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eコマース市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、地域別、競争別2020-2030F

E-commerce Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Model Type, By Region, By Competition 2020-2030F

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英文 181 Pages
納期
2～3営業日
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eコマース市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、地域別、競争別2020-2030F
出版日: 2025年03月24日
発行: TechSci Research
ページ情報: 英文 181 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

eコマースの世界市場規模は2024年に25兆4,000億米ドル、2030年には73兆5,200億米ドルに達すると予測され、2030年までのCAGRは19.2%と予測期間中に力強い成長が予測されます。

世界のeコマース市場は、技術の進歩、インターネットアクセスの普及、消費者行動の変化などにより、著しい成長を遂げています。近年では、世界中の消費者に利便性とアクセシビリティを提供することで、市場は飛躍的に拡大しています。この成長の主な要因には、スマートフォンの普及とデジタル決済方法が含まれ、これによりオンライン・ショッピング体験が簡素化されました。さらに、COVID-19の大流行により、戸締まりや社会的距離を置く措置がとられ、より多くの消費者が必需品もそうでないものも同様にオンラインで買い物をするようになったため、eコマースの採用がさらに加速しました。様々な業種の企業が、eコマースを販売戦略の重要な要素として採用し、より多くの消費者にリーチし、従来の小売業に関連する運営コストを削減できる可能性を認識するようになりました。eコマースを取り巻く環境は急速に進化し続けており、AIを活用したパーソナライゼーション、拡張現実を利用したショッピング体験、より迅速な配送オプションなどのイノベーションが、オンライン小売の未来を形成しています。今後、世界のeコマース市場は継続的な成長を遂げ、消費者の嗜好の変化や技術の進歩に対応し、イノベーションを起こすビジネスにとって有益な機会を提供するものと思われます。

市場概要
予測期間 2026-2030
市場規模：2024年 25兆4,000億米ドル
市場規模：2030年 73兆5,200億米ドル
CAGR：2025年～2030年 19.2%
急成長セグメント 企業間取引
最大市場 アジア太平洋地域

市場促進要因

インターネットの普及とアクセス

主な市場課題

物流とサプライチェーンの複雑さ

主要市場動向

オムニチャネル・リテイリングの台頭

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 COVID-19が世界のeコマース市場に与える影響

第5章 顧客の声

第6章 世界のeコマース市場概要

第7章 世界のeコマース市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 製品別（自動車、美容・パーソナルケア、書籍・文房具、家電製品、家庭用電化製品、衣料・履物、ヘルスケア、その他）
    • モデルタイプ別（B2B、B2C、C2C）
    • 地域別（北米、欧州、南米、中東・アフリカ、アジア太平洋）
  • 企業別（2024）
  • 市場マップ

第8章 北米のeコマース市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 北米：国別分析
    • 米国
    • カナダ
    • メキシコ

第9章 欧州のeコマース市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 欧州：国別分析
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ベルギー

第10章 南米のeコマース市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 南米：国別分析
    • ブラジル
    • コロンビア
    • アルゼンチン
    • チリ
    • ペルー

第11章 中東・アフリカのeコマース市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 中東・アフリカ：国別分析
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ
    • トルコ
    • イスラエル

第12章 アジア太平洋地域のeコマース市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • アジア太平洋地域：国別分析
    • 中国
    • インド
    • 日本
    • 韓国
    • オーストラリア
    • インドネシア
    • ベトナム

第13章 市場力学

  • 促進要因
  • 課題

第14章 市場動向と発展

第15章 企業プロファイル

  • Amazon.com Inc.
  • Alibaba Group Holding Limited
  • Shopify Inc.
  • eBay Inc.
  • Rakuten Group, Inc.
  • Walmart Inc.
  • Etsy, Inc.
  • Zalando SE
  • Wayfair LLC.
  • Chewy, Inc

第16章 戦略的提言

第17章 調査会社について・免責事項

目次
Product Code: 24158

Global E-commerce Market was valued at USD 25.4 Trillion in 2024 and is expected to reach at USD 73.52 Trillion in 2030 and project robust growth in the forecast period with a CAGR of 19.2% through 2030. The global e-commerce market has witnessed remarkable growth driven by advancements in technology, widespread internet access, and shifting consumer behaviors. As of recent years, the market has expanded exponentially, propelled by the convenience and accessibility it offers to consumers worldwide. Key factors contributing to this growth include the proliferation of smartphones and digital payment methods, which have simplified the online shopping experience. Moreover, the COVID-19 pandemic further accelerated e-commerce adoption as lockdowns and social distancing measures prompted more consumers to shop online for essentials and non-essentials alike. Businesses across various sectors have increasingly turned to e-commerce as a critical component of their sales strategy, recognizing the potential to reach a broader audience and reduce operational costs associated with traditional retail. The e-commerce landscape continues to evolve rapidly, with innovations such as AI-powered personalization, augmented reality shopping experiences, and faster delivery options shaping the future of online retail. Looking ahead, the global e-commerce market is poised for continued growth, presenting lucrative opportunities for businesses to innovate and adapt to changing consumer preferences and technological advancements.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 25.4 Trillion
Market Size 2030USD 73.52 Trillion
CAGR 2025-203019.2%
Fastest Growing SegmentBusiness-to-Business
Largest MarketAsia Pacific

Key Market Drivers

Internet Penetration and Access

Internet penetration rates have been a significant driver of the global e-commerce market's growth. As more regions around the world gain access to reliable internet connections, the potential consumer base for online shopping expands exponentially. Improved infrastructure, including the proliferation of mobile internet and broadband services, has democratized access to e-commerce platforms, particularly in emerging markets. Countries such as China, India, and Brazil have seen rapid increases in internet penetration rates, transforming millions of previously offline consumers into active online shoppers. Advancements in mobile technology have played a crucial role in driving e-commerce growth. Smartphones and tablets enable consumers to browse, compare prices, and make purchases conveniently from anywhere, further fueling the adoption of online shopping. Mobile-friendly websites and apps have become essential for e-commerce businesses to cater to the growing segment of mobile users.

Key Market Challenges

Logistics and Supply Chain Complexity

One of the primary challenges for the global e-commerce market is managing the complexities of logistics and supply chain operations. E-commerce businesses must ensure efficient inventory management, timely order fulfillment, and cost-effective shipping solutions to meet consumer expectations for fast and reliable delivery. However, achieving seamless logistics operations on a global scale presents several hurdles. Cross-border logistics involve navigating varying regulatory frameworks, customs procedures, and import/export restrictions, which can lead to delays and increased costs. Different tax regimes and compliance requirements further add to the administrative burden for e-commerce businesses operating across multiple jurisdictions.

Last-mile delivery remains a critical challenge, especially in densely populated urban areas and remote rural regions. E-commerce platforms and logistics providers must optimize delivery routes, leverage technology for real-time tracking, and collaborate with local courier services to ensure prompt and efficient delivery to customers. The COVID-19 pandemic exacerbated existing logistics challenges by disrupting global supply chains, causing shipping delays, and increasing transportation costs. E-commerce businesses faced unprecedented demand surges coupled with logistical constraints, highlighting the need for resilience and flexibility in supply chain management.

Key Market Trends

Rise of Omnichannel Retailing

Omnichannel retailing has transformed how consumers interact with brands, integrating online and offline channels to provide seamless shopping experiences. This trend acknowledges that customers expect consistent, personalized interactions across all touchpoints, whether they shop online via desktop, mobile app, or in physical stores. E-commerce businesses are increasingly adopting omnichannel strategies to meet these expectations, leveraging data analytics to understand customer behavior and preferences across channels. By synchronizing inventory management systems and offering options like click-and-collect or ship-from-store, businesses enhance convenience and flexibility for consumers. Omnichannel approaches also improve customer loyalty through cohesive branding and personalized marketing campaigns that resonate across different platforms. The COVID-19 pandemic further accelerated the adoption of omnichannel strategies as businesses sought to adapt to changing consumer behaviors and ensure operational resilience in the face of disruptions.

Looking ahead, omnichannel retailing is expected to continue evolving with advancements in technology such as AI-driven analytics for predictive inventory management and enhanced personalization. Successful e-commerce platforms will invest in seamless integration of online and offline experiences, optimizing logistics and supply chain operations to meet growing consumer demands for speed, convenience, and reliability in their shopping journeys. Further projections suggest that the B2C cross-border e-commerce market could attain a value of USD 7.9 trillion by 2030.

Key Market Players

  • Amazon.com Inc.
  • Alibaba Group Holding Limited
  • Shopify Inc.
  • eBay Inc.
  • Rakuten Group, Inc.
  • Walmart Inc.
  • Etsy, Inc.
  • Zalando SE
  • Wayfair LLC.
  • Chewy, Inc.

Report Scope:

In this report, the Global E-commerce Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

E-commerce Market, By Product:

  • Automotive
  • Beauty & Personal Care
  • Books & Stationery
  • Consumer Electronics
  • Home Appliances
  • Clothing & Footwear
  • Healthcare
  • Others

E-commerce Market, By Model Type:

  • Business-to-Business
  • Business-to-Consumer
  • Consumer-to-Consumer

E-commerce Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
    • Belgium
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Indonesia
    • Vietnam
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Chile
    • Peru
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
    • Israel

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global E-commerce Market.

Available Customizations:

Global E-commerce market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Formulation of the Scope
  • 2.4. Assumptions and Limitations
  • 2.5. Sources of Research
    • 2.5.1. Secondary Research
    • 2.5.2. Primary Research
  • 2.6. Approach for the Market Study
    • 2.6.1. The Bottom-Up Approach
    • 2.6.2. The Top-Down Approach
  • 2.7. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.8. Forecasting Methodology
    • 2.8.1. Data Triangulation & Validation

3. Executive Summary

4. Impact of COVID-19 on Global E-commerce Market

5. Voice of Customer

6. Global E-commerce Market Overview

7. Global E-commerce Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product (Automotive, Beauty & Personal Care, Books & Stationery, Consumer Electronics, Home Appliances, Clothing & Footwear, Healthcare, Others)
    • 7.2.2. By Model Type (Business-to-Business, Business-to-Consumer, Consumer-to-Consumer)
    • 7.2.3. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
  • 7.3. By Company (2024)
  • 7.4. Market Map

8. North America E-commerce Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Model Type
    • 8.2.3. By Country
  • 8.3. North America: Country Analysis
    • 8.3.1. United States E-commerce Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Model Type
    • 8.3.2. Canada E-commerce Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Model Type
    • 8.3.3. Mexico E-commerce Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Model Type

9. Europe E-commerce Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Model Type
    • 9.2.3. By Country
  • 9.3. Europe: Country Analysis
    • 9.3.1. Germany E-commerce Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Model Type
    • 9.3.2. France E-commerce Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Model Type
    • 9.3.3. United Kingdom E-commerce Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Model Type
    • 9.3.4. Italy E-commerce Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product
        • 9.3.4.2.2. By Model Type
    • 9.3.5. Spain E-commerce Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Product
        • 9.3.5.2.2. By Model Type
    • 9.3.6. Belgium E-commerce Market Outlook
      • 9.3.6.1. Market Size & Forecast
        • 9.3.6.1.1. By Value
      • 9.3.6.2. Market Share & Forecast
        • 9.3.6.2.1. By Product
        • 9.3.6.2.2. By Model Type

10. South America E-commerce Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Model Type
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil E-commerce Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Model Type
    • 10.3.2. Colombia E-commerce Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Model Type
    • 10.3.3. Argentina E-commerce Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Model Type
    • 10.3.4. Chile E-commerce Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Product
        • 10.3.4.2.2. By Model Type
    • 10.3.5. Peru E-commerce Market Outlook
      • 10.3.5.1. Market Size & Forecast
        • 10.3.5.1.1. By Value
      • 10.3.5.2. Market Share & Forecast
        • 10.3.5.2.1. By Product
        • 10.3.5.2.2. By Model Type

11. Middle East & Africa E-commerce Market Outlook

  • 11.1. Market Size & Forecast
    • 11.1.1. By Value
  • 11.2. Market Share & Forecast
    • 11.2.1. By Product
    • 11.2.2. By Model Type
    • 11.2.3. By Country
  • 11.3. Middle East & Africa: Country Analysis
    • 11.3.1. Saudi Arabia E-commerce Market Outlook
      • 11.3.1.1. Market Size & Forecast
        • 11.3.1.1.1. By Value
      • 11.3.1.2. Market Share & Forecast
        • 11.3.1.2.1. By Product
        • 11.3.1.2.2. By Model Type
    • 11.3.2. UAE E-commerce Market Outlook
      • 11.3.2.1. Market Size & Forecast
        • 11.3.2.1.1. By Value
      • 11.3.2.2. Market Share & Forecast
        • 11.3.2.2.1. By Product
        • 11.3.2.2.2. By Model Type
    • 11.3.3. South Africa E-commerce Market Outlook
      • 11.3.3.1. Market Size & Forecast
        • 11.3.3.1.1. By Value
      • 11.3.3.2. Market Share & Forecast
        • 11.3.3.2.1. By Product
        • 11.3.3.2.2. By Model Type
    • 11.3.4. Turkey E-commerce Market Outlook
      • 11.3.4.1. Market Size & Forecast
        • 11.3.4.1.1. By Value
      • 11.3.4.2. Market Share & Forecast
        • 11.3.4.2.1. By Product
        • 11.3.4.2.2. By Model Type
    • 11.3.5. Israel E-commerce Market Outlook
      • 11.3.5.1. Market Size & Forecast
        • 11.3.5.1.1. By Value
      • 11.3.5.2. Market Share & Forecast
        • 11.3.5.2.1. By Product
        • 11.3.5.2.2. By Model Type

12. Asia Pacific E-commerce Market Outlook

  • 12.1. Market Size & Forecast
    • 12.1.1. By Value
  • 12.2. Market Share & Forecast
    • 12.2.1. By Product
    • 12.2.2. By Model Type
    • 12.2.3. By Country
  • 12.3. Asia-Pacific: Country Analysis
    • 12.3.1. China E-commerce Market Outlook
      • 12.3.1.1. Market Size & Forecast
        • 12.3.1.1.1. By Value
      • 12.3.1.2. Market Share & Forecast
        • 12.3.1.2.1. By Product
        • 12.3.1.2.2. By Model Type
    • 12.3.2. India E-commerce Market Outlook
      • 12.3.2.1. Market Size & Forecast
        • 12.3.2.1.1. By Value
      • 12.3.2.2. Market Share & Forecast
        • 12.3.2.2.1. By Product
        • 12.3.2.2.2. By Model Type
    • 12.3.3. Japan E-commerce Market Outlook
      • 12.3.3.1. Market Size & Forecast
        • 12.3.3.1.1. By Value
      • 12.3.3.2. Market Share & Forecast
        • 12.3.3.2.1. By Product
        • 12.3.3.2.2. By Model Type
    • 12.3.4. South Korea E-commerce Market Outlook
      • 12.3.4.1. Market Size & Forecast
        • 12.3.4.1.1. By Value
      • 12.3.4.2. Market Share & Forecast
        • 12.3.4.2.1. By Product
        • 12.3.4.2.2. By Model Type
    • 12.3.5. Australia E-commerce Market Outlook
      • 12.3.5.1. Market Size & Forecast
        • 12.3.5.1.1. By Value
      • 12.3.5.2. Market Share & Forecast
        • 12.3.5.2.1. By Product
        • 12.3.5.2.2. By Model Type
    • 12.3.6. Indonesia E-commerce Market Outlook
      • 12.3.6.1. Market Size & Forecast
        • 12.3.6.1.1. By Value
      • 12.3.6.2. Market Share & Forecast
        • 12.3.6.2.1. By Product
        • 12.3.6.2.2. By Model Type
    • 12.3.7. Vietnam E-commerce Market Outlook
      • 12.3.7.1. Market Size & Forecast
        • 12.3.7.1.1. By Value
      • 12.3.7.2. Market Share & Forecast
        • 12.3.7.2.1. By Product
        • 12.3.7.2.2. By Model Type

13. Market Dynamics

  • 13.1. Drivers
  • 13.2. Challenges

14. Market Trends and Developments

15. Company Profiles

  • 15.1. Amazon.com Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Key Revenue and Financials
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel/Key Contact Person
    • 15.1.5. Key Product/Services Offered
  • 15.2. Alibaba Group Holding Limited
    • 15.2.1. Business Overview
    • 15.2.2. Key Revenue and Financials
    • 15.2.3. Recent Developments
    • 15.2.4. Key Personnel/Key Contact Person
    • 15.2.5. Key Product/Services Offered
  • 15.3. Shopify Inc.
    • 15.3.1. Business Overview
    • 15.3.2. Key Revenue and Financials
    • 15.3.3. Recent Developments
    • 15.3.4. Key Personnel/Key Contact Person
    • 15.3.5. Key Product/Services Offered
  • 15.4. eBay Inc.
    • 15.4.1. Business Overview
    • 15.4.2. Key Revenue and Financials
    • 15.4.3. Recent Developments
    • 15.4.4. Key Personnel/Key Contact Person
    • 15.4.5. Key Product/Services Offered
  • 15.5. Rakuten Group, Inc.
    • 15.5.1. Business Overview
    • 15.5.2. Key Revenue and Financials
    • 15.5.3. Recent Developments
    • 15.5.4. Key Personnel/Key Contact Person
    • 15.5.5. Key Product/Services Offered
  • 15.6. Walmart Inc.
    • 15.6.1. Business Overview
    • 15.6.2. Key Revenue and Financials
    • 15.6.3. Recent Developments
    • 15.6.4. Key Personnel/Key Contact Person
    • 15.6.5. Key Product/Services Offered
  • 15.7. Etsy, Inc.
    • 15.7.1. Business Overview
    • 15.7.2. Key Revenue and Financials
    • 15.7.3. Recent Developments
    • 15.7.4. Key Personnel/Key Contact Person
    • 15.7.5. Key Product/Services Offered
  • 15.8. Zalando SE
    • 15.8.1. Business Overview
    • 15.8.2. Key Revenue and Financials
    • 15.8.3. Recent Developments
    • 15.8.4. Key Personnel/Key Contact Person
    • 15.8.5. Key Product/Services Offered
  • 15.9. Wayfair LLC.
    • 15.9.1. Business Overview
    • 15.9.2. Key Revenue and Financials
    • 15.9.3. Recent Developments
    • 15.9.4. Key Personnel/Key Contact Person
    • 15.9.5. Key Product/Services Offered
  • 15.10. Chewy, Inc
    • 15.10.1. Business Overview
    • 15.10.2. Key Revenue and Financials
    • 15.10.3. Recent Developments
    • 15.10.4. Key Personnel/Key Contact Person
    • 15.10.5. Key Product/Services Offered

16. Strategic Recommendations

17. About Us & Disclaimer