屋外広告の世界市場レポート 2024年

屋外広告の市場規模は、今後数年間で着実に成長すると予想されています。 2028年には4.9%の年間複合成長率（CAGR）で383億9,000万米ドルに成長すると予想されます。予測期間で予想される成長は、都市化のペースの増加、プログラマティックデジタルディスプレイ広告の採用、屋外広告に対する政府支出の増加、とデジタル屋外広告の情勢の拡大に起因すると考えられます。この期間の注目すべき動向には、視聴者エクスペリエンスを向上させるデジタルプラットフォームへの投資、顧客に影響を与えるためのインタラクティブ広告の提供、効果的な顧客ターゲティングを可能にする広告への人工知能導入の探求、顧客インタラクションを強化するためのモバイル統合屋外広告の採用があります。 屋外広告市場の主要企業が採用する戦略には、戦略的買収による運営とビジネス上の存在感の拡大、技術企業とのコラボレーションによる革新的な技術とソリューションの開発、デジタル変革に重点を置いたメディアビジネスへの参入が含まれます。

屋外広告市場の拡大は、都市人口の増加に起因すると考えられます。都市住民の急増により、交通渋滞が増大し、待ち時間が長くなります。 INRIX 2020 Global Traffic Scorecardによると、ロンドンは英国で最も渋滞の多い都市として浮上しました。 2022年12月の時点で、国連貿易開発会議は、世界の都市人口の割合が2021年には56.5％に達すると予測されており、先進国（79.5％）は発展途上国（51.8％）と比較してその割合が高いと報告しました。国連の世界都市化展望の改訂版では、世界の都市人口が2050年までに68%に増加し、インド、中国、ナイジェリアで大幅な増加が見込まれています。この都市人口の増加は交通渋滞の増大に寄与しており、屋外広告市場の主要な促進要因となっています。

屋外広告市場で予想される成長は、広告予算の拡大によってさらに加速されます。広告予算は、広告やマーケティングの取り組みを通じて製品、サービス、またはアイデアを宣伝するために個人、企業、または組織によって割り当てられる計画的な財源を表します。 屋外広告はこれらの予算において重要な役割を果たし、リーチ、影響力、費用対効果の組み合わせを提供します。その役割は通常、企業や組織の特定のマーケティング目標や対象ユーザーに合わせて調整され、多くの場合、より広範な広告キャンペーンに統合されます。たとえば、2022年 8月、カナダに拠点を置くエンタープライズデータ管理ソフトウェア開発会社であるOpenText Corporationは、2022年、2021年、2020年度の広告支出がそれぞれ5,960万米ドル、5,290万米ドル、3,210万米ドルであると報告しました。この広告予算の増加傾向は、屋外広告市場にとって重要な推進力となっています。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 マクロ経済シナリオ

• 高インフレが市場に与える影響
• ウクライナ・ロシア戦争が市場に与える影響
• COVID-19による市場への影響

第5章 世界市場規模と成長

• 世界の屋外広告市場の促進要因と抑制要因
  • 市場促進要因
  • 市場抑制要因
• 世界の屋外広告市場規模実績と成長率、2018～2023年
• 世界の屋外広告市場規模と成長予測、2023～2028年、2033年

第6章 市場セグメンテーション

• 世界の屋外広告市場、タイプ別セグメンテーション、実績と予測、2018～2023年、2023～2028年、2033年
• 看板
• 輸送
• ストリートファニチャー
• 交通機関ディスプレイ
• その他
• 世界の屋外広告市場、プラットフォーム別セグメンテーション、実績と予測、2018～2023年、2023～2028年、2033年
• スタティック
• デジタル
• 世界の屋外広告市場、用途別セグメンテーション、実績と予測、2018～2023年、2023～2028年、2033年
• 飲食業界
• 自動車産業
• 健康・医療産業
• 商用と個人向けサービス
• 消費財
• その他

第7章 地域と国の分析

• 世界の屋外広告市場、地域別、実績と予測、2018～2023年、2023～2028年、2033年
• 世界の屋外広告市場、国別、実績と予測、2018～2023年、2023～2028年、2033年

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

• 屋外広告市場の競合情勢
• 屋外広告市場の企業プロファイル
  • JCDecaux Group
  • Clear Channel Outdoor Holdings, Inc
  • Lamar Advertising Company
  • OUTFRONT Media Inc
  • Focus Media Information Technology

第31章 その他の大手と革新的な企業

• Stroer SE &Co KGaA
• Daktronics Inc
• oOh!media Limited
• APG SGA
• Exterion Media Group
• Broadsign International LLC
• Talon Outdoor Ltd
• Ooh!Media Limited
• Jives Media
• Commcreative
• Webfx
• The Times Group
• Eye Media LLC
• WA Logistik Gmbh
• Wall Gmbh

第32章 競合ベンチマーキング

第33章 競合ダッシュボード

第34章 主要な合併と買収

第35章 将来の展望と潜在性分析

第36章 付録

Out-of-home advertising, also recognized as outdoor advertising, involves delivering messages to consumers when they are away from their residences. This form of advertising aims to promote a business's products and services effectively in order to attract new customers.

Various types of out-of-home advertising include billboards, transport, street furniture, transit displays, and more. Billboards, for instance, are expansive outdoor advertising structures often situated in high-traffic locations such as major roads. These advertising platforms come in static and digital formats and are utilized by diverse industries, including the food and beverage sector, automotive industry, health and medical field, commercial and personal services, consumer goods, and others.

The out-of-home advertising market research report is one of a series of new reports from The Business Research Company that provides out-of-home advertising market statistics, including out-of-home advertising industry global market size, regional shares, competitors with an out-of-home advertising market share, detailed out-of-home advertising market segments, market trends and opportunities, and any further data you may need to thrive in the out-of-home advertising industry. This out-of-home advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The out-of-home advertising market size has grown strongly in recent years. It will grow from $29.8 billion in 2023 to $31.7 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The expansion witnessed in the historical period can be ascribed to the swift economic advancement in emerging markets, the surge of globalization, an increase in transit advertising, and the rapid development of technology.

The out-of-home advertising market size is expected to see steady growth in the next few years. It will grow to $38.39 billion in 2028 at a compound annual growth rate (CAGR) of 4.9%. The anticipated growth in the forecast period can be attributed to the increasing pace of urbanization, the adoption of programmatic digital display advertisements, a rise in government spending on out-of-home advertising, and the expanding landscape of digital out-of-home advertising. Notable trends during this period encompass investments in digital platforms to enhance viewer experiences, the provision of interactive advertisements for influencing customers, the exploration of artificial intelligence deployment in ads to enable effective customer targeting, and the introduction of mobile-integrated out-of-home advertising to enhance customer interaction with the brand. Strategies embraced by key players in the out-of-home advertising market involve expanding operational and business presence through strategic acquisitions, developing innovative technologies and solutions via collaborations with technology players, and venturing into media business with a focus on digital transformation.

The expansion of the out-of-home advertising market can be attributed to the increasing urban population. The surge in urban residents contributes to elevated traffic congestion and longer waiting times. According to the INRIX 2020 Global Traffic Scorecard, London emerged as the most congested city in the UK. As of December 2022, the United Nations Conference on Trade and Development reported that the global urban population share was projected to reach 56.5% in 2021, with developed nations having a higher percentage (79.5%) compared to developing nations (51.8%). The UN World Urbanization Prospects revision anticipates a global urban population increase to 68% by 2050, with significant growth in India, China, and Nigeria. This rise in urban population, contributing to heightened traffic congestion, is a key driver of the out-of-home advertising market.

The anticipated growth in the out-of-home advertising market is further fueled by the expanding advertising budgets. Advertising budgets represent planned financial resources allocated by individuals, corporations, or organizations to promote their products, services, or ideas through advertising and marketing initiatives. Out-of-home advertising plays a crucial role in these budgets, offering a blend of reach, impact, and cost-effectiveness. Its role is typically tailored to the specific marketing goals and target audience of a company or organization, often integrated into broader advertising campaigns. For instance, in August 2022, OpenText Corporation, a Canada-based enterprise data management software developer, reported advertising expenditures of $59.6 million, $52.9 million, and $32.1 million for fiscal years 2022, 2021, and 2020, respectively. This upward trend in advertising budgets is a significant driver for the out-of-home advertising market.

Artificial intelligence is increasingly becoming a staple for companies in their advertising strategies. The key applications and advantages of employing artificial intelligence in digital out-of-home advertising lie in its ability to facilitate agile and data-driven campaigns. A noteworthy example is McDonald's use of data, such as weather conditions and time of day, to prompt consumers to indulge in ice cream sundaes on hot days. Conversely, Coca-Cola strategically promoted smart water when temperatures exceeded 21 degrees. Virgin Trains also leveraged real-time traffic data to demonstrate to motorists how much quicker their journey could have been by using trains. Thus, the integration of AI and automation enables the optimization of ads, creatively adapting them based on real-time data.

Major players in the out-of-home advertising market are increasingly focusing on strategic collaborations to better cater to the needs of their existing consumer base. Strategic collaborations involve agreements between two or more separate companies to work together toward mutually agreed-upon goals. For instance, in January 2023, Daktronics Inc., a US-based out-of-home advertising company, entered into a partnership with Elan Media Partners. This collaboration aimed to design, produce, and install 38 digital LED displays at Doha Out of Home (OOH) sites in the fall of 2022. These displays, strategically placed in some of Doha's busiest neighborhoods, played a crucial role in supporting numerous marketers and sponsors during a global event attended by millions. The screens offered exceptionally sharp and dynamic graphics with millions of hues, enhancing the vibrancy of businesses' creativity and intended messaging.

In October 2021, American Outdoor, a US-based outdoor advertising firm, acquired assets from Juggernaut Billboards for an undisclosed amount. This acquisition further expands American Outdoor Advertising's portfolio, already covering major markets in Arizona, Nevada, and California. Juggernaut Billboards, based in the US, specializes in billboard and mobile billboard advertising services in Puerto Rico, Arizona, Texas, and Mexico.

Major companies operating in the out-of-home advertising market report are JCDecaux Group, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, OUTFRONT Media Inc., Focus Media Information Technology, Stroer SE & Co KGaA, Daktronics Inc., oOh!media Limited, APG SGA, Exterion Media Group, Broadsign International LLC, Talon Outdoor Ltd., Ooh!Media Limited, Jives Media, Commcreative, Webfx, The Times Group, Eye Media LLC, WA Logistik Gmbh, Wall Gmbh, DSM Deutsche Stadte Medien Gmbh, Stroer Media Deutschland Gmbh, MOPLAK Medien Service Gmbh, Blowup Media Gmbh, Externa Spa, Boca SRL, Europe Media SRL, Esotas SRL, Mediakom SRL, RMAA Group, Transit Media Group, SUN OOH Media, Ideacomm, Adboard Media, Phil-O-Media, Media Motion, MK OOH Media, Interbus, Screen Media, Adquick, Sizmek Technologies, Inc., Intersection Media Holdings, Inc., Pattison Outdoor Advertising Limited Partnership, Newad Media Inc., Anchour, Starfish, Manifesto Agency, Astral Media Outdoor, L.P, Cameron Advertising Displays Limited, Fluent, Inc., Eletromidia SA, One Brasil Midia Interativa SA, J.Chebly Empreendimentos De Publicidade SA, Chase Marketing Promocoes E Eventos Ltda, Plamarc Ltda, Creatika Spa, Gyt Business Group SPA, Grafica Nueva SA, Ykone, Jeddah, Cdecaux SA, Posterscope, Sharp NEC Display Solutions, Hills Advertising L.L.C, Backlite Media, 365 Digital, Primedia Outdoor, OHMSA, Kong Marketing Agency

Asia-Pacific was the largest region in the out-of-home advertising market in 2023. North America was the second largest region in the global out-of-home advertising market share. The regions covered in the out-of-home advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the out-of-home advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain

The Out-of-Home Advertising market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in out of home advertisement facilities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Out-of-Home Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on out-of-home advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
• Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
• Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
• Measure the impact of high global inflation on market growth.
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Where is the largest and fastest growing market for out-of-home advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The out-of-home advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

• 1) By Type: Billboard; Street Furniture; Transit; Other Types
• 2) By Platform: Static; Digital
• 3) By End User: Vehicle Industry; Food & Beverage Industry; Commercial And Personal Services; Consumer Goods; Health And Medical Industry And Others
• Companies Mentioned: JCDecaux Group; Clear Channel Outdoor Holdings, Inc; Lamar Advertising Company; OUTFRONT Media Inc; Focus Media Information Technology
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Out-of-Home Advertising Market Characteristics

3. Out-of-Home Advertising Market Trends And Strategies

4. Out-of-Home Advertising Market - Macro Economic Scenario

• 4.1. Impact Of High Inflation On The Market
• 4.2. Ukraine-Russia War Impact On The Market
• 4.3. COVID-19 Impact On The Market

5. Global Out-of-Home Advertising Market Size and Growth

• 5.1. Global Out-of-Home Advertising Market Drivers and Restraints
  • 5.1.1. Drivers Of The Market
  • 5.1.2. Restraints Of The Market
• 5.2. Global Out-of-Home Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
• 5.3. Global Out-of-Home Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Out-of-Home Advertising Market Segmentation

• 6.1. Global Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• Billboard
• Transport
• Street Furniture
• Transit Displays
• Other Types
• 6.2. Global Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• Static
• Digital
• 6.3. Global Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• Food and Beverage Industry
• Vehicle Industry
• Health and Medical Industry
• Commercial and Personal Services
• Consumer Goods
• Other Applications

7. Out-of-Home Advertising Market Regional And Country Analysis

• 7.1. Global Out-of-Home Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 7.2. Global Out-of-Home Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Out-of-Home Advertising Market

• 8.1. Asia-Pacific Out-of-Home Advertising Market Overview
• Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 8.3. Asia-Pacific Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 8.4. Asia-Pacific Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Out-of-Home Advertising Market

• 9.1. China Out-of-Home Advertising Market Overview
• 9.2. China Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
• 9.3. China Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
• 9.4. China Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Out-of-Home Advertising Market

• 10.1. India Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 10.2. India Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 10.3. India Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Out-of-Home Advertising Market

• 11.1. Japan Out-of-Home Advertising Market Overview
• 11.2. Japan Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 11.3. Japan Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 11.4. Japan Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Out-of-Home Advertising Market

• 12.1. Australia Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 12.2. Australia Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 12.3. Australia Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Out-of-Home Advertising Market

• 13.1. Indonesia Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 13.2. Indonesia Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 13.3. Indonesia Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Out-of-Home Advertising Market

• 14.1. South Korea Out-of-Home Advertising Market Overview
• 14.2. South Korea Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 14.3. South Korea Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 14.4. South Korea Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Out-of-Home Advertising Market

• 15.1. Western Europe Out-of-Home Advertising Market Overview
• 15.2. Western Europe Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 15.3. Western Europe Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 15.4. Western Europe Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Out-of-Home Advertising Market

• 16.1. UK Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 16.2. UK Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 16.3. UK Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Out-of-Home Advertising Market

• 17.1. Germany Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 17.2. Germany Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 17.3. Germany Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Out-of-Home Advertising Market

• 18.1. France Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 18.2. France Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 18.3. France Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Out-of-Home Advertising Market

• 19.1. Italy Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 19.2. Italy Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 19.3. Italy Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Out-of-Home Advertising Market

• 20.1. Spain Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 20.2. Spain Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 20.3. Spain Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Out-of-Home Advertising Market

• 21.1. Eastern Europe Out-of-Home Advertising Market Overview
• 21.2. Eastern Europe Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 21.3. Eastern Europe Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 21.4. Eastern Europe Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Out-of-Home Advertising Market

• 22.1. Russia Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 22.2. Russia Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 22.3. Russia Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Out-of-Home Advertising Market

• 23.1. North America Out-of-Home Advertising Market Overview
• 23.2. North America Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 23.3. North America Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 23.4. North America Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Out-of-Home Advertising Market

• 24.1. USA Out-of-Home Advertising Market Overview
• 24.2. USA Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 24.3. USA Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 24.4. USA Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Out-of-Home Advertising Market

• 25.1. Canada Out-of-Home Advertising Market Overview
• 25.2. Canada Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 25.3. Canada Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 25.4. Canada Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Out-of-Home Advertising Market

• 26.1. South America Out-of-Home Advertising Market Overview
• 26.2. South America Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 26.3. South America Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 26.4. South America Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Out-of-Home Advertising Market

• 27.1. Brazil Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 27.2. Brazil Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 27.3. Brazil Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Out-of-Home Advertising Market

• 28.1. Middle East Out-of-Home Advertising Market Overview
• 28.2. Middle East Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 28.3. Middle East Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 28.4. Middle East Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Out-of-Home Advertising Market

• 29.1. Africa Out-of-Home Advertising Market Overview
• 29.2. Africa Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 29.3. Africa Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 29.4. Africa Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Out-of-Home Advertising Market Competitive Landscape And Company Profiles

• 30.1. Out-of-Home Advertising Market Competitive Landscape
• 30.2. Out-of-Home Advertising Market Company Profiles
  • 30.2.1. JCDecaux Group
    • 30.2.1.1. Overview
    • 30.2.1.2. Products and Services
    • 30.2.1.3. Strategy
    • 30.2.1.4. Financial Performance
  • 30.2.2. Clear Channel Outdoor Holdings, Inc
    • 30.2.2.1. Overview
    • 30.2.2.2. Products and Services
    • 30.2.2.3. Strategy
    • 30.2.2.4. Financial Performance
  • 30.2.3. Lamar Advertising Company
    • 30.2.3.1. Overview
    • 30.2.3.2. Products and Services
    • 30.2.3.3. Strategy
    • 30.2.3.4. Financial Performance
  • 30.2.4. OUTFRONT Media Inc
    • 30.2.4.1. Overview
    • 30.2.4.2. Products and Services
    • 30.2.4.3. Strategy
    • 30.2.4.4. Financial Performance
  • 30.2.5. Focus Media Information Technology
    • 30.2.5.1. Overview
    • 30.2.5.2. Products and Services
    • 30.2.5.3. Strategy
    • 30.2.5.4. Financial Performance

31. Out-of-Home Advertising Market Other Major And Innovative Companies

• 31.1. Stroer SE & Co KGaA
• 31.2. Daktronics Inc
• 31.3. oOh!media Limited
• 31.4. APG SGA
• 31.5. Exterion Media Group
• 31.6. Broadsign International LLC
• 31.7. Talon Outdoor Ltd
• 31.8. Ooh!Media Limited
• 31.9. Jives Media
• 31.10. Commcreative
• 31.11. Webfx
• 31.12. The Times Group
• 31.13. Eye Media LLC
• 31.14. WA Logistik Gmbh
• 31.15. Wall Gmbh

32. Global Out-of-Home Advertising Market Competitive Benchmarking

33. Global Out-of-Home Advertising Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Out-of-Home Advertising Market

35. Out-of-Home Advertising Market Future Outlook and Potential Analysis

• 35.1 Out-of-Home Advertising Market In 2028 - Countries Offering Most New Opportunities
• 35.2 Out-of-Home Advertising Market In 2028 - Segments Offering Most New Opportunities
• 35.3 Out-of-Home Advertising Market In 2028 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer