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市場調査レポート
商品コード
1597507
フリーズドライドッグフード市場- 世界の産業規模、シェア、動向、機会、予測、セグメント、由来別、販売チャネル別、地域別、競合、2019年~2029年Freeze Dried Dog Food Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Nature, By Sales Channel, By Region & Competition, 2019-2029F |
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カスタマイズ可能
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フリーズドライドッグフード市場- 世界の産業規模、シェア、動向、機会、予測、セグメント、由来別、販売チャネル別、地域別、競合、2019年~2029年 |
出版日: 2024年11月25日
発行: TechSci Research
ページ情報: 英文 181 Pages
納期: 2~3営業日
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世界のフリーズドライドッグフード市場は、2023年に25億4,000万米ドルと評価され、2029年には34億9,000万米ドルに拡大すると予測され、予測期間中のCAGRは5.50%と予測されています。
この成長の主な要因は、世界のペット飼育数の増加です。近年、ペットは家族の一員として認識され、扱われることが多くなっており、高品質のペット用品への支出が大幅に増加しています。ペットの飼い主の間では、ペットにとって良質な栄養が重要であるという意識が高まっています。獣医師、ペットフード・メーカー、ペット健康団体による啓蒙活動が、この変化に大きな役割を果たしています。フリーズドライドッグフードは、加工レベルが低く栄養保持に優れているため、従来のキブルや缶詰に代わる健康的な選択肢と見なされることが多いです。フリーズドライ製法は、ペットの健康に不可欠なタンパク質、ビタミン、ミネラルの栄養を保持します。その結果、栄養豊富で加工度の低いフードへのシフトが、市場の成長を後押しする大きな要因となっています。
市場概要 | |
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予測期間 | 2025-2029 |
市場規模:2023年 | 25億4,000万米ドル |
市場規模:2029年 | 34億9,000万米ドル |
CAGR:2024年-2029年 | 5.50% |
急成長セグメント | オンライン |
最大市場 | 北米 |
各社は、今日のペットオーナーの進化する要求に応えるため、製品処方を絶えず強化しています。グレインフリー、高タンパク、低アレルギーなど、独自の健康ニーズに合わせて特別に処方された製品のイントロダクションが増加しています。さらに、プロバイオティクスやオメガ脂肪酸のようなスーパーフードやサプリメントをフリーズドライドッグフードに配合することも一般的になりつつあります。例えば、ステラ・アンド・シュワイズは、関節の健康、消化器の健康、皮膚と被毛の健康をサポートするよう設計された機能性成分を加えたフリーズドライドッグフードを提供しています。こうしたイノベーションは、競争の激しいマーケットプレースで製品を際立たせるだけでなく、消費者の関心と需要を高めます。
ペットの人間化と支出の増加
ペット栄養に対する意識
製品の革新とカスタマイズ
高コストと手頃な価格の問題
限られた消費者意識
製品の多様化
オーガニック素材への嗜好の高まり
Global Freeze Dried Dog Food Market was valued at USD 2.54 billion in 2023 and is projected to expand to USD 3.49 billion by 2029, with an anticipated CAGR of 5.50% over the forecast period. The primary factor contributing to this growth is the global increase in pet ownership. Over recent years, pets have increasingly been perceived and treated as family members, which has significantly boosted expenditure on high-quality pet products. Awareness is growing among pet owners about the critical nature of good nutrition for their pets. Educational initiatives from veterinarians, pet food manufacturers, and pet health organizations have played a significant role in this shift. Freeze-dried dog food is often considered a healthier alternative to traditional kibble and canned options due to its lower processing levels and superior nutrient retention. The freeze-drying method preserves the nutritional integrity of proteins, vitamins, and minerals, which are essential for a pet's health. As a result, this shift towards nutrient-rich and minimally processed foods is a substantial factor propelling the market's growth.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 2.54 Billion |
Market Size 2029 | USD 3.49 Billion |
CAGR 2024-2029 | 5.50% |
Fastest Growing Segment | Online |
Largest Market | North America |
Companies are continually enhancing their product formulations to meet the evolving requirements of today's pet owners. There's been a rise in the introduction of specifically formulated products tailored to unique health needs, including grain-free, high-protein, and hypoallergenic options. Moreover, the incorporation of superfoods and supplements like probiotics and omega fatty acids into freeze-dried dog food products is becoming more common. For instance, Stella & Chewy's offers freeze-dried dog food with added functional ingredients designed to support joint health, digestive health, as well as skin and coat health. Such innovations not only help products stand out in a competitive marketplace but also increase consumer interest and demand.
Key Market Drivers
Rising Pet Humanization and Expenditure
A significant driver for the Global Freeze Dried Dog Food Market is the shift in how pets are perceived, with more people viewing their pets as integral family members. This change has led to increased spending on high-quality and premium pet products. The American Pet Products Association (APPA) National Pet Owners Survey reveals that around 82 million U.S. households own pets, and the U.S. pet industry was valued at USD 147.0 billion in 2023. Out of this, an impressive USD 64.4 billion was spent on pet food and treats alone. This trend towards treating pets as family propels the demand for premium and nutritious options like freeze-dried dog food.
Awareness of Pet Nutrition
Another pivotal driver in the market is the rising awareness among pet owners regarding the importance of appropriate nutrition for their animals. Educational outreach by veterinarians, pet food producers, and pet health organizations has considerably impacted pet owner knowledge. Freeze-dried dog food is often seen as a healthier alternative to traditional kibble and canned foods because of its minimal processing, which preserves a greater amount of vital nutrients such as proteins, vitamins, and minerals. This increased focus on the nutrition and well-being of pets encourages more owners to choose freeze-dried dog food.
Product Innovation and Customization
The innovation in product offerings is another key driver of market growth. Manufacturers are continually developing new formulations to meet specific health needs, such as grain-free, high-protein, and hypoallergenic options. The inclusion of superfoods and supplements, like probiotics and omega fatty acids, is enhancing the nutritional profile of these products. Brands like Stella & Chewy's have made significant strides by introducing freeze-dried options that include functional ingredients supporting joint, digestive, and skin health. These innovative products not only attract consumers but also help to differentiate brands in a competitive market landscape.
Key Market Challenges
High Cost and Affordability Issues
A major challenge for the Global Freeze Dried Dog Food Market is the high cost associated with these products. Due to the expensive freeze-drying process, the final product is often priced at a premium, making it less accessible to a wide range of pet owners. This high price point can deter pet owners, especially those with budget constraints or multiple pets, from choosing freeze-dried options and instead opting for more affordable alternatives in the pet food market.
Limited Consumer Awareness
Despite increasing awareness, a substantial number of pet owners are still not well-informed about the advantages of freeze-dried dog food. Traditional pet foods like kibble and canned products are deeply entrenched in the market, posing a challenge in shifting consumer preferences towards newer options like freeze-dried foods. The lack of comprehensive knowledge and understanding of the benefits can significantly hinder market growth.
Key Market Trends
Increasing Product Diversification
An emerging trend in the freeze-dried dog food market is product diversification. Companies are expanding their range to include various formulations tailored to specific health needs and preferences. This includes grain-free, high-protein, and hypoallergenic variants. Additionally, the incorporation of superfoods and supplements, such as probiotics and omega fatty acids, is becoming more prevalent, further bolstering the nutritional profile of these products. Such diversified offerings are attracting a broader customer base and stimulating market growth.
Growing Preference for Organic Ingredients
Another significant trend is the rising preference for organic and natural ingredients in pet food. There is a growing consumer demand for freeze-dried dog food made from organic produce and high-quality meats. Companies are responding by launching products that emphasize natural and sustainable ingredients, meeting consumer expectations for healthier and more environmentally-friendly pet food options.
Segmental Insights
Sales Channel Insights
Sales through specialty stores accounted the largest share in the market. Specialty stores typically offer a curated selection of premium and high-quality products, including freeze-dried dog food. These stores cater to pet owners who are willing to spend more on premium, niche products and provide a more personalized shopping experience with expert advice on pet nutrition. Moreover, specialty stores often focus on educating pet owners about the benefits of freeze-dried food and other premium options. This educational approach, paired with a curated product selection, helps drive consumer preference and loyalty. The in-store experience, featuring knowledgeable staff and the ability to see and handle products, adds value for customers seeking premium pet food options.
Regional Insights
North America held a leading revenue share in the freeze-dried dog food market. The region, and particularly the U.S., boasts a robust pet food industry with a strong focus on premium and health-oriented products. Factors such as high disposable income, a large pet-owning population, and a significant emphasis on pet health contribute to North America's substantial market share. High levels of consumer awareness and demand for premium pet food options, including freeze-dried products, support this dominance. Additionally, the presence of major pet food manufacturers and a well-organized distribution network enhance the market's strength in the region.
In this report, the Global Freeze Dried Dog Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the Global Freeze Dried Dog Food Market.
Global Freeze Dried Dog Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: