サンプル依頼リスト カート
  • English
  • Korean
  • Traditional Chinese
  • Simplified Chinese
デフォルト表紙
市場調査レポート
商品コード
1768670

自動車用OTAアップデートの世界市場：車種別、アップデートタイプ別、アプリケーションタイプ別、販売チャネル別、地域別、機会、予測、2018年～2032年

Automotive Over-The-Air Updates Market Assessment, By Vehicle Type, By Update Type, By Application Type, By Sales Channel, By Region, Opportunities and Forecast, 2018-2032F

出版日
ページ情報
英文 225 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.47円
自動車用OTAアップデートの世界市場：車種別、アップデートタイプ別、アプリケーションタイプ別、販売チャネル別、地域別、機会、予測、2018年～2032年
出版日: 2025年07月11日
発行: Markets & Data
ページ情報: 英文 225 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の自動車用OTAアップデート市場は、コネクテッドカー技術の統合と遠隔診断の需要の増加により、2025～2032年の予測期間中にCAGR 11.72％を記録し、2024年の48億1,000万米ドルから2032F年には116億7,000万米ドルに成長すると予測されます。OTAアップデートは、自動車メーカーが離れた場所からアップデートを行うことを可能にするソフトウェアのアップデート方法として説明され、性能、セキュリティ、インストールコストを改善します。電気自動車や自律走行機能の台頭により、OTAサービスは必要不可欠なものと考えられるようになりました。OTA市場はまた、デジタルトランスフォーメーションの推進とも密接に関連しており、車両ソフトウェアシステムの管理とアップグレードのための安価でスケーラブルなソリューションを提示しています。OTAのアップデートは二輪車にも及んでおり、業界はその存在感を獲得し、さらに拡大しようと試みています。

例えば、2023年5月、HOP Electricは、OXO電動モーターサイクルに初のOTAファームウェアアップデートを導入し、このモデルのデジタル機能を大幅に進化させました。VCU ファームウェアOTA（FOTA）バージョン4.90は、シームレスな4G接続やより正確なバッテリー残量予測システムとともに、低速でもエコモードでの加速が2倍になるなど、特筆すべき改良をもたらしました。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 回答者の人口統計
  • ブランド認知度
  • 購入決定時に考慮される要素
  • アンメットニーズ

第6章 世界の自動車用OTAアップデート市場の展望、2018年～2032年

  • 市場規模分析と予測
    • 金額別
  • 市場シェア分析と予測
    • 車種別
      • 乗用車
      • 商用車
    • アップデートタイプ別
      • ファームウェアOTA
      • ソフトウェアOTA
    • アプリケーションタイプ別
      • 電子制御ユニット
      • インフォテインメント
      • セーフティ・セキュリティ
      • ユーザーインターフェース
      • その他
    • 販売チャネル別
      • OEM
      • アフターマーケット
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 企業別市場シェア分析（上位5社・その他- 金額別、2024年）
  • 2024年市場マップ分析
    • 車種別
    • アップデートタイプ別
    • アプリケーションタイプ別
    • 販売チャネル別
    • 地域別

第7章 北米の自動車用OTAアップデート市場の展望、2018年～2032年

  • 市場規模分析と予測
    • 金額別
  • 市場シェア分析と予測
    • 車種別
      • 乗用車
      • 商用車
    • アップデートタイプ別
      • ファームウェアOTA
      • ソフトウェアOTA
    • アプリケーションタイプ別
      • 電子制御ユニット
      • インフォテインメント
      • セーフティ・セキュリティ
      • ユーザーインターフェース
      • その他
    • 販売チャネル別
      • OEM
      • アフターマーケット
    • 国別シェア
      • 米国
      • カナダ
      • メキシコ
  • 国別市場評価
    • 米国の自動車用OTAアップデート市場の展望、2018年～2032年
      • 市場規模分析と予測
      • 市場シェア分析と予測
    • カナダ
    • メキシコ

第8章 欧州の自動車用OTAアップデート市場の展望、2018年～2032年

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第9章 アジア太平洋の自動車用OTAアップデート市場の展望、2018年～2032年

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米の自動車用OTAアップデート市場の展望、2018年～2032年

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカの自動車用OTAアップデート市場の展望、2018年～2032年

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第12章 ポーターのファイブフォース分析

第13章 PESTLE分析

第14章 市場力学

  • 市場促進要因
  • 市場の課題

第15章 市場動向と発展

第16章 ケーススタディ

第17章 競合情勢

  • 市場リーダー上位5社の競合マトリックス
  • トップ5社のSWOT分析
  • 市場トップ10社の主要企業の情勢
    • Robert Bosch GmbH
    • NXP Semiconductors NV
    • Verizon Communications Inc.
    • Continental AG
    • Infineon Technologies AG
    • Qualcomm Technologies, Inc
    • Intel Corporation
    • Harman International Industries, Incorporated
    • Lucid Group, Inc
    • Tesla, Inc.

第18章 戦略的提言

第19章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 3. Global Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 4. Global Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 5. Global Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 6. Global Automotive Over-The-Air Updates Market Share (%), By Region, 2018-2032F
  • Figure 7. North America Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 8. North America Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 9. North America Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 10. North America Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 11. North America Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 12. North America Automotive Over-The-Air Updates Market Share (%), By Country, 2018-2032F
  • Figure 13. United States Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 14. United States Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 15. United States Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 16. United States Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 17. United States Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 18. Canada Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 19. Canada Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 20. Canada Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 21. Canada Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 22. Canada Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 23. Mexico Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 24. Mexico Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 25. Mexico Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 26. Mexico Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 27. Mexico Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 28. Europe Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 29. Europe Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 30. Europe Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 31. Europe Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 32. Europe Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 33. Europe Automotive Over-The-Air Updates Market Share (%), By Country, 2018-2032F
  • Figure 34. Germany Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 35. Germany Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 36. Germany Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 37. Germany Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 38. Germany Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 39. France Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 40. France Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 41. France Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 42. France Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 43. France Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 44. Italy Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 45. Italy Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 46. Italy Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 47. Italy Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 48. Italy Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 49. United Kingdom Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 50. United Kingdom Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 51. United Kingdom Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 52. United Kingdom Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 53. United Kingdom Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 54. Russia Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 55. Russia Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 56. Russia Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 57. Russia Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 58. Russia Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 59. Netherlands Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 60. Netherlands Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 61. Netherlands Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 62. Netherlands Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 63. Netherlands Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 64. Spain Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 65. Spain Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 66. Spain Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 67. Spain Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 68. Spain Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 69. Turkey Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 70. Turkey Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 71. Turkey Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 72. Turkey Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 73. Turkey Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 74. Poland Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 75. Poland Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 76. Poland Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 77. Poland Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 78. Poland Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 79. South America Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 80. South America Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 81. South America Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 82. South America Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 83. South America Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 84. South America Automotive Over-The-Air Updates Market Share (%), By Country, 2018-2032F
  • Figure 85. Brazil Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 86. Brazil Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 87. Brazil Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 88. Brazil Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 89. Brazil Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 90. Argentina Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 91. Argentina Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 92. Argentina Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 93. Argentina Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 94. Argentina Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 95. Asia-Pacific Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 96. Asia-Pacific Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 97. Asia-Pacific Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 98. Asia-Pacific Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 99. Asia-Pacific Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 100. Asia-Pacific Automotive Over-The-Air Updates Market Share (%), By Country, 2018-2032F
  • Figure 101. India Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 102. India Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 103. India Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 104. India Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 105. India Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 106. China Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 107. China Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 108. China Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 109. China Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 110. China Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 111. Japan Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 112. Japan Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 113. Japan Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 114. Japan Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 115. Japan Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 116. Australia Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 117. Australia Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 118. Australia Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 119. Australia Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 120. Australia Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 121. Vietnam Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 122. Vietnam Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 123. Vietnam Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 124. Vietnam Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 125. Vietnam Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 126. South Korea Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 127. South Korea Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 128. South Korea Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 129. South Korea Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 130. South Korea Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 131. Indonesia Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 132. Indonesia Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 133. Indonesia Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 134. Indonesia Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 135. Indonesia Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 136. Philippines Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 137. Philippines Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 138. Philippines Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 139. Philippines Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 140. Philippines Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 141. Middle East & Africa Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 142. Middle East & Africa Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 143. Middle East & Africa Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 144. Middle East & Africa Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 145. Middle East & Africa Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 146. Middle East & Africa Automotive Over-The-Air Updates Market Share (%), By Country, 2018-2032F
  • Figure 147. Saudi Arabia Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 148. Saudi Arabia Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 149. Saudi Arabia Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 150. Saudi Arabia Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 151. Saudi Arabia Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 152. UAE Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 153. UAE Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 154. UAE Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 155. UAE Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 156. UAE Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 157. South Africa Automotive Over-The-Air Updates Market, By Value, In USD Billion, 2018-2032F
  • Figure 158. South Africa Automotive Over-The-Air Updates Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 159. South Africa Automotive Over-The-Air Updates Market Share (%), By Update Type, 2018-2032F
  • Figure 160. South Africa Automotive Over-The-Air Updates Market Share (%), By Application Type, 2018-2032F
  • Figure 161. South Africa Automotive Over-The-Air Updates Market Share (%), By Sales Channel, 2018-2032F
  • Figure 162. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 163. By Update Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 164. By Application Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 165. By Sales Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 166. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13603

