ギフト・ノベルティ・記念品市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、素材別、用途別、流通チャネル別、地域別、市場競合、2020-2030年

世界のギフト、ノベルティ、土産品市場は、2024年に1,345億6,000万米ドルと評価され、2030年には1,983億3,000万米ドルに達すると予測され、予測期間中のCAGRは5.22%で推移すると予測されています。

市場拡大の背景には、世界の観光産業の台頭、eコマースの普及拡大、パーソナライズされた体験志向のギフトに対する消費者需要の高まりなど、いくつかの重要な要因があります。

海外旅行や文化交流の増加に伴い、消費者は旅の記念に個性的な土産品やその土地ならではの工芸品を求めるようになっています。また、企業向けギフトや販促グッズの利用が拡大していることも市場成長に寄与しており、企業は顧客エンゲージメントや従業員表彰のためにカスタマイズされたノベルティグッズに投資しています。

さらに、デジタルマーケットプレースの普及により、消費者が幅広いギフトの選択肢にアクセスしやすくなり、オンライン販売が活発化しています。買い物客は、持続可能で倫理的に生産されたものや手作りのものを好む傾向が顕著であり、意識の高い消費者の動向を反映しています。このような嗜好の変化は市場を再形成し、製品ライン全体の革新と多様化を促進しています。

市場促進要因

パーソナライズド・ギフトへの需要の高まり

主な市場課題

デジタルギフトやキャッシュレスギフトの競合

主要市場動向

持続可能で環境に優しい記念品の人気の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のギフト・ノベルティ・記念品市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ（ギフト、ノベルティ、お土産）
  • 材質別（木材、金属、セラミック、プラスチック、その他）
  • 機会別（誕生日、休日、記念日、企業ギフト、その他）
  • 流通チャネル別（オンライン小売業者、ギフト専門店、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米のギフト・ノベルティ・記念品市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のギフト・ノベルティ・記念品市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域のギフト・ノベルティ・記念品市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカのギフト・ノベルティ・記念品市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のギフト・ノベルティ・記念品市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Mud Pie
  • American Greetings Corporation
  • Enesco LLC
  • Disney DTC LLC
  • Mattel, Inc.
  • The Bradford Exchange
  • Ganz
  • Warner Bros. Discovery, Inc.
  • NBCUniversal
  • Hallmark

第15章 戦略的提言

第16章 調査会社について・免責事項

The global gifts, novelty, and souvenir market was valued at USD 134.56 billion in 2024 and is projected to reach USD 198.33 billion by 2030, growing at a compound annual growth rate (CAGR) of 5.22% during the forecast period. Market expansion is being driven by several key factors, including the rise of the global tourism industry, increasing penetration of e-commerce, and growing consumer demand for personalized and experience-oriented gifts.

As international travel and cultural exchange increase, consumers are seeking distinctive souvenirs and locally crafted products to commemorate their journeys. The expanding use of corporate gifting and promotional merchandise is also contributing to market growth, with businesses investing in customized novelty items for client engagement and employee recognition.

Additionally, the proliferation of digital marketplaces has made a wide array of gift options more accessible to consumers, fueling online sales. Shoppers are showing a marked preference for sustainable, ethically produced, and handmade items, reflecting broader trends in conscious consumerism. These shifting preferences are reshaping the market, fostering innovation and diversification across product lines.

Key Market Drivers

Growing Demand for Personalized Gifts

Personalized gifting continues to be a significant growth driver in the global gifts, novelty, and souvenir market. Consumers are increasingly gravitating toward unique, customized items that reflect personal connections and emotional value. Popular offerings include engraved jewelry, custom-printed merchandise, monogrammed accessories, and artisanal handcrafted goods.

Technological advancements-such as AI-powered recommendations, 3D printing, and laser engraving-have made customization more accessible, efficient, and cost-effective. Online retailers and e-commerce platforms now offer streamlined personalization services, enabling customers to design tailored gifts with ease.

Moreover, personalized corporate gifts are becoming a strategic tool for businesses seeking to enhance brand loyalty and employee engagement. Millennials and Gen Z, who prioritize individuality and meaningful experiences, are particularly drawn to bespoke gifting. With rising interest in sustainable and experience-based products, the personalized gifts segment is set to maintain strong growth, transforming global gifting behaviors.

Key Market Challenges

Competition from Digital and Cashless Gifting Alternatives

The increasing adoption of digital and cashless gifting is presenting a considerable challenge to the traditional gifts and souvenirs market. Consumers are turning to e-gift cards, mobile wallet credits, and subscription-based gifting experiences as convenient, instant alternatives to physical gifts.

These digital formats are particularly popular for corporate gifting, last-minute occasions, and tech-savvy demographics. Additionally, AI-driven gifting platforms now allow recipients to select their own gifts digitally, reducing the relevance of pre-selected tangible items.

This trend is especially pronounced among Millennials and Gen Z, who favor experience-based gifting over material possessions. The emergence of blockchain-enabled and cryptocurrency-based gift solutions is further diversifying digital offerings. To remain relevant, traditional gift and souvenir providers must innovate by integrating tech-driven personalization, offering hybrid physical-digital products, and emphasizing sustainability to meet the evolving expectations of modern consumers.

Key Market Trends

Rising Popularity of Sustainable and Eco-Friendly Souvenirs

Sustainability is becoming a core focus in the global gifts, novelty, and souvenir market, as environmentally conscious consumers seek alternatives to mass-produced, non-biodegradable items. There is growing demand for souvenirs made from sustainable materials such as bamboo, recycled glass, reclaimed wood, and organic fabrics.

In response, many manufacturers are shifting toward eco-friendly production methods and adopting sustainable packaging, replacing traditional plastics with compostable, recyclable, or reusable options. Regulatory bodies around the world are also enforcing stricter environmental standards, pushing brands to implement greener practices.

Furthermore, the popularity of handmade, locally produced, and artisanal souvenirs is on the rise. These products not only reduce environmental impact but also support small businesses and promote fair trade. As ethical and sustainable gifting becomes increasingly important to consumers, companies operating in this market must adapt by incorporating eco-conscious strategies and products to maintain competitiveness and brand relevance in a changing global landscape.

Key Market Players

• Mud Pie
• American Greetings Corporation
• Enesco LLC
• Disney DTC LLC
• Mattel, Inc.
• The Bradford Exchange
• Ganz
• Warner Bros. Discovery, Inc.
• NBCUniversal
• Hallmark

Report Scope:

In this report, the Global Gifts Novelty and Souvenir Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Gifts Novelty and Souvenir Market, By Product Type:

• Gift
• Novelty Items
• Souvenir

Gifts Novelty and Souvenir Market, By Material:

• Wood
• Metal
• Ceramic
• Plastic
• Others

Gifts Novelty and Souvenir Market, By Occasion:

• Birthdays
• Holidays
• Anniversaries
• Corporate Gifting
• Others

Gifts Novelty and Souvenir Market, By Distribution Channel:

• Online Retailer
• Specialty Gift Shops
• Others

Gifts Novelty and Souvenir Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Gifts Novelty and Souvenir Market.

Available Customizations:

Global Gifts Novelty and Souvenir Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Gifts Novelty and Souvenir Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Gift, Novelty Items, Souvenir)
  • 5.2.2. By Material (Wood, Metal, Ceramic, Plastic, Others)
  • 5.2.3. By Occasion (Birthdays, Holidays, Anniversaries, Corporate Gifting, Others)
  • 5.2.4. By Distribution Channel (Online Retailers, Specialty Gift Shops, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America Gifts Novelty and Souvenir Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Material
  • 6.2.3. By Occasion
  • 6.2.4. By Distribution Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Gifts Novelty and Souvenir Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Material
      • 6.3.1.2.3. By Occasion
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Gifts Novelty and Souvenir Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Material
      • 6.3.2.2.3. By Occasion
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Gifts Novelty and Souvenir Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Material
      • 6.3.3.2.3. By Occasion
      • 6.3.3.2.4. By Distribution Channel

7. Europe Gifts Novelty and Souvenir Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Material
  • 7.2.3. By Occasion
  • 7.2.4. By Distribution Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Gifts Novelty and Souvenir Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Material
      • 7.3.1.2.3. By Occasion
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. Germany Gifts Novelty and Souvenir Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Material
      • 7.3.2.2.3. By Occasion
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. Spain Gifts Novelty and Souvenir Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Material
      • 7.3.3.2.3. By Occasion
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Gifts Novelty and Souvenir Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Material
      • 7.3.4.2.3. By Occasion
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. United Kingdom Gifts Novelty and Souvenir Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Material
      • 7.3.5.2.3. By Occasion
      • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific Gifts Novelty and Souvenir Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Material
  • 8.2.3. By Occasion
  • 8.2.4. By Distribution Channel
  • 8.2.5. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Gifts Novelty and Souvenir Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Material
      • 8.3.1.2.3. By Occasion
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. Japan Gifts Novelty and Souvenir Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Material
      • 8.3.2.2.3. By Occasion
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. India Gifts Novelty and Souvenir Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Material
      • 8.3.3.2.3. By Occasion
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. Australia Gifts Novelty and Souvenir Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Material
      • 8.3.4.2.3. By Occasion
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. South Korea Gifts Novelty and Souvenir Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Material
      • 8.3.5.2.3. By Occasion
      • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Gifts Novelty and Souvenir Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Material
  • 9.2.3. By Occasion
  • 9.2.4. By Distribution Channel
  • 9.2.5. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Gifts Novelty and Souvenir Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Material
      • 9.3.1.2.3. By Occasion
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. Saudi Arabia Gifts Novelty and Souvenir Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Material
      • 9.3.2.2.3. By Occasion
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. UAE Gifts Novelty and Souvenir Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Material
      • 9.3.3.2.3. By Occasion
      • 9.3.3.2.4. By Distribution Channel
  • 9.3.4. Turkey Gifts Novelty and Souvenir Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Material
      • 9.3.4.2.3. By Occasion
      • 9.3.4.2.4. By Distribution Channel

10. South America Gifts Novelty and Souvenir Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Material
  • 10.2.3. By Occasion
  • 10.2.4. By Distribution Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Gifts Novelty and Souvenir Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Material
      • 10.3.1.2.3. By Occasion
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Argentina Gifts Novelty and Souvenir Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Material
      • 10.3.2.2.3. By Occasion
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. Colombia Gifts Novelty and Souvenir Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Material
      • 10.3.3.2.3. By Occasion
      • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Mud Pie
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. American Greetings Corporation
  • 14.1.3. Enesco LLC
  • 14.1.4. Disney DTC LLC
  • 14.1.5. Mattel, Inc.
  • 14.1.6. The Bradford Exchange
  • 14.1.7. Ganz
  • 14.1.8. Warner Bros. Discovery, Inc.
  • 14.1.9. NBCUniversal
  • 14.1.10. Hallmark

15. Strategic Recommendations

16. About Us & Disclaimer