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販売促進活動管理ソフトウェア市場規模・予測、世界・地域別シェア、動向、成長機会分析、レポート範囲:コンポーネント別、展開タイプ別、用途別、業界別

Trade Promotion Management Software Market Size and Forecasts, Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Component, Deployment Type, Application, and Industry Vertical

出版日: | 発行: The Insight Partners | ページ情報: 英文 190 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=155.11円
販売促進活動管理ソフトウェア市場規模・予測、世界・地域別シェア、動向、成長機会分析、レポート範囲:コンポーネント別、展開タイプ別、用途別、業界別
出版日: 2023年12月05日
発行: The Insight Partners
ページ情報: 英文 190 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

販売促進活動管理ソフトウェア市場規模は、2022年に12億8,000万米ドル、2030年には26億9,000万米ドルに達すると予測されています。販売促進活動管理ソフトウェア市場は、2022年から2030年にかけてCAGR 9.7%を記録すると推定されます。

アジア太平洋地域では、オーストラリア、中国、インド、日本、韓国が、アジア太平洋販売促進活動管理ソフトウェア市場シェアを牽引する技術革新の高まりを目の当たりにしています。技術の急速な発展、消費財・小売部門の強化に向けたこれらの国々の政府による好意的な取り組み、経済のデジタル化、中所得者層の可処分所得の増加により、この地域の全体的な経済は今後も成長を続けると思われます。

過去10年間、APACは経済成長を経験し、消費者支出の増加につながった。特に、中産階級レベルの所得層が広がり、この地域の若く技術に精通した人口構成が、販売促進活動管理ソフトウェア市場の成長をさらに促進しているソフトウェア・ソリューションの採用を促進しています。販売チャネルと市場ルートの進化、eコマース・プレイヤーによる勢いの増加、小規模ブランドやローカルブランドの参入は、アジア経済における一般的な動向のひとつであり、FMCG分野の成長を促進する上で重要な役割を果たしています。

業界別では、販売促進活動管理ソフトウェア市場は小売・消費財、医薬品、IT・サービス、製造、その他に区分されます。2022年の販売促進活動管理ソフトウェア市場シェアは、小売&消費財セグメントが最大でした。世界の経済発展、大衆の可処分所得の増加、現代的なライフスタイルの高い普及率が、小売・消費財業界を活気づけています。消費者は、ペースの速いライフスタイルのため、FMCG製品の使用に傾倒しています。さらに、小売・消費財業界の市場力学は非常に不安定であるため、小売・消費財企業は、絶えず変化する消費者の嗜好に対応するため、販売促進管理ソフトウェアを含む様々な業務ツールを導入しています。販売促進管理ソフトウェアは、業界のメーカーや小売業者によって広く使用され、売上と収益を高めるために様々なプロモーションキャンペーンを最適化しています。このように、小売・消費財業界の成長と、業務を最適化するためのデジタルソリューションの利用の増加により、取引促進管理ソフトウェア市場は大きな成長を遂げています。

製薬業界は、世界中で最も急成長している業界として知られています。アフリカやアジア太平洋の発展途上国におけるヘルスケア機関の普及率の上昇と相まって、世界中で病気や疾患の有病率が高まっていることが、医薬品業界の成長を後押しする主な要因の一つとなっています。様々なチャネルからの収益を最大化し、様々な地域の市場需要を満たすためにサプライチェーンを最適化するために、製薬企業は販売促進活動管理ソフトウェアのような様々な高度なデジタルツールを採用するようになってきています。販売促進活動管理ソフトウェアによって、企業は需要と供給の間のトレンドオフを分析し、様々な報告技術によって全体的な効率を高めることができます。このように、製薬業界ではサプライチェーンを最適化する必要性が高まっており、販売促進活動管理ソフトウェアは大きな成長を遂げています。

Aera Technology、TELUS、o9 Solutions, Inc.、オラクル、SAP SE、UpClear、Anaplan, Inc.、Aforza Inc.、Wipro、Psignite Inc.などは、この市場調査で紹介されている販売促進活動管理ソフトウェア市場の主要企業です。

販売促進活動管理ソフトウェア市場全体の規模は、一次情報および二次情報の両方を使用して導き出されています。徹底的な二次調査は、販売促進活動管理ソフトウェア市場規模に関連する質的および量的情報を得るために、社内外の情報源を用いて実施しました。また、このプロセスにより、すべての市場セグメントに関する市場の概要と予測を得ることができます。また、データを検証し、分析的洞察を得るために、業界関係者に複数の一次インタビューを実施しました。このプロセスには、副社長、市場開拓マネージャー、マーケットインテリジェンスマネージャー、国内営業マネージャーなどの業界専門家と、販売促進活動管理ソフトウェア市場を専門とする評価専門家、研究アナリスト、主要オピニオンリーダーなどの外部コンサルタントが参加しています。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

  • 主要洞察
  • 市場の魅力

第3章 調査手法

  • 調査範囲
  • 2次調査
  • 1次調査

第4章 販売促進活動管理ソフトウェア市場情勢

  • 概観
  • PEST分析
  • エコシステム分析
    • バリューチェーンのベンダー一覧

第5章 販売促進活動管理ソフトウェア市場- 主要産業力学

  • 販売促進活動管理ソフトウェア市場- 主要産業力学
  • 市場促進要因
    • 貿易促進管理への支出の増加
    • ソフトウェアソリューションへのニーズの高まり
    • 貿易促進業務のデジタル化
  • 市場抑制要因
    • 表計算ソフトや売り切り型決済の選好
  • 市場機会
    • オンラインプロモーションへの注力
    • データ分析の革命
  • 今後の動向
    • 貿易促進管理における高度分析の活用
  • 促進要因と抑制要因の影響

第6章 販売促進活動管理ソフトウェア市場:世界市場分析

  • 販売促進活動管理ソフトウェア市場収益、2022年~2030年
  • 販売促進活動管理ソフトウェア市場の予測と分析

第7章 販売促進活動管理ソフトウェア市場分析:コンポーネント別

  • ソリューション
  • サービス

第8章 販売促進活動管理ソフトウェア市場分析:展開タイプ別

  • クラウド
  • オンプレミス

第9章 販売促進活動管理ソフトウェア市場分析:用途別

  • 大企業
  • 中小企業

第10章 販売促進活動管理ソフトウェア市場分析:業界別

  • 小売・消費財
  • 医薬品
  • ITとサービス
  • 製造業
  • その他

第11章 販売促進活動管理ソフトウェア市場:地域別分析

  • 北米
  • 欧州
  • アジア太平洋
  • 中東・アフリカ
  • 南米

第12章 販売促進活動管理ソフトウェア市場:COVID-19パンデミックの影響

  • COVID-19前後の影響

第13章 競合情勢

  • 主要プレーヤーによるヒートマップ分析
  • 企業のポジショニングと集中度

第14章 業界情勢

  • 市場イニシアティブ

第15章 企業プロファイル

  • Wipro Ltd
  • PSignite Group Inc
  • Aera Technology
  • TELUS
  • o9 Solutions, Inc.
  • Oracle Corp
  • SAP SE
  • UpClear
  • Anaplan Inc
  • Aforza Inc

