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市場調査レポート
商品コード
1597351
オンライン小売市場- 世界の産業規模、シェア、動向、機会、予測、セグメント、製品タイプ別、モデル別、地域別、競合、2019年~2029年Online Retail Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Model (Business to Business, Business to Consumer, Consumer to Consumer ), By Region & Competition, 2019-2029F |
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カスタマイズ可能
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オンライン小売市場- 世界の産業規模、シェア、動向、機会、予測、セグメント、製品タイプ別、モデル別、地域別、競合、2019年~2029年 |
出版日: 2024年11月25日
発行: TechSci Research
ページ情報: 英文 185 Pages
納期: 2~3営業日
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世界のオンライン小売市場は、2023年に6兆300億米ドルと評価され、予測期間中のCAGRは5.92%で、2029年には8兆4,800億米ドルに達すると予測されています。
eコマースが主要な小売チャネルへと進化したことで、消費者の買い物の仕方が変化し、購買習慣や嗜好に影響を与えています。インターネットアクセスの拡大、利便性への欲求、モバイルコマースの台頭など、いくつかの要因がこの成長を後押ししています。消費者が様々なプラットフォームでスムーズで魅力的なショッピング体験を求めるようになり、オンライン小売分野は勢いを増しています。小売業者による競争力のある価格設定とともに、カスタマイズされた安全なショッピングを求める動きが、eコマースの成長をさらに加速させています。企業は市場での地位を強化し、収益を上げるためにeコマース機能に多額の投資を行っています。これと並行して、世界化と技術の進歩が新たな市場への扉を開き、世界規模での事業拡大を促進しています。オンライン・ショッピングの簡便さと、地理的な制約なしに世界中の消費者と関わることができる能力は、この分野の急速な発展に大きく寄与しています。オンライン・ショッピングが従来の小売モデルを破壊したことで、企業は競争力を維持するために、提携、合併、買収、技術統合などの革新的なアプローチを追求するようになった。先端技術とロジスティクスの開拓は、国境を越えた貿易を合理化し、新興市場にさらなる成長の道をもたらしています。オンライン小売が小売業界全体に浸透するにつれ、世界のオンライン小売市場は、利便性の重視、スマートフォンユーザーの増加、消費者の嗜好の変化により、成長を維持すると予測されます。小売企業がこの成長を維持するためには、データ保護と顧客満足度を重視することが重要であり、市場が動向の変化に適応し、顧客の進化するニーズを満たすことを保証する必要があります。
市場概要 | |
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予測期間 | 2025-2029 |
市場規模:2023年 | 6兆300億米ドル |
市場規模:2029年 | 8兆4,800億米ドル |
CAGR:2024年~2029年 | 5.92% |
急成長セグメント | 消費者間取引(C2C) |
最大市場 | 北米 |
2022年、米国のオンライン消費者数は2億6,800万人で、2025年には2億8,500万人近くまで増加すると予想されています。中国では、ソーシャル・コマース利用者の約50%がソーシャル・ネットワークを通じて購入しており、この割合は世界で最も高いです。最近の予測では、世界のeコマース売上高は2028年までに58兆7,400億米ドルに達するとされています。Amazon、Walmart、eBay、AliExpressといった大手eコマース・プラットフォームは、ビジターのトラフィックにおいて引き続き優位を占めています。さらに、アップルやアンドロイドシステムで動作するスマートフォンやタブレットを含むモバイルデバイスは、オンラインショッピングに適したツールになりつつあり、モバイルeコマースの売上高は2025年までに7,282億8,000万米ドルに達すると予測されています。
オンライン・ショッピングに対する消費者の嗜好の高まり
技術の進歩とデジタル機能
サイバーセキュリティとデータプライバシーへの懸念
サプライチェーンの混乱
オムニチャネル・リテイリングとシームレスな統合
パーソナライズされたショッピング体験とAI主導型ソリューション
The global Online Retail Market was valued at USD 6.03 Trillion in 2023 and is expected to reach USD 8.48 Trillion by 2029 with a CAGR of 5.92% during the forecast period. The evolution of e-commerce into a primary retail channel is reshaping how consumers shop, influencing their purchasing habits and preferences. Several factors, such as greater internet access, the desire for convenience, and the rise of mobile commerce, are fueling this growth. As consumers increasingly demand smooth and engaging shopping experiences across various platforms, the online retail sector is gathering momentum. The push for tailored and secure shopping, along with competitive pricing from retailers, further accelerates the growth of e-commerce. Companies are heavily investing in their e-commerce capabilities to bolster their market position and drive revenue. In parallel, globalization and technological progress are opening doors to new markets, facilitating business expansion on a global scale. The simplicity of online shopping and the ability to engage with consumers globally without geographical limitations are significant contributors to this sector's speedy development. Online shopping's disruption of traditional retail models is inspiring businesses to pursue innovative approaches, including partnerships, mergers, acquisitions, and technology integration, to remain competitive. Developments in advanced technology and logistics have streamlined cross-border trade, creating additional growth avenues in emerging markets. As online retail becomes more embedded in the retail industry as a whole, the Global Online Retail Market is anticipated to sustain its growth, driven by the focus on convenience, the increasing number of smartphone users, and shifting consumer tastes. An emphasis on data protection and customer satisfaction is crucial for retailers to maintain this growth, ensuring the market adapts to changing trends and fulfills customers' evolving needs.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 6.03 Trillion |
Market Size 2029 | USD 8.48 Trillion |
CAGR 2024-2029 | 5.92% |
Fastest Growing Segment | Consumer to Consumer (C2C) |
Largest Market | North America |
In 2022, the United States had 268 million online shoppers, with this number expected to rise to nearly 285 million by 2025. In China, around 50% of social commerce consumers have made purchases through social networks, giving the country the highest rate globally. Recent estimates predict that global e-commerce sales will reach USD58.74 trillion by 2028, marking a significant rise and highlighting the increasing popularity of online shopping. Leading e-commerce platforms such as Amazon, Walmart, eBay, and AliExpress continue to dominate in terms of visitor traffic. Additionally, mobile devices, including smartphones and tablets running on Apple or Android systems, are becoming the preferred tools for online shopping, with mobile e-commerce revenue projected to hit USD728.28 billion by 2025.
Key Market Drivers
Growing Consumer Preference for Online Shopping
A significant driver of the Global Online Retail Market is the increasing preference among consumers for online shopping over visiting physical stores. The ease of shopping from one's own home, the ability to effortlessly compare prices, and access to a significant variety of products online have shifted consumer behaviors. Online shopping removes the necessity of physically going to stores and offers customers access to a broad selection of domestic and international products. Developments in mobile technology have further driven this trend by allowing consumers to shop anywhere using their smartphones, boosting internet usage. Additionally, e-commerce platforms provide user reviews, assisting consumers in making well-informed choices and growing trust in these platforms. Retailers' competitive pricing strategies, which include offers and promotions, further encourage consumers to choose online shopping, contributing to market expansion. As convenience and other benefits of online shopping win more people over, retailers are continuously working to improve their e-commerce offerings to meet this increasing demand.
Technological Advancements and Digital Capabilities
Advancements in technology and the incorporation of digital capabilities are key elements contributing to the expansion of the Global Online Retail Market. The adoption of cutting-edge technologies such as artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) has enhanced the online shopping experience by providing individualized recommendations and virtual interactions with products. AI algorithms assess consumer preferences and behaviors to offer personalized shopping advice, boosting user satisfaction and conversion rates. AR and VR technologies allow users to visualize items virtually, enabling virtual fittings for clothing and evaluating the placement of furniture in a real-world setting. These technological innovations not only enhance the shopping experience overall but also help to narrow the divide between online and in-person shopping, providing customers with a cohesive omni-channel experience. Similarly, secure payment solutions and improved data analytics allow retailers to streamline logistics, optimize operations, and assure prompt delivery of items. The global access provided by e-commerce platforms enables retailers to reach a larger audience and explore new markets. As retailers continue to apply technological advancements to fulfill customer demands, the Global Online Retail Market is projected to experience sustained growth.
Key Market Challenges
Cybersecurity Concerns and Data Privacy
One of the main challenges confronting the Global Online Retail Market revolves around cybersecurity and data privacy concerns. E-commerce platforms manage large volumes of sensitive consumer data, making the risk of data breaches and misuse prevalent. Increasingly, consumers are wary about providing their personal data online due to concerns about data security and unauthorized access. Any mishandling or exposure of personal information can result in financial or personal setbacks and diminish trust in online platforms. Consequently, retailers must prioritize strong security protocols, such as encryption methods and secure payment systems, to safeguard sensitive data and sustain customer confidence. Adherence to regulations, like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), is vital to protect consumer privacy rights. Retailers must consistently monitor and revise their cybersecurity policies to counter potential threats and preserve their market reputation.
Supply Chain Disruptions
Supply chain disruptions also pose significant challenges to the Global Online Retail Market. The reliance on worldwide supply chains for procurement and distribution exposes retailers to issues arising from logistical complications, geopolitical events, and natural calamities. Any disruption in the supply chain can lead to product availability delays, affecting customer satisfaction and loyalty. The recent COVID-19 outbreak demonstrated the fragility of supply chains and emphasized the need to develop resilient and flexible systems. To combat these issues, retailers must enhance their supply chain management through the adoption of technology solutions that provide real-time inventory tracking, demand prediction, and efficient distribution networks. Building diverse supplier networks and implementing backup strategies can also reduce the effects of potential challenges and ensure uninterrupted business operations. Addressing supply chain issues is crucial for retailers to maintain their competitive advantage and deliver consistent shopping experiences to their customers.
Key Market Trends
Omnichannel Retailing and Seamless Integration
A key trend in the Global Online Retail Market is the growing implementation of omnichannel retail strategies. Retailers are prioritizing developing smooth shopping experiences that blend online and offline channels to meet changing consumer demands for convenient and consistent shopping experiences. This strategy includes features like click-and-collect, which allows consumers to purchase online and collect their items in-store, thereby providing flexibility and reducing delivery times. Additionally, the option to return online purchases to brick-and-mortar stores boosts customer satisfaction and convenience. In this regard, retailers are utilizing technology to create personalized and engaging shopping experiences across all platforms, ensuring a cohesive brand presence. The increasing popularity of mobile commerce complements this trend, with more consumers using smartphones to make shopping decisions, prompting retailers to optimize their mobile platforms to boost user interaction.
Personalized Shopping Experiences and AI-Driven Solutions
The Global Online Retail Market is experiencing a surge in innovation due to the growing demand for personalized shopping experiences. Retailers are exploiting AI and data analytics to gather insights into consumer preferences, enabling them to provide personalized product recommendations and offers. AI-driven chatbots and virtual assistants improve customer engagement by promptly addressing inquiries and providing support. Personalization not only boosts customer satisfaction but also strengthens brand loyalty, as users value experiences tailored to their specific needs. Additionally, AI-driven solutions assist retailers in optimizing stock management, anticipating demand trends, and improving supply chain operations. By leveraging AI technologies, retailers can enhance operational efficiency, customer engagement, and revenue growth.
Segmental Insights
Product Type
Clothing is the dominating segment by product type in the global online retail market, driven by a combination of consumer demand for fashion, convenience, and the rise of e-commerce platforms. Online shopping for clothing offers consumers a wide range of options, from everyday wear to premium and luxury fashion, all at competitive prices. The convenience of browsing, purchasing, and having clothing delivered directly to their doorsteps has made online apparel shopping increasingly popular, especially among younger generations. Additionally, the growth of fast fashion brands and marketplaces has contributed significantly to this segment's dominance, as consumers can access the latest trends and styles with ease. The increased adoption of mobile commerce, improved online fitting technology, and AI-driven personalized recommendations have further enhanced the online shopping experience for clothing, making it more seamless and tailored to individual preferences. As fashion continues to evolve and consumer habits shift, the clothing segment is expected to remain the largest and most influential in the online retail market.
Regional Insights
Asia-Pacific has become a leading player in the Global Online Retail Market, propelled by a growing middle class and innovative e-commerce firms. Countries like China, India, and those in Southeast Asia have embraced e-commerce, witnessing substantial growth in online shopping. The increasing prosperity of the middle class has led to more purchasing power and a shift towards online retail. Leading industry players such as Alibaba and JD.com have been instrumental in transforming the market by offering extensive product selections, competitive pricing, and effective logistics. Furthermore, the e-retail market in Asia-Pacific benefits from innovative marketing techniques, like live shopping events and gamification, that engage consumers and boost participation.
In this report, the global Online Retail Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global Online Retail Market.
Global Online Retail Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: