低脂肪バターの2030年までの市場予測：タイプ、形態、供給源、流通チャネル、用途、地域別の世界分析

Stratistics MRCによると、世界の低脂肪バター市場は2024年に11億2,000万米ドルを占め、予測期間中のCAGRは6.3%で2030年には16億1,000万米ドルに達する見込みです。

低脂肪バターは、従来のバターの改良版で、1食あたりの脂肪分とカロリーを抑えたもので、バターの風味と多様性を楽しみながら脂肪摂取量を減らしたい人向けに設計されています。通常のバターに水、スキムミルク、その他の脂肪を減らす原料を混ぜて作られ、全脂バターと比べて脂肪分が25%～50%少ない製品ができます。食感はよりソフトでクリーミーではなく、味もマイルドで口当たりも異なります。スプレッドとして、あるいは料理やお菓子作りに一般的に使用されるが、レシピによっては同じようにはいかないこともあります。

高まる健康志向

低脂肪バター市場を牽引しているのは、消費者の健康とウェルネスに対する意識の高まりです。肥満、心臓の健康、全身のフィットネスに対する懸念が高まる中、人々は従来の高脂肪バターに代わる健康的なものを求めています。低脂肪バターは、通常のバターの風味を保ちながら低カロリーの選択肢を提供し、健康志向の人々にアピールします。さらに、クリーンな食事とバランスの取れた食生活を求める世界の動向は、消費者にこうした製品を食事に取り入れるよう促しています。この需要は、低脂肪製品の利点を強調する教育キャンペーンの増加によってさらに支えられています。

味覚と食感

その健康上の利点にもかかわらず、低脂肪バターは従来のバターと比較してその味と食感について批判に直面することが多いです。脂肪分の減少は、消費者がバターから連想するクリーミーさやコクに影響を与え、品質が劣るという認識につながる可能性があります。多くの消費者は全脂バターの本格的な味を好むため、低脂肪代替品の採用が妨げられる可能性があります。さらに、風味と口当たりの完璧なバランスを実現するための再製造の課題は、メーカーが多様な消費者の嗜好に応えることを困難にしています。こうした要因が、低脂肪バターの市場浸透を制限しています。

食生活の嗜好の変化

植物性食や低脂肪食への関心の高まりなど、消費者の食生活嗜好の変化は、低脂肪バター市場に大きな機会をもたらします。より健康的でサステイナブル食品の選択を重視するフレキシタリアン食の動向の高まりが、革新的な代替バターへの需要を促進しています。さらに、アレルゲンフリーやラクトースフリーの選択肢を求める消費者は、それぞれのニーズに合わせた低脂肪バター製品を受け入れる可能性が高いです。この動向は機能性食品の台頭と一致しており、メーカー各社はオメガ 3系やプロバイオティクスのような追加栄養素を低脂肪バター製剤に組み込んでその魅力を拡大しています。

代替品の入手可能性

低脂肪バター市場は、マーガリン、植物性スプレッド、ナッツバターなど、さまざまな代替品との競合に直面しています。これらの代用品は、菜食主義者、アレルゲンフリー、または高度にカスタマイズ可能な選択肢を求める消費者にアピールすることが多く、低脂肪バターから関心を引き離しています。さらに、代替品の中にはより環境的にサステイナブルものもあるという認識が、その魅力を高めています。低脂肪スプレッドや代替スプレッドのカテゴリーには豊富な選択肢があるため、激しい競合が生じ、低脂肪バターの売上成長に影響を与える可能性があります。

COVID-19の影響

COVID-19の大流行は、購買行動やサプライチェーンに影響を与えることで、低脂肪バター市場に影響を与えました。サプライチェーンの混乱は主要原料の入手可能性と価格にも影響を与えました。しかし、人々がパンデミック後のライフスタイルに適応するにつれて、健康とウェルネスへの関心が再び高まり、低脂肪製品への関心が再び高まりました。パンデミックはまた、保存可能で便利な食品の必要性を浮き彫りにし、低脂肪バターの包装と配合の革新に拍車をかけた。

予測期間中、有塩セグメントが最大となる見込み

有塩セグメントは、その幅広い魅力と汎用性により、予測期間中最大の市場シェアを占めると予想されます。チップス、ナッツ、ポップコーンを含む有塩スナックは、バランスの取れたフレーバープロファイルと利便性により、依然として消費者に好まれています。その他の特典として、有塩バターはユニークな調味料ブレンドや減塩オプションといった継続的な製品革新の恩恵を受けており、贅沢志向の消費者と健康志向の消費者の両方に対応しています。

予測期間中、CAGRが最も高いのは乳製品ベースのセグメントです。

予測期間中、消費者の自然で本格的な食品に対する価値観から、乳製品ベースのセグメントが最も高い成長率を示すと予測されます。乳製品は伝統的バターに対する消費者の期待と一致し、より健全で本物であると認識されます。この自然な連想が消費者の信頼と忠誠心を強め、市場を独占するカテゴリーとなっています。乳製品ベースの低脂肪バターは、ビタミンA、D、E、Kのような必須栄養素を保持しながら、カロリーと脂肪分を抑えています。乳製品加工技術の進歩により、メーカーは追加栄養素で強化することができ、機能性食品の需要に応えています。

最大のシェアを占める地域

予測期間中、北米地域が最大の市場シェアを占めると予想されるのは、健康意識が高く、消費者がウェルネス目標に沿った製品を積極的に求めているためです。肥満、心血管疾患、糖尿病の割合が増加していることから、多くの消費者が高脂肪食品の摂取を控えており、低脂肪バターの需要が高まっています。ケト食、パレオ食、低脂肪食のようなダイエット法の人気は、健康上の利点と風味や機能性のバランスがとれた代替バターへの関心をさらに高めています。このような健康志向の高まりは、同地域における低脂肪バターの堅調かつ安定した需要を保証しています。

CAGRが最も高い地域

予測期間中、アジア太平洋が最も高いCAGRを示すと予測されるのは、以下の理由による。中国、インド、東南アジアなどの国々における急速な都市化が食生活に大きな変化をもたらしています。都市部に移り住む人が増えるにつれ、バターやその他の乳製品を含む欧米スタイルの食生活を取り入れるようになっています。世界の食品動向に触れる機会が増えている都市部の消費者は、現代的で健康志向のライフスタイルの一部として低脂肪バターを受け入れる可能性が高く、これが低脂肪バター市場の成長を後押ししています。

無料カスタマイズサービス

本レポートをご購読の顧客には、以下の無料カスタマイズオプションのいずれかをご利用いただけます。

• 企業プロファイル
  • 追加市場参入企業の包括的プロファイリング（3社まで）
  • 主要企業のSWOT分析（3社まで）
• 地域セグメンテーション
  • 顧客の関心に応じた主要国の市場推定・予測・CAGR（注：フィージビリティチェックによる）
• 競合ベンチマーキング
  • 製品ポートフォリオ、地理的プレゼンス、戦略的提携による主要企業のベンチマーキング

目次

第1章 エグゼクティブサマリー

第2章 序文

• 概要
• ステークホルダー
• 調査範囲
• 調査手法
  • データマイニング
  • データ分析
  • データ検証
  • 調査アプローチ
• 調査情報源
  • 1次調査情報源
  • 2次調査情報源
  • 前提条件

第3章 市場動向分析

• イントロダクション
• 促進要因
• 抑制要因
• 機会
• 脅威
• 用途分析
• 新興市場
• COVID-19の影響

第4章 ポーターのファイブフォース分析

• 供給企業の交渉力
• 買い手の交渉力
• 代替品の脅威
• 新規参入業者の脅威
• 競争企業間の敵対関係

第5章 世界の低脂肪バター市場：タイプ別

• イントロダクション
• 有塩
• 無塩

第6章 世界の低脂肪バター市場：形態別

• イントロダクション
• スプレッド
• 非スプレッド

第7章 世界の低脂肪バター市場：供給源別

• イントロダクション
• 乳製品ベース
• 植物ベース

第8章 世界の低脂肪バター市場：流通チャネル別

• イントロダクション
• オンライン小売
• スーパーマーケット/ハイパーマーケット
• コンビニエンスストア
• 専門店
• その他

第9章 世界の低脂肪バター市場：用途別

• イントロダクション
• ベーカリー＆菓子類
• ソース＆スプレッド
• 加工食品
• 食品サービス部門
• 家庭
• その他

第10章 世界の低脂肪バター市場：地域別

• イントロダクション
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン
  • その他の欧州
• アジア太平洋
  • 日本
  • 中国
  • インド
  • オーストラリア
  • ニュージーランド
  • 韓国
  • その他のアジア太平洋
• 南米
  • アルゼンチン
  • ブラジル
  • チリ
  • その他の南米
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • カタール
  • 南アフリカ
  • その他の中東・アフリカ

第11章 主要開発

• 契約、パートナーシップ、コラボレーション、合弁事業
• 買収と合併
• 新製品発売
• 事業拡大
• その他の主要戦略

第12章 企業プロファイリング

• Upfield
• Savencia
• Saputo
• Rockview Farms
• Palsgaard
• Ornua Co-operative Limited
• Land O'Lakes, Inc.
• Lam Soon Group
• Kerrygold USA
• Fonterra Co-operative Group
• Finlandia Cheese, Inc.
• Dairy Australia Pty Ltd
• Aurivo Co-operative Society Ltd.
• Arla Foods
• Amul Dairy
• Agral S.A.

List of Tables

• Table 1 Global Reduced Fat Butter Market Outlook, By Region (2022-2030) ($MN)
• Table 2 Global Reduced Fat Butter Market Outlook, By Type (2022-2030) ($MN)
• Table 3 Global Reduced Fat Butter Market Outlook, By Salted (2022-2030) ($MN)
• Table 4 Global Reduced Fat Butter Market Outlook, By Unsalted (2022-2030) ($MN)
• Table 5 Global Reduced Fat Butter Market Outlook, By Form (2022-2030) ($MN)
• Table 6 Global Reduced Fat Butter Market Outlook, By Spreadable (2022-2030) ($MN)
• Table 7 Global Reduced Fat Butter Market Outlook, By Non-spreadable (2022-2030) ($MN)
• Table 8 Global Reduced Fat Butter Market Outlook, By Source (2022-2030) ($MN)
• Table 9 Global Reduced Fat Butter Market Outlook, By Dairy-Based (2022-2030) ($MN)
• Table 10 Global Reduced Fat Butter Market Outlook, By Plant-Based (2022-2030) ($MN)
• Table 11 Global Reduced Fat Butter Market Outlook, By Distribution Channel (2022-2030) ($MN)
• Table 12 Global Reduced Fat Butter Market Outlook, By Online Retail (2022-2030) ($MN)
• Table 13 Global Reduced Fat Butter Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
• Table 14 Global Reduced Fat Butter Market Outlook, By Convenience Stores (2022-2030) ($MN)
• Table 15 Global Reduced Fat Butter Market Outlook, By Specialty Stores (2022-2030) ($MN)
• Table 16 Global Reduced Fat Butter Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
• Table 17 Global Reduced Fat Butter Market Outlook, By Application (2022-2030) ($MN)
• Table 18 Global Reduced Fat Butter Market Outlook, By Bakery & Confectionery (2022-2030) ($MN)
• Table 19 Global Reduced Fat Butter Market Outlook, By Sauces & Spreads (2022-2030) ($MN)
• Table 20 Global Reduced Fat Butter Market Outlook, By Processed Foods (2022-2030) ($MN)
• Table 21 Global Reduced Fat Butter Market Outlook, By Foodservice Sector (2022-2030) ($MN)
• Table 22 Global Reduced Fat Butter Market Outlook, By Household (2022-2030) ($MN)
• Table 23 Global Reduced Fat Butter Market Outlook, By Other Applications (2022-2030) ($MN)
• Table 24 North America Reduced Fat Butter Market Outlook, By Country (2022-2030) ($MN)
• Table 25 North America Reduced Fat Butter Market Outlook, By Type (2022-2030) ($MN)
• Table 26 North America Reduced Fat Butter Market Outlook, By Salted (2022-2030) ($MN)
• Table 27 North America Reduced Fat Butter Market Outlook, By Unsalted (2022-2030) ($MN)
• Table 28 North America Reduced Fat Butter Market Outlook, By Form (2022-2030) ($MN)
• Table 29 North America Reduced Fat Butter Market Outlook, By Spreadable (2022-2030) ($MN)
• Table 30 North America Reduced Fat Butter Market Outlook, By Non-spreadable (2022-2030) ($MN)
• Table 31 North America Reduced Fat Butter Market Outlook, By Source (2022-2030) ($MN)
• Table 32 North America Reduced Fat Butter Market Outlook, By Dairy-Based (2022-2030) ($MN)
• Table 33 North America Reduced Fat Butter Market Outlook, By Plant-Based (2022-2030) ($MN)
• Table 34 North America Reduced Fat Butter Market Outlook, By Distribution Channel (2022-2030) ($MN)
• Table 35 North America Reduced Fat Butter Market Outlook, By Online Retail (2022-2030) ($MN)
• Table 36 North America Reduced Fat Butter Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
• Table 37 North America Reduced Fat Butter Market Outlook, By Convenience Stores (2022-2030) ($MN)
• Table 38 North America Reduced Fat Butter Market Outlook, By Specialty Stores (2022-2030) ($MN)
• Table 39 North America Reduced Fat Butter Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
• Table 40 North America Reduced Fat Butter Market Outlook, By Application (2022-2030) ($MN)
• Table 41 North America Reduced Fat Butter Market Outlook, By Bakery & Confectionery (2022-2030) ($MN)
• Table 42 North America Reduced Fat Butter Market Outlook, By Sauces & Spreads (2022-2030) ($MN)
• Table 43 North America Reduced Fat Butter Market Outlook, By Processed Foods (2022-2030) ($MN)
• Table 44 North America Reduced Fat Butter Market Outlook, By Foodservice Sector (2022-2030) ($MN)
• Table 45 North America Reduced Fat Butter Market Outlook, By Household (2022-2030) ($MN)
• Table 46 North America Reduced Fat Butter Market Outlook, By Other Applications (2022-2030) ($MN)
• Table 47 Europe Reduced Fat Butter Market Outlook, By Country (2022-2030) ($MN)
• Table 48 Europe Reduced Fat Butter Market Outlook, By Type (2022-2030) ($MN)
• Table 49 Europe Reduced Fat Butter Market Outlook, By Salted (2022-2030) ($MN)
• Table 50 Europe Reduced Fat Butter Market Outlook, By Unsalted (2022-2030) ($MN)
• Table 51 Europe Reduced Fat Butter Market Outlook, By Form (2022-2030) ($MN)
• Table 52 Europe Reduced Fat Butter Market Outlook, By Spreadable (2022-2030) ($MN)
• Table 53 Europe Reduced Fat Butter Market Outlook, By Non-spreadable (2022-2030) ($MN)
• Table 54 Europe Reduced Fat Butter Market Outlook, By Source (2022-2030) ($MN)
• Table 55 Europe Reduced Fat Butter Market Outlook, By Dairy-Based (2022-2030) ($MN)
• Table 56 Europe Reduced Fat Butter Market Outlook, By Plant-Based (2022-2030) ($MN)
• Table 57 Europe Reduced Fat Butter Market Outlook, By Distribution Channel (2022-2030) ($MN)
• Table 58 Europe Reduced Fat Butter Market Outlook, By Online Retail (2022-2030) ($MN)
• Table 59 Europe Reduced Fat Butter Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
• Table 60 Europe Reduced Fat Butter Market Outlook, By Convenience Stores (2022-2030) ($MN)
• Table 61 Europe Reduced Fat Butter Market Outlook, By Specialty Stores (2022-2030) ($MN)
• Table 62 Europe Reduced Fat Butter Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
• Table 63 Europe Reduced Fat Butter Market Outlook, By Application (2022-2030) ($MN)
• Table 64 Europe Reduced Fat Butter Market Outlook, By Bakery & Confectionery (2022-2030) ($MN)
• Table 65 Europe Reduced Fat Butter Market Outlook, By Sauces & Spreads (2022-2030) ($MN)
• Table 66 Europe Reduced Fat Butter Market Outlook, By Processed Foods (2022-2030) ($MN)
• Table 67 Europe Reduced Fat Butter Market Outlook, By Foodservice Sector (2022-2030) ($MN)
• Table 68 Europe Reduced Fat Butter Market Outlook, By Household (2022-2030) ($MN)
• Table 69 Europe Reduced Fat Butter Market Outlook, By Other Applications (2022-2030) ($MN)
• Table 70 Asia Pacific Reduced Fat Butter Market Outlook, By Country (2022-2030) ($MN)
• Table 71 Asia Pacific Reduced Fat Butter Market Outlook, By Type (2022-2030) ($MN)
• Table 72 Asia Pacific Reduced Fat Butter Market Outlook, By Salted (2022-2030) ($MN)
• Table 73 Asia Pacific Reduced Fat Butter Market Outlook, By Unsalted (2022-2030) ($MN)
• Table 74 Asia Pacific Reduced Fat Butter Market Outlook, By Form (2022-2030) ($MN)
• Table 75 Asia Pacific Reduced Fat Butter Market Outlook, By Spreadable (2022-2030) ($MN)
• Table 76 Asia Pacific Reduced Fat Butter Market Outlook, By Non-spreadable (2022-2030) ($MN)
• Table 77 Asia Pacific Reduced Fat Butter Market Outlook, By Source (2022-2030) ($MN)
• Table 78 Asia Pacific Reduced Fat Butter Market Outlook, By Dairy-Based (2022-2030) ($MN)
• Table 79 Asia Pacific Reduced Fat Butter Market Outlook, By Plant-Based (2022-2030) ($MN)
• Table 80 Asia Pacific Reduced Fat Butter Market Outlook, By Distribution Channel (2022-2030) ($MN)
• Table 81 Asia Pacific Reduced Fat Butter Market Outlook, By Online Retail (2022-2030) ($MN)
• Table 82 Asia Pacific Reduced Fat Butter Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
• Table 83 Asia Pacific Reduced Fat Butter Market Outlook, By Convenience Stores (2022-2030) ($MN)
• Table 84 Asia Pacific Reduced Fat Butter Market Outlook, By Specialty Stores (2022-2030) ($MN)
• Table 85 Asia Pacific Reduced Fat Butter Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
• Table 86 Asia Pacific Reduced Fat Butter Market Outlook, By Application (2022-2030) ($MN)
• Table 87 Asia Pacific Reduced Fat Butter Market Outlook, By Bakery & Confectionery (2022-2030) ($MN)
• Table 88 Asia Pacific Reduced Fat Butter Market Outlook, By Sauces & Spreads (2022-2030) ($MN)
• Table 89 Asia Pacific Reduced Fat Butter Market Outlook, By Processed Foods (2022-2030) ($MN)
• Table 90 Asia Pacific Reduced Fat Butter Market Outlook, By Foodservice Sector (2022-2030) ($MN)
• Table 91 Asia Pacific Reduced Fat Butter Market Outlook, By Household (2022-2030) ($MN)
• Table 92 Asia Pacific Reduced Fat Butter Market Outlook, By Other Applications (2022-2030) ($MN)
• Table 93 South America Reduced Fat Butter Market Outlook, By Country (2022-2030) ($MN)
• Table 94 South America Reduced Fat Butter Market Outlook, By Type (2022-2030) ($MN)
• Table 95 South America Reduced Fat Butter Market Outlook, By Salted (2022-2030) ($MN)
• Table 96 South America Reduced Fat Butter Market Outlook, By Unsalted (2022-2030) ($MN)
• Table 97 South America Reduced Fat Butter Market Outlook, By Form (2022-2030) ($MN)
• Table 98 South America Reduced Fat Butter Market Outlook, By Spreadable (2022-2030) ($MN)
• Table 99 South America Reduced Fat Butter Market Outlook, By Non-spreadable (2022-2030) ($MN)
• Table 100 South America Reduced Fat Butter Market Outlook, By Source (2022-2030) ($MN)
• Table 101 South America Reduced Fat Butter Market Outlook, By Dairy-Based (2022-2030) ($MN)
• Table 102 South America Reduced Fat Butter Market Outlook, By Plant-Based (2022-2030) ($MN)
• Table 103 South America Reduced Fat Butter Market Outlook, By Distribution Channel (2022-2030) ($MN)
• Table 104 South America Reduced Fat Butter Market Outlook, By Online Retail (2022-2030) ($MN)
• Table 105 South America Reduced Fat Butter Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
• Table 106 South America Reduced Fat Butter Market Outlook, By Convenience Stores (2022-2030) ($MN)
• Table 107 South America Reduced Fat Butter Market Outlook, By Specialty Stores (2022-2030) ($MN)
• Table 108 South America Reduced Fat Butter Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
• Table 109 South America Reduced Fat Butter Market Outlook, By Application (2022-2030) ($MN)
• Table 110 South America Reduced Fat Butter Market Outlook, By Bakery & Confectionery (2022-2030) ($MN)
• Table 111 South America Reduced Fat Butter Market Outlook, By Sauces & Spreads (2022-2030) ($MN)
• Table 112 South America Reduced Fat Butter Market Outlook, By Processed Foods (2022-2030) ($MN)
• Table 113 South America Reduced Fat Butter Market Outlook, By Foodservice Sector (2022-2030) ($MN)
• Table 114 South America Reduced Fat Butter Market Outlook, By Household (2022-2030) ($MN)
• Table 115 South America Reduced Fat Butter Market Outlook, By Other Applications (2022-2030) ($MN)
• Table 116 Middle East & Africa Reduced Fat Butter Market Outlook, By Country (2022-2030) ($MN)
• Table 117 Middle East & Africa Reduced Fat Butter Market Outlook, By Type (2022-2030) ($MN)
• Table 118 Middle East & Africa Reduced Fat Butter Market Outlook, By Salted (2022-2030) ($MN)
• Table 119 Middle East & Africa Reduced Fat Butter Market Outlook, By Unsalted (2022-2030) ($MN)
• Table 120 Middle East & Africa Reduced Fat Butter Market Outlook, By Form (2022-2030) ($MN)
• Table 121 Middle East & Africa Reduced Fat Butter Market Outlook, By Spreadable (2022-2030) ($MN)
• Table 122 Middle East & Africa Reduced Fat Butter Market Outlook, By Non-spreadable (2022-2030) ($MN)
• Table 123 Middle East & Africa Reduced Fat Butter Market Outlook, By Source (2022-2030) ($MN)
• Table 124 Middle East & Africa Reduced Fat Butter Market Outlook, By Dairy-Based (2022-2030) ($MN)
• Table 125 Middle East & Africa Reduced Fat Butter Market Outlook, By Plant-Based (2022-2030) ($MN)
• Table 126 Middle East & Africa Reduced Fat Butter Market Outlook, By Distribution Channel (2022-2030) ($MN)
• Table 127 Middle East & Africa Reduced Fat Butter Market Outlook, By Online Retail (2022-2030) ($MN)
• Table 128 Middle East & Africa Reduced Fat Butter Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
• Table 129 Middle East & Africa Reduced Fat Butter Market Outlook, By Convenience Stores (2022-2030) ($MN)
• Table 130 Middle East & Africa Reduced Fat Butter Market Outlook, By Specialty Stores (2022-2030) ($MN)
• Table 131 Middle East & Africa Reduced Fat Butter Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
• Table 132 Middle East & Africa Reduced Fat Butter Market Outlook, By Application (2022-2030) ($MN)
• Table 133 Middle East & Africa Reduced Fat Butter Market Outlook, By Bakery & Confectionery (2022-2030) ($MN)
• Table 134 Middle East & Africa Reduced Fat Butter Market Outlook, By Sauces & Spreads (2022-2030) ($MN)
• Table 135 Middle East & Africa Reduced Fat Butter Market Outlook, By Processed Foods (2022-2030) ($MN)
• Table 136 Middle East & Africa Reduced Fat Butter Market Outlook, By Foodservice Sector (2022-2030) ($MN)
• Table 137 Middle East & Africa Reduced Fat Butter Market Outlook, By Household (2022-2030) ($MN)
• Table 138 Middle East & Africa Reduced Fat Butter Market Outlook, By Other Applications (2022-2030) ($MN)

According to Stratistics MRC, the Global Reduced Fat Butter Market is accounted for $1.12 billion in 2024 and is expected to reach $1.61 billion by 2030 growing at a CAGR of 6.3% during the forecast period. Reduced-fat butter is a modified version of traditional butter with less fat and calories per serving, designed for those who want to reduce their fat intake while still enjoying the flavor and versatility of butter. It is made by blending regular butter with water, skim milk, or other fat-reducing ingredients, resulting in a product with 25% to 50% less fat compared to full-fat butter. The texture is softer and less creamy, with a milder taste and different mouthfeel. It is commonly used as a spread or in cooking and baking, but may not perform identically in certain recipes.

Market Dynamics:

Driver:

Growing health consciousness

The reduced fat butter market is being driven by increasing awareness of health and wellness among consumers. With rising concerns about obesity, heart health, and overall fitness, people are seeking healthier alternatives to traditional high-fat butter. Reduced fat butter offers a lower calorie option while retaining the flavor of regular butter, appealing to health-conscious individuals. Furthermore, the global trend toward clean eating and balanced diets is encouraging consumers to incorporate such products into their meals. This demand is further supported by growing educational campaigns highlighting the benefits of reduced fat products.

Restraint:

Taste and texture perception

Despite its health benefits, reduced fat butter often faces criticism for its taste and texture compared to traditional butter. The reduction in fat content can affect the creaminess and richness that consumers associate with butter, leading to a perception of inferior quality. Many consumers prefer the authentic taste of full-fat butter, which may hinder the adoption of reduced-fat alternatives. Additionally, the reformulation challenges in achieving the perfect balance of flavor and mouthfeel make it difficult for manufacturers to meet diverse consumer preferences. These factors limit the market penetration of reduced fat.

Opportunity:

Changing dietary preferences

Shifting consumer dietary preferences, including increased interest in plant-based and low-fat diets, present a significant opportunity for the reduced fat butter market. The growing trend of flexitarian eating, which emphasizes healthier and more sustainable food choices, is driving demand for innovative butter substitutes. Additionally, consumers seeking allergen-free or lactose-free options are likely to embrace reduced fat butter products tailored to their needs. This trend aligns with the rise in functional foods, as manufacturers are incorporating additional nutrients like omega-3s and probiotics into reduced-fat butter formulations, expanding their appeal.

Threat:

Availability of substitutes

Reduced fat butter market faces competition from various substitutes, including margarine, plant-based spreads, and nut butters. These alternatives often appeal to consumers seeking vegan, allergen-free, or highly customizable options, drawing attention away from reduced-fat butter. Additionally, the perception that some substitutes are more environmentally sustainable adds to their appeal. The abundance of choices in the low-fat and alternative spread categories creates intense competition, potentially impacting the growth of reduced-fat butter sales.

Covid-19 Impact

The Covid-19 pandemic impacted the reduced fat butter market by influencing purchasing behaviors and supply chains. Supply chain disruptions also affected the availability and pricing of key raw materials. However, as people adapted to post-pandemic lifestyles, the focus on health and wellness regained importance, leading to a renewed interest in reduced-fat products. The pandemic also highlighted the need for shelf-stable and convenient food products, spurring innovation in reduced fat butter packaging and formulation.

The salted segment is expected to be the largest during the forecast period

The salted segment is expected to account for the largest market share during the forecast period due to its widespread appeal and versatility. Salted snacks, including chips, nuts, and popcorn, remain consumer favorites because of their balanced flavor profiles and convenience. Additionally, salted butter benefits from continuous product innovations such as unique seasoning blends and reduced-sodium options catering to both indulgent and health-conscious consumers.

The dairy-based segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the dairy-based segment is predicted to witness the highest growth rate due to consumer's value for natural, authentic food products. It aligns with consumer expectations of traditional butter, making it perceived as more wholesome and real. This natural association strengthens consumer trust and loyalty, making it a dominant category in the market. Dairy-based reduced fat butter retains essential nutrients like vitamins A, D, E, and K while reducing calorie and fat content. Advancements in dairy processing technology allow manufacturers to fortify it with additional nutrients, catering to functional food demand.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share owing to high degree of health awareness, with consumers actively seeking products that align with their wellness goals. Rising rates of obesity, cardiovascular issues, and diabetes have driven many individuals to reduce their intake of high-fat foods, creating strong demand for reduced fat butter. The popularity of diets like keto, paleo and low-fat regimens further fuels interest in butter alternatives that balance health benefits with flavor and functionality. This growing preference for healthier options ensures a robust and consistent demand for reduced fat butter in the region.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to Rapid urbanization in countries like China, India, and Southeast Asia has brought about significant changes in dietary habits. As more people move into urban areas, they are adopting Western-style diets that include butter and other dairy products. Urban consumers, who are increasingly exposed to global food trends, are more likely to embrace reduced fat butter as part of their modern, health-focused lifestyle which helps fuel the growth of the reduced fat butter market.

Key players in the market

Some of the key players in Reduced Fat Butter market include Upfield, Savencia, Saputo, Rockview Farms, Palsgaard, Ornua Co-operative Limited, Land O'Lakes, Inc., Lam Soon Group, Kerrygold USA, Fonterra Co-operative Group, Finlandia Cheese, Inc., Dairy Australia Pty Ltd, Aurivo Co-operative Society Ltd., Arla Foods, Amul Dairy and Agral S.A.

Key Developments:

In August 2024, Kerrygold, introduced a new format of pure Irish grass-fed butter: Salted and Unsalted 1LB Butter Sticks. Rolling onto store shelves across the U.S. now with four 4 oz. sticks per 16 oz. box, Kerrygold 1LB Butter Sticks are an all-purpose, all-natural butter, perfect for baking, cooking, or serving tableside with every meal.

In March 2024, Amul launched Fresh Milk in the United States of America. This partnership between the two cooperatives will bring the Amul - the Taste of India to millions of Americans through its branded fresh milk products in the United States using MMPA's superior technology.

Types Covered:

• Salted
• Unsalted

Forms Covered:

• Spreadable
• Non-spreadable

Sources Covered:

• Dairy-Based
• Plant-Based

Distribution Channels Covered:

• Online Retail
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Other Distribution Channels

Applications Covered:

• Bakery & Confectionery
• Sauces & Spreads
• Processed Foods
• Foodservice Sector
• Household
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Reduced Fat Butter Market, By Type

• 5.1 Introduction
• 5.2 Salted
• 5.3 Unsalted

6 Global Reduced Fat Butter Market, By Form

• 6.1 Introduction
• 6.2 Spreadable
• 6.3 Non-spreadable

7 Global Reduced Fat Butter Market, By Source

• 7.1 Introduction
• 7.2 Dairy-Based
• 7.3 Plant-Based

8 Global Reduced Fat Butter Market, By Distribution Channel

• 8.1 Introduction
• 8.2 Online Retail
• 8.3 Supermarkets/Hypermarkets
• 8.4 Convenience Stores
• 8.5 Specialty Stores
• 8.6 Other Distribution Channels

9 Global Reduced Fat Butter Market, By Application

• 9.1 Introduction
• 9.2 Bakery & Confectionery
• 9.3 Sauces & Spreads
• 9.4 Processed Foods
• 9.5 Foodservice Sector
• 9.6 Household
• 9.7 Other Applications

10 Global Reduced Fat Butter Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Upfield
• 12.2 Savencia
• 12.3 Saputo
• 12.4 Rockview Farms
• 12.5 Palsgaard
• 12.6 Ornua Co-operative Limited
• 12.7 Land O'Lakes, Inc.
• 12.8 Lam Soon Group
• 12.9 Kerrygold USA
• 12.10 Fonterra Co-operative Group
• 12.11 Finlandia Cheese, Inc.
• 12.12 Dairy Australia Pty Ltd
• 12.13 Aurivo Co-operative Society Ltd.
• 12.14 Arla Foods
• 12.15 Amul Dairy
• 12.16 Agral S.A.