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自動車用オーバーザエアアップデート市場- 世界の産業規模、シェア、動向機会、予測、技術別、アプリケーション別、車両タイプ別、地域別、競合、2019年～2029年

Automotive Over-The-Air Updates Market - Global Industry Size, Share, Trends Opportunity, and Forecast, Segmented By Technology, By Application, By Vehicle Type, By Region & Competition, 2019-2029F

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英文 180 Pages
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自動車用オーバーザエアアップデート市場- 世界の産業規模、シェア、動向機会、予測、技術別、アプリケーション別、車両タイプ別、地域別、競合、2019年～2029年
出版日: 2024年12月20日
発行: TechSci Research
ページ情報: 英文 180 Pages
納期: 2～3営業日
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  • 概要
  • 目次
概要

自動車用オーバーザエアアップデートの世界市場規模は2023年に60億7,000万米ドルで、予測期間中のCAGRは6.06%で2029年には86億1,000万米ドルに達すると予測されています。

自動車用オーバーザエアアップデートの世界市場は、自動車の性能、安全性、接続性の向上に対する需要の高まりに後押しされ、大きな成長を遂げています。OTAアップデートは、メーカーがリモートで車両ソフトウェアをアップグレードすることを可能にし、物理的なリコールを必要とせずに機能性を向上させる。この機能は、自動車がエンターテインメント・システムからナビゲーション、運転支援、安全機能などの重要な機能に至るまで、複雑なソフトウェアに依存するようになるにつれて特に重要になります。電気自動車（EV）は、バッテリー性能の向上、エネルギー消費の最適化、車両システムの保守のために頻繁なソフトウェア更新を必要とすることが多いため、電気自動車の普及がこの動向の重要な推進力となっています。自律走行技術の急速な開拓により、安全で信頼性の高いソフトウェア更新の必要性が高まっており、市場の拡大をさらに後押ししています。

市場概要
予測期間 2025-2029
市場規模：2023年 60億7,000万米ドル
市場規模：2029年 86億1,000万米ドル
CAGR：2024年～2029年 6.06%
急成長セグメント 乗用車
最大市場 アジア太平洋

2024年8月、テスラは、フランクリッドがロック解除状態を検知できず、ドライバーの視界を妨げる可能性がある問題を解決するため、中国で168万台をリコールすると発表しました。このリコールは、2020年10月から2024年7月までに製造された現地生産モデル3およびモデルYに影響します。テスラはこの問題にOTAアップデートで対処する計画で、フランクのロックが解除された場合にドライバーに通知します。今回のリコールは、2023年12月に同様の大規模リコールを実施したのに続き、中国におけるテスラ最大規模のリコールとなります。

OTAアップデート市場における最も重要な動向の1つは、コネクテッドビークルテクノロジーの統合が進んでいることです。5Gネットワークとモノのインターネット（IoT）の台頭により、自動車メーカーはインターネットに常時接続され、リアルタイムのデータ伝送と通信が可能な自動車を開発しています。このコネクテッド・エコシステムは、頻繁でシームレスなOTAアップデートを可能にし、車両性能のリアルタイム最適化、インフォテインメント・システムのアップデート、サイバーセキュリティ対策の改善を可能にします。自動車メーカーがよりソフトウェア中心の車両設計にシフトする中、OTAアップデートは標準的な機能となっており、全体的な顧客体験を向上させ、従来のメンテナンスやリコールに関連する運用コストを削減しています。OTA（Over-the-Air）アップデートは新たな標準となったが、隔週でソフトウェアをリリースするなど、定期的なアップデートを実現するのは容易なことではないです。この目標を達成するには、まだ長い道のりがあります。KPITは、車両アーキテクチャとソフトウェアアーキテクチャの両方における広範な専門知識と、ソフトウェアインテグレーターとしての実践的な経験により、OEMがOTA技術の採用を加速させるのを支援するトランスフォーメーションパートナーとして独自の地位を築いています。

市場促進要因

高度な機能と効率的なソフトウェア管理に対する需要の高まり

サイバーセキュリティ、データ保護、ユーザーエクスペリエンスの向上

コスト削減と業務効率化

コネクテッド・ビークルのエコシステム

主な市場課題

セキュリティへの懸念とサイバー脅威

複雑なソフトウェア統合

OTAアップデートのテストと検証

主な市場動向

ADAS（先進運転支援システム）の採用拡大

OTAソリューションにおける電動化とエッジコンピューティングの採用への注目

継続的展開モデルへのシフト

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 COVID-19が世界の自動車用オーバーザエアアップデート市場に与える影響

第5章 世界の自動車用オーバーザエアアップデート市場展望

  • 市場規模と予測
    • 金額別
  • 市場シェアと予測
    • 技術別（ファームウェア Over-The-Air（FOTA）、ソフトウェア Over-The-Air（SOTA））
    • アプリケーション別（電子制御ユニット（ECU）、インフォテインメント、安全性とセキュリティ、テレマティクス制御ユニット（TCU）、その他）
    • 車種別（乗用車、商用車）
    • 地域別
    • 企業別（上位5社、その他- 価値別、2023年）
  • 世界の自動車用オーバーザエアアップデート市場マッピングと機会評価
    • 技術別
    • アプリケーション別
    • 車両タイプ別
    • 地域別

第6章 アジア太平洋地域の自動車用オーバーザエアアップデート市場展望

  • 市場規模と予測
    • 金額別
  • 市場シェアと予測
    • 技術別
    • アプリケーション別
    • 車両タイプ別
    • 国別
  • アジア太平洋地域：国別分析
    • 中国
    • インド
    • 日本
    • インドネシア
    • タイ
    • 韓国
    • オーストラリア

第7章 欧州・CISの自動車用オーバーザエアアップデート市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 技術別
    • アプリケーション別
    • 車両タイプ別
    • 国別
  • 欧州・CIS：国別分析
    • ドイツ
    • スペイン
    • フランス
    • ロシア
    • イタリア
    • 英国
    • ベルギー

第8章 北米の自動車用オーバーザエアアップデート市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 技術別
    • アプリケーション別
    • 車両タイプ別
    • 国別
  • 北米：国別分析
    • 米国
    • メキシコ
    • カナダ

第9章 南米の自動車用オーバーザエアアップデート市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 技術別
    • アプリケーション別
    • 車両タイプ別
    • 国別
  • 南米：国別分析
    • ブラジル
    • コロンビア
    • アルゼンチン

第10章 中東・アフリカの自動車用オーバーザエアアップデート市場展望

  • 市場規模と予測
    • 金額別
  • 市場シェアと予測
    • 技術別
    • アプリケーション別
    • 車両タイプ別
    • 国別
  • 中東・アフリカ：国別分析
    • トルコ
    • イラン
    • サウジアラビア
    • アラブ首長国連邦

第11章 SWOT分析

  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 市場力学

  • 市場促進要因
  • 市場の課題

第13章 市場動向と発展

第14章 競合情勢

  • 企業プロファイル（主要企業10社まで）
    • Robert Bosch GmbH
    • NXP B.V.
    • Verizon Communications Inc
    • Continental AG
    • Infineon Technologies AG
    • Qualcomm Incorporated
    • Intel Corporation
    • HARMAN International Industries, Inc
    • Lucid Group, Inc
    • Tesla Inc

第15章 戦略的提言

  • 主要な重点分野
    • 対象地域
    • 技術別：ターゲット
    • アプリケーション別：ターゲット

第16章 調査会社について・免責事項

目次
Product Code: 21022

Global Automotive Over-The-Air Updates Market was valued at USD 6.07 Billion in 2023 and is expected to reach USD USD 8.61 Billion by 2029 with a CAGR of 6.06% during the forecast period. The Global Automotive Over-The-Air Updates Market is experiencing significant growth, fueled by the increasing demand for enhanced vehicle performance, safety, and connectivity. OTA updates allow manufacturers to remotely upgrade vehicle software, improving functionality without the need for physical recalls. This capability is particularly important as vehicles become more reliant on complex software for operations ranging from entertainment systems to critical functions like navigation, driver assistance, and safety features. The growing adoption of electric vehicles (EVs) is a key driver of this trend, as EVs often require frequent software updates to enhance battery performance, optimize energy consumption, and maintain vehicle systems. The rapid development of autonomous driving technologies has heightened the need for secure and reliable software updates, further propelling the market's expansion.

Market Overview
Forecast Period2025-2029
Market Size 2023USD 6.07 Billion
Market Size 2029USD 8.61 Billion
CAGR 2024-20296.06%
Fastest Growing SegmentPassenger Vehicle
Largest MarketAsia-Pacific

In August 2024, Tesla announced the recall of 1.68 million vehicles in China to resolve a potential issue where the frunk lid fails to detect its unlocked state, potentially obstructing the driver's view. The recall impacts locally produced Model 3 and Model Y vehicles built between October 2020 and July 2024. Tesla plans to address the issue with an OTA update that will notify drivers if the frunk is unlocked. This recall marks one of Tesla's largest in China, following a similar large-scale recall in December 2023.

One of the most significant trends in the OTA updates market is the increasing integration of connected vehicle technologies. With the rise of 5G networks and the Internet of Things (IoT), automakers are developing cars that are continuously connected to the internet, capable of real-time data transmission and communication. This connected ecosystem enables frequent and seamless OTA updates, allowing for real-time optimization of vehicle performance, updates to infotainment systems, and improved cybersecurity measures. As automakers shift towards more software-centric vehicle designs, OTA updates have become a standard feature, improving the overall customer experience and reducing the operational costs associated with traditional maintenance and recalls. Over-the-Air (OTA) updates have become the new standard, but achieving regular updates, such as bi-weekly software releases, is no easy task. There is still a long way to go in reaching this goal. With KPIT's extensive expertise in both vehicle and software architecture, coupled with our hands-on experience as a software integrator, we are uniquely positioned to serve as a transformation partner, helping OEMs accelerate their adoption of OTA technology.

Key Market Drivers

Rising Demand for Advanced Features and Efficient Software Management

The Global Automotive Over-The-Air Updates Market is driven by the escalating consumer demand for advanced features and functionalities in modern vehicles. As vehicles evolve into highly connected platforms with integrated infotainment systems, advanced driver-assistance systems (ADAS), and other smart technologies, the need for seamless and timely updates becomes crucial. OTA updates enable automotive manufacturers to introduce new features, enhance performance, and address software-related issues without requiring vehicle owners to visit service centers, aligning with consumer expectations for continuous improvement in their driving experience. Automotive manufacturers are increasingly adopting OTA updates as a strategic solution for efficient software management across their vehicle fleets. This approach allows manufacturers to remotely deploy updates and patches to address software bugs, security vulnerabilities, and system optimizations. By eliminating the need for physical recalls or service visits, manufacturers can streamline the software management process, reduce operational costs, and ensure that the entire vehicle fleet benefits from the latest software improvements simultaneously. In March 2024, Stellantis launched MyTasks, a real-time task management tool for commercial fleets. MyTasks enabled fleet managers to interact with drivers via the vehicle's infotainment system, improving fleet management and driver safety. The tool also became available through over-the-air updates on existing Stellantis vehicles with compatible systems.

Cybersecurity, Data Protection and Enhanced User Experience

The growing emphasis on cybersecurity and data protection in the automotive industry serves as a significant driver for the adoption of OTA updates. With vehicles becoming more connected and reliant on software-driven functionalities, the risk of cyber threats has increased. OTA updates provide a proactive means to address security vulnerabilities and deploy patches promptly, fortifying the cybersecurity defenses of vehicles. This driver is particularly crucial as the industry grapples with evolving cyber risks and seeks robust solutions to protect both vehicle systems and sensitive user data. Automotive OEMs recognize the importance of delivering an enhanced and personalized user experience to consumers. OTA updates play a pivotal role in this regard by enabling manufacturers to continually improve and tailor the vehicle's software interface, entertainment features, and connectivity options. The ability to remotely introduce user-centric updates enhances customer satisfaction and loyalty, creating a positive association with the brand and contributing to the overall competitiveness of automotive manufacturers in the market.

Cost Savings and Operational Efficiency

OTA updates offer significant cost savings and operational efficiencies for automotive manufacturers. By eliminating the need for physical recalls and service appointments, manufacturers can reduce logistics costs, minimize downtime for vehicle owners, and optimize resource allocation. The efficiency gains extend to software development and deployment processes, allowing manufacturers to respond swiftly to market demands, fix issues, and roll out new features without the logistical challenges associated with traditional update methods. Regulatory requirements and industry standards are increasingly pushing automotive manufacturers towards adopting OTA update solutions. Compliance with standards and regulations often involves addressing safety concerns, implementing cybersecurity measures, and ensuring the prompt deployment of software updates. OTA updates provide a standardized and scalable approach for meeting these regulatory requirements, contributing to the industry's commitment to safety, security, and adherence to evolving automotive standards.

Connected Vehicle Ecosystem

The evolution of the connected vehicle ecosystem, including the rise of the Internet of Things (IoT) in automotive applications, fuels the demand for OTA updates. Connected vehicles generate vast amounts of data, and the seamless integration of OTA capabilities allows manufacturers to harness this data for continuous improvement. By remotely monitoring vehicle performance, user behavior, and system diagnostics, manufacturers can tailor updates to specific needs, ensuring that vehicles remain up-to-date, efficient, and aligned with evolving market trends. In April 2024, Hyundai and Kia partnered with Baidu to develop a connected car ecosystem in China. Both Hyundai Motor Company and Kia Corp. strengthened their push into the Chinese connected car market by teaming up with the Chinese tech giant. The collaboration was formalized through a memorandum of understanding (MOU) signed between Hyundai Motor Company and Baidu Motor Co., marking a strategic alliance in the field of connected vehicles.

Key Market Challenges

Security Concerns and Cyber Threats

The Global Automotive Over-The-Air Updates Market faces challenges related to cybersecurity and the potential vulnerabilities associated with remote software deployment. As vehicles become more connected, they become targets for cyber threats. Ensuring the security and integrity of OTA updates is paramount to prevent unauthorized access, data breaches, or malicious manipulation of vehicle systems. The challenge lies in implementing robust security measures to protect both the update process and the vehicle's software from cyberattacks. The collection and transmission of data during OTA updates raise concerns related to data privacy and regulatory compliance. Striking a balance between collecting necessary diagnostic and performance data for updates and respecting user privacy is a challenge. Meeting stringent data protection regulations, such as GDPR and evolving privacy standards, requires automotive manufacturers to implement transparent data practices and robust encryption methods, ensuring user consent and compliance with global privacy regulations.

Complex Software Integration

The complexity of software integration poses a significant challenge in the Automotive OTA Updates Market. Vehicles consist of diverse electronic control units (ECUs), each running different software versions. Coordinating seamless updates across this varied landscape without disrupting critical functionalities demands intricate software management. Overcoming challenges related to diverse software architectures, compatibility issues, and ensuring reliable integration across multiple ECUs is crucial for the successful implementation of OTA updates. The effectiveness of OTA updates is contingent on reliable and high-bandwidth network connectivity. Challenges arise when vehicles operate in areas with poor network coverage or face bandwidth constraints. In such scenarios, ensuring a consistent and stable network connection for large-scale software updates becomes challenging. Manufacturers must consider strategies to address network limitations, such as optimizing update sizes, implementing efficient data compression, and exploring alternative communication technologies.

OTA Update Testing and Validation

Rigorous testing and validation of OTA updates are essential to guarantee their seamless integration into diverse vehicle models and configurations. Challenges arise in conducting thorough testing to ensure updates do not introduce new issues or disrupt existing functionalities. The varied environments in which vehicles operate, coupled with the diverse hardware and software configurations, necessitate comprehensive testing methodologies. Overcoming the challenge of testing in real-world scenarios and replicating various vehicle conditions is vital to delivering reliable and error-free OTA updates. Building user acceptance and trust in OTA updates is a critical challenge. Vehicle owners may be apprehensive about allowing remote updates due to concerns about potential malfunctions, data privacy, or the possibility of unintended consequences. Manufacturers need to implement transparent communication strategies, educate users on the benefits of OTA updates, and ensure a user-friendly experience that fosters confidence in the reliability and safety of remote software deployments.

Key Market Trends

Increasing Embrace of Advanced Driver-Assistance Systems (ADAS)

The Global Automotive Over-The-Air Updates Market is witnessing a trend marked by the growing integration of Advanced Driver-Assistance Systems (ADAS). As vehicles become more technologically advanced, the demand for continuous enhancements to ADAS features, such as adaptive cruise control, lane-keeping assistance, and collision avoidance, is rising. OTA updates facilitate the seamless delivery of improvements and new functionalities to ADAS systems, reflecting a trend towards leveraging remote updates to enhance safety and driver-assistance capabilities. The evolution of connected car services is a prominent trend shaping the OTA Updates Market. Beyond traditional vehicle functionalities, manufacturers are leveraging OTA updates to enhance connected services, including in-vehicle infotainment (IVI), navigation systems, and vehicle-to-everything (V2X) communication. The trend reflects the industry's recognition of the importance of providing a comprehensive and connected driving experience, where over-the-air updates play a pivotal role in delivering new features, content, and improvements to connected services.

Focus on Electrification and Adoption of Edge Computing in OTA Solutions

A significant trend in the Automotive OTA Updates Market is the increasing focus on electrification and battery management in electric vehicles (EVs). With the rise of electric mobility, manufacturers are deploying OTA updates to optimize battery performance, address range-related concerns, and introduce efficiency improvements. This trend aligns with the industry's commitment to advancing electric vehicle technologies, ensuring that EV owners benefit from ongoing improvements in battery management and overall performance through remote software updates. The adoption of edge computing in OTA solutions is gaining traction as a trend in the Automotive OTA Updates Market. Edge computing involves processing data closer to the source, reducing latency and enhancing the efficiency of OTA updates. Manufacturers are exploring edge computing architectures to improve the speed and reliability of updates, especially in scenarios where real-time performance is critical, such as for safety-critical systems and autonomous driving functionalities.

Shift towards Continuous Deployment Models

The industry is experiencing a shift towards continuous deployment models facilitated by OTA updates. Traditional periodic software updates are giving way to a more agile approach, with manufacturers adopting continuous deployment models where updates are deployed more frequently. This trend allows manufacturers to respond swiftly to emerging issues, introduce new features, and improve overall system performance in a more iterative and dynamic manner. The emphasis on enhancing the user interface (UI) and user experience (UX) through OTA updates is a discernible trend. Manufacturers are utilizing remote updates to not only address functional improvements but also to refine the overall user interface, ensuring a more intuitive, user-friendly, and visually appealing experience for vehicle owners. This trend aligns with consumer expectations for modern, user-centric designs and contributes to the overall satisfaction and perceived value of the vehicle. The integration of artificial intelligence (AI) for predictive updates is emerging as a trend in the OTA Updates Market. Manufacturers are exploring AI algorithms to analyze vehicle data, predict potential issues, and proactively deploy updates before problems arise. This trend aims to enhance vehicle reliability, minimize downtime, and create a predictive maintenance model where software updates are strategically deployed based on AI-driven insights.

Segmental Insights

Vehicle Type Insights

Passenger vehicles are the fastest-growing segment in the Automotive Over-The-Air Updates Market due to the rising demand for enhanced connectivity, safety, and user experience. As consumer expectations shift towards smarter, more connected vehicles, manufacturers are increasingly integrating advanced software systems into their passenger cars. OTA updates allow automakers to remotely address software issues, introduce new features, and improve vehicle performance without requiring owners to visit service centers. This convenience has become a significant driver of growth, especially as vehicles become more reliant on software for critical functions. The rapid adoption of electric vehicles (EVs) also contributes to the growth of the passenger vehicle segment in the OTA market. EVs require frequent software updates to optimize battery performance, energy consumption, and overall vehicle efficiency. OTA updates help automakers improve these aspects in real time, ensuring that EVs operate at their peak performance. Moreover, with the development of autonomous driving technologies, the ability to continuously update software is crucial for maintaining safety and adapting to new regulations, further propelling demand for OTA solutions in passenger vehicles. The rise of connected car technologies, driven by advancements in 5G and the Internet of Things (IoT), is creating a more seamless environment for OTA updates. Passenger vehicles equipped with these technologies can receive regular updates to their infotainment systems, navigation, and safety features, enhancing the overall driving experience. This trend has encouraged automakers to invest more in OTA capabilities for passenger vehicles, making them a key growth area in the market. The increasing complexity of software in passenger vehicles, coupled with the growing consumer demand for convenience and real-time updates, positions this segment as the fastest-growing in the OTA updates market.

Regional Insights

Asia-Pacific dominated the Automotive Over-The-Air Updates Market due to rapid technological advancements, strong demand for connected vehicles, and the presence of leading automotive manufacturers. The region, home to companies like Toyota, Hyundai, and Nissan, experienced a surge in the adoption of smart and connected vehicle technologies, making OTA updates crucial for enhancing vehicle performance and customer satisfaction. A key factor in Asia-Pacific's dominance was the growing adoption of electric vehicles (EVs), particularly in China, the world's largest automotive market. China's push for EV adoption, supported by government incentives and stricter emission regulations, boosted the demand for OTA updates. These updates played a vital role in optimizing EV battery management, improving vehicle efficiency, and ensuring compliance with evolving safety standards. The rise of connected cars in Japan, South Korea, and India significantly contributed to the growth of the OTA updates market. The integration of advanced technologies such as 5G and the Internet of Things (IoT) enabled real-time communication between vehicles and cloud platforms, making software updates seamless. As consumers in these countries sought vehicles with improved infotainment, navigation, and safety features, automakers prioritized OTA capabilities to meet these demands. Asia-Pacific's focus on innovation, along with its large population and growing middle class, positioned it as a key market for automakers. The region's efforts in autonomous driving technologies and smart city initiatives further fueled the demand for OTA solutions, solidifying Asia-Pacific's leading role in the market.

Key Market Players

  • Robert Bosch GmbH
  • NXP B.V.
  • Verizon Communications, Inc
  • Continental AG
  • Infineon Technologies AG
  • Qualcomm Incorporated
  • Intel Corporation
  • HARMAN International Industries, Inc
  • Lucid Group, Inc
  • Tesla Inc

Report Scope:

In this report, the Global Automotive Over-The-Air Updates Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Automotive Over-The-Air Updates Market, By Technology:

  • Firmware Over-The-Air [FOTA]
  • Software Over-The-Air [SOTA]

Automotive Over-The-Air Updates Market, By Application:

  • Electronic Control Unit (ECU)
  • Infotainment
  • Safety & Security
  • Telematics Control Unit (TCU)
  • Others

Automotive Over-The-Air Updates Market, By Vehicle Type:

  • Passenger Vehicles
  • Commercial Vehicles

Automotive Over-The-Air Updates Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe & CIS
    • Germany
    • Spain
    • France
    • Russia
    • Italy
    • United Kingdom
    • Belgium
  • Asia-Pacific
    • China
    • India
    • Japan
    • Indonesia
    • Thailand
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • Turkey
    • Iran
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Automotive Over-The-Air Updates Market.

Available Customizations:

Global Automotive Over-The-Air Updates Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation& Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Impact of COVID-19 on Global Automotive Over-The-Air Updates Market

5. Global Automotive Over-The-Air Updates Market Outlook

  • 5.1. Market Size &Forecast
    • 5.1.1. By Value
  • 5.2. Market Share &Forecast
    • 5.2.1. By Technology Market Share Analysis ((Firmware Over-The-Air [FOTA], Software Over-The-Air [SOTA]))
    • 5.2.2. By Application Market Share Analysis (Electronic Control Unit (ECU), Infotainment, Safety & Security, Telematics ControlUnit (TCU), Others)
    • 5.2.3. By Vehicle Type Market Share Analysis (Passenger Vehicles, Commercial Vehicles)
    • 5.2.4. By Region Market Share Analysis
      • 5.2.4.1. Asia-Pacific Market Share Analysis
      • 5.2.4.2. Europe & CIS Market Share Analysis
      • 5.2.4.3. North America Market Share Analysis
      • 5.2.4.4. South America Market Share Analysis
      • 5.2.4.5. Middle East & Africa Market Share Analysis
    • 5.2.5. By Company Market Share Analysis(Top 5 Companies, Others - By Value, 2023)
  • 5.3. Global Automotive Over-The-Air Updates Market Mapping& Opportunity Assessment
    • 5.3.1. By Technology Market Mapping & Opportunity Assessment
    • 5.3.2. By Application Market Mapping& Opportunity Assessment
    • 5.3.3. By Vehicle Type Market Mapping& Opportunity Assessment
    • 5.3.4. By Regional Market Mapping &Opportunity Assessment

6. Asia-Pacific Automotive Over-The-Air Updates Market Outlook

  • 6.1. Market Size &Forecast
    • 6.1.1. By Value
  • 6.2. Market Share &Forecast
    • 6.2.1. By Technology Market Share Analysis
    • 6.2.2. By Application Market Share Analysis
    • 6.2.3. By Vehicle Type Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. China Market Share Analysis
      • 6.2.4.2. India Market Share Analysis
      • 6.2.4.3. Japan Market Share Analysis
      • 6.2.4.4. Indonesia Market Share Analysis
      • 6.2.4.5. Thailand Market Share Analysis
      • 6.2.4.6. South Korea Market Share Analysis
      • 6.2.4.7. Australia Market Share Analysis
      • 6.2.4.8. Rest of Asia-Pacific Market Share Analysis
  • 6.3. Asia-Pacific: Country Analysis
    • 6.3.1. China Automotive Over-The-Air Updates Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share &Forecast
        • 6.3.1.2.1. By Technology Market Share Analysis
        • 6.3.1.2.2. By Application Market Share Analysis
        • 6.3.1.2.3. By Vehicle Type Market Share Analysis
    • 6.3.2. India Automotive Over-The-Air Updates Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share &Forecast
        • 6.3.2.2.1. By Technology Market Share Analysis
        • 6.3.2.2.2. By Application Market Share Analysis
        • 6.3.2.2.3. By Vehicle Type Market Share Analysis
    • 6.3.3. Japan Automotive Over-The-Air Updates Market Outlook
      • 6.3.3.1. Market Size &Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Technology Market Share Analysis
        • 6.3.3.2.2. By Application Market Share Analysis
        • 6.3.3.2.3. By Vehicle Type Market Share Analysis
    • 6.3.4. Indonesia Automotive Over-The-Air Updates Market Outlook
      • 6.3.4.1. Market Size & Forecast
        • 6.3.4.1.1. By Value
      • 6.3.4.2. Market Share & Forecast
        • 6.3.4.2.1. By Technology Market Share Analysis
        • 6.3.4.2.2. By Application Market Share Analysis
        • 6.3.4.2.3. By Vehicle Type Market Share Analysis
    • 6.3.5. Thailand Automotive Over-The-Air Updates Market Outlook
      • 6.3.5.1. Market Size & Forecast
        • 6.3.5.1.1. By Value
      • 6.3.5.2. Market Share &Forecast
        • 6.3.5.2.1. By Vehicle Type Market Share Analysis
        • 6.3.5.2.2. By Application Market Share Analysis
        • 6.3.5.2.3. By Vehicle Type Market Share Analysis
    • 6.3.6. South Korea Automotive Over-The-Air Updates Market Outlook
      • 6.3.6.1. Market Size &Forecast
        • 6.3.6.1.1. By Value
      • 6.3.6.2. Market Share &Forecast
        • 6.3.6.2.1. By Technology Market Share Analysis
        • 6.3.6.2.2. By Application Market Share Analysis
        • 6.3.6.2.3. By Vehicle Type Market Share Analysis
    • 6.3.7. Australia Automotive Over-The-Air Updates Market Outlook
      • 6.3.7.1. Market Size & Forecast
        • 6.3.7.1.1. By Value
      • 6.3.7.2. Market Share & Forecast
        • 6.3.7.2.1. By Technology Market Share Analysis
        • 6.3.7.2.2. By Application Market Share Analysis
        • 6.3.7.2.3. By Vehicle Type Market Share Analysis

7. Europe & CIS Automotive Over-The-Air Updates Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Technology Market Share Analysis
    • 7.2.2. By Application Market Share Analysis
    • 7.2.3. By Vehicle Type Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. Germany Market Share Analysis
      • 7.2.4.2. Spain Market Share Analysis
      • 7.2.4.3. France Market Share Analysis
      • 7.2.4.4. Russia Market Share Analysis
      • 7.2.4.5. Italy Market Share Analysis
      • 7.2.4.6. United Kingdom Market Share Analysis
      • 7.2.4.7. Belgium Market Share Analysis
      • 7.2.4.8. Rest of Europe & CIS Market Share Analysis
  • 7.3. Europe & CIS: Country Analysis
    • 7.3.1. Germany Automotive Over-The-Air Updates Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Technology Market Share Analysis
        • 7.3.1.2.2. By Application Market Share Analysis
        • 7.3.1.2.3. By Vehicle Type Market Share Analysis
    • 7.3.2. Spain Automotive Over-The-Air Updates Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Technology Market Share Analysis
        • 7.3.2.2.2. By Application Market Share Analysis
        • 7.3.2.2.3. By Vehicle Type Market Share Analysis
    • 7.3.3. France Automotive Over-The-Air Updates Market Outlook
      • 7.3.3.1. Market Size &Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share &Forecast
        • 7.3.3.2.1. By Technology Market Share Analysis
        • 7.3.3.2.2. By Application Market Share Analysis
        • 7.3.3.2.3. By Vehicle Type Market Share Analysis
    • 7.3.4. Russia Automotive Over-The-Air Updates Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Technology Market Share Analysis
        • 7.3.4.2.2. By Application Market Share Analysis
        • 7.3.4.2.3. By Vehicle Type Market Share Analysis
    • 7.3.5. Italy Automotive Over-The-Air Updates Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Technology Market Share Analysis
        • 7.3.5.2.2. By Application Market Share Analysis
        • 7.3.5.2.3. By Vehicle Type Market Share Analysis
    • 7.3.6. United Kingdom Automotive Over-The-Air Updates Market Outlook
      • 7.3.6.1. Market Size & Forecast
        • 7.3.6.1.1. By Value
      • 7.3.6.2. Market Share & Forecast
        • 7.3.6.2.1. By Technology Market Share Analysis
        • 7.3.6.2.2. By Application Market Share Analysis
        • 7.3.6.2.3. By Vehicle Type Market Share Analysis
    • 7.3.7. Belgium Automotive Over-The-Air Updates Market Outlook
      • 7.3.7.1. Market Size & Forecast
        • 7.3.7.1.1. By Value
      • 7.3.7.2. Market Share & Forecast
        • 7.3.7.2.1. By Technology Market Share Analysis
        • 7.3.7.2.2. By Application Market Share Analysis
        • 7.3.7.2.3. By Vehicle Type Market Share Analysis

8. North America Automotive Over-The-Air Updates Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Technology Market Share Analysis
    • 8.2.2. By Application Market Share Analysis
    • 8.2.3. By Vehicle Type Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. United States Market Share Analysis
      • 8.2.4.2. Mexico Market Share Analysis
      • 8.2.4.3. Canada Market Share Analysis
  • 8.3. North America: Country Analysis
    • 8.3.1. United States Automotive Over-The-Air Updates Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Technology Market Share Analysis
        • 8.3.1.2.2. By Application Market Share Analysis
        • 8.3.1.2.3. By Vehicle Type Market Share Analysis
    • 8.3.2. Mexico Automotive Over-The-Air Updates Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share &Forecast
        • 8.3.2.2.1. By Technology Market Share Analysis
        • 8.3.2.2.2. By Application Market Share Analysis
        • 8.3.2.2.3. By Vehicle Type Market Share Analysis
    • 8.3.3. Canada Automotive Over-The-Air Updates Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Technology Market Share Analysis
        • 8.3.3.2.2. By Application Market Share Analysis
        • 8.3.3.2.3. By Vehicle Type Market Share Analysis

9. South America Automotive Over-The-Air Updates Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Technology Market Share Analysis
    • 9.2.2. By Application Market Share Analysis
    • 9.2.3. By Vehicle Type Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. Brazil Market Share Analysis
      • 9.2.4.2. Argentina Market Share Analysis
      • 9.2.4.3. Colombia Market Share Analysis
      • 9.2.4.4. Rest of South America Market Share Analysis
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Automotive Over-The-Air Updates Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Technology Market Share Analysis
        • 9.3.1.2.2. By Application Market Share Analysis
        • 9.3.1.2.3. By Vehicle Type Market Share Analysis
    • 9.3.2. Colombia Automotive Over-The-Air Updates Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Technology Market Share Analysis
        • 9.3.2.2.2. By Application Market Share Analysis
        • 9.3.2.2.3. By Vehicle Type Market Share Analysis
    • 9.3.3. Argentina Automotive Over-The-Air Updates Market Outlook
      • 9.3.3.1. Market Size &Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share &Forecast
        • 9.3.3.2.1. By Technology Market Share Analysis
        • 9.3.3.2.2. By Application Market Share Analysis
        • 9.3.3.2.3. By Vehicle Type Market Share Analysis

10. Middle East & Africa Automotive Over-The-Air Updates Market Outlook

  • 10.1. Market Size &Forecast
    • 10.1.1. By Value
  • 10.2. Market Share &Forecast
    • 10.2.1. By Technology Market Share Analysis
    • 10.2.2. By Application Market Share Analysis
    • 10.2.3. By Vehicle Type Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Turkey Market Share Analysis
      • 10.2.4.2. Iran Market Share Analysis
      • 10.2.4.3. Saudi Arabia Market Share Analysis
      • 10.2.4.4. UAE Market Share Analysis
      • 10.2.4.5. Rest of Middle East & Africa Market Share Analysis
  • 10.3. Middle East &Africa: Country Analysis
    • 10.3.1. Turkey Automotive Over-The-Air Updates Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Technology Market Share Analysis
        • 10.3.1.2.2. By Application Market Share Analysis
        • 10.3.1.2.3. By Vehicle Type Market Share Analysis
    • 10.3.2. Iran Automotive Over-The-Air(OTA) Updates Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Technology Market Share Analysis
        • 10.3.2.2.2. By Application Market Share Analysis
        • 10.3.2.2.3. By Vehicle Type Market Share Analysis
    • 10.3.3. Saudi Arabia Automotive Over-The-Air Updates Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Technology Market Share Analysis
        • 10.3.3.2.2. By Application Market Share Analysis
        • 10.3.3.2.3. By Vehicle Type Market Share Analysis
    • 10.3.4. UAE Automotive Over-The-Air Updates Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Technology Market Share Analysis
        • 10.3.4.2.2. By Application Market Share Analysis
        • 10.3.4.2.3. By Vehicle Type Market Share Analysis

11. SWOT Analysis

  • 11.1. Strength
  • 11.2. Weakness
  • 11.3. Opportunities
  • 11.4. Threats

12. Market Dynamics

  • 12.1. Market Drivers
  • 12.2. Market Challenges

13. Market Trends and Developments

14. Competitive Landscape

  • 14.1. Company Profiles (Upto 10 Major Companies)
    • 14.1.1. Robert Bosch GmbH
      • 14.1.1.1. Company Details
      • 14.1.1.2. Key Product Offered
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Recent Developments
      • 14.1.1.5. Key Management Personnel
    • 14.1.2. NXP B.V.
      • 14.1.2.1. Company Details
      • 14.1.2.2. Key Product Offered
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Recent Developments
      • 14.1.2.5. Key Management Personnel
    • 14.1.3. Verizon Communications Inc
      • 14.1.3.1. Company Details
      • 14.1.3.2. Key Product Offered
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Recent Developments
      • 14.1.3.5. Key Management Personnel
    • 14.1.4. Continental AG
      • 14.1.4.1. Company Details
      • 14.1.4.2. Key Product Offered
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Recent Developments
      • 14.1.4.5. Key Management Personnel
    • 14.1.5. Infineon Technologies AG
      • 14.1.5.1. Company Details
      • 14.1.5.2. Key Product Offered
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Recent Developments
      • 14.1.5.5. Key Management Personnel
    • 14.1.6. Qualcomm Incorporated
      • 14.1.6.1. Company Details
      • 14.1.6.2. Key Product Offered
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Recent Developments
      • 14.1.6.5. Key Management Personnel
    • 14.1.7. Intel Corporation
      • 14.1.7.1. Company Details
      • 14.1.7.2. Key Product Offered
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Recent Developments
      • 14.1.7.5. Key Management Personnel
    • 14.1.8. HARMAN International Industries, Inc
      • 14.1.8.1. Company Details
      • 14.1.8.2. Key Product Offered
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Recent Developments
      • 14.1.8.5. Key Management Personnel
    • 14.1.9. Lucid Group, Inc
      • 14.1.9.1. Company Details
      • 14.1.9.2. Key Product Offered
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Recent Developments
      • 14.1.9.5. Key Management Personnel
    • 14.1.10. Tesla Inc
      • 14.1.10.1. Company Details
      • 14.1.10.2. Key Product Offered
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Recent Developments
      • 14.1.10.5. Key Management Personnel

15. Strategic Recommendations

  • 15.1. Key Focus Areas
    • 15.1.1. Target Regions
    • 15.1.2. Target By Technology
    • 15.1.3. Target By Application

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