Global automotive over-the-air (OTA) updates market is projected to witness a CAGR of 11.72% during the forecast period 2025-2032, growing from USD 4.81 billion in 2024 to USD 11.67 billion in 2032F, owing to the increasing integration of connected vehicle technologies and demand for remote diagnostics. OTA updates, described as software update methods that enable automakers to make the update from a distance, improve performance, security, and installation costs. With the rise of electric vehicles and autonomous driving functions, OTA services have come to be considered a necessity. The OTA market also goes hand in hand with the push towards digital transformation, presenting a cheap and scalable solution for the management and upgrading of vehicle software systems. OTA updates have reached two-wheelers as well, as an attempt was made by the industry to capture and further expand its presence.

For instance, in May 2023, HOP Electric introduced its first over-the-air (OTA) firmware update for the OXO electric motorcycle, marking a significant advancement in the model's digital capabilities. The VCU Firmware OTA (FOTA) Version 4.90 brings notable improvements, including twice the acceleration in Eco mode-even at low speeds-along with seamless 4G connectivity and a more accurate battery range prediction system.

Rising Connected Vehicles Fuel Automotive Over-The-Air Updates Market Demand

The growing number of connected vehicles around the world is fueling the demand for over-the-air (OTA) updates. Nowadays, cars depend more on software to manage everything from entertainment systems to advanced driver-assistance features. Due to this reliance, manufacturers are demanding efficient ways to roll out timely software upgrades. OTA updates mean drivers do not have to make trips to service centers, which not only makes life easier for users but also allows automakers to quickly tackle software glitches or cyber threats. As vehicle connectivity becomes the norm, having OTA capabilities will be a key part of the overall ownership experience.

For instance, in August 2024, Salesforce officially launched its new Connected Vehicle application, a powerful addition to its Automotive Cloud designed to help automakers build and deliver advanced connected car features and services faster than ever before. The app provides a unified, intelligent digital foundation, integrating vehicle, IoT, driver, and retail data from diverse sources including AWS IoT FleetWise and Qualcomm's Snapdragon Car-to-Cloud platform to enable personalized, real-time driver experiences and safety upgrades.

Cybersecurity worries are driving original equipment manufacturers (OEMs) to embrace over-the-air (OTA) systems, ensuring that vehicles remain secure even after purchase. As cars become more reliant on software, the threat of cyberattacks has increased, leading regulatory agencies to implement stringent compliance requirements. OTA updates provide a smart way to fix vulnerabilities and enhance security measures without any downtime. This approach not only aids in meeting compliance standards but also fosters trust among consumers, who are becoming more conscious of privacy and security concerns tied to digital systems in their vehicles.

Demand For Enhanced Customer Experience to Shape Automotive Over-The-Air Updates Market

Consumers now expect vehicles to offer seamless digital experiences, similar to those found on smartphones. OTA updates enable real-time improvements to infotainment, navigation, and performance features, aligning with user expectations for regular enhancements. Automakers are leveraging OTA technology to offer personalized experiences, rolling out new services and features post-purchase. This has become a competitive differentiator, as brands that provide smooth and frequent updates are more likely to retain customers and strengthen loyalty in an increasingly tech-savvy consumer base.

Automakers benefit significantly from OTA updates as they lower costs associated with recalls, warranty repairs, and dealer visits. Traditional updates required physical intervention at service centers, which was both time-consuming and expensive. OTA technology reduces these logistical burdens by allowing updates to be pushed directly to the vehicle's system. This also improves supply chain efficiency, streamlines after-sales service, and extends product value over time. The operational and financial advantages make OTA deployment a strategic priority for automakers.

Firmware OTA Segment Leads in the Global Automotive Over-The-Air Updates Market

Based on update type, the OTA firmware segment leads the market because it enables critical updates that directly impact a vehicle's core functions. Firmware updates play a crucial role in keeping vehicles safe, efficient, and compatible across various systems, including powertrains, brakes, and electronic control units. Automakers are putting a lot of emphasis on over-the-air (OTA) firmware capabilities because they provide lasting benefits by boosting performance, fixing bugs, and adding new features without needing a physical visit to the shop. Unlike updates for infotainment or navigation systems, firmware upgrades focus on the core system software, which is vital for today's vehicles that rely on intricate electronics.

As electric vehicles and autonomous technologies become more common, the demand for regular firmware updates has increased. Manufacturers are now creating vehicles with specialized architecture for firmware updates to ensure smooth deployment. The ability to scale, meet safety regulations, and enhance performance makes firmware OTA a key element of any effective vehicle update strategy.

For instance, in 2025, Tata Technologies enabled a global automaker to significantly reduce vehicle launch time by approximately 3.5 hours per car through the implementation of advanced over-the-air (OTA) update solutions. As modern vehicles increasingly rely on hundreds of embedded Electronic Control Units (ECUs), the complexity and risk of software defects, delayed launches, and costly dealership updates have grown.

Asia-Pacific Dominates the Global Automotive Over-The-Air Updates Market Size

Asia-Pacific is leading in the global automotive OTA updates market, attributed to its solid automotive production base, a growing electric vehicle ecosystem, and the swift embrace of connected technologies. Countries including China, Japan, and South Korea are pouring resources into smart mobility infrastructure and 5G networks, which are essential for effective OTA functionality. Automakers in this region are quick to adopt telematics and software-driven features, often making OTA services a standard offering in their latest models.

The regulatory landscape is also evolving, with a focus on software compliance and cybersecurity standards, which is speeding up adoption. Moreover, the rising middle class and tech-savvy consumers in countries such as India and China are driving the demand for vehicles equipped with advanced digital features. The presence of major component manufacturers and software developers in the area fosters faster innovation and deployment. This combination of consumer demand, government backing, and manufacturing flexibility positions Asia Pacific as a powerhouse in the OTA updates market landscape.

For instance, in October 2022, Hyundai announced a major digital leap for its vehicles in India, confirming that all its cars sold in the country, equipped to receive Over-The-Air (OTA) software updates by 2025. This move allows owners to remotely upgrade vehicle performance, safety, and functionality without needing to visit a service center, ensuring their cars remain up to date with the latest features and improvements. The initiative, powered by Hyundai's Blue Link technology, positions India among the first markets globally to embrace this connected car advancement.

Impact of the U.S. Tariff on the Global Automotive Over-The-Air Updates Market

U.S. tariffs on imported electronic components and modules shook the cost structure for automotive OTA systems. Automakers that depend on international suppliers are witnessing their production costs rise, which is likely to slow down the rollout of innovative digital technologies such as OTA platforms. On top of that, ongoing trade tensions have caused supply chain hiccups, making it harder to get components when needed. In response, some original equipment manufacturers (OEMs) are shifting to local production or changing their sourcing strategies to reduce risk. While this might lead to higher short-term costs, it also sparks regional innovation and boosts investment in domestic OTA capabilities right here in the U.S. market.

Key Players Landscape and Outlook

Major players in the automotive over-the-air updates market are focusing on partnerships, in-house software platforms, and cloud infrastructure expansion. Companies are building strategic alliances with telecom providers and software vendors to enhance connectivity and ensure secure data transmission. Many are investing in proprietary platforms that support real-time diagnostics, modular software deployment, and multi-vehicle compatibility. To future-proof their offerings, they also focus on cybersecurity frameworks and compliance alignment. Continuous R&D investments are being made to develop agile, scalable solutions tailored to both passenger and commercial vehicles. A growing trend involves bundling OTA services into digital packages offered at purchase, adding value and creating long-term customer relationships. These strategies aim to position players as full-stack mobility solution providers.

For instance, in May 2025, NXP Semiconductors launched its third-generation imaging radar processor, the S32R47, engineered to accelerate the advancement of Level 2+ to Level 4 autonomous driving. The new chip, built on 16nm FinFET technology, delivers up to twice the processing power of its predecessor and enables more advanced radar capabilities, including higher resolution, improved sensitivity, and greater dynamic range, while also reducing system cost and power consumption.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Unmet Needs

6. Global Automotive Over-The-Air Updates Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Vehicle Type
      • 6.2.1.1. Passenger Vehicles
      • 6.2.1.2. Commercial Vehicles
    • 6.2.2. By Update Type
      • 6.2.2.1. Firmware OTA
      • 6.2.2.2. Software OTA
    • 6.2.3. By Application Type
      • 6.2.3.1. Electronic Control Unit
      • 6.2.3.2. Infotainment
      • 6.2.3.3. Safety and Security
      • 6.2.3.4. User Interface
      • 6.2.3.5. Others
    • 6.2.4. By Sales Channel
      • 6.2.4.1. Original Equipment Manufacturer
      • 6.2.4.2. Aftermarket
    • 6.2.5. By Region
      • 6.2.5.1. North America
      • 6.2.5.2. Europe
      • 6.2.5.3. Asia-Pacific
      • 6.2.5.4. South America
      • 6.2.5.5. Middle East and Africa
    • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Vehicle Type
    • 6.3.2. By Update Type
    • 6.3.3. By Application Type
    • 6.3.4. By Sales Channel
    • 6.3.5. By Region

7. North America Automotive Over-The-Air Updates Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Vehicle Type
      • 7.2.1.1. Passenger Vehicles
      • 7.2.1.2. Commercial Vehicles
    • 7.2.2. By Update Type
      • 7.2.2.1. Firmware OTA
      • 7.2.2.2. Software OTA
    • 7.2.3. By Application Type
      • 7.2.3.1. Electronic Control Unit
      • 7.2.3.2. Infotainment
      • 7.2.3.3. Safety and Security
      • 7.2.3.4. User Interface
      • 7.2.3.5. Others
    • 7.2.4. By Sales Channel
      • 7.2.4.1. Original Equipment Manufacturer
      • 7.2.4.2. Aftermarket
    • 7.2.5. By Country Share
      • 7.2.5.1. United States
      • 7.2.5.2. Canada
      • 7.2.5.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States Automotive Over-The-Air Updates Market Outlook, 2018-2032F*
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Vehicle Type
          • 7.3.1.2.1.1. Passenger Vehicles
          • 7.3.1.2.1.2. Commercial Vehicles
        • 7.3.1.2.2. By Update Type
          • 7.3.1.2.2.1. Firmware OTA
          • 7.3.1.2.2.2. Software OTA
        • 7.3.1.2.3. By Application Type
          • 7.3.1.2.3.1. Electronic Control Unit
          • 7.3.1.2.3.2. Infotainment
          • 7.3.1.2.3.3. Safety and Security
          • 7.3.1.2.3.4. User Interface
          • 7.3.1.2.3.5. Others
        • 7.3.1.2.4. By Sales Channel
          • 7.3.1.2.4.1. Original Equipment Manufacturer
          • 7.3.1.2.4.2. Aftermarket
    • 7.3.2. Canada
    • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Automotive Over-The-Air Updates Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Turkey
  • 8.9. Poland

9. Asia-Pacific Automotive Over-The-Air Updates Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America Automotive Over-The-Air Updates Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa Automotive Over-The-Air Updates Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

  • 14.1. Market Drivers
  • 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

  • 17.1. Competition Matrix of Top 5 Market Leaders
  • 17.2. SWOT Analysis for Top 5 Players
  • 17.3. Key Players Landscape for Top 10 Market Players
    • 17.3.1. Robert Bosch GmbH
      • 17.3.1.1. Company Details
      • 17.3.1.2. Key Management Personnel
      • 17.3.1.3. Key Services Offered
      • 17.3.1.4. Key Financials (As Reported)
      • 17.3.1.5. Key Market Focus and Geographical Presence
      • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
    • 17.3.2. NXP Semiconductors N.V.
    • 17.3.3. Verizon Communications Inc.
    • 17.3.4. Continental AG
    • 17.3.5. Infineon Technologies AG
    • 17.3.6. Qualcomm Technologies, Inc
    • 17.3.7. Intel Corporation
    • 17.3.8. Harman International Industries, Incorporated
    • 17.3.9. Lucid Group, Inc
    • 17.3.10. Tesla, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer