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欧州の切花：2030年市場予測- 地域別分析-花の種類、用途、流通チャネル別

Europe Cut Flowers Market Forecast to 2030 - Regional Analysis - by Flower Type, Application, and Distribution Channel

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英文 72 Pages
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即納可能 即納可能とは
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欧州の切花：2030年市場予測- 地域別分析-花の種類、用途、流通チャネル別
出版日: 2024年06月05日
発行: The Insight Partners
ページ情報: 英文 72 Pages
納期: 即納可能 即納可能とは
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  • 概要
  • 図表
  • 目次
概要

欧州の切花市場は、2022年の145億7,066万米ドルから2030年には212億5,159万米ドルに成長すると予測されています。2022年から2030年までのCAGRは4.8%と推定されます。

切花に関連する様々な健康効果が欧州の切花市場を牽引

切り花は、その様々な健康効果により薬用として利用されています。花は気分に即座に影響を与えることが知られています。花の鮮やかな色と心地よい香りは、ストレス、不安、抑うつを軽減し、精神的な幸福感を向上させる。花はコルチゾールレベル（ストレスホルモン）を低下させ、ストレスの減少や笑顔のリラックスにつながるという研究結果もあります。例えば、ハーバード・メディカル・スクールが行った研究によると、花を家に飾っておくと、人は不安を感じなくなり、不安や憂鬱が軽減されるという結果が出ています。

切り花は種類によって性質が異なり、環境を新鮮に保ち、気分を高めるのに役立ちます。ピース・リリーやガーベラ・デージーなど、一部の花には空気浄化作用があり、室内の一般的な汚染物質を除去し、室内の空気の質を改善するのに役立ちます。また、菊には血圧を下げ、めまいや不眠を改善する効果があります。ポットマリーゴールドのような他の花は、炎症を起こした皮膚の治療薬として使われ、感染の拡大を防ぐ。一方、ムラサキヤグルマギクは免疫系を刺激し、ウイルスや細菌感染に対する抵抗力を高める。さらに、ラベンダーの香りは神経系を落ち着かせ、筋肉の緊張を和らげ、防腐剤として働く。このように、切り花に関連する様々な健康上の利点が市場の成長を後押ししています。

欧州の切花市場の概要

欧州の切花市場は、ドイツ、フランス、イタリア、英国、ロシア、その他欧州に区分されます。欧州の市場成長は、同地域にAfriflora Sher、Oserian、Dummen Orangeなどの老舗企業が存在することに起因します。欧州の切花市場の中小企業は、よく発達した仮想化された貨物・物流ネットワークと、生産者、貿易業者、物流サービス業者、ギフトショップの店舗からなる、よく調整されたサプライチェーンの恩恵を受けています。バーチャルネットワークは、切り花を含む花卉製品のコスト効率と迅速な配達を保証し、この地域の切り花市場に有利です。

誕生日、記念日、祝日などの機会に花を贈る習慣が、欧州の切花需要を押し上げています。欧州諸国の人々は、イースターやクリスマスなど様々な季節のお祝いやお祭りに興じ、伝統的に花の交換を行う。また、環境意識の高まりから、地元で栽培され、持続可能な方法で調達された花が好まれる傾向にあります。さらに、最近の研究では、花が精神的な幸福に良い影響を与え、ストレスを軽減することが示されています。こうした研究は、今後数年間、欧州の切花市場に利益をもたらす可能性が高いです。

欧州の切花市場の収益と2030年までの予測（金額）

欧州の切花市場のセグメンテーション

欧州の切花市場は、花の種類、用途、流通チャネル、国に区分されます。

花の種類に基づき、欧州の切花市場はバラ、カーネーション、リリウム、キク、ガーベラ、その他に区分されます。2022年の欧州の切花市場では、バラ部門が最大のシェアを占めています。

用途別では、欧州の切花市場は家庭用と商業用に二分されます。2022年の欧州の切花市場では、商業セグメントが大きなシェアを占めています。

流通チャネル別では、欧州の切花市場はスーパーマーケット・ハイパーマーケット、専門店・花屋、オンライン小売、その他に分類されます。専門店/花屋セグメントが2022年の欧州の切花市場で最大のシェアを占めました。

国別では、欧州の切花市場は英国、ドイツ、フランス、イタリア、ロシア、その他欧州に区分されます。その他欧州が2022年の欧州の切花市場を独占。

Selecta Cut Flowers SAU、Sher Holland BV、Multiflora Corp、Rosebud Ltd、Karen Roses Ltd、Dummen Orange Holding BV、Marginpar BVは、欧州の切花市場で事業展開している大手企業です。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

  • 主要市場洞察
  • 市場の魅力

第3章 調査手法

  • 調査範囲
  • 2次調査
  • 1次調査

第4章 欧州の切花市場情勢

  • ポーターのファイブフォース分析
    • 供給企業の交渉力
    • 買い手の交渉力
    • 新規参入業者の脅威
    • 競争企業間の敵対関係
    • 代替品の脅威
  • エコシステム分析

第5章 欧州の切花市場：主要産業力学

  • 市場促進要因
    • 装飾用切花の需要増加
    • 切り花がもたらす様々な健康効果
  • 市場抑制要因
    • 切花に関する厳しい規制
  • 市場機会
    • フラワーデリバリーのeコマース・プラットフォームの急増
  • 今後の動向
    • 農園ストーリーのマーケティングによる顧客誘致
  • 促進要因と抑制要因の影響

第6章 切花市場：欧州市場分析

  • 欧州の切花市場の売上高、2020年～2030年
  • 欧州の切花市場の予測と分析

第7章 切花の欧州市場分析：花の種類

  • バラ
  • カーネーション
  • リリウム
  • 菊とガーベラ
  • その他

第8章 欧州の切花市場分析：用途

  • 家庭
  • 商業

第9章 欧州の切花市場分析：流通チャネル

  • スーパーマーケットとハイパーマーケット
  • 専門店／花屋
  • オンライン小売
  • その他

第10章 欧州の切花市場：国別分析

  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他欧州

第11章 企業プロファイル

  • Selecta Cut Flowers SAU
  • Sher Holland BV
  • Multiflora Corp
  • Rosebud Ltd
  • Karen Roses Ltd
  • Dummen Orange Holding BV
  • Marginpar BV

第12章 付録

図表

List Of Tables

  • Table 1. Europe Cut Flowers Market Segmentation
  • Table 2. Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
  • Table 3. Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - Flower Type
  • Table 4. Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - Application
  • Table 5. Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - Distribution Channel
  • Table 6. Germany Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Flower Type
  • Table 7. Germany Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Application
  • Table 8. Germany Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
  • Table 9. UK Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Flower Type
  • Table 10. UK Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Application
  • Table 11. UK Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
  • Table 12. France Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Flower Type
  • Table 13. France Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Application
  • Table 14. France Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
  • Table 15. Italy Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Flower Type
  • Table 16. Italy Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Application
  • Table 17. Italy Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
  • Table 18. Russia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Flower Type
  • Table 19. Russia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Application
  • Table 20. Russia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
  • Table 21. Rest of Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Flower Type
  • Table 22. Rest of Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Application
  • Table 23. Rest of Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

List Of Figures

  • Figure 1. Europe Cut Flowers Market Segmentation, By Country
  • Figure 2. Porter's Five Forces Analysis
  • Figure 3. Ecosystem: Europe Cut Flowers Market
  • Figure 4. Europe Cut Flowers Market - Key Industry Dynamics
  • Figure 5. Impact Analysis of Drivers and Restraints
  • Figure 6. Europe Cut Flowers Market Revenue (US$ Million), 2020 - 2030
  • Figure 7. Europe Cut Flowers Market Share (%) - Flower Type, 2022 and 2030
  • Figure 8. Rose: Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 9. Carnation: Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 10. Lilium: Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 11. Chrysanthemum and Gerbera: Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 12. Others: Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 13. Europe Cut Flowers Market Share (%) - Application, 2022 and 2030
  • Figure 14. Home: Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 15. Commercial: Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 16. Europe Cut Flowers Market Share (%) -Distribution Channel, 2022 and 2030
  • Figure 17. Supermarkets and Hypermarkets: Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 18. Specialty Store/Florists: Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 19. Online Retail: Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 20. Others: Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 21. Europe Cut Flowers Market, by Key Country - Revenue (2022) (US$ Million)
  • Figure 22. Europe Cut Flowers Market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 23. Germany Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 24. UK Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 25. France Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 26. Italy Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 27. Russia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 28. Rest of Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
目次
Product Code: TIPRE00016238

The Europe cut flowers market is expected to grow from US$ 14,570.66 million in 2022 to US$ 21,251.59 million by 2030. It is estimated to grow at a CAGR of 4.8% from 2022 to 2030.

Various Health Benefits Associated with Cut Flowers Drive Europe Cut Flowers Market

Cut Flowers are used for medicinal purposes due to their various health benefits. Flowers are known to have an immediate impact on mood. Their vibrant colors and pleasant fragrances can help reduce stress, anxiety, and depression, improving mental well-being. Studies have shown that flowers can lower cortisol levels (a stress hormone), leading to decreased stress and a more relaxed smile. For instance, a study conducted by Harvard Medical School showed that when flowers are kept at home, people feel less worried, reducing anxiety and depression.

Different types of cut flowers have different properties, which help keep the environment fresh and boost mood. Some flowers, such as peace lilies and gerbera daisies, have air-purifying properties, helping to remove common indoor pollutants and improve indoor air quality. In addition, chrysanthemum has properties that help reduce blood pressure and cure dizziness and insomnia. Other flowers, such as pot marigolds, are used as a remedy for inflamed skin and prevent the spread of infection. In contrast, purple cornflower helps stimulate the immune system, improving the body's resistance against viral and bacterial infection. Moreover, lavender's aroma calms the nervous system, reduces muscle tension, and works as an antiseptic. Thus, various health benefits associated with cut flowers propel the market growth.

Europe Cut Flowers Market Overview

The cut flowers market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Market growth in Europe is ascribed to the presence of well-established players such as Afriflora Sher, Oserian, and Dummen Orange in this region. Small and medium enterprises in the cut flowers market in Europe benefit from a well-developed virtualized freight and logistics network as well as a well-coordinated supply chain, comprising growers, traders, logistics service providers, and gift shop outlets. Virtual networks ensure cost-effective and speedy deliveries of floriculture products, including cut flowers, which favors the cut flowers market in this region.

The tradition of gifting flowers on occasions such as birthdays, anniversaries, and holidays boost the demand for cut flowers in Europe. People in European countries indulge in various seasonal celebrations and festivals such as Easter and Christmas, which traditionally involve the exchange of flowers. In addition, the preference for locally grown and sustainably sourced flowers has surged in the region due to growing environmental consciousness. Further, recent studies have shown that flowers can positively impact mental well-being and reduce stress. Such studies are likely to benefit the cut flowers market in Europe in the coming years.

Europe Cut Flowers Market Revenue and Forecast to 2030 (US$ Million)

Europe Cut Flowers Market Segmentation

The Europe cut flowers market is segmented into flower type, application, distribution channel, and country.

Based on flower type, the Europe cut flowers market is segmented into rose, carnation, lilium, chrysanthemum and gerbera, and others. The rose segment held the largest share of the Europe cut flowers market in 2022.

In terms of application, the Europe cut flowers market is bifurcated into home and commercial. The commercial segment held a larger share of the Europe cut flowers market in 2022.

By distribution channel, the Europe cut flowers market is categorized into supermarkets and hypermarkets, specialty stores/florist, online retail, and others. The specialty stores/florist segment held the largest share of the Europe cut flowers market in 2022.

Based on country, the Europe cut flowers market is segmented into the UK, Germany, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated Europe cut flowers market in 2022.

Selecta Cut Flowers SAU, Sher Holland BV, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Dummen Orange Holding BV, and Marginpar BV are some of the leading companies operating in the Europe cut flowers market.

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Market Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. Europe Cut Flowers Market Landscape

  • 4.1 Overview
  • 4.2 Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Ecosystem Analysis

5. Europe Cut Flowers Market - Key Industry Dynamics

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand for Cut Flowers for Decorative Purposes
    • 5.1.2 Various Health Benefits Associated with Cut Flowers
  • 5.2 Market Restraints
    • 5.2.1 Stringent Regulations Associated with Cut Flowers
  • 5.3 Market Opportunities
    • 5.3.1 Surging E-commerce Platform for Flower Delivery
  • 5.4 Future Trends
    • 5.4.1 Marketing a Farm Story to Attract Customers
  • 5.5 Impact of Drivers and Restraints:

6. Cut Flowers Market - Europe Market Analysis

  • 6.1 Europe Cut Flowers Market Revenue (US$ Million), 2020 - 2030
  • 6.2 Europe Cut Flowers Market Forecast and Analysis

7. Europe Cut Flowers Market Analysis - Flower Type

  • 7.1 Rose
    • 7.1.1 Overview
    • 7.1.2 Rose: Market Revenue and Forecast to 2030 (US$ Million)
  • 7.2 Carnation
    • 7.2.1 Overview
    • 7.2.2 Carnation: Market Revenue and Forecast to 2030 (US$ Million)
  • 7.3 Lilium
    • 7.3.1 Overview
    • 7.3.2 Lilium: Market Revenue and Forecast to 2030 (US$ Million)
  • 7.4 Chrysanthemum and Gerbera
    • 7.4.1 Overview
    • 7.4.2 Chrysanthemum and Gerbera: Market Revenue and Forecast to 2030 (US$ Million)
  • 7.5 Others
    • 7.5.1 Overview
    • 7.5.2 Others: Market Revenue, and Forecast to 2030 (US$ Million)

8. Europe Cut Flowers Market Analysis - Application

  • 8.1 Home
    • 8.1.1 Overview
    • 8.1.2 Home: Market Revenue and Forecast to 2030 (US$ Million)
  • 8.2 Commercial
    • 8.2.1 Overview
    • 8.2.2 Commercial: Market Revenue and Forecast to 2030 (US$ Million)

9. Europe Cut Flowers Market Analysis - Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Overview
    • 9.1.2 Supermarkets and Hypermarkets: Market Revenue, and Forecast to 2030 (US$ Million)
  • 9.2 Specialty Store/Florists
    • 9.2.1 Overview
    • 9.2.2 Specialty Store/Florists: Market Revenue, and Forecast to 2030 (US$ Million)
  • 9.3 Online Retail
    • 9.3.1 Overview
    • 9.3.2 Online Retail: Market Revenue, and Forecast to 2030 (US$ Million)
  • 9.4 Others
    • 9.4.1 Overview
    • 9.4.2 Others: Market Revenue, and Forecast to 2030 (US$ Million)

10. Europe Cut Flowers Market - Country Analysis

  • 10.1 Europe Cut Flowers Market Overview
    • 10.1.1 Europe Cut Flowers Market, by key country - Revenue (2022) (US$ Million)
      • 10.1.1.1 Europe Cut Flowers Market Breakdown by Country
      • 10.1.1.2 Germany Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.1.2.1 Germany Cut Flowers Market Breakdown by Flower Type
        • 10.1.1.2.2 Germany Cut Flowers Market Breakdown by Application
        • 10.1.1.2.3 Germany Cut Flowers Market Breakdown by Distribution Channel
      • 10.1.1.3 UK Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.1.3.1 UK Cut Flowers Market Breakdown by Flower Type
        • 10.1.1.3.2 UK Cut Flowers Market Breakdown by Application
        • 10.1.1.3.3 UK Cut Flowers Market Breakdown by Distribution Channel
      • 10.1.1.4 France Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.1.4.1 France Cut Flowers Market Breakdown by Flower Type
        • 10.1.1.4.2 France Cut Flowers Market Breakdown by Application
        • 10.1.1.4.3 France Cut Flowers Market Breakdown by Distribution Channel
      • 10.1.1.5 Italy Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.1.5.1 Italy Cut Flowers Market Breakdown by Flower Type
        • 10.1.1.5.2 Italy Cut Flowers Market Breakdown by Application
        • 10.1.1.5.3 Italy Cut Flowers Market Breakdown by Distribution Channel
      • 10.1.1.6 Russia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.1.6.1 Russia Cut Flowers Market Breakdown by Flower Type
        • 10.1.1.6.2 Russia Cut Flowers Market Breakdown by Application
        • 10.1.1.6.3 Russia Cut Flowers Market Breakdown by Distribution Channel
      • 10.1.1.7 Rest of Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.1.7.1 Rest of Europe Cut Flowers Market Breakdown by Flower Type
        • 10.1.1.7.2 Rest of Europe Cut Flowers Market Breakdown by Application
        • 10.1.1.7.3 Rest of Europe Cut Flowers Market Breakdown by Distribution Channel

11. Company Profiles

  • 11.1 Selecta Cut Flowers SAU
    • 11.1.1 Key Facts
    • 11.1.2 Business Description
    • 11.1.3 Products and Services
    • 11.1.4 Financial Overview
    • 11.1.5 SWOT Analysis
    • 11.1.6 Key Developments
  • 11.2 Sher Holland BV
    • 11.2.1 Key Facts
    • 11.2.2 Business Description
    • 11.2.3 Products and Services
    • 11.2.4 Financial Overview
    • 11.2.5 SWOT Analysis
    • 11.2.6 Key Developments
  • 11.3 Multiflora Corp
    • 11.3.1 Key Facts
    • 11.3.2 Business Description
    • 11.3.3 Products and Services
    • 11.3.4 Financial Overview
    • 11.3.5 SWOT Analysis
    • 11.3.6 Key Developments
  • 11.4 Rosebud Ltd
    • 11.4.1 Key Facts
    • 11.4.2 Business Description
    • 11.4.3 Products and Services
    • 11.4.4 Financial Overview
    • 11.4.5 SWOT Analysis
    • 11.4.6 Key Developments
  • 11.5 Karen Roses Ltd
    • 11.5.1 Key Facts
    • 11.5.2 Business Description
    • 11.5.3 Products and Services
    • 11.5.4 Financial Overview
    • 11.5.5 SWOT Analysis
    • 11.5.6 Key Developments
  • 11.6 Dummen Orange Holding BV
    • 11.6.1 Key Facts
    • 11.6.2 Business Description
    • 11.6.3 Products and Services
    • 11.6.4 Financial Overview
    • 11.6.5 SWOT Analysis
    • 11.6.6 Key Developments
  • 11.7 Marginpar BV
    • 11.7.1 Key Facts
    • 11.7.2 Business Description
    • 11.7.3 Products and Services
    • 11.7.4 Financial Overview
    • 11.7.5 SWOT Analysis
    • 11.7.6 Key Developments

12. Appendix