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モバイル付加価値サービス市場規模、シェア、動向分析レポート：ソリューション別、最終用途別、産業別、地域別、セグメント別予測、2025年～2033年

Mobile Value Added Services Market Size, Share & Trends Analysis Report By Solution (Short Messaging Service (SMS), Mobile Email & IM), By End Use (Consumers, Enterprises), By Vertical, By Region, And Segment Forecasts, 2025 - 2033

出版日
ページ情報
英文 110 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=149.25円
モバイル付加価値サービス市場規模、シェア、動向分析レポート：ソリューション別、最終用途別、産業別、地域別、セグメント別予測、2025年～2033年
出版日: 2025年07月03日
発行: Grand View Research
ページ情報: 英文 110 Pages
納期: 2～10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

モバイル付加価値サービス市場概要

世界のモバイル付加価値サービス市場規模は、2024年に1兆898億6,000万米ドルと推定され、2033年には3兆2,371億8,000万米ドルに達し、2025～2033年のCAGRは13.2%で成長すると予測されます。モバイル付加価値サービス（VAS）市場の成長は、スマートフォンの急速な普及、モバイルインターネットの普及率の上昇、パーソナライズされた外出先でのデジタル体験に対する消費者需要の高まりが原動力となっています。

また、若者層や小規模企業におけるデジタル消費の高まりが、モバイル付加価値サービス産業の拡大に重要な役割を果たしています。技術の進歩は、モバイル付加価値サービス産業の成長を大きく後押ししています。人工知能（AI）、機械学習（ML）、ビッグデータ分析の統合により、サービスプロバイダは高度にカスタマイズ型リアルタイムのコンテンツを提供できるようになりました。5Gインフラの導入により、サービス品質と帯域幅の可用性がさらに向上し、ビデオストリーミング、拡張現実（AR）、モバイルクラウドサービスなどの先進的VASが容易になりました。さらに、モバイル決済プラットフォームや位置情報技術の革新により、ヘルスケア、小売、輸送などのセグメントにわたって付加価値サービスの範囲が広がっています。

AIとデータ分析の活用により、通信事業者やサービスプロバイダは、超パーソナライズされたモバイル体験を提供できるようになっています。AIアルゴリズムは、ユーザーの行動、嗜好、位置情報を分析し、ニュース、音楽、エンターテインメントから販促オファー、健康リマインダーまで、オーダーメイドのコンテンツを提供するのに役立ちます。パーソナライズされたVASはユーザーの満足度を高め、エンゲージメントを高めて解約を減らすことで収益化を改善します。この動向は、顧客体験が重要な競争差別化要因である成熟市場で特に広まっています。

モバイル付加価値サービス市場で急成長しているもう一つのビジネス機会は、スマートホームソリューションの拡大です。IoT技術の統合により、サービスプロバイダは、ユーザーがスマートフォンから照明、セキュリティシステム、サーモスタット、民生用電子機器製品を直接制御できるホームオートメーションサービスを提供できます。消費者によるスマートホーム技術の普及が進む中、通信事業者は、こうしたソリューションを自社の主力サービスとバンドルすることで差別化を図る機会に恵まれています。このアプローチにより、通信事業者は顧客の日常生活により深く溶け込むことができます。その顕著な例がVerizonで、同社はインターネットサービスにスマートホームソリューションをバンドルし始め、ユーザーにシームレスなコネクテッドホーム体験を提供しています。

データプライバシー、スパムコンテンツ、不正請求に関する懸念は、一部の地域で消費者の信頼を損ない、市場の成長を妨げる可能性があります。市場のセグメント化、解約率の高さ、特定のサービスにおける収益化の機会の限定は、サービスプロバイダにとって課題となっています。さらに、通信インフラへの依存やデバイス間の互換性の問題が、一貫したサービス提供を妨げています。こうした要因が市場の成長を抑制し、技術革新や戦略的パートナーシップの必要性、規制の明確化を促すと予想されます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 モバイル付加価値サービス市場の変数、動向、範囲

  • 市場系統の展望
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 産業の課題
  • モバイル付加価値サービス市場分析ツール
    • 産業分析-ポーターのファイブフォース分析
    • PESTEL分析

第4章 モバイル付加価値サービス市場：ソリューション別、推定・動向分析

  • セグメントダッシュボード
  • モバイル付加価値サービス市場：ソリューション変動分析、2024年と2033年
  • ショートメッセージサービス（SMS）
  • モバイルメールとIM
  • モバイルマネー
  • モバイル広告
  • 位置情報サービス
  • モバイルインフォテインメント
  • マルチメディアメッセージングサービス（MMS）

第5章 モバイル付加価値サービス市場：最終用途別、推定・動向分析

  • セグメントダッシュボード
  • モバイル付加価値サービス市場：最終用途変動分析、2024年と2033年
  • 消費者
  • 企業
    • 企業収益の推定と予測、2021～2033年

第6章 モバイル付加価値サービス市場：産業別、推定・動向分析

  • セグメントダッシュボード
  • モバイル付加価値サービス市場：産業変動分析、2024年と2033年
  • BFSI
  • メディアとエンターテイメント
  • 通信・IT
  • 小売・eコマース
  • ヘルスケア
  • 政府
  • その他

第7章 モバイル付加価値サービス市場：地域別、推定・動向分析

  • モバイル付加価値サービス市場シェア（地域別、2024年と2033年、10億米ドル）
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
  • ラテンアメリカ
    • ブラジル
  • 中東・アフリカ
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第8章 競合情勢

  • 企業分類
  • 企業の市場ポジショニング
  • 企業ヒートマップ分析
  • 企業プロファイル/上場企業
    • Google
    • Apple Inc.
    • AT&T Inc.
    • Verizon Communications Inc.
    • Vodafone Group Plc
    • Bharti Airtel Ltd.
    • China Mobile Ltd.
    • InMobi
    • Telefonica SA
    • China Telecom Global Limited
図表

List of Tables

  • Table 1 Global Mobile Value Added Services market size estimates & forecasts 2021 - 2033 (USD Billion)
  • Table 2 Global Mobile Value Added Services market, by region 2021 - 2033 (USD Billion)
  • Table 3 Global Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 4 Global Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 5 Global Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 6 Short Messaging Service (SMS) market, by region 2021 - 2033 (USD Billion)
  • Table 7 Mobile Email & IM market, by region 2021 - 2033 (USD Billion)
  • Table 8 Mobile Money Services market, by region 2021 - 2033 (USD Billion)
  • Table 9 Mobile Advertising Services market, by region 2021 - 2033 (USD Billion)
  • Table 10 Location-based Services market, by region 2021 - 2033 (USD Billion)
  • Table 11 Mobile Advertising Services market, by region 2021 - 2033 (USD Billion)
  • Table 12 Mobile Infotainment Services market, by region 2021 - 2033 (USD Billion)
  • Table 13 Multimedia Messaging Service (MMS) market, by region 2021 - 2033 (USD Billion)
  • Table 14 Consumers Mobile Value Added Services market, by region 2021 - 2033 (USD Billion)
  • Table 15 Enterprises Mobile Value Added Services market, by region 2021 - 2033 (USD Billion)
  • Table 16 BFSI Mobile Value Added Services market, by region 2021 - 2033 (USD Billion)
  • Table 17 Media and Entertainment Mobile Value Added Services market, by region 2021 - 2033 (USD Billion)
  • Table 18 Telecom & IT Mobile Value Added Services market, by region 2021 - 2033 (USD Billion)
  • Table 19 Retail & E-commerce Mobile Value Added Services market, by region 2021 - 2033 (USD Billion)
  • Table 20 Healthcare Mobile Value Added Services market, by region 2021 - 2033 (USD Billion)
  • Table 21 Government Mobile Value Added Services market, by region 2021 - 2033 (USD Billion)
  • Table 22 Others Mobile Value Added Services market, by region 2021 - 2033 (USD Billion)
  • Table 23 North America Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 24 North America Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 25 North America Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 26 U.S. Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 27 U.S. Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 28 U.S. Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 29 Canada Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 30 Canada Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 31 Canada Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 32 Mexico Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 33 Mexico Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 34 Mexico Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 35 Europe Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 36 Europe Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 37 Europe Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 38 UK Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 39 UK Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 40 UK Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 41 Germany Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 42 Germany Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 43 Germany Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 44 France Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 45 France Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 46 France Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 47 Asia Pacific Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 48 Asia Pacific Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 49 Asia Pacific Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 50 China Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 51 China Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 52 China Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 53 India Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 54 India Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 55 India Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 56 Japan Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 57 Japan Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 58 Japan Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 59 South Korea Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 60 South Korea Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 61 South Korea Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 62 Australia Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 63 Australia Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 64 Australia Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 65 Latin America Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 66 Latin America Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 67 Latin America Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 68 Brazil Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 69 Brazil Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 70 Brazil Mobile Value Added Services market, by vertical 2021 - 2033 (USD Billion)
  • Table 71 MEA Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 72 MEA Mobile Value Added Services market, by end use 2021 - 2033 (USD Billion)
  • Table 73 MEA Mobile Value Added Services market, by vertical 2021 - 2033 (USD Billion)
  • Table 74 UAE Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 75 UAE Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 76 UAE Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 77 KSA Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 78 KSA Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 79 KSA Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)
  • Table 80 South Africa Mobile Value Added Services market, by Solution 2021 - 2033 (USD Billion)
  • Table 81 South Africa Mobile Value Added Services market, by End Use 2021 - 2033 (USD Billion)
  • Table 82 South Africa Mobile Value Added Services market, by Vertical 2021 - 2033 (USD Billion)

List of Figures

  • Fig. 1 Mobile Value Added Services market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing & forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation & validation
  • Fig. 9 Mobile Value Added Services market snapshot
  • Fig. 10 Mobile Value Added Services market segment snapshot
  • Fig. 11 Mobile Value Added Services market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current & future impact)
  • Fig. 14 Market restraint relevance analysis (Current & future impact)
  • Fig. 15 Mobile Value Added Services market, Solution outlook key takeaways (USD Billion)
  • Fig. 16 Mobile Value Added Services market, Solution movement analysis (USD Billion), 2024 & 2033
  • Fig. 17 Short Messaging Service (SMS) market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 18 Mobile Email & IM market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 19 Mobile Money market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 20 Mobile Advertising market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 21 Location-based Services market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 22 Mobile Infotainment market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 23 Multimedia Messaging Service (MMS) market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 24 Mobile Value Added Services market: End Use outlook key takeaways (USD Billion)
  • Fig. 25 Mobile Value Added Services market: End Use movement analysis (USD Billion), 2024 & 2033
  • Fig. 26 Consumers market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 27 Enterprises market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 28 Mobile Value Added Services market: Vertical outlook key takeaways (USD Billion)
  • Fig. 29 Mobile Value Added Services market: Vertical movement analysis (USD Billion), 2024 & 2033
  • Fig. 30 BFSI market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 31 Media and Entertainment market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 32 Telecom & IT market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 33 Retail & E-commerce market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 34 Healthcare market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 35 Government market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 36 Others market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 37 Regional marketplace: Key takeaways
  • Fig. 38 Mobile Value Added Services market: Regional outlook, 2024 & 2033, USD Billion
  • Fig. 39 North America Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 40 U.S. Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 41 Canada Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 42 Mexico Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 43 Europe Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 44 UK Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 45 Germany Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 46 France Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 47 Asia Pacific Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 48 China Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 49 Japan Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 50 India Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 51 Australia Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 52 South Korea Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 53 Latin America Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 54 Brazil Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 55 MEA Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 56 KSA Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 57 UAE Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 58 South Africa Mobile Value Added Services market estimates and forecasts, 2021 - 2033 (USD Billion)
  • Fig. 59 Strategy framework
  • Fig. 60 Company Categorization
目次
Product Code: GVR-4-68040-656-1

Mobile Value Added Services Market Summary

The global mobile value added services market size was estimated at USD 1,089.86 billion in 2024 and is projected to reach USD 3,237.18 billion by 2033, growing at a CAGR of 13.2% from 2025 to 2033. The Mobile Value Added Services (VAS) market growth is driven by the rapid proliferation of smartphones, increasing mobile internet penetration, and growing consumer demand for personalized, on-the-go digital experiences.

In addition, rising digital consumption among youth demographics and small enterprises has played a key role in expanding the mobile value added services industry. Technological advancements have significantly driven the growth of the mobile value added services industry. The integration of Artificial Intelligence (AI), Machine Learning (ML), and Big Data analytics has enabled service providers to deliver highly customized and real-time content. The deployment of 5G infrastructure has further improved service quality and bandwidth availability, facilitating advanced VAS such as video streaming, augmented reality (AR), and mobile cloud services. Furthermore, innovations in mobile payment platforms and location-based technologies have broadened the scope of value-added services across sectors such as healthcare, retail, and transportation.

The use of AI and data analytics is enabling telecom operators and service providers to offer hyper-personalized mobile experiences. AI algorithms help analyze user behavior, preferences, and location data to deliver tailored content ranging from news, music, and entertainment to promotional offers and health reminders. Personalized VAS enhances user satisfaction and improves monetization by increasing engagement and reducing churn. This trend is especially prevalent in mature markets where customer experience is a key competitive differentiator.

Another rapidly growing opportunity within the mobile value-added services market is the expansion of smart home solutions. With the integration of IoT technologies, service providers can offer home automation services that enable users to control lighting, security systems, thermostats, and appliances directly from their smartphones. As consumer adoption of smart home technology continues to rise, telecom operators have the opportunity to differentiate themselves by bundling these solutions with their core offerings. This approach allows them to become more deeply integrated into customers' daily lives. A notable example is Verizon, which has started bundling smart home solutions with its internet services, delivering a seamless and connected home experience for its users.

Concerns related to data privacy, spam content, and unauthorized billing have eroded consumer trust in some regions and could hamper the growth of the market. Market fragmentation, high churn rates, and limited monetization opportunities for certain services have posed challenges for service providers. Moreover, the dependency on telecom infrastructure and compatibility issues across devices have hindered consistent service delivery. These factors are expected to restrain market growth, thereby driving the need for innovation, strategic partnerships, and greater regulatory clarity.

Global Mobile Value Added Services Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global mobile value added services market report based on solution, end use, vertical, and region:

  • Solution Outlook (Revenue, USD Billion, 2021 - 2033)
  • Short Messaging Service (SMS)
  • Mobile Email & IM
  • Mobile Money
  • Mobile Advertising
  • Location-based Services
  • Mobile Infotainment
  • Multimedia Messaging Service (MMS)
  • End Use Outlook (Revenue, USD Billion, 2021 - 2033)
  • Consumers
  • Enterprises
  • Vertical Outlook (Revenue, USD Billion, 2021 - 2033)
  • BFSI
  • Media and Entertainment
  • Telecom & IT
  • Retail & E-commerce
  • Healthcare
  • Government
  • Others
  • Regional Outlook (Revenue, USD Billion, 2021 - 2033)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
  • Latin America
    • Brazil
  • Middle East and Africa (MEA)
    • KSA
    • UAE
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
    • 1.2.1. Information Procurement
  • 1.3. Information or Data Analysis
  • 1.4. Methodology
  • 1.5. Research Scope and Assumptions
  • 1.6. Market Formulation & Validation
  • 1.7. Country Based Segment Share Calculation
  • 1.8. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Mobile Value Added Services Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Industry Challenge
  • 3.3. Mobile Value Added Services Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and social landscape
      • 3.3.2.3. Technological landscape

Chapter 4. Mobile Value Added Services Market: Solution Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Mobile Value Added Services Market: Solution Movement Analysis, 2024 & 2033 (USD Billion)
  • 4.3. Short Messaging Service (SMS)
    • 4.3.1. Short Messaging Service (SMS) Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 4.4. Mobile Email & IM
    • 4.4.1. Mobile Email & IM Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 4.5. Mobile Money
    • 4.5.1. Mobile Money Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 4.6. Mobile Advertising
    • 4.6.1. Mobile Advertising Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 4.7. Location-based Services
    • 4.7.1. Location-based Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 4.8. Mobile Infotainment
    • 4.8.1. Mobile Infotainment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 4.9. Multimedia Messaging Service (MMS)
    • 4.9.1. Multimedia Messaging Service (MMS) Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 5. Mobile Value Added Services Market: End Use Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Mobile Value Added Services Market: End Use Movement Analysis, 2024 & 2033 (USD Billion)
  • 5.3. Consumers
    • 5.3.1. Consumers Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 5.4. Enterprises
    • 5.4.1. Enterprises Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 6. Mobile Value Added Services Market: Vertical Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Mobile Value Added Services Market: Vertical Movement Analysis, 2024 & 2033 (USD Billion)
  • 6.3. BFSI
    • 6.3.1. BFSI Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.4. Media and Entertainment
    • 6.4.1. Media and Entertainment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.5. Telecom & IT
    • 6.5.1. Telecom & IT Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.6. Retail & E-commerce
    • 6.6.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.7. Healthcare
    • 6.7.1. Healthcare Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.8. Government
    • 6.8.1. Government Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.9. Others
    • 6.9.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 7. Mobile Value Added Services Market: Regional Estimates & Trend Analysis

  • 7.1. Mobile Value Added Services Market Share, By Region, 2024 & 2033, USD Billion
  • 7.2. North America
    • 7.2.1. North America Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.2.2. U.S.
      • 7.2.2.1. U.S. Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.2.3. Canada
      • 7.2.3.1. Canada Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.2.4. Mexico
      • 7.2.4.1. Mexico Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 7.3. Europe
    • 7.3.1. Europe Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.3.2. UK
      • 7.3.2.1. UK Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.3.3. Germany
      • 7.3.3.1. Germany Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD BILLION)
    • 7.3.4. France
      • 7.3.4.1. France Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.4.2. China
      • 7.4.2.1. China Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.4.3. Japan
      • 7.4.3.1. Japan Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.4.4. India
      • 7.4.4.1. India Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.4.5. South Korea
      • 7.4.5.1. South Korea Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.4.6. Australia
      • 7.4.6.1. Australia Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 7.5. Latin America
    • 7.5.1. Latin America Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.5.2. Brazil
      • 7.5.2.1. Brazil Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.6.2. UAE
      • 7.6.2.1. UAE Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.6.3. KSA
      • 7.6.3.1. KSA Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.6.4. South Africa
      • 7.6.4.1. South Africa Mobile Value Added Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 8. Competitive Landscape

  • 8.1. Company Categorization
  • 8.2. Company Market Positioning
  • 8.3. Company Heat Map Analysis
  • 8.4. Company Profiles/Listing
    • 8.4.1. Google
      • 8.4.1.1. Participant's Overview
      • 8.4.1.2. Financial Performance
      • 8.4.1.3. Product Benchmarking
      • 8.4.1.4. Strategic Initiatives
    • 8.4.2. Apple Inc.
      • 8.4.2.1. Participant's Overview
      • 8.4.2.2. Financial Performance
      • 8.4.2.3. Product Benchmarking
      • 8.4.2.4. Strategic Initiatives
    • 8.4.3. AT&T Inc.
      • 8.4.3.1. Participant's Overview
      • 8.4.3.2. Financial Performance
      • 8.4.3.3. Product Benchmarking
      • 8.4.3.4. Strategic Initiatives
    • 8.4.4. Verizon Communications Inc.
      • 8.4.4.1. Participant's Overview
      • 8.4.4.2. Financial Performance
      • 8.4.4.3. Product Benchmarking
      • 8.4.4.4. Strategic Initiatives
    • 8.4.5. Vodafone Group Plc
      • 8.4.5.1. Participant's Overview
      • 8.4.5.2. Financial Performance
      • 8.4.5.3. Product Benchmarking
      • 8.4.5.4. Strategic Initiatives
    • 8.4.6. Bharti Airtel Ltd.
      • 8.4.6.1. Participant's Overview
      • 8.4.6.2. Financial Performance
      • 8.4.6.3. Product Benchmarking
      • 8.4.6.4. Strategic Initiatives
    • 8.4.7. China Mobile Ltd.
      • 8.4.7.1. Participant's Overview
      • 8.4.7.2. Financial Performance
      • 8.4.7.3. Product Benchmarking
      • 8.4.7.4. Strategic Initiatives
    • 8.4.8. InMobi
      • 8.4.8.1. Participant's Overview
      • 8.4.8.2. Financial Performance
      • 8.4.8.3. Product Benchmarking
      • 8.4.8.4. Strategic Initiatives
    • 8.4.9. Telefonica S.A.
      • 8.4.9.1. Participant's Overview
      • 8.4.9.2. Financial Performance
      • 8.4.9.3. Product Benchmarking
      • 8.4.9.4. Strategic Initiatives
    • 8.4.10. China Telecom Global Limited
      • 8.4.10.1. Participant's Overview
      • 8.4.10.2. Financial Performance
      • 8.4.10.3. Product Benchmarking
      • 8.4.10.4. Strategic Initiatives