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市場調査レポート
商品コード
1597395
アイリッシュバターの世界市場 - 産業規模、シェア、動向、機会、予測:製品タイプ別、包装タイプ別、販売チャネル別、地域別、競合別(2019年~2029年)Irish Butter Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type, By Packaging Type, By Sales Channel, By Region & Competition, 2019-2029F |
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アイリッシュバターの世界市場 - 産業規模、シェア、動向、機会、予測:製品タイプ別、包装タイプ別、販売チャネル別、地域別、競合別(2019年~2029年) |
出版日: 2024年11月25日
発行: TechSci Research
ページ情報: 英文 181 Pages
納期: 2~3営業日
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世界のアイリッシュバターの市場規模は、2023年に8億6,791万米ドルとなり、2029年には11億8,621万米ドルに達すると予測され、予測期間中のCAGRは5.41%で成長すると予測されています。
アイリッシュバター市場は、その豊かな文化遺産、優れた品質、自然放牧酪農との強い結びつきから、最近大きな関心を集めています。クリーミーなテクスチャーとしっかりとした風味で有名なアイリッシュバターは、アイルランドの緑豊かな牧草地にその特徴の多くを負っています。市場拡大の原動力となっているのは、ナチュラルで高品質な食品に対する世界の欲求の高まりであり、アイリッシュバターは国内市場でも国際市場でもプレミアムな選択肢として位置づけられています。
市場概要 | |
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予測期間 | 2025年~2029年 |
市場規模:2023年 | 8億6,791万米ドル |
市場規模:2029年 | 11億8,621万米ドル |
CAGR:2024年~2029年 | 5.41% |
急成長セグメント | オンライン |
最大市場 | アジア太平洋 |
自然食品やオーガニック食品に対する消費者の嗜好の高まりが、アイルランドの酪農の特徴である牧草飼育牛のバター需要に拍車をかけています。COVID-19の大流行によって高まったホームベーカリーや料理の動向がバター消費をさらに押し上げ、市場の成長を支えています。さらに、アイルランドの堅調な酪農業と年間を通じて放牧が可能な恵まれた気候が、アイリッシュバターの卓越した品質に寄与しています。
消費者は現在、高品質で持続的に生産された製品を好みます。そのため、オーガニック認定を受けたバターや、環境への影響を最小限に抑えたバターへの需要が高まっています。さらに、プレミアム化の動向は、消費者が高級と感じられるバターにより多くの出費を惜しまないことを意味し、多くの場合、職人による生産やユニークな風味特性に向けています。アイリッシュバターの世界的評価、特に米国や欧州などの市場での評価は、健康志向の消費者が本物の高品質乳製品を求めるにつれて高まり続けています。
アイリッシュバター市場の新たな動向は、消費者行動の大きな変化を反映しています。基本的な栄養を超えた健康上のメリットを提供する機能性食品への関心が顕著です。ビタミンA、D、Eや有益な脂肪酸を多く含むアイリッシュバターは、この動向を利用する上で有利な立場にあります。さらに、植物ベースの食生活の台頭は、アイルランド産の原料を使用した乳製品不使用の代替バターなど、革新的な製品の開発を生産者に促しています。これらはまだニッチではありますが、市場が進化する消費者の嗜好に適応するにつれ、将来の成長分野となります。
プレミアム品質への需要の高まり
環境に配慮した生産への需要
機能性食品と健康効果
代替製品との競合
流通とサプライチェーンの問題
ホームベーカリーおよびホームクッキングの増加
本物志向とナチュラル志向
Global Irish Butter Market was valued at USD 867.91 million in 2023 and is projected to reach USD 1,186.21 million by 2029, growing at a CAGR of 5.41% during the forecast period. The Irish butter market has garnered significant interest recently due to its rich cultural heritage, superior quality, and strong links to natural, grass-fed dairy farming. Renowned for its creamy texture and robust flavor, Irish butter owes much of its distinctiveness to the verdant pastures of Ireland. The market's expansion is driven by a rising global appetite for natural and high-quality food products, positioning Irish butter as a premium choice in both local and international markets.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 867.91 Million |
Market Size 2029 | USD 1, 186.21 Million |
CAGR 2024-2029 | 5.41% |
Fastest Growing Segment | Online |
Largest Market | Asia Pacific |
The increased consumer preference for natural and organic foods has spurred demand for butter from grass-fed cows, a hallmark of Irish dairy practices. The trend of home baking and cooking, heightened by the COVID-19 pandemic, has further boosted butter consumption, supporting market growth. Additionally, Ireland's robust dairy industry and favorable climate, which enables year-round grazing, contribute to the exceptional quality of Irish butter.
Consumers now favor products that exude high quality and are produced sustainably. This has increased the demand for butter certified as organic or that has a minimal environmental footprint. Moreover, the trend toward premiumization means consumers are willing to spend more on butter perceived as luxurious, often because of artisanal production or unique flavor profiles. Irish butter's global reputation, especially in markets like the U.S. and Europe, continues to grow as health-conscious consumers seek authentic, high-quality dairy products.
Emerging trends within the Irish butter market mirror larger changes in consumer behavior. There is a notable interest in functional foods that provide health benefits beyond basic nutrition. With high levels of vitamins A, D, and E, as well as beneficial fatty acids, Irish butter is in a strong position to capitalize on this trend. Additionally, the rise of plant-based diets has encouraged producers to develop innovative products, including dairy-free butter alternatives using Irish-grown ingredients. While these remain niche, they represent a future growth area as the market adapts to evolving consumer preferences.
Key Market Drivers
Growing Demand for Premium Quality
The Irish butter market is experiencing significant growth due to its esteemed heritage, superior quality, and its association with natural, grass-fed dairy farming. Celebrated for its creamy texture and rich flavor-thanks to the lush pastures where Irish cows graze-Irish butter meets the increasing global demand for natural and high-quality food products. This consumer preference for natural and organic products has driven up demand for butter made from grass-fed cows, central to Irish dairy farming. An additional boost comes from the surge in home baking and cooking brought on by the COVID-19 pandemic, which has further propelled butter consumption and market growth. As per the, Or-Real Irish Butter, based in Cork, has announced plans to expand its product offerings following a 93% increase in sales for 2023.
Demand for Environmentally Responsible Production
There is a rising consumer demand for products produced sustainably, which has led to an increased interest in butter certified as organic or made with minimal environmental impact. Benefiting from Ireland's rich dairy history and favorable climate that allows year-round grazing, Irish butter maintains a high-quality reputation. Consumers are willing to pay premium prices for butter viewed as luxurious due to its artisanal production or unique flavor profile. The global allure of Irish butter, particularly in markets like the U.S. and Europe, is growing as health-conscious consumers seek authentic, high-quality dairy products.
Functional Foods and Health Benefits
There is a growing consumer interest in functional foods that offer health benefits beyond simple nutrition. With high levels of vitamins A, D, and E, as well as beneficial fatty acids, Irish butter is well-positioned to benefit from this trend. The rise in plant-based diets has prompted some producers to explore new product lines such as dairy-free butter alternatives using Irish-grown ingredients. Though niche, these alternatives represent potential growth areas as the market evolves to meet changing consumer demands.
Key Market Challenges
Competition from Alternative Products
One of the significant challenges facing the Irish butter market is the increasing competition from alternative spreads and butter substitutes, including margarine and plant-based products. As consumers become more health-conscious and environmentally aware, the demand for these alternatives rises. Plant-based butter options, in particular, attract those following vegan diets or aiming to reduce their carbon footprint. To sustain growth, the Irish butter market must consistently highlight its natural, high-quality ingredients and artisanal production methods that distinguish it from synthetic and plant-based competitors.
Distribution and Supply Chain Issues
Distribution and supply chain challenges also plague the Irish butter market. The global supply chain has faced many issues due to factors like the COVID-19 pandemic and geopolitical tensions, impacting the efficient and cost-effective distribution of dairy products. Irish butter producers must ensure robust logistics and supply chain management to meet rising global demand. This involves navigating export regulations, customs, and transportation challenges. Any interruption in the supply chain can affect product quality and availability, eroding consumer trust and hindering market growth.
Key Market Trends
Rise in Home Baking and Cooking
A significant trend driving the Irish butter market is the increase in home baking and cooking activities. Lockdowns and restrictions from the COVID-19 pandemic led more consumers to engage in home-based culinary activities. The rich, creamy texture and distinctive flavor of Irish butter make it a popular choice for cooking and baking, driving up its market demand. As more consumers experiment with recipes requiring high-quality ingredients, Irish butter solidifies its place as a pantry essential, bolstering its market standing.
Emphasis on Authentic and Natural Products
Consumers are increasingly looking for products that are both high-quality and authentic. The rich heritage and natural dairy farming practices associated with Irish butter make it a sought-after product. With trends leaning toward transparency and clean labels, consumers scrutinize food origins and production methods more closely. Irish butter's reputation for using grass-fed cows and minimal processing aligns perfectly with these trends, appealing to health-conscious and eco-aware consumers.
Segmental Insights
Product Type Insights
Unsalted butter is the dominating segment in the global Irish butter market, driven by its growing popularity among health-conscious consumers and professional chefs. Unlike salted butter, unsalted varieties offer more control over flavor in recipes, making them a preferred choice for baking and cooking. Additionally, the rising demand for natural and additive-free products aligns with the appeal of unsalted butter, which typically contains no preservatives. The trend towards home baking, spurred by global lockdowns and a shift towards healthier eating habits, further supports the dominance of unsalted butter in this expanding market.
Regional Insights
The global Irish butter market, Asia Pacific is the dominating region, due to several unique factors. One primary driver is the expanding middle class and increasing disposable incomes in countries such as China and India. As consumers in these emerging markets gain more purchasing power, they demand premium and imported food products, including Irish butter, perceived as high-quality and luxurious.
The growth is also supported by the expanding foodservice sector, incorporating international and gourmet ingredients to meet changing consumer tastes. As the food and beverage industry in the Asia Pacific region diversifies, Irish butter is gaining popularity in upscale restaurants, cafes, and hotels, where its rich flavor and superior quality are highly valued.
In this report, the Global Irish Butter Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the Global Irish Butter Market.
Global Irish Butter Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: