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市場調査レポート
商品コード
1637207
ホイップバター市場- 世界の産業規模、シェア、動向、機会、予測、セグメント、由来別、包装タイプ別、流通チャネル別、地域別、競合、2020年~2030年Whipped Butter Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Nature, By Packaging Type, By Distribution Channel, By Region & Competition, 2020-2030F |
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ホイップバター市場- 世界の産業規模、シェア、動向、機会、予測、セグメント、由来別、包装タイプ別、流通チャネル別、地域別、競合、2020年~2030年 |
出版日: 2025年01月17日
発行: TechSci Research
ページ情報: 英文 182 Pages
納期: 2~3営業日
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ホイップバターの世界市場規模は2024年に14億2,000万米ドルで、予測期間中のCAGRは4.56%で2030年には20億3,000万米ドルに成長すると予測されています。
ホイップバター市場は、食品の利便性と汎用性に対する需要の高まりによって牽引されています。ホイップバターは、滑らかで空気を含んだような食感を提供するため、特に冷やしたときにのばしやすく、消費者の使い勝手を向上させる。この利便性は、使いやすさが優先される忙しい家庭や外食産業において特に魅力的です。また、ホイップバターは、通常のバターに比べて1食あたりの脂肪分が少ないため、その軽い食感から健康的な代替品として認識されることが多いです。お菓子作りや料理、スプレッドとしてホイップバターの使用が増加していることが、市場成長をさらに後押ししています。
市場概要 | |
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予測期間 | 2026-2030 |
市場規模:2024年 | 14億2,000万米ドル |
市場規模:2030年 | 20億3,000万米ドル |
CAGR:2025年~2030年 | 4.56% |
急成長セグメント | オンライン |
最大市場 | 北米 |
ベーカリー製品の消費拡大
外食産業の成長
可処分所得の増加
代替品との競合激化
生産コストの上昇
利便性とアクセシビリティの向上
持続可能なパッケージに対する需要の高まり
フレーバー飲料の動向の高まり
Global Whipped Butter market was valued at USD 1.42 billion in 2024 and is expected to grow to USD 2.03 billion by 2030 with a CAGR of 4.56% during the forecast period. The Whipped Butter market is driven by the growing demand for convenience and versatility in food products. Whipped butter offers a smooth, airy texture that makes it easier to spread, especially when chilled, improving consumer experience. This convenience is particularly appealing in busy households and foodservice settings where ease of use is prioritized. Also, whipped butter is often perceived as a healthier alternative due to its lighter texture, as it may contain less fat per serving compared to regular butter. The increasing use of whipped butter in baking, cooking, and as a spread further fuels its market growth.
Market Overview | |
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Forecast Period | 2026-2030 |
Market Size 2024 | USD 1.42 Billion |
Market Size 2030 | USD 2.03 Billion |
CAGR 2025-2030 | 4.56% |
Fastest Growing Segment | Online |
Largest Market | North America |
Key Market Drivers
Growing Consumption of Bakery Products
The growing consumption of bakery products is a significant driver for the whipped butter market. As consumers increasingly indulge in baked goods such as cakes, pastries, breads, and cookies, the demand for ingredients like butter, especially whipped butter, rises. As a part of this, according to the Government of Canada, baked goods retail sales in the United States (U.S.) expanded at a compound annual growth rate (CAGR) of 5.9% between 2018 and 2022, reaching USD 82.9 billion in 2022. It is predicted to increase at a 3.1% CAGR between 2023 and 2027, reaching USD 97.7 billion in 2026. Whipped butter offers a smoother texture, making it easier to incorporate into batters and doughs, resulting in lighter and fluffier baked goods. Its ability to blend seamlessly enhances the overall taste and mouthfeel of various bakery products. Also, the rising trend of home baking, fueled by social media and food influencers, has led to greater use of whipped butter in recipes. As the global bakery industry continues to expand, especially in emerging markets, the demand for whipped butter as an essential ingredient in baking applications is expected to grow, driving the market forward.
Growing Food Service Sector
The growing food service sector is a key driver for the increasing demand for whipped butter. As a part of this, according to IBEF, the hotel industry across India is poised for exponential expansion, with predictions showing a 7-9% revenue increase in FY2025.With the rise in dining out, takeout, and catering services, the food service industry is seeing a surge in the use of ingredients that improve efficiency and quality. Whipped butter, with its smooth texture and ease of use, is a favored ingredient for chefs and restaurateurs. It blends easily into recipes, speeds up preparation times, and enhances the quality of various dishes, including breads, rolls, and pastries. Also, its lighter consistency allows for easy spreading and uniform application, making it ideal for restaurant settings where consistency and customer satisfaction are key. As the industry continues to grow globally, the need for whipped butter in both savory and sweet food preparations is expected to increase.
Rise in Disposable Income
The rise in disposable income is a significant driver for the whipped butter market. As a part of this, according to a recent study, as of September 2024, disposable personal income in the United States rose by 0.3% from the previous month. As consumers experience higher income levels, they tend to spend more on premium food products, including specialty butters like whipped butter. This product, often perceived as a higher-quality and more convenient option than regular butter, appeals to individuals seeking a luxurious or enhanced eating experience. With increased purchasing power, consumers are more likely to invest in gourmet and specialty ingredients for both home cooking and dining out. The demand for whipped butter, which provides ease of use and superior texture, is rising in households as well as in restaurants and cafes, where quality and presentation are valued. Also, with more disposable income, consumers are willing to experiment with new food products and indulge in higher-end options, driving the growth of the whipped butter market.
Key Market Challenges
Increased Competition from Alternatives
Increased competition from alternative products is a significant challenge for the whipped butter market. As the demand for plant-based and dairy-free foods continues to rise, plant-based butters, including those made from avocado, coconut oil, and nuts, are becoming popular substitutes. These alternatives often appeal to consumers with dietary restrictions, such as lactose intolerance or those following vegan lifestyles. Also, health-conscious consumers are turning to products with lower fat content or fewer preservatives, further driving the popularity of plant-based alternatives. The increased variety of alternatives challenges the growth and market share of whipped butter in the broader butter category.
Higher Production Cost
Higher production costs pose a significant challenge for the whipped butter market. The process of creating whipped butter requires additional steps, such as incorporating air to achieve the desired light and airy texture, which increases both production time and energy usage. Also, manufacturers often use high-quality butter and other ingredients to maintain flavor and texture, further raising costs. The packaging for whipped butter, designed to preserve its consistency and freshness, can also be more expensive than standard butter packaging. These added expenses are often passed on to consumers, making whipped butter a premium product. Therefore, managing production costs while maintaining quality is crucial for manufacturers to stay competitive in the market.
Key Market Trends
Increase in Convenience & Accessibility
The increase in convenience and accessibility is a prominent trend in the whipped butter market. Whipped butter's smooth, airy texture makes it easy to spread straight from the fridge, offering a significant advantage over regular butter, which can be hard and difficult to spread when cold. This convenience appeals to busy households, as whipped butter simplifies meal preparation, from quick toast spreads to use in baking. Also, with the rise in online grocery shopping, whipped butter is becoming more accessible to consumers who prefer to shop from the comfort of their homes. The availability of whipped butter in various package sizes, including single-serve portions for on-the-go use, is further enhancing its appeal. As demand for timesaving, hassle-free products grow, the convenience and accessibility of whipped butter are driving its popularity among consumers seeking an easy, high-quality butter alternative.
Rising Demand for Sustainable Packaging
The rising demand for sustainable packaging is a growing trend in the whipped butter market. As consumers become more environmentally conscious, there is an increasing preference for products with eco-friendly packaging. Whipped butter brands are responding by shifting to recyclable, biodegradable, or compostable materials, such as paper-based or plant-based plastics, to reduce their environmental impact. In addition to meeting consumer demand for sustainability, this trend aligns with broader efforts in the food industry to minimize waste and carbon footprints. This shift is helping companies build brand loyalty while contributing to more sustainable food production practices.
Rising Trend of Flavored Varieties
The rising trend of flavored varieties is significantly shaping the whipped butter market. As consumer tastes evolve, there is increasing demand for unique and diverse flavors in butter products. Whipped butter, with its smooth and airy texture, provides an ideal base for a variety of flavor infusions, such as garlic, herbs, honey, cinnamon, and even sweet options like chocolate or fruit blends. These flavored options cater to consumers seeking more exciting, versatile spreads for a range of culinary uses from savory dishes to breakfast spreads or even desserts.
Segmental Insights
Distribution Channel Insights
Supermarket & Hypermarket dominated the global Whipped Butter market due to their wide reach, large customer bases, and extensive product offerings. These retail outlets serve as one-stop shops, providing easy access to a variety of whipped butter brands and flavors. Consumers prefer shopping in these locations for the convenience of browsing multiple options, comparing prices, and making bulk purchases. Also, supermarkets and hypermarkets often feature promotions, discounts, and loyalty programs, further driving consumer demand. The availability of whipped butter in larger quantities and the opportunity to discover new products make these retail channels crucial for the continued growth of the market.
Regional Insights
North America dominated the global Whipped Butter market, due to high consumer demand, particularly in the United States and Canada. The region has a large population of health-conscious consumers seeking convenient, premium-quality products like whipped butter. As a part of this, according to a recent survey, as of 2022, an anticipated 31% of people baked at least once a week, while 24% baked once or twice a month. Also, the popularity of home baking and an increasing trend toward gourmet and flavored butters have contributed to the market's growth in North America. The strong presence of well-established brands and retail networks, coupled with the rise of online grocery shopping, makes whipped butter easily accessible to a wide range of consumers.
In this report, the Global Whipped Butter Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the Global Whipped Butter Market.
Global Whipped Butter Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: