切花市場- 世界の産業規模、シェア、動向、機会、予測：タイプ別、用途別、流通チャネル別、地域別、競合別、2020～2030年

切花の世界市場規模は2024年に389億米ドル、2030年には542億8,000万米ドルに達し、CAGR 5.67％で成長すると予測されています。

結婚式、お祭り、記念日、企業イベントなど、さまざまな場面でフラワーギフトの文化的・社会的関連性が高まっていることが、引き続き市場を牽引しています。さらに、発展途上国における欧米のライフスタイル動向の影響力の高まりが、可処分所得の増加と相まって、生け花アレンジメントの需要を高めています。

eコマースは切花の流通チャネルを一変させるものとして登場し、消費者は個別化されたフラワーデザインを迅速な配達で入手できるようになりました。この変化により、都市部でも半都市部でも、エキゾチックでプレミアムな花の品種へのアクセスが広がっています。さらに、コールドチェーン物流と革新的な包装手法の高度化によって、花の保存期間が延び、長距離輸送でも品質が維持されるようになりました。オランダ、ケニア、コロンビアのような国々は、こうした物流の改善を活用し、国際需要に効果的に対応することで、主要輸出国としての役割を確固たるものにしています。

市場促進要因

装飾における切花の人気上昇

主な市場課題

短い保存期限と品質維持

主な市場動向

花製品の販売に関するeコマースの増加

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界の切花市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（キク、カーネーション、ガーベラ、ユリ）
  • 用途別（家庭用・業務用）
  • 流通チャネル別（スーパーマーケット、ハイパーマーケット、専門店/花屋、オンライン小売）
  • 企業別（2024年）
  • 地域別
• 市場マップ

第6章 アジア太平洋地域の切花市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • インド
  • 韓国
  • 日本
  • オーストラリア

第7章 欧州の切花市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • 英国
  • イタリア
  • スペイン

第8章 北米の切花市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • メキシコ
  • カナダ

第9章 南米の切花市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 中東・アフリカの切花市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • クウェート

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 最近の動向
• 合併と買収
• 製品開発

第13章 競合情勢

• Dummen Orange
• Danziger Group
• Dos Gringos LLC
• Esmeralda Farms
• Flamingo
• Florance Flora
• Karen Roses Company
• Marginpar BV
• Multiflora
• Rosebud Limited

第14章 戦略的提言

第15章 調査会社について・免責事項

The Global Cut Flowers Market was valued at USD 38.90 billion in 2024 and is projected to reach USD 54.28 billion by 2030, growing at a CAGR of 5.67%. The increasing cultural and social relevance of floral gifting across occasions such as weddings, festivals, anniversaries, and corporate events continues to drive the market forward. In addition, the rising influence of Western lifestyle trends in developing nations, coupled with increasing disposable incomes, has bolstered demand for fresh floral arrangements.

E-commerce has emerged as a transformative channel for the distribution of cut flowers, enabling consumers to access personalized floral designs with expedited delivery. This shift has widened access to exotic and premium flower varieties in both urban and semi-urban areas. Moreover, advancements in cold chain logistics and innovative packaging methods have enhanced flower shelf life and maintained quality across long-distance shipping. Countries like the Netherlands, Kenya, and Colombia have solidified their roles as major exporters by capitalizing on these logistical improvements and serving international demand effectively.

Key Market Drivers

Rising Popularity of Cut Flowers in Decorations

Cut flowers are playing a central role in enhancing aesthetics across a wide range of personal, corporate, and social events. From weddings and anniversaries to business events and birthday celebrations, fresh floral arrangements have become synonymous with elegance and ambiance. Florists report growing event-specific demand, particularly for popular varieties such as roses, carnations, lilies, and chrysanthemums. According to the Society of American Florists, approximately 60% of florists noted an increase in floral decoration requests year-over-year, reflecting this trend.

In addition, cut flowers have gained traction as a home decor element, particularly among urban consumers. A 2024 YouGov survey indicated that nearly 45% of urban millennials purchase fresh flowers monthly to enhance living spaces. This trend is amplified by social media platforms such as Pinterest and Instagram, which frequently showcase floral design content. As a result, floral arrangements are being integrated into everyday home aesthetics, including table settings, balconies, and interiors, further strengthening market demand.

Key Market Challenges

Short Shelf Life and Quality Maintenance

Maintaining the quality and longevity of cut flowers is a persistent challenge for stakeholders across the value chain. Flowers are highly perishable, with most species offering a vase life of only 5 to 14 days under optimal storage conditions. Without proper cold chain systems and controlled environments, flowers are susceptible to premature wilting, discoloration, and scent loss.

This requires investment in temperature-controlled logistics, humidity regulation, and light management across harvesting, transportation, and retail points. For exporters in developing nations, insufficient storage infrastructure and transportation delays can result in higher spoilage rates and reduced competitiveness in international markets. These constraints present ongoing challenges to preserving flower freshness and ensuring customer satisfaction.

Key Market Trends

Growing Amount of E-Commerce Regarding Selling Floral Products

The proliferation of e-commerce platforms is reshaping the cut flowers industry by offering enhanced accessibility, convenience, and customization to consumers. Online florists and digital marketplaces now offer curated arrangements, same-day or next-day delivery, and subscription models-all tailored to user preferences and seasonal events.

Tech-savvy consumers, particularly younger demographics, are driving this digital shift. In response, platforms are incorporating AI-based recommendation engines, eco-friendly packaging solutions, and mobile-optimized experiences to strengthen customer loyalty and retention. Furthermore, the e-commerce model is enabling smaller floral businesses to reach a broader customer base without the overhead costs of brick-and-mortar locations, leveling the competitive playing field and expanding global market reach.

Key Market Players

• Dummen Orange
• Danziger Group
• Dos Gringos LLC
• Esmeralda Farms
• Flamingo
• Florance Flora
• Karen Roses Company
• Marginpar BV
• Multiflora
• Rosebud Limited

Report Scope:

In this report, the Cut Flowers market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cut Flowers Market, By Type:

• Chrysanthemum
• Carnation
• Gerbera
• Lilium

Cut Flowers Market, By Application:

• Home
• Commercial

Cut Flowers Market, By Distribution Channel:

• Supermarkets & Hypermarkets
• Specialty Stores/Florists
• Online Retail

Cut Flowers Market, By Region:

North America

• United States
• Canada
• Mexico

Europe

• Germany
• France
• United Kingdom
• Italy
• Spain

Asia-Pacific

• China
• Japan
• India
• South Korea
• Australia

Middle East & Africa

• South Africa
• Saudi Arabia
• UAE
• Kuwait

South America

• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Cut Flowers Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Cut Flowers market Outlook.

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Chrysanthemum, Carnation, Gerbera, Lilium)
  • 5.2.2. By Application (Home & Commercial)
  • 5.2.3. By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores/ Florists, Online Retail)
  • 5.2.4. By Company (2024)
  • 5.2.5. By Region
• 5.3. Market Map

6. Asia-Pacific Cut Flowers market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Application
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. Asia-Pacific: Country Analysis
  • 6.3.1. China Cut Flowers market Outlook.
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. India Cut Flowers market Outlook.
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. South Korea Cut Flowers market Outlook.
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Distribution Channel
  • 6.3.4. Japan Cut Flowers market Outlook.
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Type
      • 6.3.4.2.2. By Application
      • 6.3.4.2.3. By Distribution Channel
  • 6.3.5. Australia Cut Flowers market Outlook.
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Type
      • 6.3.5.2.2. By Application
      • 6.3.5.2.3. By Distribution Channel

7. Europe Cut Flowers market Outlook.

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Application
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Cut Flowers market Outlook.
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Cut Flowers market Outlook.
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Cut Flowers market Outlook.
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Cut Flowers market Outlook.
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Cut Flowers market Outlook.
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Distribution Channel

8. North America Cut Flowers market Outlook.

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Application
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. North America: Country Analysis
  • 8.3.1. United States Cut Flowers market Outlook.
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. Mexico Cut Flowers market Outlook.
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Canada Cut Flowers market Outlook.
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Distribution Channel

9. South America Cut Flowers market Outlook.

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Application
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Cut Flowers market Outlook.
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Argentina Cut Flowers market Outlook.
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. Colombia Cut Flowers market Outlook.
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Distribution Channel

10. Middle East and Africa Cut Flowers market Outlook.

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Application
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Cut Flowers market Outlook.
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Saudi Arabia Cut Flowers market Outlook.
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. UAE Cut Flowers market Outlook.
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Distribution Channel
  • 10.3.4. Kuwait Cut Flowers market Outlook.
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Type
      • 10.3.4.2.2. By Application
      • 10.3.4.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Recent Developments
• 12.2. Mergers & Acquisitions
• 12.3. Product Developments

13. Competitive Landscape

• 13.1. Dummen Orange
  • 13.1.1. Business Overview
  • 13.1.2. Company Snapshot
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As Reported)
  • 13.1.5. Recent Developments
  • 13.1.6. Key Personnel Details
  • 13.1.7. SWOT Analysis
• 13.2. Danziger Group
• 13.3. Dos Gringos LLC
• 13.4. Esmeralda Farms
• 13.5. Flamingo
• 13.6. Florance Flora
• 13.7. Karen Roses Company
• 13.8. Marginpar BV
• 13.9. Multiflora
• 13.10. Rosebud Limited

14. Strategic Recommendations

15. About Us & Disclaimer