Webコミック（Web漫画）の世界市場レポート 2024年

Webコミック（Web漫画）市場規模は近年力強く成長しています。2023年の86億3,000万米ドルから2024年には92億1,000万米ドルへと、CAGR 6.7％で拡大します。過去の期間に見られた成長は、インディペンデントクリエイターのエンパワーメント、世界なアクセシビリティの向上、双方向性によるエンゲージメントの強化、Webコミックの他のメディアへの適応、Webコミックのプラットフォームの進化など、さまざまな要因によるものです。

2023年のWebコミック市場において最大の地域はアジア太平洋でした。Webコミック市場レポートの対象地域は、アジア太平洋、西欧、東欧、北米、南米、中東・アフリカです。

目次

第1章 エグゼクティブサマリー

第2章 Webコミック市場の特徴

第3章 Webコミック市場の動向と戦略

第4章 Webコミック市場- マクロ経済シナリオ

• 高インフレが市場に与える影響
• ウクライナ・ロシア戦争が市場に与える影響
• COVID-19による市場への影響

第5章 世界のWebコミック市場規模と成長

• 世界のWebコミック市場促進要因と抑制要因
  • 市場の促進要因
  • 市場の抑制要因
• 世界のWebコミック市場規模と成長実績、2018～2023年
• 世界のWebコミック市場規模と成長予測、2023～2028年、2033F

第6章 Webコミック市場セグメンテーション

• 世界のWebコミック市場、タイプ別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
• 定期購読Webコミック
• 広告Webコミック
• 世界のWebコミック市場、アプリケーション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
• 携帯電話
• ラップトップ
• タブレット
• その他

第7章 Webコミック市場の地域別・国別分析

• 世界のWebコミック市場、地域別、実績および予測、2018-2023、2023-2028F、2033F
• 世界のWebコミック市場、国別、実績および予測、2018-2023、2023-2028F、2033F

第8章 アジア太平洋のWebコミック市場

• 概要
• 地域情報、COVID-19症の影響、市場情報、背景情報、政府の取り組み、規制、規制機関、主要団体、課税額、法人税構造、投資、主要企業
• タイプ別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
• アプリケーション別のセグメンテーション、実績および予測、2018-2023、2023-2028F、2033F

第9章 中国のWebコミック市場

第10章 インドのWebコミック市場

第11章 日本のWebコミック市場

第12章 オーストラリアのWebコミック市場

第13章 インドネシアのWebコミック市場

第14章 韓国のWebコミック市場

第15章 西欧のWebコミック市場

• 概要
• タイプ別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
• アプリケーション別のセグメンテーション、実績および予測、2018-2023、2023-2028F、2033F

第16章 英国のWebコミック市場

第17章 ドイツのWebコミック市場

第18章 フランスのWebコミック市場

第19章 イタリアのWebコミック市場

第20章 スペインのWebコミック市場

第21章 東欧のWebコミック市場

• 概要
• タイプ別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
• アプリケーション別のセグメンテーション、実績および予測、2018-2023、2023-2028F、2033F

第22章 ロシアのWebコミック市場

第23章 北米のWebコミック市場

• 概要
• タイプ別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
• アプリケーション別のセグメンテーション、実績および予測、2018-2023、2023-2028F、2033F

第24章 米国のWebコミック市場

第25章 カナダのWebコミック市場

第26章 南米のWebコミック市場

• 概要
• タイプ別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
• アプリケーション別のセグメンテーション、実績および予測、2018-2023、2023-2028F、2033F

第27章 ブラジルのWebコミック市場

第28章 中東のWebコミック市場

• 概要
• タイプ別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
• アプリケーション別のセグメンテーション、実績および予測、2018-2023、2023-2028F、2033F

第29章 アフリカのWebコミック市場

• 概要
• タイプ別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
• アプリケーション別のセグメンテーション、実績および予測、2018-2023、2023-2028F、2033F

第30章 Webコミック市場の競合情勢と企業プロファイル

• Webコミック市場の競合情勢
• Webコミック市場の企業プロファイル
  • Naver Corp.
  • Kakao Entertainment Corp.
  • Lezhin Entertainment Co Ltd.
  • Contents First Inc.
  • ToryComics Co Ltd

第31章 世界のWebコミック市場の競合ベンチマーキング

第32章 世界のWebコミック市場の競争ダッシュボード

第33章 Webコミック市場における主要な合併と買収

第34章 Webコミック市場の将来展望と可能性分析

第35章 付録

“Webcomics Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on webcomics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for webcomics? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The webcomics market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

• 1) By Type: Subscription Webcomic; Advertising Webcomic
• 2) By Application: Mobile Phone; Laptop; Tablet; Other Applications
• Companies Mentioned: Naver Corp.;Kakao Entertainment Corp.; Lezhin Entertainment Co Ltd.; Contents First Inc.; ToryComics Co Ltd.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Webcomics are digital cartoons, comic strips, or graphics created for online publication. Artists typically publish webcomics on their websites, blogs, social media profiles, or dedicated art platforms. The creation of webcomics often involves the use of digital art applications such as Adobe Photoshop or Illustrator.

The main types of webcomics are subscription-based and advertising-supported. In a subscription-based webcomic model, readers pay a monthly fee to access the content released during that period. Readers can view these webcomics on various devices such as mobile phones, laptops, tablets, and others. This subscription model allows artists to offer their work directly to an audience while generating revenue to support their creative endeavors.

The webcomics market research report is one of a series of new reports from The Business Research Company that provides webcomics market statistics, including webcomics industry global market size, regional shares, competitors with a webcomics market share, detailed webcomics market segments, market trends and opportunities, and any further data you may need to thrive in the webcomics industry. This webcomics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The webcomics market size has grown strongly in recent years. It will grow from $8. 63 billion in 2023 to $9. 21 billion in 2024 at a compound annual growth rate (CAGR) of 6. 7%. The growth observed in the historic period can be attributed to various factors, including the empowerment of independent creators, increased global accessibility, enhanced engagement through interactivity, adaptation of webcomics into other media, and the evolution of webcomic platforms.

The webcomics market size is expected to see strong growth in the next few years. It will grow to $11. 72 billion in 2028 at a compound annual growth rate (CAGR) of 6. 2%. The anticipated growth in the forecast period can be attributed to various factors, including the adoption of mobile-friendly formats, integration with subscription models, enhanced analytics tools for creators, a focus on inclusive representation, and the incorporation of interactive storytelling elements. Major trends expected in the forecast period include the development of diverse content and genres in webcomics, the use of digital platforms and apps for distribution, integration with social media platforms, collaborations and crossovers between creators, the inclusion of interactive and multimedia elements, efforts towards localization and global accessibility, and real-time updates and scheduling features.

The anticipated rise in the usage of smart devices is set to drive the growth of the webcomics market in the projected period. Smart devices, encompassing interactive electronic gadgets like smartphones and computers, offer convenience and easy access to a myriad of content at one's fingertips. The increasing prevalence and user-friendly features of smartphones and computers contribute to their growing usage. As the adoption of smart devices, particularly smartphones and computers, continues to expand, there will be a corresponding demand for webcomics. For instance, Data Reportal reports that in 2019, there were 5. 11 billion unique mobile users globally, and out of them, 2. 71 billion used smartphones, a figure that increased to 2. 87 billion in 2020. Additionally, the Pew Research Center predicts that over 285 million people in the US are expected to own smartphones by 2023. Hence, the escalating use of smart devices is a catalyst for the growth of the webcomics market.

The increasing count of social media users is anticipated to drive the growth of the webcomics market in the foreseeable future. Social media users, individuals actively engaged on various social platforms, find webcomics captivating and entertaining due to their visually engaging storytelling. Webcomic creators leverage social media to promote their content, gain followers, and interact with their audience. According to DataReportal, there were 4. 62 billion social media users globally in January 2022, up from 4. 19 billion in January 2021. This surge in social media users is a key driver for the webcomics market.

The emergence of new romantic comics stands out as a notable trend gaining traction in the webcomics market. Companies are actively producing new romantic comics to meet market demands and attract a broader readership. Romantic comics, with a primary focus on romantic relationships, generate heightened interest among readers. Major players are introducing fresh romantic comics to appeal to readers and boost their revenue. For instance, 'Lore Olympus,' a romance webcomic by New Zealand artist Rachel Smythe, has achieved significant success, hitting #1 on both the NYT (New York Times) and PBD Bookscan sales charts. Published by South Korean webtoon publisher Naver Webtoon, the comic retells the relationship between the Greek goddesses Persephone and Hades.

Key companies in the webcomics market are actively launching new webcomic series to attract customers, boost sales, and achieve their business objectives. An example is the collaboration between WEBTOON, a US-based digital comics platform, and HYBE, a South Korea-based entertainment company. They introduced the webcomic series '7FATES: CHAKHO' in collaboration with the South Korean boy band BTS. To celebrate the debut, digital billboards featuring the series were displayed in major cities worldwide.

In May 2021, Kakao Entertainment, a South Korea-based entertainment, mass media, and publishing company, acquired Tapas Media for $510 million. This strategic acquisition enhances Kakao Entertainment's presence and expansion into the US market through Tapas Media, a South Korean-based company specializing in the publication of webcomics and other stories.

Major companies operating in the in the webcomics market report are Naver Corp.,Kakao Entertainment Corp., Lezhin Entertainment Co Ltd.,Contents First Inc., ToryComics Co Ltd.,Graphic India,Tapas Media Inc.,Webzen Inc.,Pixton Electronics Private Limited,Comic Fury,Smack Jeeves,Comic Book Plus,Stelae Technologies,Lezhin Comics,Hiveworks Comics,ToonBoom Animation,ComiXology,Drunk Duck,Clip Studio Paint, Bitstrips, Wacom,Infinite Painter,Medibang Paint,Procreate, JAM Network,Doodle Labs,Line Manga,Taptastic,WEBTOON Canvas,Comicker Digital,

Asia-Pacific was the largest region in the webcomics market in 2023. The regions covered in the webcomics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the webcomics market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The webcomics market includes revenues earned by entities by including e-reading webcomics materials, specific assignments, online entertainment games. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Table of Contents

1. Executive Summary

2. Webcomics Market Characteristics

3. Webcomics Market Trends And Strategies

4. Webcomics Market - Macro Economic Scenario

• 4.1. Impact Of High Inflation On The Market
• 4.2. Ukraine-Russia War Impact On The Market
• 4.3. COVID-19 Impact On The Market

5. Global Webcomics Market Size and Growth

• 5.1. Global Webcomics Market Drivers and Restraints
  • 5.1.1. Drivers Of The Market
  • 5.1.2. Restraints Of The Market
• 5.2. Global Webcomics Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
• 5.3. Global Webcomics Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Webcomics Market Segmentation

• 6.1. Global Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• Subscription Webcomic
• Advertising Webcomic
• 6.2. Global Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• Mobile Phone
• Laptop
• Tablet
• Other Applications

7. Webcomics Market Regional And Country Analysis

• 7.1. Global Webcomics Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 7.2. Global Webcomics Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Webcomics Market

• 8.1. Asia-Pacific Webcomics Market Overview
• Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 8.3. Asia-Pacific Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Webcomics Market

• 9.1. China Webcomics Market Overview
• 9.2. China Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
• 9.3. China Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Webcomics Market

• 10.1. India Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 10.2. India Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Webcomics Market

• 11.1. Japan Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 11.2. Japan Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Webcomics Market

• 12.1. Australia Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 12.2. Australia Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Webcomics Market

• 13.1. Indonesia Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 13.2. Indonesia Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Webcomics Market

• 14.1. South Korea Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 14.2. South Korea Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Webcomics Market

• 15.1. Western Europe Webcomics Market Overview
• 15.2. Western Europe Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 15.3. Western Europe Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Webcomics Market

• 16.1. UK Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 16.2. UK Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Webcomics Market

• 17.1. Germany Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 17.2. Germany Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Webcomics Market

• 18. 1. France Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 18. 2. France Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Webcomics Market

• 19. 1. Italy Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 19. 2. Italy Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Webcomics Market

• 20.1. Spain Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 20.2. Spain Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Webcomics Market

• 21.1. Eastern Europe Webcomics Market Overview
• 21.2. Eastern Europe Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 21.3. Eastern Europe Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Webcomics Market

• 22.1. Russia Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 22.2. Russia Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Webcomics Market

• 23.1. North America Webcomics Market Overview
• 23.2. North America Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 23.3. North America Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Webcomics Market

• 24.1. USA Webcomics Market Overview
• 24.2. USA Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 24.3. USA Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Webcomics Market

• 25.1. Canada Webcomics Market Overview
• 25.2. Canada Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 25.3. Canada Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Webcomics Market

• 26.1. South America Webcomics Market Overview
• 26.2. South America Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 26.3. South America Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Webcomics Market

• 27.1. Brazil Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 27.2. Brazil Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Webcomics Market

• 28.1. Middle East Webcomics Market Overview
• 28.2. Middle East Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 28.3. Middle East Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Webcomics Market

• 29.1. Africa Webcomics Market Overview
• 29.2. Africa Webcomics Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 29.3. Africa Webcomics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Webcomics Market Competitive Landscape And Company Profiles

• 30.1. Webcomics Market Competitive Landscape
• 30.2. Webcomics Market Company Profiles
  • 30.2.1. Naver Corp.
    • 30.2.1.1. Overview
    • 30.2.1.2. Products and Services
    • 30.2.1.3. Strategy
    • 30.2.1. 4. Financial Performance
  • 30.2.2. Kakao Entertainment Corp.
    • 30.2.2.1. Overview
    • 30.2.2.2. Products and Services
    • 30.2.2.3. Strategy
    • 30.2.2. 4. Financial Performance
  • 30.2.3. Lezhin Entertainment Co Ltd.
    • 30.2.3.1. Overview
    • 30.2.3.2. Products and Services
    • 30.2.3.3. Strategy
    • 30.2.3. 4. Financial Performance
  • 30.2. 4. Contents First Inc.
    • 30.2. 4.1. Overview
    • 30.2. 4.2. Products and Services
    • 30.2. 4.3. Strategy
    • 30.2. 4. 4. Financial Performance
  • 30.2. 5. ToryComics Co Ltd
    • 30.2. 5.1. Overview
    • 30.2. 5.2. Products and Services
    • 30.2. 5.3. Strategy
    • 30.2. 5. 4. Financial Performance

31. Global Webcomics Market Competitive Benchmarking

32. Global Webcomics Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Webcomics Market

34. Webcomics Market Future Outlook and Potential Analysis

• 34.1 Webcomics Market In 2028 - Countries Offering Most New Opportunities
• 34.2 Webcomics Market In 2028 - Segments Offering Most New Opportunities
• 34. 3 Webcomics Market In 2028 - Growth Strategies
  • 34.3.1 Market Trend Based Strategies
  • 34.3.2 Competitor Strategies

35. Appendix

• 35.1. Abbreviations
• 35.2. Currencies
• 35.3. Historic And Forecast Inflation Rates
• 35. 4. Research Inquiries
• 35. 5. The Business Research Company
• 35. 6. Copyright And Disclaimer