第16章 付録

図表

List Of Tables

  • Table 1. Trade Promotion Management Software Market Segmentation
  • Table 2. Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Million)
  • Table 3. Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Million) - Component
  • Table 4. Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Million) -Deployment
  • Table 5. Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Million) - Application
  • Table 6. Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Million) - Industry Vertical
  • Table 7. North America: Trade Promotion Management Software Market, by Component - Revenue and Forecast to 2030 (US$ Million)
  • Table 8. North America: Trade Promotion Management Software Market, by Deployment Type - Revenue and Forecast to 2030 (US$ Million)
  • Table 9. North America: Trade Promotion Management Software Market, by Application - Revenue and Forecast to 2030 (US$ Million)
  • Table 10. North America: Trade Promotion Management Software Market, by Industry Vertical - Revenue and Forecast to 2030 (US$ Million)
  • Table 11. North America Trade Promotion Management Software Market, by Country - Revenue and Forecast to 2030 (USD Million)
  • Table 12. US Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 13. US Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 14. US Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 15. US Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 16. Canada Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 17. Canada Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 18. Canada Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 19. Canada Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 20. Mexico Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 21. Mexico Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 22. Mexico Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 23. Mexico Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 24. Europe: Trade Promotion Management Software Market, by Component - Revenue and Forecast to 2030 (US$ Million)
  • Table 25. Europe: Trade Promotion Management Software Market, by Deployment Type - Revenue and Forecast to 2030 (US$ Million)
  • Table 26. Europe: Trade Promotion Management Software Market, by Application - Revenue and Forecast to 2030 (US$ Million)
  • Table 27. Europe: Trade Promotion Management Software Market, by Industry Vertical - Revenue and Forecast to 2030 (US$ Million)
  • Table 28. Europe Trade Promotion Management Software Market, by Country - Revenue and Forecast to 2030 (USD Million)
  • Table 29. Germany Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 30. Germany Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 31. Germany Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 32. Germany Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 33. UK Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 34. UK Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 35. UK Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 36. UK Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 37. France Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 38. France Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 39. France Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 40. France Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 41. Italy Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 42. Italy Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 43. Italy Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 44. Italy Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 45. Russia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 46. Russia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 47. Russia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 48. Russia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 49. Rest of Europe Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 50. Rest of Europe Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 51. Rest of Europe Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 52. Rest of Europe Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 53. APAC: Trade Promotion Management Software Market, by Component - Revenue and Forecast to 2030 (US$ Million)
  • Table 54. APAC: Trade Promotion Management Software Market, by Deployment Type - Revenue and Forecast to 2030 (US$ Million)
  • Table 55. APAC: Trade Promotion Management Software Market, by Application - Revenue and Forecast to 2030 (US$ Million)
  • Table 56. APAC: Trade Promotion Management Software Market, by Industry Vertical - Revenue and Forecast to 2030 (US$ Million)
  • Table 57. APAC Trade Promotion Management Software Market, by Country - Revenue and Forecast to 2030 (USD Million)
  • Table 58. China Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 59. China Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 60. China Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 61. China Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 62. Japan Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 63. Japan Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 64. Japan Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 65. Japan Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 66. South Korea Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 67. South Korea Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 68. South Korea Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 69. South Korea Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 70. India Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 71. India Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 72. India Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 73. India Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 74. Australia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 75. Australia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 76. Australia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 77. Australia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 78. Rest of APAC Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 79. Rest of APAC Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 80. Rest of APAC Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 81. Rest of APAC Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 82. MEA: Trade Promotion Management Software Market, by Component - Revenue and Forecast to 2030 (US$ Million)
  • Table 83. MEA: Trade Promotion Management Software Market, by Deployment Type - Revenue and Forecast to 2030 (US$ Million)
  • Table 84. MEA: Trade Promotion Management Software Market, by Application - Revenue and Forecast to 2030 (US$ Million)
  • Table 85. MEA: Trade Promotion Management Software Market, by Industry Vertical - Revenue and Forecast to 2030 (US$ Million)
  • Table 86. MEA Trade Promotion Management Software Market, by Country - Revenue and Forecast to 2030 (USD Million)
  • Table 87. Saudi Arabia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 88. Saudi Arabia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 89. Saudi Arabia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 90. Saudi Arabia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 91. UAE Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 92. UAE Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 93. UAE Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 94. UAE Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 95. South Africa Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 96. South Africa Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 97. South Africa Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 98. South Africa Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 99. Rest of MEA Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 100. Rest of MEA Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 101. Rest of MEA Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 102. Rest of MEA Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 103. SAM: Trade Promotion Management Software Market, by Component - Revenue and Forecast to 2030 (US$ Million)
  • Table 104. SAM: Trade Promotion Management Software Market, by Deployment Type - Revenue and Forecast to 2030 (US$ Million)
  • Table 105. SAM: Trade Promotion Management Software Market, by Application - Revenue and Forecast to 2030 (US$ Million)
  • Table 106. SAM: Trade Promotion Management Software Market, by Industry Vertical - Revenue and Forecast to 2030 (US$ Million)
  • Table 107. SAM Trade Promotion Management Software Market, by Country - Revenue and Forecast to 2030 (USD Million)
  • Table 108. Brazil Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 109. Brazil Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 110. Brazil Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 111. Brazil Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 112. Argentina Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 113. Argentina Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 114. Argentina Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 115. Argentina Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 116. Rest of SAM Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Type
  • Table 117. Rest of SAM Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Deployment Type
  • Table 118. Rest of SAM Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Application
  • Table 119. Rest of SAM Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) - By Industry Vertical
  • Table 120. Heat Map Analysis By Key Players
  • Table 121. List of Abbreviation

List Of Figures

  • Figure 1. Trade Promotion Management Software Market Segmentation, By Geography
  • Figure 2. PEST Analysis
  • Figure 3. Ecosystem: Trade Promotion Management Software Market
  • Figure 4. Impact Analysis of Drivers and Restraints
  • Figure 5. Trade Promotion Management Software Market Breakdown by Geography, 2022 and 2030 (%)
  • Figure 6. Trade Promotion Management Software Market Revenue (US$ Million), 2022 - 2030
  • Figure 7. Trade Promotion Management Software Market Share (%) - Component, 2022 and 2030
  • Figure 8. Solution Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 9. Services Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 10. Trade Promotion Management Software Market Share (%) - Deployment Type, 2022 and 2030
  • Figure 11. Cloud Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 12. On-Premise Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 13. Trade Promotion Management Software Market Share (%) - Application, 2022 and 2030
  • Figure 14. Large Enterprises Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 15. SMEs Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 16. Trade Promotion Management Software Market Share (%) - Industry Vertical, 2022 and 2030
  • Figure 17. Retail & Consumer Goods Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 18. Pharmaceutical Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 19. IT and Services Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 20. Manufacturing Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 21. Others Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 22. Trade Promotion Management Software Market Breakdown by Region, 2022 and 2030 (%)
  • Figure 23. North America: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 24. North America: Trade Promotion Management Software Market Revenue Share, by Component (2022 and 2030)
  • Figure 25. North America: Trade Promotion Management Software Market Revenue Share, by Deployment Type (2022 and 2030)
  • Figure 26. North America: Trade Promotion Management Software Market Revenue Share, by Application (2022 and 2030)
  • Figure 27. North America: Trade Promotion Management Software Market Revenue Share, by Industry Vertical (2022 and 2030)
  • Figure 28. North America: Trade Promotion Management Software Market Revenue Share, by Key Country (2022 and 2030)
  • Figure 29. US: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 30. Canada: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 31. Mexico: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 32. Europe: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 33. Europe: Trade Promotion Management Software Market Revenue Share, by Component (2022 and 2030)
  • Figure 34. Europe: Trade Promotion Management Software Market Revenue Share, by Deployment Type (2022 and 2030)
  • Figure 35. Europe: Trade Promotion Management Software Market Revenue Share, by Application (2022 and 2030)
  • Figure 36. Europe: Trade Promotion Management Software Market Revenue Share, by Industry Vertical (2022 and 2030)
  • Figure 37. Europe: Trade Promotion Management Software Market Revenue Share, by Key Country (2022 and 2030)
  • Figure 38. Germany: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 39. UK: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 40. France: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 41. Italy: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 42. Russia: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 43. Rest of Europe: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 44. APAC: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 45. APAC: Trade Promotion Management Software Market Revenue Share, by Component (2022 and 2030)
  • Figure 46. APAC: Trade Promotion Management Software Market Revenue Share, by Deployment Type (2022 and 2030)
  • Figure 47. APAC: Trade Promotion Management Software Market Revenue Share, by Application (2022 and 2030)
  • Figure 48. APAC: Trade Promotion Management Software Market Revenue Share, by Industry Vertical (2022 and 2030)
  • Figure 49. APAC: Trade Promotion Management Software Market Revenue Share, by Key Country (2022 and 2030)
  • Figure 50. China: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 51. Japan: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 52. South Korea: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 53. India: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 54. Australia: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 55. Rest of APAC: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 56. MEA: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 57. MEA: Trade Promotion Management Software Market Revenue Share, by Component (2022 and 2030)
  • Figure 58. MEA: Trade Promotion Management Software Market Revenue Share, by Deployment Type (2022 and 2030)
  • Figure 59. MEA: Trade Promotion Management Software Market Revenue Share, by Application (2022 and 2030)
  • Figure 60. MEA: Trade Promotion Management Software Market Revenue Share, by Industry Vertical (2022 and 2030)
  • Figure 61. MEA: Trade Promotion Management Software Market Revenue Share, by Key Country (2022 and 2030)
  • Figure 62. Saudi Arabia: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 63. UAE: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 64. South Africa: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 65. Rest of MEA: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 66. SAM: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 67. SAM: Trade Promotion Management Software Market Revenue Share, by Component (2022 and 2030)
  • Figure 68. SAM: Trade Promotion Management Software Market Revenue Share, by Deployment Type (2022 and 2030)
  • Figure 69. SAM: Trade Promotion Management Software Market Revenue Share, by Application (2022 and 2030)
  • Figure 70. SAM: Trade Promotion Management Software Market Revenue Share, by Industry Vertical (2022 and 2030)
  • Figure 71. SAM: Trade Promotion Management Software Market Revenue Share, by Key Country (2022 and 2030)
  • Figure 72. Brazil: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 73. Argentina: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 74. Rest of SAM: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
  • Figure 75. Company Positioning & Concentration
目次
Product Code: TIPRE00012304

The trade promotion management software market size is expected US$ 1.28 billion in 2022 and is expected to reach US$ 2.69 billion by 2030. The trade promotion management software market is estimated to record a CAGR of 9.7% from 2022 to 2030.

In APAC, Australia, China, India, Japan, and South Korea are witnessing a rise in technological innovations driving the Asia Pacific trade promotion management software market share. Owing to the rapid developments in technology, favorable initiatives by governments of these countries for strengthening the consumer goods & retail sector, digitalization of economies, and growing disposable income of the middle-income class group, the region's overall economy will continue to grow in the coming years.

In the past decade, APAC experienced economic growth, leading to increased consumer spending-especially due to the broadening middle-class level income group and young and tech-savvy demographics of the region, driving the adoption of software solution which is further fostering trade promotion management software market growth. Evolving sales channels and routes-to-market, growing momentum by e-commerce players, and entry of small and local brands are among the prevailing trends in Asian economies, which will play a significant role in driving the growth of the FMCG sector.

Based on industry vertical, the trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, IT & services, manufacturing, and others. The retail & consumer goods segment held the largest trade promotion management software market share in 2022. Global economic development, increase in disposable income among the masses, and high adoption rate of the modern lifestyle are flourishing the retail & consumer goods industry. Consumers are more inclined toward the use of FMCG products due to their fast-paced lifestyle. Moreover, the highly volatile market dynamics in the retail & consumer goods industry are enabling the retail and consumer goods organizations to adopt various operations tools, including trade promotion management software, owing to the ever-changing consumer preference. Trade promotion management software is widely used by manufacturers and retailers in the industry to optimize various promotion campaigns in order to boost sales and revenue. Thus, owing to the growing retail & consumer goods industry, coupled with the increasing use of digital solutions for optimizing operations, the trade promotion management software market is experiencing significant growth.

The pharmaceutical industry is known to be the fastest-growing industry across the globe. The growing prevalence of diseases and ailments across the globe, coupled with increasing penetration of healthcare institutions in developing countries across Africa and Asia Pacific, is among the major factors fueling the growth of the pharmaceutical industry. To optimize the supply chain for maximizing revenue from various channels and fulfill market demand across various regions, pharmaceutical organizations are increasingly adopting various advanced digital tools such as trade promotion management software. The trade promotion management software enables organizations to analyze the trend-off between demand & supply and enhance overall efficiency with various reporting techniques. Thus, with the growing need for optimizing the supply chain in the pharmaceutical industry, the trade promotion management software is witnessing significant growth.

Aera Technology; TELUS; o9 Solutions, Inc.; Oracle; SAP SE; UpClear; Anaplan, Inc.; Aforza Inc.; Wipro; Psignite Inc are among the key Trade Promotion Management Software Market players that are profiled in this market study.

The overall Trade Promotion Management Software Market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Trade Promotion Management Software Market size. The process also helps obtain an overview and forecast of the market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights. This process includes industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Trade Promotion Management Software Market.

Reasons to Buy:

  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the trade promotion management software market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations such as specific country and segmental insight highlights crucial progressive industry trends in the trade promotion management software market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth market trends and outlook coupled with the factors driving the market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. Trade Promotion Management Software Market Landscape

  • 4.1 Overview
  • 4.2 PEST Analysis
  • 4.3 Ecosystem Analysis
    • 4.3.1 List of Vendors in Value Chain

5. Trade Promotion Management Software Market - Key Industry Dynamics

  • 5.1 Trade Promotion Management Software Market - Key Industry Dynamics
  • 5.2 Market Drivers
    • 5.2.1 Rise in Expenditure on Trade Promotion Management
    • 5.2.2 Growing Need for Software Solutions
    • 5.2.3 Digitalization of Trade Promotion Operations
  • 5.3 Market Restraints
    • 5.3.1 Preference for Spreadsheet and Sell-out Based Payments
  • 5.4 Market Opportunities
    • 5.4.1 Focus Towards Online Promotions
    • 5.4.2 Revolution of Data Analytics
  • 5.5 Future Trends
    • 5.5.1 Use of Advanced Analytics for Trade Promotion Management
  • 5.6 Impact of Drivers and Restraints:

6. Trade Promotion Management Software Market - Global Market Analysis

  • 6.1 Trade Promotion Management Software Market Revenue (US$ Million), 2022 - 2030
  • 6.2 Trade Promotion Management Software Market Forecast and Analysis

7. Trade Promotion Management Software Market Analysis - Component

  • 7.1 Solution
    • 7.1.1 Overview
    • 7.1.2 Solution Market, Revenue and Forecast to 2030 (US$ Million)
  • 7.2 Services
    • 7.2.1 Overview
    • 7.2.2 Services Market, Revenue and Forecast to 2030 (US$ Million)

8. Trade Promotion Management Software Market Analysis - Deployment Type

  • 8.1 Cloud
    • 8.1.1 Overview
    • 8.1.2 Cloud Market, Revenue and Forecast to 2030 (US$ Million)
  • 8.2 On-Premise
    • 8.2.1 Overview
    • 8.2.2 On-Premise Market, Revenue and Forecast to 2030 (US$ Million)

9. Trade Promotion Management Software Market Analysis - Application

  • 9.1 Large Enterprises
    • 9.1.1 Overview
    • 9.1.2 Large Enterprises Market, Revenue and Forecast to 2030 (US$ Million)
  • 9.2 SMEs
    • 9.2.1 Overview
    • 9.2.2 SMEs Market, Revenue and Forecast to 2030 (US$ Million)

10. Trade Promotion Management Software Market Analysis - Industry Vertical

  • 10.1 Retail & Consumer Goods
    • 10.1.1 Overview
    • 10.1.2 Retail & Consumer Goods Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.2 Pharmaceutical
    • 10.2.1 Overview
    • 10.2.2 Pharmaceutical Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.3 IT and Services
    • 10.3.1 Overview
    • 10.3.2 IT and Services Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.4 Manufacturing
    • 10.4.1 Overview
    • 10.4.2 Manufacturing Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.5 Others
    • 10.5.1 Overview
    • 10.5.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

11. Trade Promotion Management Software Market - Geographical Analysis

  • 11.1 Overview
  • 11.2 North America: Trade Promotion Management Software Market
    • 11.2.1 North America: Revenue, and Forecast to 2030 (US$ Million)
    • 11.2.2 North America: Trade Promotion Management Software Market, by Component
    • 11.2.3 North America: Trade Promotion Management Software Market, by Deployment Type
    • 11.2.4 North America: Trade Promotion Management Software Market, by Application
    • 11.2.5 North America: Trade Promotion Management Software Market, by Industry Vertical
    • 11.2.6 North America: Trade Promotion Management Software Market, by Key Country
      • 11.2.6.1 US: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.2.6.1.1 US Trade Promotion Management Software Market Breakdown by Component
        • 11.2.6.1.2 US Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.2.6.1.3 US Trade Promotion Management Software Market Breakdown by Application
        • 11.2.6.1.4 US Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.2.6.2 Canada: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.2.6.2.1 Canada Trade Promotion Management Software Market Breakdown by Component
        • 11.2.6.2.2 Canada Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.2.6.2.3 Canada Trade Promotion Management Software Market Breakdown by Application
        • 11.2.6.2.4 Canada Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.2.6.3 Mexico: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.2.6.3.1 Mexico Trade Promotion Management Software Market Breakdown by Component
        • 11.2.6.3.2 Mexico Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.2.6.3.3 Mexico Trade Promotion Management Software Market Breakdown by Application
        • 11.2.6.3.4 Mexico Trade Promotion Management Software Market Breakdown by Industry Vertical
  • 11.3 Europe: Trade Promotion Management Software Market
    • 11.3.1 Europe: Revenue, and Forecast to 2030 (US$ Million)
    • 11.3.2 Europe: Trade Promotion Management Software Market, by Component
    • 11.3.3 Europe: Trade Promotion Management Software Market, by Deployment Type
    • 11.3.4 Europe: Trade Promotion Management Software Market, by Application
    • 11.3.5 Europe: Trade Promotion Management Software Market, by Industry Vertical
    • 11.3.6 Europe: Trade Promotion Management Software Market, by Key Country
      • 11.3.6.1 Germany: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.3.6.1.1 Germany Trade Promotion Management Software Market Breakdown by Component
        • 11.3.6.1.2 Germany Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.3.6.1.3 Germany Trade Promotion Management Software Market Breakdown by Application
        • 11.3.6.1.4 Germany Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.3.6.2 UK: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.3.6.2.1 UK Trade Promotion Management Software Market Breakdown by Component
        • 11.3.6.2.2 UK Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.3.6.2.3 UK Trade Promotion Management Software Market Breakdown by Application
        • 11.3.6.2.4 UK Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.3.6.3 France: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.3.6.3.1 France Trade Promotion Management Software Market Breakdown by Component
        • 11.3.6.3.2 France Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.3.6.3.3 France Trade Promotion Management Software Market Breakdown by Application
        • 11.3.6.3.4 France Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.3.6.4 Italy: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.3.6.4.1 Italy Trade Promotion Management Software Market Breakdown by Component
        • 11.3.6.4.2 Italy Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.3.6.4.3 Italy Trade Promotion Management Software Market Breakdown by Application
        • 11.3.6.4.4 Italy Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.3.6.5 Russia: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.3.6.5.1 Russia Trade Promotion Management Software Market Breakdown by Component
        • 11.3.6.5.2 Russia Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.3.6.5.3 Russia Trade Promotion Management Software Market Breakdown by Application
        • 11.3.6.5.4 Russia Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.3.6.6 Rest of Europe: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.3.6.6.1 Rest of Europe Trade Promotion Management Software Market Breakdown by Component
        • 11.3.6.6.2 Rest of Europe Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.3.6.6.3 Rest of Europe Trade Promotion Management Software Market Breakdown by Application
        • 11.3.6.6.4 Rest of Europe Trade Promotion Management Software Market Breakdown by Industry Vertical
  • 11.4 APAC: Trade Promotion Management Software Market
    • 11.4.1 APAC: Revenue, and Forecast to 2030 (US$ Million)
    • 11.4.2 APAC: Trade Promotion Management Software Market, by Component
    • 11.4.3 APAC: Trade Promotion Management Software Market, by Deployment Type
    • 11.4.4 APAC: Trade Promotion Management Software Market, by Application
    • 11.4.5 APAC: Trade Promotion Management Software Market, by Industry Vertical
    • 11.4.6 APAC: Trade Promotion Management Software Market, by Key Country
      • 11.4.6.1 China: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.4.6.1.1 China Trade Promotion Management Software Market Breakdown by Component
        • 11.4.6.1.2 China Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.4.6.1.3 China Trade Promotion Management Software Market Breakdown by Application
        • 11.4.6.1.4 China Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.4.6.2 Japan: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.4.6.2.1 Japan Trade Promotion Management Software Market Breakdown by Component
        • 11.4.6.2.2 Japan Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.4.6.2.3 Japan Trade Promotion Management Software Market Breakdown by Application
        • 11.4.6.2.4 Japan Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.4.6.3 South Korea: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.4.6.3.1 South Korea Trade Promotion Management Software Market Breakdown by Component
        • 11.4.6.3.2 South Korea Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.4.6.3.3 South Korea Trade Promotion Management Software Market Breakdown by Application
        • 11.4.6.3.4 South Korea Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.4.6.4 India: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.4.6.4.1 India Trade Promotion Management Software Market Breakdown by Component
        • 11.4.6.4.2 India Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.4.6.4.3 India Trade Promotion Management Software Market Breakdown by Application
        • 11.4.6.4.4 India Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.4.6.5 Australia: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.4.6.5.1 Australia Trade Promotion Management Software Market Breakdown by Component
        • 11.4.6.5.2 Australia Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.4.6.5.3 Australia Trade Promotion Management Software Market Breakdown by Application
        • 11.4.6.5.4 Australia Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.4.6.6 Rest of APAC: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.4.6.6.1 Rest of APAC Trade Promotion Management Software Market Breakdown by Component
        • 11.4.6.6.2 Rest of APAC Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.4.6.6.3 Rest of APAC Trade Promotion Management Software Market Breakdown by Application
        • 11.4.6.6.4 Rest of APAC Trade Promotion Management Software Market Breakdown by Industry Vertical
  • 11.5 MEA: Trade Promotion Management Software Market
    • 11.5.1 MEA: Revenue, and Forecast to 2030 (US$ Million)
    • 11.5.2 MEA: Trade Promotion Management Software Market, by Component
    • 11.5.3 MEA: Trade Promotion Management Software Market, by Deployment Type
    • 11.5.4 MEA: Trade Promotion Management Software Market, by Application
    • 11.5.5 MEA: Trade Promotion Management Software Market, by Industry Vertical
    • 11.5.6 MEA: Trade Promotion Management Software Market, by Key Country
      • 11.5.6.1 Saudi Arabia: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.5.6.1.1 Saudi Arabia Trade Promotion Management Software Market Breakdown by Component
        • 11.5.6.1.2 Saudi Arabia Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.5.6.1.3 Saudi Arabia Trade Promotion Management Software Market Breakdown by Application
        • 11.5.6.1.4 Saudi Arabia Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.5.6.2 UAE: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.5.6.2.1 UAE Trade Promotion Management Software Market Breakdown by Component
        • 11.5.6.2.2 UAE Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.5.6.2.3 UAE Trade Promotion Management Software Market Breakdown by Application
        • 11.5.6.2.4 UAE Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.5.6.3 South Africa: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.5.6.3.1 South Africa Trade Promotion Management Software Market Breakdown by Component
        • 11.5.6.3.2 South Africa Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.5.6.3.3 South Africa Trade Promotion Management Software Market Breakdown by Application
        • 11.5.6.3.4 South Africa Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.5.6.4 Rest of MEA: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.5.6.4.1 Rest of MEA Trade Promotion Management Software Market Breakdown by Component
        • 11.5.6.4.2 Rest of MEA Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.5.6.4.3 Rest of MEA Trade Promotion Management Software Market Breakdown by Application
        • 11.5.6.4.4 Rest of MEA Trade Promotion Management Software Market Breakdown by Industry Vertical
  • 11.6 SAM: Trade Promotion Management Software Market
    • 11.6.1 SAM: Revenue, and Forecast to 2030 (US$ Million)
    • 11.6.2 SAM: Trade Promotion Management Software Market, by Component
    • 11.6.3 SAM: Trade Promotion Management Software Market, by Deployment Type
    • 11.6.4 SAM: Trade Promotion Management Software Market, by Application
    • 11.6.5 SAM: Trade Promotion Management Software Market, by Industry Vertical
    • 11.6.6 SAM: Trade Promotion Management Software Market, by Key Country
      • 11.6.6.1 Brazil: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.6.6.1.1 Brazil Trade Promotion Management Software Market Breakdown by Component
        • 11.6.6.1.2 Brazil Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.6.6.1.3 Brazil Trade Promotion Management Software Market Breakdown by Application
        • 11.6.6.1.4 Brazil Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.6.6.2 Argentina: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.6.6.2.1 Argentina Trade Promotion Management Software Market Breakdown by Component
        • 11.6.6.2.2 Argentina Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.6.6.2.3 Argentina Trade Promotion Management Software Market Breakdown by Application
        • 11.6.6.2.4 Argentina Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.6.6.3 Rest of SAM: Trade Promotion Management Software Market - Revenue, and Forecast to 2030 (US$ Million)
        • 11.6.6.3.1 Rest of SAM Trade Promotion Management Software Market Breakdown by Component
        • 11.6.6.3.2 Rest of SAM Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.6.6.3.3 Rest of SAM Trade Promotion Management Software Market Breakdown by Application
        • 11.6.6.3.4 Rest of SAM Trade Promotion Management Software Market Breakdown by Industry Vertical

12. Trade Promotion Management Software Market - Impact of COVID-19 Pandemic

  • 12.1 Pre & Post Covid-19 Impact

13. Competitive Landscape

  • 13.1 Heat Map Analysis by Key Players
  • 13.2 Company Positioning & Concentration

14. Industry Landscape

  • 14.1 Overview
  • 14.2 Market Initiative

15. Company Profiles

  • 15.1 Wipro Ltd
    • 15.1.1 Key Facts
    • 15.1.2 Business Description
    • 15.1.3 Products and Services
    • 15.1.4 Financial Overview
    • 15.1.5 SWOT Analysis
    • 15.1.6 Key Developments
  • 15.2 PSignite Group Inc
    • 15.2.1 Key Facts
    • 15.2.2 Business Description
    • 15.2.3 Products and Services
    • 15.2.4 Financial Overview
    • 15.2.5 SWOT Analysis
    • 15.2.6 Key Developments
  • 15.3 Aera Technology
    • 15.3.1 Key Facts
    • 15.3.2 Business Description
    • 15.3.3 Products and Services
    • 15.3.4 Financial Overview
    • 15.3.5 SWOT Analysis
    • 15.3.6 Key Developments
  • 15.4 TELUS
    • 15.4.1 Key Facts
    • 15.4.2 Business Description
    • 15.4.3 Products and Services
    • 15.4.4 Financial Overview
    • 15.4.5 SWOT Analysis
    • 15.4.6 Key Developments
  • 15.5 o9 Solutions, Inc.
    • 15.5.1 Key Facts
    • 15.5.2 Business Description
    • 15.5.3 Products and Services
    • 15.5.4 Financial Overview
    • 15.5.5 SWOT Analysis
    • 15.5.6 Key Developments
  • 15.6 Oracle Corp
    • 15.6.1 Key Facts
    • 15.6.2 Business Description
    • 15.6.3 Products and Services
    • 15.6.4 Financial Overview
    • 15.6.5 SWOT Analysis
    • 15.6.6 Key Developments
  • 15.7 SAP SE
    • 15.7.1 Key Facts
    • 15.7.2 Business Description
    • 15.7.3 Products and Services
    • 15.7.4 Financial Overview
    • 15.7.5 SWOT Analysis
    • 15.7.6 Key Developments
  • 15.8 UpClear
    • 15.8.1 Key Facts
    • 15.8.2 Business Description
    • 15.8.3 Products and Services
    • 15.8.4 Financial Overview
    • 15.8.5 SWOT Analysis
    • 15.8.6 Key Developments
  • 15.9 Anaplan Inc
    • 15.9.1 Key Facts
    • 15.9.2 Business Description
    • 15.9.3 Products and Services
    • 15.9.4 Financial Overview
    • 15.9.5 SWOT Analysis
    • 15.9.6 Key Developments
  • 15.10 Aforza Inc
    • 15.10.1 Key Facts
    • 15.10.2 Business Description
    • 15.10.3 Products and Services
    • 15.10.4 Financial Overview
    • 15.10.5 SWOT Analysis
    • 15.10.6 Key Developments

16. Appendix

  • 16.1 About The Insight Partners
  • 16.2 Word Index