モバイル付加価値サービスの世界市場レポート 2025年

モバイル付加価値サービスの市場規模は今後数年で急成長が見込まれます。2029年にはCAGR15.4％で1兆8,922億9,000万米ドルに成長します。予測期間の成長は、IoTとコネクテッドデバイスの台頭、エッジコンピューティングの出現、モバイルeコマースの拡大、モバイルヘルスサービスの継続的成長、異業種コラボレーションに起因します。予測期間における主な動向としては、5G技術の採用、拡張現実（AR）と仮想現実（VR）の統合、モバイルヘルス＆ウェルネスサービスの成長、モバイルゲームの革新、モバイル学習とEdtechの拡大などが挙げられます。

モバイル付加価値サービス市場の成長を牽引しているのは、世界のスマートフォンユーザーの増加です。スマートフォン需要の高まりは、インターネットの普及、所得水準の向上、ソーシャルメディアへの加入の増加、コミュニケーションニーズの強化などの要因によるものです。COVID-19のパンデミックは、人々が長期の隔離期間を経験し、在宅勤務に適応したことから、スマートフォンの利用を大幅に押し上げました。このようなスマートフォンユーザーの急増は、モバイル付加価値サービスの需要に拍車をかけると予想されます。これらのデバイスは、メッセージ、コミュニケーション、エンターテインメント、eコマースなどのような必要不可欠な機能を提供するために、このようなサービスに依存しているからです。例えば2024年4月、英国の公共放送局BBC（British Broadcasting Corporation）が発表したレポートによると、5～7歳の子どもがメッセージサービスを利用する割合は59%から65%に増加しました。同じ期間に、ソーシャルメディアを利用する子どもの数は30％から38％に、ライブストリームへの参加は39％から50％に増加しました。さらに、13歳未満の子どもの半数以上がソーシャルメディアを利用していますが、これは多くの主要プラットフォームのポリシーに反しており、多くの子どもが新しいアプリやサービスにアクセスするために年齢を偽っていることを認めています。そのため、世界のスマートフォンユーザーの増加が、モバイル付加価値サービス市場の成長を牽引するとみられます。

eコマースの急増は、モバイル付加価値サービス市場の成長の原動力になると予想されます。商品やサービスのオンライン売買を伴うeコマースは、著しい成長を遂げています。モバイル付加価値サービスは、モバイルeコマースの利便性と安全性を高め、消費者の信頼と関心を高める上で重要な役割を果たしています。米国のeコマース統計によると、2022年には消費者の65％がインターネット購買プラットフォームの利用頻度が高まると予想しており、2024年にはeコマースの売上高が6兆3,000億米ドルに達すると予測されています。さらにスペインでは、世界なeコマース管理会社であるEswが、eコマースユーザーが2,960万人から3,690万人に増加すると予測しています。これは全人口の74％に相当します。したがって、eコマースの増加はモバイル付加価値サービス市場の主要な促進要因になると予想されます。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 市場：金利、インフレ、地政学、コロナ禍、回復が市場に与える影響を含むマクロ経済シナリオ

第5章 世界の成長分析と戦略分析フレームワーク

• 世界のモバイル付加価値サービス市場のPESTEL分析（政治、社会、技術、環境、法的要因、促進要因、抑制要因）
• 最終用途産業の分析
• 世界のモバイル付加価値サービス市場：成長率分析
• 世界のモバイル付加価値サービス市場の実績：規模と成長、2019～2024年
• 世界のモバイル付加価値サービス市場の予測：規模と成長、2024～2029年、2034年
• 世界のモバイル付加価値サービス総アドレス可能市場（TAM）

第6章 市場セグメンテーション

• 世界のモバイル付加価値サービス市場：ソリューション別、実績と予測、2019～2024年、2024～2029年、2034年
• モバイル広告
• 位置情報サービス
• モバイルインフォテインメント
• モバイル電子メールとIM
• ショートメッセージサービス（SMS）
• マルチメディアメッセージサービス（MMS）
• モバイルマネー
• その他
• 世界のモバイル付加価値サービス市場：ストア別、実績と予測、2019～2024年、2024～2029年、2034年
• Google Play
• App Store（iOS）
• その他
• 世界のモバイル付加価値サービス市場：エンドユーザー別、実績と予測、2019～2024年、2024～2029年、2034年
• 個人
• 企業
• 世界のモバイル付加価値サービス市場：モバイル広告のサブセグメンテーション：タイプ別、実績と予測、2019～2024年、2024～2029年、2034年
• アプリ内広告
• モバイル検索広告
• SMSとMMS広告
• モバイル動画広告
• 世界のモバイル付加価値サービス市場：位置情報サービス（LBS）のサブセグメンテーション：タイプ別、実績と予測、2019～2024年、2024～2029年、2034年
• ナビゲーションおよびマッピングサービス
• ジオフェンシングサービス
• 位置情報プロモーション
• 資産追跡サービス
• 世界のモバイル付加価値サービス市場：モバイルインフォテインメントのサブセグメンテーション：タイプ別、実績と予測、2019～2024年、2024～2029年、2034年
• モバイルゲーム
• ストリーミングサービス
• ニュースと情報アプリ
• ソーシャルメディア統合
• 世界のモバイル付加価値サービス市場：モバイル電子メールとIMのサブセグメンテーション：タイプ別、実績と予測、2019～2024年、2024～2029年、2034年
• モバイル電子メールクライアント
• インスタントメッセージアプリ
• グループメッセージサービス
• プッシュ通知
• 世界のモバイル付加価値サービス市場：ショートメッセージサービス（SMS）のサブセグメンテーション：タイプ別、実績と予測、2019～2024年、2024～2029年、2034年
• プロモーションSMS
• トランザクションSMS
• SMSマーケティング
• アラートおよび通知サービス
• 世界のモバイル付加価値サービス市場：マルチメディアメッセージサービス（MMS）のサブセグメンテーション：タイプ別、実績と予測、2019～2024年、2024～2029年、2034年
• 画像メッセージ
• 動画メッセージ
• グループMMS
• プロモーションMMSキャンペーン
• 世界のモバイル付加価値サービス市場：モバイルマネーのサブセグメンテーション：タイプ別、実績と予測、2019～2024年、2024～2029年、2034年
• モバイルウォレット
• モバイル決済ソリューション
• ピアツーピア決済サービス
• モバイルバンキングサービス
• 世界のモバイル付加価値サービス市場：その他のサブセグメンテーション：タイプ別、実績と予測、2019～2024年、2024～2029年、2034年
• モバイルヘルスサービス（mHealth）
• モバイルラーニング（mLearning）
• モバイルカスタマーサポート
• モバイルセキュリティサービス

第7章 地域別・国別分析

• 世界のモバイル付加価値サービス市場：地域別、実績と予測、2019～2024年、2024～2029年、2034年
• 世界のモバイル付加価値サービス市場：国別、実績と予測、2019～2024年、2024～2029年、2034年

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

• モバイル付加価値サービス市場：競合情勢
• モバイル付加価値サービス市場：企業プロファイル
  • Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
  • OnMobile Global Limited Overview, Products and Services, Strategy and Financial Analysis
  • Google LLC Overview, Products and Services, Strategy and Financial Analysis
  • AT&T Inc. Overview, Products and Services, Strategy and Financial Analysis
  • Vodafone Idea Limited Overview, Products and Services, Strategy and Financial Analysis

第31章 その他の大手企業と革新的企業

• Verizon Communications Inc.
• China Mobile Limited
• Reliance Jio Infocomm Limited
• Bharti Airtel Limited
• Spice Digital Limited
• Comverse Technology Inc.
• One97 Communications Ltd
• Kongzhong Corp.
• InMobi
• America Movil SAB DE CV
• Cisco Systems Inc.
• Comviva Technologies Ltd.
• Huawei Technologies Co. Ltd.
• Monty Mobile
• Reliance Industries Limited

第32章 世界の市場競合ベンチマーキングとダッシュボード

第33章 主要な合併と買収

第34章 最近の市場動向

第35章 市場の潜在力が高い国、セグメント、戦略

• モバイル付加価値サービス市場2029：新たな機会を提供する国
• モバイル付加価値サービス市場2029：新たな機会を提供するセグメント
• モバイル付加価値サービス市場2029：成長戦略
  • 市場動向に基づく戦略
  • 競合の戦略

第36章 付録

Mobile value-added services encompass additional offerings provided by telecom service providers to customers beyond their core SMS, voice, and data services. These services can be either complimentary or involve a fee. VAS finds applications in various industries such as entertainment, e-commerce, sports, and more.

Key solutions within mobile value-added services include mobile advertising, location-based services, mobile infotainment, mobile email & instant messaging (IM), short messaging service (SMS), multimedia messaging service (MMS), mobile money, and other offerings. Mobile advertising involves promotional services on smartphones and mobile devices delivered by telecom companies to their customers. It encompasses interactive channels used by advertisers to convey brand information, news, or offers through mobile devices or networks. These services are accessible through platforms like Google Play, the App Store (iOS), and other app marketplaces, catering to both enterprises and individual users.

The mobile value-added services market research report is one of a series of new reports from The Business Research Company that provides mobile value-added services market statistics, including Mobile value-added services industry global market size, regional shares, competitors with a mobile value-added services market share, detailed mobile value-added services market segments, market trends and opportunities, and any further data you may need to thrive in the mobile value-added services industry. This mobile value-added services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mobile value added services market size has grown rapidly in recent years. It will grow from $960.55 billion in 2024 to $1066.12 billion in 2025 at a compound annual growth rate (CAGR) of 11.0%. The growth in the historic period can be attributed to mobile penetration and subscriber base growth, rise of smartphones and data usage, mobile app ecosystem development, SMS and messaging services, mobile content and entertainment.

The mobile value added services market size is expected to see rapid growth in the next few years. It will grow to $1892.29 billion in 2029 at a compound annual growth rate (CAGR) of 15.4%. The growth in the forecast period can be attributed to rise of iot and connected devices, emergence of edge computing, expansion of mobile e-commerce, continue growth of mobile health services, cross-industry collaborations. Major trends in the forecast period include 5g technology adoption, integration of augmented reality (AR) and virtual reality (VR), growth of mobile health and wellness services, innovations in mobile gaming, expansion of mobile learning and edtech.

The growth of the mobile value-added services market is being driven by the increasing number of smartphone users worldwide. The rising demand for smartphones is attributed to factors such as greater internet penetration, higher income levels, more subscriptions to social media, and enhanced communication needs, among others. The COVID-19 pandemic significantly boosted smartphone usage as people experienced prolonged quarantine periods and adapted to work-from-home arrangements. This surge in smartphone users is expected to fuel the demand for mobile value-added services, as these devices rely on such services to offer essential features like messaging, communication, entertainment, e-commerce, and more. For example, in April 2024, a report published by the British Broadcasting Corporation (BBC), a UK-based public service broadcaster, revealed that the percentage of children aged five to seven using messaging services increased from 59% to 65%. During the same period, the number of children on social media rose from 30% to 38%, and participation in livestreams grew from 39% to 50%. Moreover, more than half of children under 13 are using social media, which contradicts the policies of many major platforms, with many admitting to lying about their age to access new apps and services. Therefore, the global increase in smartphone users is set to drive the growth of the mobile value-added services market.

The surge in e-commerce is anticipated to be a driving force behind the growth of the mobile value-added services market. E-commerce, involving the online buying and selling of goods and services, has witnessed significant growth. Mobile value-added services play a crucial role in enhancing the convenience and security of mobile e-commerce, thereby fostering increased consumer trust and engagement. According to US eCommerce statistics, 65% of consumers expect to use internet purchasing platforms more frequently in 2022, with projected e-commerce revenues reaching $6. 3 trillion by 2024. Additionally, in Spain, Esw, a global eCommerce management company, predicts an increase in eCommerce users from 29. 6 million to 36. 9 million by 2025, representing 74% of the total population. Therefore, the rise in e-commerce is expected to be a major driver of the mobile value-added services market.

Strategic partnerships have emerged as a notable trend in the mobile value-added services market. Key companies are increasingly entering into strategic partnerships to leverage each other's expertise, technology, and resources, aiming to offer new and enhanced mobile value-added services to customers. Such partnerships also facilitate business expansion into new markets and contribute to scaling up operations. For instance, in December 2022, Djezzy, an Algerian telecommunications operator, collaborated with Algeria Telecom, an Algerian telecommunication company, with the primary goal of exchanging value-added services to enhance Algeria's ICT industry and improve overall quality of life.

Major companies in the mobile value-added services market are concentrating on delivering innovative solutions, such as mobile payments, to strengthen their market position. Mobile payment Value-Added Services (VAS) encompass digital services and features that facilitate secure and convenient financial transactions through mobile devices, including offerings like digital wallets, contactless payments, and mobile banking applications. For example, in November 2023, Transaction Network Services (TNS), a US-based company that provides a range of services primarily in the payments, financial, and telecommunications sectors, announced the launch of AI Labs. This initiative aims to leverage advanced artificial intelligence technologies to enhance telecommunications for carriers and enterprises. The labs will focus on developing solutions that utilize real-time AI to screen calls, distinguishing between legitimate and synthetic voices. Furthermore, TNS plans to host demo days for stakeholders to observe the innovative AI applications being developed, promoting collaboration and engagement within the telecom ecosystem.

In November 2023, Nagarro, a Germany-based company specializing in digital engineering and technology solutions, acquired Telesis7, LLC for a maximum purchase price of $17.0 million. This acquisition enables Nagarro to enhance its offerings in the telecommunications sector, particularly in the U.S. market, which is a crucial growth area for the company. Telesis7's expertise in launching wireless and mobile virtual network operator (MVNO) services will complement Nagarro's existing capabilities. Telesis7, LLC, a US-based company, specializes in providing consulting services to the cable and telecommunications industries, focusing on business and technology transformations, launching wireless services, and supporting mobile virtual network operator (MVNO) services.

Major companies operating in the mobile value added services market include Apple Inc., OnMobile Global Limited, Google LLC, AT&T Inc., Vodafone Idea Limited, Verizon Communications Inc., China Mobile Limited, Reliance Jio Infocomm Limited, Bharti Airtel Limited, Spice Digital Limited, Comverse Technology Inc., One97 Communications Ltd, Kongzhong Corp., InMobi, America Movil SAB DE CV, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Monty Mobile, Reliance Industries Limited, Axiata Group Berhad, Telefonica S. A., MTN Group Limited, NTT DOCOMO INC., SK Telecom Co. Ltd., SoftBank Group Corp., Telstra Corporation Limited, Zain Group, Deutsche Telekom AG, Saudi Telecom Company

North America was the largest region in the mobile value-added services market in 2024 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the mobile value added services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the mobile value added services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The mobile value-added services market includes revenues earned by entities by providing mobile value-added services that create and sustaining new revenue streams for mobile service providers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mobile Value Added Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mobile value added services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for mobile value added services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The mobile value added services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Solution: Mobile Advertising; Location-Based Services; Mobile Infotainment; Mobile Email And IM; Short Messaging Service (SMS); Multimedia Messaging Service (MMS); Mobile Money; Other Solutions
• 2) By Store: Google Play; App Store (iOS); Other Stores
• 3) By End-user: Individual; Enterprise
• Subsegments:
• 1) By Mobile Advertising: In-App Advertising; Mobile Search Advertising; SMS And MMS Advertising; Mobile Video Advertising
• 2) By Location-Based Services (LBS): Navigation And Mapping Services; Geofencing Services; Location-Based Promotions; Asset Tracking Services
• 3) By Mobile Infotainment: Mobile Gaming; Streaming Services (Video And Music); News And Information Apps; Social Media Integration
• 4) By Mobile Email And Instant Messaging (IM): Mobile Email Clients; Instant Messaging Apps; Group Messaging Services; Push Notifications
• 5) By Short Messaging Service (SMS): Promotional SMS; Transactional SMS; SMS Marketing; Alert And Notification Services
• 6) By Multimedia Messaging Service (MMS): Picture Messaging; Video Messaging; Group MMS; Promotional MMS Campaigns
• 7) By Mobile Money: Mobile Wallets; Mobile Payment Solutions; Peer-To-Peer Payment Services; Mobile Banking Services
• 8) By Other Solutions: Mobile Health Services (mHealth); Mobile Learning (mLearning); Mobile Customer Support; Mobile Security Services
• Companies Mentioned: Apple Inc.; OnMobile Global Limited; Google LLC; AT&T Inc.; Vodafone Idea Limited
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Mobile Value Added Services Market Characteristics

3. Mobile Value Added Services Market Trends And Strategies

4. Mobile Value Added Services Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Mobile Value Added Services Growth Analysis And Strategic Analysis Framework

• 5.1. Global Mobile Value Added Services PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 5.2. Analysis Of End Use Industries
• 5.3. Global Mobile Value Added Services Market Growth Rate Analysis
• 5.4. Global Mobile Value Added Services Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
• 5.5. Global Mobile Value Added Services Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
• 5.6. Global Mobile Value Added Services Total Addressable Market (TAM)

6. Mobile Value Added Services Market Segmentation

• 6.1. Global Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Mobile Advertising
• Location-Based Services
• Mobile Infotainment
• Mobile Email & IM
• Short Messaging Service (SMS)
• Multimedia Messaging Service (MMS)
• Mobile Money
• Other Solutions
• 6.2. Global Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Google Play
• App Store (iOS)
• Other Stores
• 6.3. Global Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Individual
• Enterprise
• 6.4. Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• In-App Advertising
• Mobile Search Advertising
• SMS And MMS Advertising
• Mobile Video Advertising
• 6.5. Global Mobile Value Added Services Market, Sub-Segmentation Of Location-Based Services (LBS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Navigation And Mapping Services
• Geofencing Services
• Location-Based Promotions
• Asset Tracking Services
• 6.6. Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Infotainment, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Mobile Gaming
• Streaming Services
• News And Information Apps
• Social Media Integration
• 6.7. Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Email And Instant Messaging (IM), Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Mobile Email Clients
• Instant Messaging Apps
• Group Messaging Services
• Push Notifications
• 6.8. Global Mobile Value Added Services Market, Sub-Segmentation Of Short Messaging Service (SMS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Promotional SMS
• Transactional SMS
• SMS Marketing
• Alert And Notification Services
• 6.9. Global Mobile Value Added Services Market, Sub-Segmentation Of Multimedia Messaging Service (MMS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Picture Messaging
• Video Messaging
• Group MMS
• Promotional MMS Campaigns
• 6.10. Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Money, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Mobile Wallets
• Mobile Payment Solutions
• Peer-To-Peer Payment Services
• Mobile Banking Services
• 6.11. Global Mobile Value Added Services Market, Sub-Segmentation Of Other Solutions, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Mobile Health Services (mHealth)
• Mobile Learning (mLearning)
• Mobile Customer Support
• Mobile Security Services

7. Mobile Value Added Services Market Regional And Country Analysis

• 7.1. Global Mobile Value Added Services Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 7.2. Global Mobile Value Added Services Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Mobile Value Added Services Market

• 8.1. Asia-Pacific Mobile Value Added Services Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.3. Asia-Pacific Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.4. Asia-Pacific Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Mobile Value Added Services Market

• 9.1. China Mobile Value Added Services Market Overview
• 9.2. China Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.3. China Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.4. China Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Mobile Value Added Services Market

• 10.1. India Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.2. India Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.3. India Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Mobile Value Added Services Market

• 11.1. Japan Mobile Value Added Services Market Overview
• 11.2. Japan Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.3. Japan Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.4. Japan Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Mobile Value Added Services Market

• 12.1. Australia Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.2. Australia Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.3. Australia Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Mobile Value Added Services Market

• 13.1. Indonesia Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.2. Indonesia Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.3. Indonesia Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Mobile Value Added Services Market

• 14.1. South Korea Mobile Value Added Services Market Overview
• 14.2. South Korea Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.3. South Korea Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.4. South Korea Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Mobile Value Added Services Market

• 15.1. Western Europe Mobile Value Added Services Market Overview
• 15.2. Western Europe Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.3. Western Europe Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.4. Western Europe Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Mobile Value Added Services Market

• 16.1. UK Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.2. UK Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.3. UK Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Mobile Value Added Services Market

• 17.1. Germany Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.2. Germany Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.3. Germany Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Mobile Value Added Services Market

• 18.1. France Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.2. France Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.3. France Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Mobile Value Added Services Market

• 19.1. Italy Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.2. Italy Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.3. Italy Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Mobile Value Added Services Market

• 20.1. Spain Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.2. Spain Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.3. Spain Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Mobile Value Added Services Market

• 21.1. Eastern Europe Mobile Value Added Services Market Overview
• 21.2. Eastern Europe Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.3. Eastern Europe Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.4. Eastern Europe Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Mobile Value Added Services Market

• 22.1. Russia Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.2. Russia Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.3. Russia Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Mobile Value Added Services Market

• 23.1. North America Mobile Value Added Services Market Overview
• 23.2. North America Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.3. North America Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.4. North America Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Mobile Value Added Services Market

• 24.1. USA Mobile Value Added Services Market Overview
• 24.2. USA Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.3. USA Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.4. USA Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Mobile Value Added Services Market

• 25.1. Canada Mobile Value Added Services Market Overview
• 25.2. Canada Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.3. Canada Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.4. Canada Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Mobile Value Added Services Market

• 26.1. South America Mobile Value Added Services Market Overview
• 26.2. South America Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.3. South America Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.4. South America Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Mobile Value Added Services Market

• 27.1. Brazil Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.2. Brazil Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.3. Brazil Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Mobile Value Added Services Market

• 28.1. Middle East Mobile Value Added Services Market Overview
• 28.2. Middle East Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.3. Middle East Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.4. Middle East Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Mobile Value Added Services Market

• 29.1. Africa Mobile Value Added Services Market Overview
• 29.2. Africa Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.3. Africa Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.4. Africa Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Mobile Value Added Services Market Competitive Landscape And Company Profiles

• 30.1. Mobile Value Added Services Market Competitive Landscape
• 30.2. Mobile Value Added Services Market Company Profiles
  • 30.2.1. Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.2. OnMobile Global Limited Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.3. Google LLC Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.4. AT&T Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.5. Vodafone Idea Limited Overview, Products and Services, Strategy and Financial Analysis

31. Mobile Value Added Services Market Other Major And Innovative Companies

• 31.1. Verizon Communications Inc.
• 31.2. China Mobile Limited
• 31.3. Reliance Jio Infocomm Limited
• 31.4. Bharti Airtel Limited
• 31.5. Spice Digital Limited
• 31.6. Comverse Technology Inc.
• 31.7. One97 Communications Ltd
• 31.8. Kongzhong Corp.
• 31.9. InMobi
• 31.10. America Movil SAB DE CV
• 31.11. Cisco Systems Inc.
• 31.12. Comviva Technologies Ltd.
• 31.13. Huawei Technologies Co. Ltd.
• 31.14. Monty Mobile
• 31.15. Reliance Industries Limited

32. Global Mobile Value Added Services Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Mobile Value Added Services Market

34. Recent Developments In The Mobile Value Added Services Market

35. Mobile Value Added Services Market High Potential Countries, Segments and Strategies

• 35.1 Mobile Value Added Services Market In 2029 - Countries Offering Most New Opportunities
• 35.2 Mobile Value Added Services Market In 2029 - Segments Offering Most New Opportunities
• 35.3 Mobile Value Added Services Market In 2029 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer