花卉市場の2030年までの予測：製品タイプ別、花の種類別、販売チャネル別、地域別の世界分析

Stratistics MRCによると、世界の花卉市場は2024年に651億5,000万米ドルを占め、予測期間中にCAGR 10.4％で成長し、2030年には1,179億5,000万米ドルに達する見込みです。

花卉栽培は、花卉植物の栽培、生産、管理に焦点を当てた園芸の一分野です。切り花から鉢植え、観葉植物、観賞用低木に至るまで、商業および装飾目的の花の栽培が含まれます。この分野では、花の高品質を保証するために、農学、植物育種、害虫管理、ポストハーベスト処理などを組み合わせて行う。花卉栽培はまた、イベント、造園、小売販売用の花のデザインやアレンジメントにも及んでいます。この産業は世界経済において重要な役割を果たしており、農業と花卉取引の両方に貢献しています。

全米農業統計局によると、2022年にはアメリカ人が毎日約1,000万本の切り花を小売店で購入しています。また、米国花屋協会（Society of American Florists）は、2022年に12,154の小売花屋と約500の卸売切花販売業者があると報告しています。

ウェルネスとメンタルヘルスへの注目の高まり

ウェルネスとメンタルヘルスの重視の高まりは、花卉産業に大きな影響を与えています。調査によると、花や緑に触れることでストレスが軽減され、気分が改善され、認知機能が高まることが分かっており、植物は家庭やオフィス環境で人気のある選択肢となっています。このような認識が、室内観葉植物、特に多肉植物、ピースリリー、ラベンダーなど、リラックスやマインドフルネスを促進する品種の需要を押し上げています。花卉産業は、セルフケアとしての植物の世話を促進するとともに、ウェルネスの動向に合わせた植物を提供することで対応しています。

高い生産コスト

生産コストの高騰は、大規模農園と小規模生産者の両方に影響を及ぼす、花卉業界における重要な課題です。労働力、エネルギー、原材料、技術など、コスト上昇の要因はいくつかあります。花卉栽培は、植え付け、収穫、包装を手作業に頼ることが多く、運営経費がかさみます。特に寒冷地では、花の最適な生育条件を維持するためにエネルギー集約型の温室を使用するため、エネルギー代がかさみます。肥料、農薬、土壌改良剤などの投入コストも、インフレやサプライチェーンの混乱により上昇傾向にあります。業界は安価な輸入花との競合に直面しており、地元生産者が採算を維持するのは難しいです。

結婚式と特別イベントの増加

結婚式や特別なイベントの増加は、花卉業界を大きく押し上げ、花や装飾用植物の安定した需要を生み出しています。より多くのカップルやイベントプランナーが思い出に残る行事を作ろうとするため、ブライダルブーケから手の込んだセンターピースまで、フラワーアレンジメントの需要が大幅に伸びています。特に結婚式はより豪華になり、カップル独自のスタイルを反映した個性的で贅沢なフラワーデザインが重視されるようになった。このため、生花と鉢植えの売上が増加し、生産者、卸売業者、花屋に利益をもたらしています。さらに、企業の集まりやパーティー、節目のお祝いなどのイベントでも花の装飾が必要とされるため、高品質の花の需要が年間を通じて高まっています。

規制と輸入制限

規制と輸入制限は、世界の花卉産業の成長にとって大きな障壁となっています。病害虫や外来種の蔓延を防ぐため、検疫措置や植物検疫基準など、植物の衛生に関する厳しい規制がしばしば課されます。生態系の安全のためには必要なことですが、こうした規制は花や植物の輸出入を遅らせたり複雑にしたりして、コストを引き上げたり市場アクセスを低下させたりします。国によって規制が異なるため、生産者や輸出業者は複雑な法的状況を乗り切るための課題を抱えています。関税や貿易障壁はこの問題をさらに悪化させ、企業が競争力のある価格設定を維持することを難しくしています。

COVID-19の影響：

COVID-19の大流行は花卉産業に大きな影響を与え、生産と流通の両チャネルを混乱させました。閉鎖期間中、多くのナーセリーや花卉農家は渡航制限や検疫措置による労働力不足に直面し、花の栽培、収穫、加工に支障をきたしました。輸送の遅延や国境の閉鎖を含むサプライチェーンの混乱は、国際市場への花の配送にさらに影響を与えました。しかし、多くの花卉事業者は、賞味期限が短く市場へのアクセスが限られているため、売れ残った在庫の廃棄を余儀なくされ、財政的な負担に直面しました。

予測期間中、切花部門が最大となる見込み

切花部門は予測期間中最大のシェアを占め、国内市場と世界貿易の両方に貢献すると予想されます。この分野は、フラワーアレンジメント、装飾、小売用に特別に栽培された花の栽培と販売に焦点を当てています。品種改良技術の進歩と栽培方法の改善により、保存期間が長く、色彩が向上し、耐病性が改善された品種が開発されています。また、包装や輸送の技術革新により、花をより効率的に長距離輸送できるようになり、世界の取引が拡大しています。結婚式、お祭り、祝日などのイベントにおける切り花の需要の高まりが、この分野の拡大にさらに拍車をかけています。

予測期間中、CAGRが最も高くなると予測されるフランチャイズ分野

フランチャイズ分野は予測期間中に急成長すると予測されます。確立されたビジネスシステムとブランド認知度を活用することで、花卉フランチャイズは地元や地域のフラワービジネスが一貫した品質、品種、顧客サービスを提供することを可能にします。フランチャイジーは、実績のあるビジネス戦略、マーケティングサポート、トレーニングの恩恵を受け、競争市場で成功を収めることができます。さらに、フランチャイズの拡張性により、フラワービジネスは急速に拡大し、新たな市場に参入し、フラワー製品に対する消費者の認知度を高めることができます。オンライン注文プラットフォームや効率的なサプライチェーン管理など、運営におけるテクノロジーの統合は、フランチャイズモデルの影響力をさらに強化し、より多くの人々に花をより身近なものにしています。

最大のシェアを占める地域

北米地域は、予測期間を通じて同市場で最大のシェアを占めると思われます。消費者が自宅や庭園、商業スペースの美観を高めることを求めるようになり、装飾用の植物や花の人気が急上昇しています。この動向は、持続可能で視覚的に魅力的な環境に対する欲求や、屋内ガーデニングや造園に対する関心の高まりによってもたらされています。さらに、ソーシャルメディアプラットフォームの台頭は、植物をベースにした美学の影響力を増幅させ、人々は自分の植物コレクションやフラワーアレンジメントを共有し、"植物鑑賞"の文化を作り出しています。この変化は、観賞用植物をより身近なものにする、改良された植物品種、より優れた栽培技術、流通チャネルの強化など、園芸における技術革新によって支えられています。

CAGRが最も高い地域：

欧州地域は、予測期間中に最も高いCAGRを示すと推定されます。欧州各国の政府は、花の生産、輸出、環境の持続可能性を促進することを目的とした様々な政策を実施しています。これらの政策には、花卉栽培分野の生産者や企業を支援するための財政補助金、税制優遇措置、研究助成金などが含まれます。さらに、欧州のグリーン・ディールやFarm to Fork戦略に沿って、環境に優しい農法や農薬使用の削減など、持続可能な農業慣行の採用も重視されています。貿易協定や輸出奨励策は、世界市場における欧州花卉の競争力をさらに高めています。

無料カスタマイズサービス：

本レポートをご購読のお客様には、以下の無料カスタマイズオプションのいずれかをご利用いただけます：

• 企業プロファイル
  • 追加市場企業の包括的プロファイリング（3社まで）
  • 主要企業のSWOT分析（3社まで）
• 地域セグメンテーション
  • 顧客の関心に応じた主要国の市場推計・予測・CAGR（注：フィージビリティチェックによる）
• 競合ベンチマーキング
  • 製品ポートフォリオ、地理的プレゼンス、戦略的提携に基づく主要企業のベンチマーキング

目次

第1章 エグゼクティブサマリー

第2章 序文

• 概要
• ステークホルダー
• 調査範囲
• 調査手法
  • データマイニング
  • データ分析
  • データ検証
  • 調査アプローチ
• 調査情報源
  • 1次調査情報源
  • 2次調査情報源
  • 前提条件

第3章 市場動向分析

• 促進要因
• 抑制要因
• 機会
• 脅威
• 製品分析
• 新興市場
• COVID-19の影響

第4章 ポーターのファイブフォース分析

• 供給企業の交渉力
• 買い手の交渉力
• 代替品の脅威
• 新規参入業者の脅威
• 競争企業間の敵対関係

第5章 世界の花卉市場：製品タイプ別

• 花壇用植物
• 切花
• 葉
• 繁殖材料
• その他の製品タイプ

第6章 世界の花卉市場：花の種類別

• カーネーション
• 菊
• フリージア
• アジサイ
• その他の花の種類

第7章 世界の花卉市場：販売チャネル別

• 直接販売
• フランチャイズ
• 専門店
• スーパーマーケット/ハイパーマーケット
• オンライン小売業者

第8章 世界の花卉市場：地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン
  • その他欧州
• アジア太平洋
  • 日本
  • 中国
  • インド
  • オーストラリア
  • ニュージーランド
  • 韓国
  • その他アジア太平洋地域
• 南米
  • アルゼンチン
  • ブラジル
  • チリ
  • その他南米
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • カタール
  • 南アフリカ
  • その他中東とアフリカ

第9章 主な発展

• 契約、パートナーシップ、コラボレーション、合弁事業
• 買収と合併
• 新製品発売
• 事業拡大
• その他の主要戦略

第10章 企業プロファイリング

• Danziger Group
• Flamingo Horticulture Ltd
• Forest Produce Ltd
• Karuturi Global Limited
• Multiflora Ltd
• Native Floral Group
• Ruparelia Group
• Selecta Cut Flowers SAU
• Syngenta Flowers. Inc
• Verbeek Export B.V

List of Tables

• Table 1 Global Floriculture Market Outlook, By Region (2022-2030) ($MN)
• Table 2 Global Floriculture Market Outlook, By Product Type (2022-2030) ($MN)
• Table 3 Global Floriculture Market Outlook, By Bedding Plants (2022-2030) ($MN)
• Table 4 Global Floriculture Market Outlook, By Cut Flowers (2022-2030) ($MN)
• Table 5 Global Floriculture Market Outlook, By Cut Foliage (2022-2030) ($MN)
• Table 6 Global Floriculture Market Outlook, By Propagation Material (2022-2030) ($MN)
• Table 7 Global Floriculture Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 8 Global Floriculture Market Outlook, By Flower Type (2022-2030) ($MN)
• Table 9 Global Floriculture Market Outlook, By Carnations (2022-2030) ($MN)
• Table 10 Global Floriculture Market Outlook, By Chrysanthemum (2022-2030) ($MN)
• Table 11 Global Floriculture Market Outlook, By Freesia (2022-2030) ($MN)
• Table 12 Global Floriculture Market Outlook, By Hydrangea (2022-2030) ($MN)
• Table 13 Global Floriculture Market Outlook, By Other Flower Types (2022-2030) ($MN)
• Table 14 Global Floriculture Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 15 Global Floriculture Market Outlook, By Direct Sales (2022-2030) ($MN)
• Table 16 Global Floriculture Market Outlook, By Franchises (2022-2030) ($MN)
• Table 17 Global Floriculture Market Outlook, By Specialty Stores (2022-2030) ($MN)
• Table 18 Global Floriculture Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
• Table 19 Global Floriculture Market Outlook, By Online Retailers (2022-2030) ($MN)
• Table 20 North America Floriculture Market Outlook, By Country (2022-2030) ($MN)
• Table 21 North America Floriculture Market Outlook, By Product Type (2022-2030) ($MN)
• Table 22 North America Floriculture Market Outlook, By Bedding Plants (2022-2030) ($MN)
• Table 23 North America Floriculture Market Outlook, By Cut Flowers (2022-2030) ($MN)
• Table 24 North America Floriculture Market Outlook, By Cut Foliage (2022-2030) ($MN)
• Table 25 North America Floriculture Market Outlook, By Propagation Material (2022-2030) ($MN)
• Table 26 North America Floriculture Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 27 North America Floriculture Market Outlook, By Flower Type (2022-2030) ($MN)
• Table 28 North America Floriculture Market Outlook, By Carnations (2022-2030) ($MN)
• Table 29 North America Floriculture Market Outlook, By Chrysanthemum (2022-2030) ($MN)
• Table 30 North America Floriculture Market Outlook, By Freesia (2022-2030) ($MN)
• Table 31 North America Floriculture Market Outlook, By Hydrangea (2022-2030) ($MN)
• Table 32 North America Floriculture Market Outlook, By Other Flower Types (2022-2030) ($MN)
• Table 33 North America Floriculture Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 34 North America Floriculture Market Outlook, By Direct Sales (2022-2030) ($MN)
• Table 35 North America Floriculture Market Outlook, By Franchises (2022-2030) ($MN)
• Table 36 North America Floriculture Market Outlook, By Specialty Stores (2022-2030) ($MN)
• Table 37 North America Floriculture Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
• Table 38 North America Floriculture Market Outlook, By Online Retailers (2022-2030) ($MN)
• Table 39 Europe Floriculture Market Outlook, By Country (2022-2030) ($MN)
• Table 40 Europe Floriculture Market Outlook, By Product Type (2022-2030) ($MN)
• Table 41 Europe Floriculture Market Outlook, By Bedding Plants (2022-2030) ($MN)
• Table 42 Europe Floriculture Market Outlook, By Cut Flowers (2022-2030) ($MN)
• Table 43 Europe Floriculture Market Outlook, By Cut Foliage (2022-2030) ($MN)
• Table 44 Europe Floriculture Market Outlook, By Propagation Material (2022-2030) ($MN)
• Table 45 Europe Floriculture Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 46 Europe Floriculture Market Outlook, By Flower Type (2022-2030) ($MN)
• Table 47 Europe Floriculture Market Outlook, By Carnations (2022-2030) ($MN)
• Table 48 Europe Floriculture Market Outlook, By Chrysanthemum (2022-2030) ($MN)
• Table 49 Europe Floriculture Market Outlook, By Freesia (2022-2030) ($MN)
• Table 50 Europe Floriculture Market Outlook, By Hydrangea (2022-2030) ($MN)
• Table 51 Europe Floriculture Market Outlook, By Other Flower Types (2022-2030) ($MN)
• Table 52 Europe Floriculture Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 53 Europe Floriculture Market Outlook, By Direct Sales (2022-2030) ($MN)
• Table 54 Europe Floriculture Market Outlook, By Franchises (2022-2030) ($MN)
• Table 55 Europe Floriculture Market Outlook, By Specialty Stores (2022-2030) ($MN)
• Table 56 Europe Floriculture Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
• Table 57 Europe Floriculture Market Outlook, By Online Retailers (2022-2030) ($MN)
• Table 58 Asia Pacific Floriculture Market Outlook, By Country (2022-2030) ($MN)
• Table 59 Asia Pacific Floriculture Market Outlook, By Product Type (2022-2030) ($MN)
• Table 60 Asia Pacific Floriculture Market Outlook, By Bedding Plants (2022-2030) ($MN)
• Table 61 Asia Pacific Floriculture Market Outlook, By Cut Flowers (2022-2030) ($MN)
• Table 62 Asia Pacific Floriculture Market Outlook, By Cut Foliage (2022-2030) ($MN)
• Table 63 Asia Pacific Floriculture Market Outlook, By Propagation Material (2022-2030) ($MN)
• Table 64 Asia Pacific Floriculture Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 65 Asia Pacific Floriculture Market Outlook, By Flower Type (2022-2030) ($MN)
• Table 66 Asia Pacific Floriculture Market Outlook, By Carnations (2022-2030) ($MN)
• Table 67 Asia Pacific Floriculture Market Outlook, By Chrysanthemum (2022-2030) ($MN)
• Table 68 Asia Pacific Floriculture Market Outlook, By Freesia (2022-2030) ($MN)
• Table 69 Asia Pacific Floriculture Market Outlook, By Hydrangea (2022-2030) ($MN)
• Table 70 Asia Pacific Floriculture Market Outlook, By Other Flower Types (2022-2030) ($MN)
• Table 71 Asia Pacific Floriculture Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 72 Asia Pacific Floriculture Market Outlook, By Direct Sales (2022-2030) ($MN)
• Table 73 Asia Pacific Floriculture Market Outlook, By Franchises (2022-2030) ($MN)
• Table 74 Asia Pacific Floriculture Market Outlook, By Specialty Stores (2022-2030) ($MN)
• Table 75 Asia Pacific Floriculture Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
• Table 76 Asia Pacific Floriculture Market Outlook, By Online Retailers (2022-2030) ($MN)
• Table 77 South America Floriculture Market Outlook, By Country (2022-2030) ($MN)
• Table 78 South America Floriculture Market Outlook, By Product Type (2022-2030) ($MN)
• Table 79 South America Floriculture Market Outlook, By Bedding Plants (2022-2030) ($MN)
• Table 80 South America Floriculture Market Outlook, By Cut Flowers (2022-2030) ($MN)
• Table 81 South America Floriculture Market Outlook, By Cut Foliage (2022-2030) ($MN)
• Table 82 South America Floriculture Market Outlook, By Propagation Material (2022-2030) ($MN)
• Table 83 South America Floriculture Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 84 South America Floriculture Market Outlook, By Flower Type (2022-2030) ($MN)
• Table 85 South America Floriculture Market Outlook, By Carnations (2022-2030) ($MN)
• Table 86 South America Floriculture Market Outlook, By Chrysanthemum (2022-2030) ($MN)
• Table 87 South America Floriculture Market Outlook, By Freesia (2022-2030) ($MN)
• Table 88 South America Floriculture Market Outlook, By Hydrangea (2022-2030) ($MN)
• Table 89 South America Floriculture Market Outlook, By Other Flower Types (2022-2030) ($MN)
• Table 90 South America Floriculture Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 91 South America Floriculture Market Outlook, By Direct Sales (2022-2030) ($MN)
• Table 92 South America Floriculture Market Outlook, By Franchises (2022-2030) ($MN)
• Table 93 South America Floriculture Market Outlook, By Specialty Stores (2022-2030) ($MN)
• Table 94 South America Floriculture Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
• Table 95 South America Floriculture Market Outlook, By Online Retailers (2022-2030) ($MN)
• Table 96 Middle East & Africa Floriculture Market Outlook, By Country (2022-2030) ($MN)
• Table 97 Middle East & Africa Floriculture Market Outlook, By Product Type (2022-2030) ($MN)
• Table 98 Middle East & Africa Floriculture Market Outlook, By Bedding Plants (2022-2030) ($MN)
• Table 99 Middle East & Africa Floriculture Market Outlook, By Cut Flowers (2022-2030) ($MN)
• Table 100 Middle East & Africa Floriculture Market Outlook, By Cut Foliage (2022-2030) ($MN)
• Table 101 Middle East & Africa Floriculture Market Outlook, By Propagation Material (2022-2030) ($MN)
• Table 102 Middle East & Africa Floriculture Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 103 Middle East & Africa Floriculture Market Outlook, By Flower Type (2022-2030) ($MN)
• Table 104 Middle East & Africa Floriculture Market Outlook, By Carnations (2022-2030) ($MN)
• Table 105 Middle East & Africa Floriculture Market Outlook, By Chrysanthemum (2022-2030) ($MN)
• Table 106 Middle East & Africa Floriculture Market Outlook, By Freesia (2022-2030) ($MN)
• Table 107 Middle East & Africa Floriculture Market Outlook, By Hydrangea (2022-2030) ($MN)
• Table 108 Middle East & Africa Floriculture Market Outlook, By Other Flower Types (2022-2030) ($MN)
• Table 109 Middle East & Africa Floriculture Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 110 Middle East & Africa Floriculture Market Outlook, By Direct Sales (2022-2030) ($MN)
• Table 111 Middle East & Africa Floriculture Market Outlook, By Franchises (2022-2030) ($MN)
• Table 112 Middle East & Africa Floriculture Market Outlook, By Specialty Stores (2022-2030) ($MN)
• Table 113 Middle East & Africa Floriculture Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
• Table 114 Middle East & Africa Floriculture Market Outlook, By Online Retailers (2022-2030) ($MN)

According to Stratistics MRC, the Global Floriculture Market is accounted for $65.15 billion in 2024 and is expected to reach $117.95 billion by 2030 growing at a CAGR of 10.4% during the forecast period. Floriculture is the branch of horticulture that focuses on the cultivation, production, and management of flowering and ornamental plants. It encompasses the growing of flowers for both commercial and decorative purposes, ranging from cut flowers to potted plants, bedding plants, and ornamental shrubs. The field involves a combination of agronomy, plant breeding, pest management, and post-harvest handling to ensure the high quality of flowers. Floriculture also extends to the design and arrangement of flowers for events, landscaping, and retail sales. This industry plays a vital role in global economies, contributing to both agriculture and the floral trade.

According to the National Agricultural Statistics Service, Americans purchased approximately 10 million cut flowers daily from retail outlets in 2022. The Society of American Florists also reported 12,154 retail florist shops and around 500 wholesale cut flower distributors in 2022.

Market Dynamics:

Driver:

Rising focus on wellness and mental health

The growing emphasis on wellness and mental health has significantly influenced the floriculture industry, as people increasingly recognize the positive effects of plants on well-being. Research shows that exposure to flowers and greenery can reduce stress, improve mood, and enhance cognitive function, making plants a popular choice for home and office environments. This awareness has driven demand for indoor plants, particularly varieties that promote relaxation and mindfulness, such as succulents, peace lilies, and lavender. Floriculture businesses are responding by offering plants tailored to wellness trends, along with promoting plant care as a form of self-care.

Restraint:

High production costs

High production costs are a significant challenge in the floriculture industry, affecting both large-scale farms and small growers. Several factors contribute to these rising costs, including labor, energy, raw materials, and technology. Floriculture often relies on manual labor for planting, harvesting, and packaging, which increases operational expenses. The use of energy-intensive greenhouses to maintain optimal growing conditions for flowers, especially in colder climates, adds to energy bills. The cost of inputs such as fertilizers, pesticides, and soil amendments is also on the rise due to inflation and supply chain disruptions. The industry faces competition from cheaper imported flowers, making it difficult for local producers to remain profitable.

Opportunity:

Increase in weddings and special events

The rise in weddings and special events has significantly boosted the floriculture industry, creating a steady demand for flowers and decorative plants. As more couples and event planners seek to make occasions memorable, the demand for floral arrangements-ranging from bridal bouquets to elaborate centerpieces-has grown substantially. Weddings, in particular, have become more lavish, with an emphasis on personalized and extravagant floral designs that reflect the couple's unique style. This has led to increased sales of both fresh-cut flowers and potted plants, benefiting growers, wholesalers, and florists. Additionally, events such as corporate gatherings, parties, and milestone celebrations also require floral decorations, creating a year-round demand for high-quality blooms.

Threat:

Regulatory and import restrictions

Regulatory and import restrictions have become significant barriers to the growth of the floriculture industry globally. Stringent regulations on plant health, including quarantine measures and phytosanitary standards, are often imposed to prevent the spread of pests, diseases, and invasive species. While necessary for ecological safety, these restrictions can delay or complicate the import and export of flowers and plants, raising costs and reducing market access. Different countries have varying regulations, creating challenges for growers and exporters to navigate the complex legal landscape. Tariffs and trade barriers further exacerbate this issue, making it harder for businesses to maintain competitive pricing.

Covid-19 Impact:

The COVID-19 pandemic had a significant impact on the floriculture industry, disrupting both production and distribution channels. During lockdowns, many nurseries and flower farms faced labor shortages due to travel restrictions and quarantine measures, hindering their ability to grow, harvest, and process flowers. Supply chain disruptions, including transportation delays and border closures, further affected the delivery of flowers to international markets. However, many floriculture businesses faced financial strain as they were forced to discard unsold inventory due to short shelf life and limited market access.

The Cut Flowers segment is expected to be the largest during the forecast period

Cut Flowers segment is expected to dominate the largest share over the estimated period, contributing to both domestic markets and global trade. This sector focuses on the cultivation and sale of flowers specifically grown for floral arrangements, decorations, and retail purposes. Advances in breeding techniques, along with improved cultivation practices, have led to the development of varieties with longer shelf lives, enhanced colors, and improved resistance to disease. Innovations in packaging and transportation have also enabled flowers to be shipped more efficiently across long distances, expanding global trade. The growing demand for cut flowers in events such as weddings, festivals, and holidays has further fueled the sector's expansion.

The Franchises segment is expected to have the highest CAGR during the forecast period

Franchises segment is estimated to grow at a rapid pace during the forecast period. By leveraging established business systems and brand recognition, floriculture franchises enable local and regional flower businesses to offer consistent quality, variety, and customer service. Franchisees benefit from proven business strategies, marketing support, and training, helping them thrive in a competitive market. Additionally, the scalability of franchises allows floriculture businesses to expand rapidly, reaching new markets and increasing consumer awareness of floral products. The integration of technology in operations, including online ordering platforms and efficient supply chain management, further strengthens the franchise model's impact, making flowers more accessible to a wider audience.

Region with largest share:

North America region is poised to hold the largest share of the market throughout the extrapolated period. As consumers increasingly seek aesthetic enhancements for their homes, gardens, and commercial spaces, the popularity of decorative plants and flowers has surged. This trend is driven by a desire for sustainable and visually appealing environments, as well as a heightened interest in indoor gardening and landscaping. Additionally, the rise of social media platforms has amplified the influence of plant-based aesthetics, with people sharing their plant collections and floral arrangements, creating a culture of "plant appreciation." This shift is supported by innovations in horticulture, including improved plant varieties, better growing techniques, and enhanced distribution channels, which make ornamental plants more accessible.

Region with highest CAGR:

Europe region is estimated to witness the highest CAGR during the projected time frame. Governments across European countries have implemented a range of policies aimed at promoting flower production, export, and environmental sustainability. These policies include financial subsidies, tax incentives, and research grants to support growers and businesses in the floriculture sector. Additionally, there is an emphasis on adopting sustainable agricultural practices, such as eco-friendly farming methods and the reduction of pesticide use, aligned with the European Green Deal and the Farm to Fork Strategy. Trade agreements and export incentives further boost the competitiveness of European floriculture in global markets.

Key players in the market

Some of the key players in Floriculture market include Danziger Group, Flamingo Horticulture Ltd, Forest Produce Ltd, Karuturi Global Limited, Multiflora Ltd, Native Floral Group, Ruparelia Group, Selecta Cut Flowers SAU, Syngenta Flowers. Inc and Verbeek Export B.V.

Key Developments:

In April 2024, Costa Farms launched its latest Greenteriors collection, featuring a curated selection of eight plants. The Baltic Blue Pothos, Global Green Pothos, Mini Monstera, Monstera Little Swiss, Pink Princess Philodendron, Polka Dot Begonia, Raven ZZ Plant, and Silver Dragon Alocasia are among them. Through this release launch, Costa Farms aims to assist both consumers and designers in enhancing their environments and overall well-being.

In January 2024, Costa Farms acquired Battlefield Farms, a grower of over 700 bedding annuals and perennials. This strategic acquisition expands Costa Farms' geographical reach and strengthens its position within the industry. By integrating Battlefield Farms into its operations, Costa Farms strengthened its commitment to the All Thumbs are Green Mission, ensuring that it continues to provide top-quality plants and exceptional gardening experiences to its expanding customer base.

In February 2022, Royal Van Zanten partnered with The Queen's Flowers to develop a fresh flower variety, Astronova. Astronova flowers have a distinct appearance and longer-than-average vase life. This partnership is vital for consistently affirming and enhancing Astronova's demand in the market.

Product Types Covered:

• Bedding Plants
• Cut Flowers
• Cut Foliage
• Propagation Material
• Other Product Types

Flower Types Covered:

• Carnations
• Chrysanthemum
• Freesia
• Hydrangea
• Other Flower Types

Sales Channels Covered:

• Direct Sales
• Franchises
• Specialty Stores
• Supermarkets/Hypermarkets
• Online Retailers

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Floriculture Market, By Product Type

• 5.1 Introduction
• 5.2 Bedding Plants
• 5.3 Cut Flowers
• 5.4 Cut Foliage
• 5.5 Propagation Material
• 5.6 Other Product Types

6 Global Floriculture Market, By Flower Type

• 6.1 Introduction
• 6.2 Carnations
• 6.3 Chrysanthemum
• 6.4 Freesia
• 6.5 Hydrangea
• 6.6 Other Flower Types

7 Global Floriculture Market, By Sales Channel

• 7.1 Introduction
• 7.2 Direct Sales
• 7.3 Franchises
• 7.4 Specialty Stores
• 7.5 Supermarkets/Hypermarkets
• 7.6 Online Retailers

8 Global Floriculture Market, By Geography

• 8.1 Introduction
• 8.2 North America
  • 8.2.1 US
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 Italy
  • 8.3.4 France
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 Japan
  • 8.4.2 China
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 New Zealand
  • 8.4.6 South Korea
  • 8.4.7 Rest of Asia Pacific
• 8.5 South America
  • 8.5.1 Argentina
  • 8.5.2 Brazil
  • 8.5.3 Chile
  • 8.5.4 Rest of South America
• 8.6 Middle East & Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 Qatar
  • 8.6.4 South Africa
  • 8.6.5 Rest of Middle East & Africa

9 Key Developments

• 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 9.2 Acquisitions & Mergers
• 9.3 New Product Launch
• 9.4 Expansions
• 9.5 Other Key Strategies

10 Company Profiling

• 10.1 Danziger Group
• 10.2 Flamingo Horticulture Ltd
• 10.3 Forest Produce Ltd
• 10.4 Karuturi Global Limited
• 10.5 Multiflora Ltd
• 10.6 Native Floral Group
• 10.7 Ruparelia Group
• 10.8 Selecta Cut Flowers SAU
• 10.9 Syngenta Flowers. Inc
• 10.10 Verbeek Export B.V