間中のCAGRは11.8%で2030年には1,135億1,000万米ドルに達すると予測されています。

世界のオンライン美容・パーソナルケア市場は、インターネット普及率の上昇、eコマースプラットフォームに対する消費者の嗜好の高まり、ソーシャルメディアや美容インフルエンサーの影響力の高まりなどを背景に、大きな成長を遂げています。

市場概要
予測期間 2026-2030
市場規模：2024年 581億3,000万米ドル
市場規模：2030年 1,135億1,000万米ドル
CAGR：2025年～2030年 11.8%
急成長セグメント スキンケアおよびサンケア製品
最大市場 北米

市場促進要因

インターネット普及率の上昇とeコマースの成長

主な市場課題

激しい競合と市場の飽和状態

主要市場動向

クリーンで持続可能な美容の台頭

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のオンライン美容・パーソナルケア市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 製品タイプ別（メイクアップ・カラーコスメティクス、スキンケア・日焼け止め、ヘアケア製品、デオドラント・フレグランス、その他）
    • 性別（女性、男性、ユニセックス）
    • 自然（オーガニック、従来型）
    • 地域別
    • 上位5社、その他（2024）
  • 世界のオンライン美容・パーソナルケア市場マッピング＆機会評価
    • 製品タイプ別
    • 性別：
    • 自然別
    • 地域別

第6章 北米のオンライン美容・パーソナルケア市場展望

  • 市場規模・予測
  • 市場シェア・予測

第7章 欧州のオンライン美容・パーソナルケア市場展望

  • 市場規模・予測
  • 市場シェア・予測

第8章 アジア太平洋地域のオンライン美容・パーソナルケア市場展望

  • 市場規模・予測
  • 市場シェア・予測

第9章 中東・アフリカのオンライン美容・パーソナルケア市場展望

  • 市場規模・予測
  • 市場シェア・予測

第10章 南米のオンライン美容・パーソナルケア市場展望

  • 市場規模・予測
  • 市場シェア・予測

第11章 市場力学

  • 促進要因
  • 課題

第12章 市場動向と発展

  • 合併と買収
  • 製品タイプの発売
  • 最近の動向

第13章 SWOT分析

  • 強み
  • 弱み
  • 機会
  • 脅威

第14章 競合情勢

  • 企業プロファイル
    • Johnson & Johnson.
    • Unilever PLC
    • Kao Corporation
    • Beiersdorf AG
    • Henkel AG & Co. KGaA
    • Revlon Inc.
    • The Estee Lauder Companies Inc.
    • Avon Products Inc.
    • LOREAL S. A.
    • Reckitt Benckiser Group PLC.

第15章 戦略的提言・アクションプラン

  • 主要な重点分野
    • 対象製品タイプ
    • 対象性別
    • ターゲットネイチャー

第16章 調査会社について・免責事項

目次
Product Code: 28092

The Global online beauty and personal care market was valued at USD 58.13 Billion in 2024 and is expected to reach USD 113.51 Billion by 2030 with a CAGR of 11.8% during the forecast period. The global Online Beauty and Personal Care Market has witnessed significant growth, driven by increasing internet penetration, rising consumer preference for e-commerce platforms, and the growing influence of social media and beauty influencers.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 58.13 Billion
Market Size 2030USD 113.51 Billion
CAGR 2025-203011.8%
Fastest Growing SegmentSkin And Sun Care Products
Largest MarketNorth America

Market Drivers

Rising Internet Penetration and E-Commerce Growth

The rapid expansion of internet access and smartphone adoption worldwide has significantly boosted the online beauty and personal care market. With more consumers relying on digital platforms for shopping, e-commerce has become a primary distribution channel for beauty products. The PowerReviews Changing Face of the Beauty Shopper Study 49% say they now spend more than USD 50 online on beauty products. Online retail offers convenience, a wider product selection, and competitive pricing, attracting a growing customer base. Additionally, social media and influencer marketing have amplified product visibility, encouraging consumers to purchase beauty and personal care items online. The ease of comparing products, reading reviews, and accessing personalized recommendations further enhances the online shopping experience, driving market growth.

Key Market Challenges

Intense Competition and Market Saturation

The online beauty and personal care market is highly competitive, with numerous brands, both established and emerging, vying for consumer attention. The rise of direct-to-consumer (DTC) brands, influencer-led labels, and private-label products has intensified competition, making it difficult for companies to differentiate themselves. Additionally, the market is becoming increasingly saturated, with similar product offerings across brands, leading to price wars and shrinking profit margins. Smaller and newer brands struggle to gain visibility, while larger players must continuously innovate to retain market share. The challenge lies in maintaining brand loyalty, offering unique value propositions, and leveraging digital marketing effectively to stand out in a crowded marketplace.

Key Market Trends

Rise of Clean and Sustainable Beauty

The beauty and personal care industry is experiencing a significant shift toward clean, sustainable, and eco-conscious products. Consumers are increasingly prioritizing brands that offer toxin-free, cruelty-free, and environmentally friendly formulations. This trend is driven by growing awareness of climate change, plastic pollution, and the harmful effects of synthetic chemicals. Brands are responding by adopting sustainable packaging, such as biodegradable or refillable containers, and transparently listing ingredients to build trust. Online platforms play a crucial role in this movement by providing detailed product information, certifications (e.g., vegan, organic, or fair-trade labels), and customer reviews that validate claims. Additionally, digital marketplaces often feature dedicated sections for sustainable beauty, making it easier for conscious consumers to discover and purchase these products.

Key Market Players

  • Johnson & Johnson
    • Unilever PLC
    • Kao Corporation
    • Beiersdorf AG
    • Henkel AG & Co. KGaA
    • Revlon Inc.
    • The Estee Lauder Companies Inc.
    • Avon Products Inc.
    • LOREAL S. A.
    • Reckitt Benckiser Group PLC.

Report Scope:

In this report, the global online beauty and personal care market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Beauty And Personal Care Market, By Product Type:

  • Makeup and color cosmetics
  • Skin and sun care products
  • Hair care products
  • Deodorants and fragrances
  • Others

Online Beauty And Personal Care Market, By Gender:

  • Women
  • Men
  • Unisex

Online Beauty And Personal Care Market, By Nature:

  • Organic
  • Conventional

Online Beauty And Personal Care Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Spain
    • Italy
    • United Kingdom
  • Asia-Pacific
    • China
    • Japan
    • India
    • Vietnam
    • South Korea
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
    • Kuwait
    • Egypt
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global online beauty and personal care market.

Available Customizations:

Global Online Beauty And Personal Care market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Online Beauty And Personal Care Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type Market Share Analysis (Makeup and color cosmetics, Skin and sun care products, Hair care products, Deodorants and fragrances, Others)
    • 5.2.2. By Gender Market Share Analysis (Women, Men, Unisex)
    • 5.2.3. By Nature Market Share Analysis (Organic, Conventional)
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. North America Market Share Analysis
      • 5.2.4.2. Europe Market Share Analysis
      • 5.2.4.3. Asia-Pacific Market Share Analysis
      • 5.2.4.4. Middle East & Africa Market Share Analysis
      • 5.2.4.5. South America Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Online Beauty And Personal Care Market Mapping & Opportunity Assessment
    • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Gender Market Mapping & Opportunity Assessment
    • 5.3.3. By Nature Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Online Beauty And Personal Care Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type Market Share Analysis
    • 6.2.2. By Gender Market Share Analysis
    • 6.2.3. By Nature Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. United States Online Beauty And Personal Care Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Product Type Market Share Analysis
        • 6.2.4.1.2.2. By Gender Market Share Analysis
        • 6.2.4.1.2.3. By Nature Market Share Analysis
      • 6.2.4.2. Canada Online Beauty And Personal Care Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Product Type Market Share Analysis
        • 6.2.4.2.2.2. By Gender Market Share Analysis
        • 6.2.4.2.2.3. By Nature Market Share Analysis
      • 6.2.4.3. Mexico Online Beauty And Personal Care Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Product Type Market Share Analysis
        • 6.2.4.3.2.2. By Gender Market Share Analysis
        • 6.2.4.3.2.3. By Nature Market Share Analysis

7. Europe Online Beauty And Personal Care Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type Market Share Analysis
    • 7.2.2. By Gender Market Share Analysis
    • 7.2.3. By Nature Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. France Online Beauty And Personal Care Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Product Type Market Share Analysis
        • 7.2.4.1.2.2. By Gender Market Share Analysis
        • 7.2.4.1.2.3. By Nature Market Share Analysis
      • 7.2.4.2. Germany Online Beauty And Personal Care Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Product Type Market Share Analysis
        • 7.2.4.2.2.2. By Gender Market Share Analysis
        • 7.2.4.2.2.3. By Nature Market Share Analysis
      • 7.2.4.3. Spain Online Beauty And Personal Care Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Product Type Market Share Analysis
        • 7.2.4.3.2.2. By Gender Market Share Analysis
        • 7.2.4.3.2.3. By Nature Market Share Analysis
      • 7.2.4.4. Italy Online Beauty And Personal Care Market Outlook
        • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value
        • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By Product Type Market Share Analysis
        • 7.2.4.4.2.2. By Gender Market Share Analysis
        • 7.2.4.4.2.3. By Nature Market Share Analysis
      • 7.2.4.5. United Kingdom Online Beauty And Personal Care Market Outlook
        • 7.2.4.5.1. Market Size & Forecast
        • 7.2.4.5.1.1. By Value
        • 7.2.4.5.2. Market Share & Forecast
        • 7.2.4.5.2.1. By Product Type Market Share Analysis
        • 7.2.4.5.2.2. By Gender Market Share Analysis
        • 7.2.4.5.2.3. By Nature Market Share Analysis

8. Asia-Pacific Online Beauty And Personal Care Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type Market Share Analysis
    • 8.2.2. By Gender Market Share Analysis
    • 8.2.3. By Nature Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. China Online Beauty And Personal Care Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Product Type Market Share Analysis
        • 8.2.4.1.2.2. By Gender Market Share Analysis
        • 8.2.4.1.2.3. By Nature Market Share Analysis
      • 8.2.4.2. Japan Online Beauty And Personal Care Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Product Type Market Share Analysis
        • 8.2.4.2.2.2. By Gender Market Share Analysis
        • 8.2.4.2.2.3. By Nature Market Share Analysis
      • 8.2.4.3. India Online Beauty And Personal Care Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Product Type Market Share Analysis
        • 8.2.4.3.2.2. By Gender Market Share Analysis
        • 8.2.4.3.2.3. By Nature Market Share Analysis
      • 8.2.4.4. Vietnam Online Beauty And Personal Care Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Product Type Market Share Analysis
        • 8.2.4.4.2.2. By Gender Market Share Analysis
        • 8.2.4.4.2.3. By Nature Market Share Analysis
      • 8.2.4.5. South Korea Online Beauty And Personal Care Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Product Type Market Share Analysis
        • 8.2.4.5.2.2. By Gender Market Share Analysis
        • 8.2.4.5.2.3. By Nature Market Share Analysis

9. Middle East & Africa Online Beauty And Personal Care Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type Market Share Analysis
    • 9.2.2. By Gender Market Share Analysis
    • 9.2.3. By Nature Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. South Africa Online Beauty And Personal Care Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Product Type Market Share Analysis
        • 9.2.4.1.2.2. By Gender Market Share Analysis
        • 9.2.4.1.2.3. By Nature Market Share Analysis
      • 9.2.4.2. Saudi Arabia Online Beauty And Personal Care Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Product Type Market Share Analysis
        • 9.2.4.2.2.2. By Gender Market Share Analysis
        • 9.2.4.2.2.3. By Nature Market Share Analysis
      • 9.2.4.3. UAE Online Beauty And Personal Care Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Product Type Market Share Analysis
        • 9.2.4.3.2.2. By Gender Market Share Analysis
        • 9.2.4.3.2.3. By Nature Market Share Analysis
      • 9.2.4.4. Turkey Online Beauty And Personal Care Market Outlook
        • 9.2.4.4.1. Market Size & Forecast
        • 9.2.4.4.1.1. By Value
        • 9.2.4.4.2. Market Share & Forecast
        • 9.2.4.4.2.1. By Product Type Market Share Analysis
        • 9.2.4.4.2.2. By Gender Market Share Analysis
        • 9.2.4.4.2.3. By Nature Market Share Analysis
      • 9.2.4.5. Kuwait Online Beauty And Personal Care Market Outlook
        • 9.2.4.5.1. Market Size & Forecast
        • 9.2.4.5.1.1. By Value
        • 9.2.4.5.2. Market Share & Forecast
        • 9.2.4.5.2.1. By Product Type Market Share Analysis
        • 9.2.4.5.2.2. By Gender Market Share Analysis
        • 9.2.4.5.2.3. By Nature Market Share Analysis
      • 9.2.4.6. Egypt Online Beauty And Personal Care Market Outlook
        • 9.2.4.6.1. Market Size & Forecast
        • 9.2.4.6.1.1. By Value
        • 9.2.4.6.2. Market Share & Forecast
        • 9.2.4.6.2.1. By Product Type Market Share Analysis
        • 9.2.4.6.2.2. By Gender Market Share Analysis
        • 9.2.4.6.2.3. By Nature Market Share Analysis

10. South America Online Beauty And Personal Care Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type Market Share Analysis
    • 10.2.2. By Gender Market Share Analysis
    • 10.2.3. By Nature Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Brazil Online Beauty And Personal Care Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Product Type Market Share Analysis
        • 10.2.4.1.2.2. By Gender Market Share Analysis
        • 10.2.4.1.2.3. By Nature Market Share Analysis
      • 10.2.4.2. Argentina Online Beauty And Personal Care Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Product Type Market Share Analysis
        • 10.2.4.2.2.2. By Gender Market Share Analysis
        • 10.2.4.2.2.3. By Nature Market Share Analysis
      • 10.2.4.3. Colombia Online Beauty And Personal Care Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Product Type Market Share Analysis
        • 10.2.4.3.2.2. By Gender Market Share Analysis
        • 10.2.4.3.2.3. By Nature Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Type Launches (If Any)
  • 12.3. Recent Developments

13. SWOT Analysis

  • 13.1. Strength
  • 13.2. Weaknesses
  • 13.3. Opportunity
  • 13.4. Threat

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Johnson & Johnson.
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Product Types & Services
      • 14.1.1.4. Financials (As Reported)
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Personnel Details
    • 14.1.2. Unilever PLC
    • 14.1.3. Kao Corporation
    • 14.1.4. Beiersdorf AG
    • 14.1.5. Henkel AG & Co. KGaA
    • 14.1.6. Revlon Inc.
    • 14.1.7. The Estee Lauder Companies Inc.
    • 14.1.8. Avon Products Inc.
    • 14.1.9. LOREAL S. A.
    • 14.1.10.Reckitt Benckiser Group PLC.

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
    • 15.1.1. Target Product Type
    • 15.1.2. Target Gender
    • 15.1.3. Target Nature

16. About Us & Disclaimer