バターの市場規模、シェア、成長分析：形態別、製品タイプ別、最終用途別、流通チャネル別、地域別 - 産業予測 2025～2032年

バターの世界市場規模は2023年に563億米ドルと評価され、2024年の582億1,000万米ドルから2032年には760億7,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは3.4％で成長する見通しです。

世界のバター市場は、世界中の家庭の定番としての地位と、さまざまなフレーバーオプションのイントロダクションよって、需要が急増しています。しかし、マーガリンのようなより健康的な代替品の入手可能性や、生産と流通における規制上の課題によって、成長はやや抑制されています。重要な市場動向は、消費者が日持ちのする乳製品を好むようになったことであり、特にバターは家庭消費へのシフトと一致しています。2021年に22.02%という顕著な成長を遂げた後、健康志向の消費者が適度に摂取した場合のバターの利点をますます認識するようになり、市場は現在さらに拡大する態勢にあります。低脂肪・低カロリーのバターのイントロダクションは、消費者層を拡大し、今後数年間の成長を加速させることが期待されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

バター市場規模：形態別& CAGR（2025-2032）

• 市場概要
• スプレッド
• 塊
• 液体/オイル
• その他

バター市場規模：カテゴリー別& CAGR（2025-2032）

• 市場概要
• 塩入り
• 無塩
• スプレッド可能
• スプレッド不可

バター市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 澄ましバタ
• 発酵バター
• 非発酵バター
• 標準バター
• ホイップされたバター
• その他

バター市場規模：最終用途別& CAGR（2025-2032）

• 市場概要
• 食品加工
• フードサービス
• 食品小売業
• ベーカリー
• 乳製品および冷凍デザート
• ドレッシングとスプレッド
• その他

バター市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 直接的
• 間接的

バター市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Fonterra（New Zealand）
• Arla Foods（Denmark）
• Dairy Farmers of America（USA）
• Land O'Lakes（USA）
• Saputo Inc.（Canada）
• Lactalis（France）
• FrieslandCampina（Netherlands）
• Amul（India）
• Megmilk Snow Brand（Japan）
• Devondale Murray Goulburn（Australia）
• Tatura Milk Industries（Australia）
• Agropur（Canada）
• Westland Milk Products（New Zealand）
• Organic Valley（USA）
• Kerry Group（Ireland）
• Granarolo（Italy）
• Yili Group（China）
• Mengniu Dairy（China）
• Dean Foods（USA）
• Clover Industries（South Africa）

結論と提言

Global Butter Market size was valued at USD 56.3 billion in 2023 and is poised to grow from USD 58.21 billion in 2024 to USD 76.07 billion by 2032, growing at a CAGR of 3.4% during the forecast period (2025-2032).

The global butter market is experiencing a surge in demand, driven by its status as a staple in households worldwide and the introduction of various flavored options. However, growth is somewhat tempered by the availability of healthier alternatives like margarine and regulatory challenges in production and distribution. A significant market trend is the increased consumer preference for long-lasting dairy products, particularly butter, which aligns with the shift towards home consumption. After a notable growth of 22.02% in 2021, the market is now poised for further expansion as health-conscious consumers increasingly recognize the benefits of butter when consumed in moderation. The introduction of low-fat and low-calorie butter variants is expected to broaden the consumer base and accelerate growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Butter market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Butter Market Segments Analysis

Global Butter Market is segmented by Form, Category, Product Type, End Use, Distribution Channel and region. Based on Form, the market is segmented into Spreads, Blocks, Liquid/Oil and Others. Based on Category, the market is segmented into salted, unsalted, Spreadeble and Non-Spredable. Based on Product Type, the market is segmented into clarified butter, Cultured Butter, Uncultured Butter, standard butter, Whipped Butter and others. Based on End Use, the market is segmented into food processing, foodservice, food retail, Bakery, Dairy and Frozen Desserts, Dressings and Spreads and Others. Based on Distribution Channel, the market is segmented into Direct and Indirect. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Butter Market

The global butter market is being significantly driven by innovations in packaging, which include resealable pouches, handy butter sticks, and butter in tubes. These advancements not only enhance the convenience of using butter but also make it more accessible to consumers. By catering to the modern consumer's need for practicality, these unique packaging solutions contribute to an increase in butter consumption, as they offer improved storage and usage options. As a result, the introduction of these versatile packaging designs is a key factor propelling the growth of the butter market worldwide.

Restraints in the Global Butter Market

The global butter market faces significant challenges due to the rising popularity of margarine and various butter alternatives, largely driven by their affordability and perceived health advantages. As consumers increasingly opt for these substitutes, competition intensifies, which may hinder the expansion of the traditional butter sector. This shift in consumer preferences highlights a growing inclination towards products that are not only cost-effective but also align with health-conscious trends, ultimately posing a constraint on the butter market's growth potential and necessitating strategic responses from butter producers to remain competitive.

Market Trends of the Global Butter Market

The global butter market is experiencing a notable trend towards product innovation and diversification, reflecting changing consumer preferences and a growing demand for versatile dairy options. Flavored butters, such as those infused with herbs or spices, alongside spreadable and blended butter varieties, are gaining traction as they offer novel culinary experiences. To enhance convenience and accessibility, manufacturers are also prioritizing packaging innovations, like resealable containers and single-serve portions, catering to on-the-go lifestyles. This dynamic evolution not only aims to capture a wider consumer base but also positions butter as a staple ingredient that adapts to modern dietary habits, thereby driving market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Butter Market Size by Form & CAGR (2025-2032)

• Market Overview
• Spreads
• Blocks
• Liquid/Oil
• Others

Global Butter Market Size by Category & CAGR (2025-2032)

• Market Overview
• Salted
• Unsalted
• Spreadeble
• Non-spredable

Global Butter Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Clarified Butter
• Cultured Butter
• Uncultured Butter
• Standard Butter
• Whipped Butter
• Others

Global Butter Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Food Processing
• Foodservice
• Food Retail
• Bakery
• Dairy and Frozen Desserts
• Dressings and Spreads
• Others

Global Butter Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Direct
• Indirect

Global Butter Market Size & CAGR (2025-2032)

• North America (Form, Category, Product Type, End Use, Distribution Channel)
  • US
  • Canada
• Europe (Form, Category, Product Type, End Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Form, Category, Product Type, End Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Form, Category, Product Type, End Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Form, Category, Product Type, End Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Fonterra (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dairy Farmers of America (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Land O'Lakes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saputo Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FrieslandCampina (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amul (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Megmilk Snow Brand (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Devondale Murray Goulburn (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tatura Milk Industries (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agropur (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Westland Milk Products (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic Valley (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Granarolo (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yili Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mengniu Dairy (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dean Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clover Industries (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations