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市場調査レポート
商品コード
1786840

モバイル付加価値サービス(mVAS)の世界市場、規模、シェア、動向、産業分析レポート:ソリューション別、組織規模別、アプリケーション別、業種別、地域別 - 市場予測、2025年~2034年

Mobile Value-Added Services Market Size, Share, Trends, & Industry Analysis Report By Solutions, By Organization Type, By Application, By Industry Vertical, and By Region - Market Forecast, 2025-2034


出版日
ページ情報
英文 120 Pages
納期
即日から翌営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=149.25円
モバイル付加価値サービス(mVAS)の世界市場、規模、シェア、動向、産業分析レポート:ソリューション別、組織規模別、アプリケーション別、業種別、地域別 - 市場予測、2025年~2034年
出版日: 2025年07月01日
発行: Polaris Market Research
ページ情報: 英文 120 Pages
納期: 即日から翌営業日
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  • 概要
  • 図表
  • 目次
概要

Polaris Market Researchの最新調査によると、モバイル付加価値サービス(mVAS)市場規模は2034年までに3兆8,588億米ドルに達する見込みです。この調査レポートは、現在の市場力学を詳細に洞察し、将来の市場成長に関する分析を提供しています。

世界のモバイル付加価値サービス(mVAS)市場は、通信事業者や企業が従来の通話やメッセージングにとどまらず、デジタルサービスのポートフォリオを拡大するにつれて、着実に拡大しています。新興国を中心にモバイル利用が拡大していることから、プロバイダーはデジタルウォレット、モバイルストリーミング、eラーニングプラットフォーム、健康モニタリングツールなどの機能を提供し、進化する消費者ニーズに応えようとしています。

手頃な価格のインターネットアクセスとスマートフォンユーザーの増加は、地方と都市部の両方でmVAS導入の新たな機会を生み出しています。テレコム企業、銀行、小売業者、メディアプラットフォームは、パーソナライズされたコンテンツを提供し、ユーザーとのインタラクションを向上させ、モバイルファーストのサービスを通じて継続的な収益を確保するために、mVASへの関心を高めています。

モバイル付加価値サービス(mVAS)市場レポートハイライト

ソリューション別では、ショートメッセージングサービス(SMS)セグメントが2024年の市場を席巻しました。これは、モバイル通信、本人確認、販促メッセージ、顧客交流など、さまざまな分野で幅広く応用されているためです。

組織規模別では、大企業セグメントが2024年の市場を独占しました。これは、複数の業種別でmVASソリューションの導入が増加しているためです。

業種別では、モバイルベースの金融サービスにおけるエンゲージメントレベルが高いことから、BFSIセグメントが最大の市場シェアを占めています。

2024年のモバイル付加価値サービス(mVAS)の世界市場では、インド、中国、インドネシアなどの国々の膨大なモバイル加入者ベースにより、アジア太平洋地域が大半のシェアを占めました。

北米市場は、モバイルプラットフォームへの人工知能とアナリティクスの統合が進んでいることから、2025年から2034年にかけて著しいCAGRで成長すると予測されています。

世界の主要市場プレーヤーには、Alphabet Inc.(Google LLC)、Apple Inc.、AT&T Inc.、Comverse Technology, Inc.、Comviva Technologies Ltd.、InMobi Pte.Ltd.、KongZhong Corporation、Mahindra Comviva、One97 Communications Limited、OnMobile Global Limited、Samsung Electronics Co.Ltd.、Tencent Holdings Limited、Verizon Communications Inc.、Vodafone Group Plc、ZTE Corporationなどが含まれます。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 調査手法

第4章 世界のモバイル付加価値サービス(mVAS)市場の洞察

  • 市場スナップショット
  • モバイル付加価値サービス(mVAS)市場力学
    • 促進要因と機会
      • スマートフォン普及率の急速な増加
      • モバイルインターネットの利用拡大
    • 抑制要因と課題
      • データのプライバシーとセキュリティに関する懸念
      • 高いサービスコストとサブスクリプション疲れ
  • PESTEL分析
  • モバイル付加価値サービス(mVAS)市場の動向
  • バリューチェーン分析

第5章 世界のモバイル付加価値サービス(mVAS)市場:ソリューション別

  • 主な調査結果
  • イントロダクション
  • ショートメッセージサービス(SMS)
  • マルチメディアメッセージングサービス(MMS)
  • 位置情報サービス
  • モバイルEメール・インスタントメッセージング(IM)
  • モバイルマネー
  • モバイル広告
  • モバイルインフォテインメント

第6章 世界のモバイル付加価値サービス(mVAS)市場:組織規模別

  • 主な調査結果
  • イントロダクション
  • 中小企業
  • 大企業

第7章 世界のモバイル付加価値サービス(mVAS)市場:アプリケーション別

  • 主な調査結果
  • イントロダクション
  • 住宅
  • 商業・機関
  • 工業

第8章 世界のモバイル付加価値サービス(mVAS)市場:業種別

  • 主な調査結果
  • イントロダクション
  • 銀行・金融サービス・保険(BFSI)
  • メディア・エンターテインメント
  • ヘルスケア
  • 教育
  • 小売
  • 政府
  • 通信・IT
  • その他

第9章 世界のモバイル付加価値サービス(mVAS)市場:地域別

  • 主な調査結果
  • イントロダクション
    • モバイル付加価値サービス(mVAS)市場評価:地域別、2020-2034年
  • 北米
    • 北米:ソリューション別、2020~2034年
    • 北米:組織規模別、2020~2034年
    • 北米:アプリケーション別、2020~2034年
    • 北米:業種別、2020~2034年
    • 米国
    • カナダ
  • 欧州
    • 欧州:ソリューション別、2020~2034年
    • 欧州:組織規模別、2020~2034年
    • 欧州:アプリケーション別、2020~2034年
    • 欧州:業種別、2020~2034年
    • 英国
    • フランス
    • ドイツ
    • イタリア
    • スペイン
    • オランダ
    • ロシア
    • その他欧州
  • アジア太平洋地域
    • アジア太平洋地域:ソリューション別、2020~2034年
    • アジア太平洋地域:組織規模別、2020~2034年
    • アジア太平洋地域:アプリケーション別、2020~2034年
    • アジア太平洋地域:業種別、2020~2034年
    • 中国
    • インド
    • マレーシア
    • 日本
    • インドネシア
    • 韓国
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ
    • 中東・アフリカ:ソリューション別、2020~2034年
    • 中東・アフリカ:組織規模別、2020~2034年
    • 中東・アフリカ:アプリケーション別、2020~2034年
    • 中東・アフリカ:業種別、2020~2034年
    • サウジアラビア
    • アラブ首長国連邦
    • イスラエル
    • 南アフリカ
    • その他中東・アフリカ
  • ラテンアメリカ
    • ラテンアメリカ:ソリューション別、2020~2034年
    • ラテンアメリカ:組織規模別、2020~2034年
    • ラテンアメリカ:アプリケーション別、2020~2034年
    • ラテンアメリカ:業種別、2020~2034年
    • メキシコ
    • ブラジル
    • アルゼンチン
    • その他ラテンアメリカ

第10章 競合情勢

  • 拡大と買収の分析
    • 拡大
    • 買収
  • 提携/協業/合意/公開

第11章 企業プロファイル

  • Alphabet Inc.(Google LLC)
  • Apple Inc.
  • AT&T Inc.
  • Comverse Technology, Inc.
  • Comviva Technologies Ltd.
  • InMobi Pte. Ltd.
  • KongZhong Corporation
  • Mahindra Comviva(Comviva Technologies Ltd.)
  • One97 Communications Limited
  • OnMobile Global Limited
  • Samsung Electronics Co., Ltd.
  • Tencent Holdings Limited
図表

List of Tables:

  • Table 1 Global Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 2 Global Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 3 Global Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 4 Global Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 5 North America: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 6 North America: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 7 North America: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 8 North America: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 9 U.S.: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 10 U.S.: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 11 U.S.: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 12 U.S.: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 13 Canada: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 14 Canada: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 15 Canada: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 16 Canada: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 17 Europe: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 18 Europe: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 19 Europe: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 20 Europe: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 21 UK: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 22 UK: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 23 UK: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 24 UK: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 25 France: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 26 France: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 27 France: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 28 France: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 29 Germany: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 30 Germany: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 31 Germany: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 32 Germany: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 33 Italy: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 34 Italy: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 35 Italy: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 36 Italy: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 37 Spain: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 38 Spain: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 39 Spain: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 40 Spain: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 41 Netherlands: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 42 Netherlands: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 43 Netherlands: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 44 Netherlands: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 45 Russia: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 46 Russia: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 47 Russia: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 48 Russia: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 49 Rest of Europe: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 50 Rest of Europe: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 51 Rest of Europe: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 52 Rest of Europe: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 53 Asia Pacific: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 54 Asia Pacific: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 55 Asia Pacific: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 56 Asia Pacific: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 57 China: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 58 China: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 59 China: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 60 China: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 61 India: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 62 India: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 63 India: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 64 India: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 65 Malaysia: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 66 Malaysia: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 67 Malaysia: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 68 Malaysia: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 69 Japan: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 70 Japan: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 71 Japan: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 72 Japan: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 73 Indonesia: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 74 Indonesia: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 75 Indonesia: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 76 Indonesia: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 77 South Korea: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 78 South Korea: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 79 South Korea: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 80 South Korea: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 81 Australia: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 82 Australia: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 83 Australia: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 84 Australia: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 85 Rest of Asia Pacific: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 86 Rest of Asia Pacific: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 87 Rest of Asia Pacific: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 88 Rest of Asia Pacific: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 89 Middle East & Africa: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 90 Middle East & Africa: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 91 Middle East & Africa: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 92 Middle East & Africa: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 93 Saudi Arabia: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 94 Saudi Arabia: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 95 Saudi Arabia: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 96 Saudi Arabia: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 97 UAE: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 98 UAE: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 99 UAE: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 100 UAE: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 101 Israel: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 102 Israel: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 103 Israel: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 104 Israel: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 105 South Africa: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 106 South Africa: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 107 South Africa: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 108 South Africa: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 109 Rest of Middle East & Africa: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 110 Rest of Middle East & Africa: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 111 Rest of Middle East & Africa: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 112 Rest of Middle East & Africa: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 113 Latin America: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 114 Latin America: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 115 Latin America: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 116 Latin America: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 117 Mexico: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 118 Mexico: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 119 Mexico: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 120 Mexico: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 121 Brazil: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 122 Brazil: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 123 Brazil: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 124 Brazil: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 125 Argentina: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 126 Argentina: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 127 Argentina: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 128 Argentina: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • Table 129 Rest of Latin America: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • Table 130 Rest of Latin America: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • Table 131 Rest of Latin America: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • Table 132 Rest of Latin America: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)

List of Figures:

  • Figure 1. Global Mobile Value-Added Services Market, 2020-2034 (USD Billion)
  • Figure 2. Integrated Ecosystem
  • Figure 3. Research Methodology: Top-Down & Bottom-Up Price
  • Figure 4. Market by Geography
  • Figure 5. Porter's Five Forces
  • Figure 6. Market by Solution
  • Figure 7. Global Mobile Value-Added Services Market, by Solution, 2024 & 2034 (USD Billion)
  • Figure 8. Market by Organization Size
  • Figure 9. Global Mobile Value-Added Services Market, by Organization Size, 2024 & 2034 (USD Billion)
  • Figure 10. Market by Application
  • Figure 11. Global Mobile Value-Added Services Market, by Application, 2024 & 2034 (USD Billion)
  • Figure 12. Market by Industry Vertical
  • Figure 13. Global Mobile Value-Added Services Market, by Industry Vertical, 2024 & 2034 (USD Billion)
目次
Product Code: PM6052

The mobile value-added services market size is expected to reach USD 3,858.80 Billion by 2034, according to a new study by Polaris Market Research. The report "Mobile Value-Added Services Market Size, Share, Trends, & Industry Analysis Report By Solutions, By Organization Type, By Application, By Industry Vertical, and By Region - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The global mobile value-added services (MVAS) market is witnessing steady expansion as telecom operators and businesses broaden their digital service portfolios beyond traditional calling and messaging. Growing mobile usage, across emerging economies, is pushing providers to offer features such as digital wallets, mobile streaming, e-learning platforms, and health monitoring tools to meet evolving consumer needs.

Affordable internet access and the rising number of smartphone users are creating new opportunities for MVAS adoption in both rural and urban areas. Telecom companies, banks, retailers, and media platforms are increasingly turning to MVAS to deliver personalized content, improve user interaction, and unlock recurring revenue through mobile-first services.

Mobile Value-Added Services Market Report Highlights

Based on solutions, the short messaging service (SMS) segment dominated the market in 2024, attributed to its extensive application in mobile communication, identity verification, promotional messaging, and customer interaction across sectors.

In terms of organization size, the large enterprise segment dominated the market in 2024. This is owing to the increasing deployment of MVAS solutions across multiple industry verticals.

Based on industry vertical, the BFSI segment held the largest market share, due to high engagement levels in mobile-based financial services.

Asia Pacific accounted for the majority share in the global Mobile Value-Added Services market in 2024, due to the vast mobile subscriber base across countries such as India, China, and Indonesia.

The market in North America is projected to grow at a significantly CAGR from 2025-2034, due to rising integration of artificial intelligence and analytics into mobile platforms.

A few global key market players include Alphabet Inc. (Google LLC), Apple Inc., AT&T Inc., Comverse Technology, Inc., Comviva Technologies Ltd., InMobi Pte. Ltd., KongZhong Corporation, Mahindra Comviva, One97 Communications Limited, OnMobile Global Limited, Samsung Electronics Co., Ltd., Tencent Holdings Limited, Verizon Communications Inc., Vodafone Group Plc, and ZTE Corporation.

Polaris Market Research has segmented the market report on the basis of solutions, organization size, application, industry vertical, and region:

By Solutions Outlook (Revenue, USD Billion, 2020-2034)

Short Messaging Service (SMS)

Multimedia Messaging Service (MMS)

Location Based Services

Mobile Email & IM

Mobile Money

Mobile Advertising

Mobile Infotainment

By Organization Size Outlook (Revenue, USD Billion, 2020-2034)

Small & Medium Businesses (SMBs)

Large Enterprises

By Application Outlook (Revenue, USD Billion, 2020-2034)

Residential

Commercial & Institutional

Industrial

By Industry Vertical Outlook (Revenue, USD Billion, 2020-2034)

BFSI

Media and Entertainment

Healthcare

Education

Retail

Government

Telecom & IT

Others

By Regional Outlook (Revenue, USD Billion, 2020-2034)

North America

US

Canada

Europe

Germany

France

UK

Italy

Spain

Netherlands

Russia

Rest of Europe

Asia Pacific

China

Japan

India

Malaysia

South Korea

Indonesia

Australia

Vietnam

Rest of Asia Pacific

Middle East & Africa

Saudi Arabia

UAE

Israel

South Africa

Rest of Middle East & Africa

Latin America

Mexico

Brazil

Argentina

Rest of Latin America

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Global Mobile Value-Added Services Market Insights

  • 4.1. Mobile Value-Added Services Market - Market Snapshot
  • 4.2. Mobile Value-Added Services Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Rapid Increase in Smartphone Penetration
      • 4.2.1.2. Expanding Mobile Internet Usage
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. Data Privacy and Security Concerns
      • 4.2.2.2. High Service Costs and Subscription Fatigue
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTEL Analysis
  • 4.5. Mobile Value-Added Services Market Trends
  • 4.6. Value Chain Analysis

5. Global Mobile Value-Added Services Market, by Solution

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
  • 5.3. Short Messaging Service (SMS)
    • 5.3.1. Global Mobile Value-Added Services Market, by Short Messaging Service (SMS), by Region, 2020-2034 (USD Billion)
  • 5.4. Multimedia Messaging Service (MMS)
    • 5.4.1. Global Mobile Value-Added Services Market, by Multimedia Messaging Service (MMS), by Region, 2020-2034 (USD Billion)
  • 5.5. Location-Based Services
    • 5.5.1. Global Mobile Value-Added Services Market, by Location-Based Services, by Region, 2020-2034 (USD Billion)
  • 5.6. Mobile Email & Instant Messaging (IM)
    • 5.6.1. Global Mobile Value-Added Services Market, by Mobile Email & Instant Messaging (IM), by Region, 2020-2034 (USD Billion)
  • 5.7. Mobile Money
    • 5.7.1. Global Mobile Value-Added Services Market, by Mobile Money, by Region, 2020-2034 (USD Billion)
  • 5.8. Mobile Advertising
    • 5.8.1. Global Mobile Value-Added Services Market, by Mobile Advertising, by Region, 2020-2034 (USD Billion)
  • 5.9. Mobile Infotainment
    • 5.9.1. Global Mobile Value-Added Services Market, by Mobile Infotainment, by Region, 2020-2034 (USD Billion)

6. Global Mobile Value-Added Services Market, by Organization Size

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
  • 6.3. Small & Medium Businesses (SMBs)
    • 6.3.1. Global Mobile Value-Added Services Market, by Small & Medium Businesses (SMBs), by Region, 2020-2034 (USD Billion)
  • 6.4. Large Enterprises
    • 6.4.1. Global Mobile Value-Added Services Market, by Large Enterprises, by Region, 2020-2034 (USD Billion)

7. Global Mobile Value-Added Services Market, by Application

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
  • 7.3. Residential
    • 7.3.1. Global Mobile Value-Added Services Market, by Residential, by Region, 2020-2034 (USD Billion)
  • 7.4. Commercial & Institutional
    • 7.4.1. Global Mobile Value-Added Services Market, by Commercial & Institutional, by Region, 2020-2034 (USD Billion)
  • 7.5. Industrial
    • 7.5.1. Global Mobile Value-Added Services Market, by Industrial, by Region, 2020-2034 (USD Billion)

8. Global Mobile Value-Added Services Market, by Industry Vertical

  • 8.1. Key Findings
  • 8.2. Introduction
    • 8.2.1. Global Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • 8.3. Banking, Financial Services, and Insurance (BFSI)
    • 8.3.1. Global Mobile Value-Added Services Market, by Banking, Financial Services, and Insurance (BFSI), by Region, 2020-2034 (USD Billion)
  • 8.4. Media and Entertainment
    • 8.4.1. Global Mobile Value-Added Services Market, by Media and Entertainment, by Region, 2020-2034 (USD Billion)
  • 8.5. Healthcare
    • 8.5.1. Global Mobile Value-Added Services Market, by Healthcare, by Region, 2020-2034 (USD Billion)
  • 8.6. Education
    • 8.6.1. Global Mobile Value-Added Services Market, by Education, by Region, 2020-2034 (USD Billion)
  • 8.7. Retail
    • 8.7.1. Global Mobile Value-Added Services Market, by Banking, by Retail, by Region, 2020-2034 (USD Billion)
  • 8.8. Government
    • 8.8.1. Global Mobile Value-Added Services Market, by Government, by Region, 2020-2034 (USD Billion)
  • 8.9. Telecom & IT
    • 8.9.1. Global Mobile Value-Added Services Market, by Telecom & IT, by Region, 2020-2034 (USD Billion)
  • 8.10. Others
    • 8.10.1. Global Mobile Value-Added Services Market, by Others, by Region, 2020-2034 (USD Billion)

9. Global Mobile Value-Added Services Market, by Geography

  • 9.1. Key Findings
  • 9.2. Introduction
    • 9.2.1. Mobile Value-Added Services Market Assessment, By Geography, 2020-2034 (USD Billion)
  • 9.3. Mobile Value-Added Services Market - North America
    • 9.3.1. North America: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
    • 9.3.2. North America: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
    • 9.3.3. North America: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
    • 9.3.4. North America: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.3.5. Mobile Value-Added Services Market - U.S.
      • 9.3.5.1. U.S.: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.3.5.2. U.S.: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.3.5.3. U.S.: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.3.5.4. U.S.: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.3.6. Mobile Value-Added Services Market - Canada
      • 9.3.6.1. Canada: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.3.6.2. Canada: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.3.6.3. Canada: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.3.6.4. Canada: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • 9.4. Mobile Value-Added Services Market - Europe
    • 9.4.1. Europe: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
    • 9.4.2. Europe: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
    • 9.4.3. Europe: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
    • 9.4.4. Europe: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.4.5. Mobile Value-Added Services Market - UK
      • 9.4.5.1. UK: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.4.5.2. UK: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.4.5.3. UK: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.4.5.4. UK: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.4.6. Mobile Value-Added Services Market - France
      • 9.4.6.1. France: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.4.6.2. France: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.4.6.3. France: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.4.6.4. France: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.4.7. Mobile Value-Added Services Market - Germany
      • 9.4.7.1. Germany: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.4.7.2. Germany: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.4.7.3. Germany: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.4.7.4. Germany: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.4.8. Mobile Value-Added Services Market - Italy
      • 9.4.8.1. Italy: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.4.8.2. Italy: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.4.8.3. Italy: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.4.8.4. Italy: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.4.9. Mobile Value-Added Services Market - Spain
      • 9.4.9.1. Spain: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.4.9.2. Spain: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.4.9.3. Spain: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.4.9.4. Spain: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.4.10. Mobile Value-Added Services Market - Netherlands
      • 9.4.10.1. Netherlands: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.4.10.2. Netherlands: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.4.10.3. Netherlands: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.4.10.4. Netherlands: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.4.11. Mobile Value-Added Services Market - Russia
      • 9.4.11.1. Russia: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.4.11.2. Russia: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.4.11.3. Russia: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.4.11.4. Russia: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.4.12. Mobile Value-Added Services Market - Rest of Europe
      • 9.4.12.1. Rest of Europe: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.4.12.2. Rest of Europe: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.4.12.3. Rest of Europe: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.4.12.4. Rest of Europe: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • 9.5. Mobile Value-Added Services Market - Asia Pacific
    • 9.5.1. Asia Pacific: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
    • 9.5.2. Asia Pacific: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
    • 9.5.3. Asia Pacific: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
    • 9.5.4. Asia Pacific: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.5.5. Mobile Value-Added Services Market - China
      • 9.5.5.1. China: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.5.5.2. China: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.5.5.3. China: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.5.5.4. China: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.5.6. Mobile Value-Added Services Market - India
      • 9.5.6.1. India: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.5.6.2. India: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.5.6.3. India: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.5.6.4. India: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.5.7. Mobile Value-Added Services Market - Malaysia
      • 9.5.7.1. Malaysia: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.5.7.2. Malaysia: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.5.7.3. Malaysia: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.5.7.4. Malaysia: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.5.8. Mobile Value-Added Services Market - Japan
      • 9.5.8.1. Japan: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.5.8.2. Japan: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.5.8.3. Japan: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.5.8.4. Japan: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.5.9. Mobile Value-Added Services Market - Indonesia
      • 9.5.9.1. Indonesia: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.5.9.2. Indonesia: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.5.9.3. Indonesia: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.5.9.4. Indonesia: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.5.10. Mobile Value-Added Services Market - South Korea
      • 9.5.10.1. South Korea: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.5.10.2. South Korea: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.5.10.3. South Korea: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.5.10.4. South Korea: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.5.11. Mobile Value-Added Services Market - Australia
      • 9.5.11.1. Australia: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.5.11.2. Australia: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.5.11.3. Australia: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.5.11.4. Australia: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.5.12. Mobile Value-Added Services Market - Rest of Asia Pacific
      • 9.5.12.1. Rest of Asia Pacific: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.5.12.2. Rest of Asia Pacific: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.5.12.3. Rest of Asia Pacific: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.5.12.4. Rest of Asia Pacific: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • 9.6. Mobile Value-Added Services Market - Middle East & Africa
    • 9.6.1. Middle East & Africa: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
    • 9.6.2. Middle East & Africa: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
    • 9.6.3. Middle East & Africa: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
    • 9.6.4. Middle East & Africa: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.6.5. Mobile Value-Added Services Market - Saudi Arabia
      • 9.6.5.1. Saudi Arabia: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.6.5.2. Saudi Arabia: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.6.5.3. Saudi Arabia: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.6.5.4. Saudi Arabia: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.6.6. Mobile Value-Added Services Market - UAE
      • 9.6.6.1. UAE: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.6.6.2. UAE: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.6.6.3. UAE: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.6.6.4. UAE: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.6.7. Mobile Value-Added Services Market - Israel
      • 9.6.7.1. Israel: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.6.7.2. Israel: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.6.7.3. Israel: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.6.7.4. Israel: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.6.8. Mobile Value-Added Services Market - South Africa
      • 9.6.8.1. South Africa: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.6.8.2. South Africa: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.6.8.3. South Africa: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.6.8.4. South Africa: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.6.9. Mobile Value-Added Services Market - Rest of Middle East & Africa
      • 9.6.9.1. Rest of Middle East & Africa: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.6.9.2. Rest of Middle East & Africa: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.6.9.3. Rest of Middle East & Africa: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.6.9.4. Rest of Middle East & Africa: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
  • 9.7. Mobile Value-Added Services Market - Latin America
    • 9.7.1. Latin America: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
    • 9.7.2. Latin America: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
    • 9.7.3. Latin America: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
    • 9.7.4. Latin America: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.7.5. Mobile Value-Added Services Market - Mexico
      • 9.7.5.1. Mexico: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.7.5.2. Mexico: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.7.5.3. Mexico: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.7.5.4. Mexico: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.7.6. Mobile Value-Added Services Market - Brazil
      • 9.7.6.1. Brazil: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.7.6.2. Brazil: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.7.6.3. Brazil: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.7.6.4. Brazil: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.7.7. Mobile Value-Added Services Market - Argentina
      • 9.7.7.1. Argentina: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.7.7.2. Argentina: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.7.7.3. Argentina: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.7.7.4. Argentina: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
    • 9.7.8. Mobile Value-Added Services Market - Rest of Latin America
      • 9.7.8.1. Rest of Latin America: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
      • 9.7.8.2. Rest of Latin America: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
      • 9.7.8.3. Rest of Latin America: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
      • 9.7.8.4. Rest of Latin America: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)

10. Competitive Landscape

  • 10.1. Expansion and Acquisition Analysis
    • 10.1.1. Expansion
    • 10.1.2. Acquisitions
  • 10.2. Partnerships/Collaborations/Agreements/Exhibitions

11. Company Profiles

  • 11.1. Alphabet Inc. (Google LLC)
    • 11.1.1. Company Overview
    • 11.1.2. Financial Performance
    • 11.1.3. Solutions Benchmarking
    • 11.1.4. Recent Development
  • 11.2. Apple Inc.
    • 11.2.1. Company Overview
    • 11.2.2. Financial Performance
    • 11.2.3. Solutions Benchmarking
    • 11.2.4. Recent Development
  • 11.3. AT&T Inc.
    • 11.3.1. Company Overview
    • 11.3.2. Financial Performance
    • 11.3.3. Solutions Benchmarking
    • 11.3.4. Recent Development
  • 11.4. Comverse Technology, Inc.
    • 11.4.1. Company Overview
    • 11.4.2. Financial Performance
    • 11.4.3. Solutions Benchmarking
    • 11.4.4. Recent Development
  • 11.5. Comviva Technologies Ltd.
    • 11.5.1. Company Overview
    • 11.5.2. Financial Performance
    • 11.5.3. Solutions Benchmarking
    • 11.5.4. Recent Development
  • 11.6. InMobi Pte. Ltd.
    • 11.6.1. Company Overview
    • 11.6.2. Financial Performance
    • 11.6.3. Solutions Benchmarking
    • 11.6.4. Recent Development
  • 11.7. KongZhong Corporation
    • 11.7.1. Company Overview
    • 11.7.2. Financial Performance
    • 11.7.3. Solutions Benchmarking
    • 11.7.4. Recent Development
  • 11.8. Mahindra Comviva (Comviva Technologies Ltd.)
    • 11.8.1. Company Overview
    • 11.8.2. Financial Performance
    • 11.8.3. Solutions Benchmarking
    • 11.8.4. Recent Development
  • 11.9. One97 Communications Limited
    • 11.9.1. Company Overview
    • 11.9.2. Financial Performance
    • 11.9.3. Solutions Benchmarking
    • 11.9.4. Recent Development
  • 11.10. OnMobile Global Limited
    • 11.10.1. Company Overview
    • 11.10.2. Financial Performance
    • 11.10.3. Solutions Benchmarking
    • 11.10.4. Recent Development
  • 11.11. Samsung Electronics Co., Ltd.
    • 11.11.1. Company Overview
    • 11.11.2. Financial Performance
    • 11.11.3. Solutions Benchmarking
    • 11.11.4. Recent Development
  • 11.12. Tencent Holdings Limited
    • 11.12.1. Company Overview
    • 11.12.2. Financial Performance
    • 11.12.3. Solutions Benchmarking
    • 11.12.4. Recent Development