米国の花卉園芸の市場規模、シェア、動向分析レポート：製品別、流通チャネル別、最終用途別、セグメント別予測、2024年～2030年

米国の花卉園芸市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、米国の花卉園芸市場規模は2030年までに111億2,000万米ドルに達し、予測期間中にCAGR 8.0％で成長すると予測されています。

季節や文化的な影響が市場力学の形成に大きな役割を果たしています。バレンタインデー、母の日、クリスマスなどの祝日には、切り花やフラワーアレンジメントの販売が大幅に増加します。冠婚葬祭や宗教的儀式などの文化的行事や伝統も、定期的な需要急増の原動力となっており、季節性と文化的要因が花卉園芸市場の重要な促進要因となっています。

小売動向と流通チャネルもまた、市場成長を牽引する極めて重要な要素です。スーパーマーケットや大型小売店は、利便性と競合価格を提供する重要なプレーヤーです。同時に、専門の花屋やブティック・フラワー・ショップは、ユニークで高品質な花製品を求める消費者に対応しています。eコマースの台頭は市場へのアクセスをさらに拡大し、消費者はオンラインで花や植物を注文し、玄関先まで配達できるようになった。新鮮な花や植物を定期的に届ける定期購入サービスも人気を集め、花卉ビジネスに安定した収益源を提供し、顧客ロイヤルティを育んでいます。

さらに、都市化と都市緑地の開発が、花卉製品の需要をさらに押し上げています。都市が拡大し、都市人口が増加するにつれて、都市環境内に緑地を作ることにますます注目が集まっています。緑のインフラを優先する都市計画政策に後押しされ、公共の公園、屋上、コミュニティ・ガーデンなどが普及しつつあります。植物や花を都市の景観に取り入れることで、空気の質の向上や都市のヒートアイランド現象の緩和など、環境面でのメリットがもたらされます。この動向は、都市開発プロジェクトに植物やサービスを供給する花卉ビジネスの機会を生み出しています。

米国の花卉園芸市場レポート・ハイライト

• 製品別では、花壇・庭園用植物分野が2023年に52.8%の最大売上シェアで市場をリード。屋外リビングスペースの人気の高まりが、花壇・庭木市場を大きく牽引しています。
• 流通チャネル別では、オンラインセグメントが予測期間中に最も速いCAGRを示すと予想されています。世界の動向や異文化交流の影響もオンライン花卉園芸市場に大きな影響を与えています。
• 最終用途に基づくと、商業セグメントが2023年に最大の収益シェアで市場をリードしました。室内空間に自然の要素を取り入れることを重視するバイオフィリックデザインの人気が高まっていることから、装飾植物やフラワーアレンジメントの需要が急増しています。
• 2024年4月、テラノバ・ナーセリーズはエキナセア・デライトフルシリーズの新商品「レース」を発売しました。この多年草は、香りのある筒状の花弁が特徴で、その先端は星のような形をしています。混植の花壇やボーダーで、景観を引き立てます。また、シカに強く、香りがよく、花粉媒介者やハチドリを魅了します。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 米国の花卉園芸市場の変数、動向、範囲

• 市場系統の見通し
  • 親市場の見通し
• 業界バリューチェーン分析
  • 販売/小売チャネル分析
  • 利益率分析
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 業界の課題
  • 業界の機会
• 業界分析ツール
  • ポーターのファイブフォース分析
  • PESTLE分析
  • 市場参入戦略

第4章 消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者製品の採用動向
• 観察と推奨事項

第5章 米国の花卉園芸市場：製品別推定・動向分析

• 製品別変動分析と市場シェア、2023年と2030年
• 製品別市場推計・予測、2018年から2030年

第6章 米国の花卉園芸市場：流通チャネル別推定・動向分析

• 流通チャネル別変動分析と市場シェア、2023年と2030年
• 流通チャネル別市場推計・予測、2018年から2030年

第7章 米国の花卉園芸市場：最終用途別推定・動向分析

• 最終用途別変動分析と市場シェア、2023年と2030年
• 最終用途別市場推計・予測、2018年から2030年

第8章 米国の花卉園芸市場-競合情勢

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 企業の市場ポジショニング
• 企業の市場シェア分析
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • Kurt Weiss Greenhouses, Inc.
  • Costa Farms
  • The Queen's Flowers
  • Green Circle Growers
  • Greenheart Farms
  • MONROVIA NURSERY COMPANY
  • Larksilk
  • Sun Valley Floral Farms
  • TERRA NOVA Nurseries, Inc.
  • Benary

List of Tables

• Table 1 List of abbreviation
• Table 2 U.S. floriculture market, by product, 2018 - 2030 (USD Million)
• Table 3 U.S. floriculture market, by distribution channel, 2018 - 2030 (USD Million)
• Table 4 U.S. floriculture market, by end use, 2018 - 2030 (USD Million)
• Table 5 U.S. floriculture market, by country, 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 Market research process
• Fig. 2 Data triangulation techniques
• Fig. 3 Primary research pattern
• Fig. 4 Market research approaches
• Fig. 5 Value-chain-based sizing & forecasting
• Fig. 6 QFD modeling for market share assessment
• Fig. 7 Market formulation & validation
• Fig. 8 U.S. floriculture: Market outlook
• Fig. 9 U.S. floriculture: Competitive insights
• Fig. 10 Parent market outlook
• Fig. 11 Related/ancillary market outlook
• Fig. 12 Penetration and growth prospect mapping
• Fig. 13 Industry value chain analysis
• Fig. 14 U.S. floriculture market driver impact
• Fig. 15 U.S. floriculture market restraint impact
• Fig. 16 U.S. floriculture market strategic initiatives analysis
• Fig. 17 U.S. floriculture market: Product movement analysis
• Fig. 18 U.S. floriculture market: Product outlook and key takeaways
• Fig. 19 Bedding and garden plants market estimates and forecasts, 2018 - 2030
• Fig. 20 Pott plants market estimates and forecasts, 2018 - 2030
• Fig. 21 Foliage plants market estimates and forecasts, 2018 - 2030
• Fig. 22 Propagative floriculture materials market estimates and forecasts, 2018 - 2030
• Fig. 23 Cut flowers market estimates and forecasts, 2018 - 2030
• Fig. 24 Cut cultivated greens market estimates and forecasts, 2018 - 2030
• Fig. 25 U.S. floriculture market: Distribution channel movement analysis
• Fig. 26 U.S. floriculture market: Distribution channel outlook and key takeaways
• Fig. 27 Offline floriculture market estimates and forecasts, 2018 - 2030
• Fig. 28 Online floriculture market estimates and forecasts, 2018 - 2030
• Fig. 29 U.S. floriculture market: End use movement analysis
• Fig. 30 U.S. floriculture market: End use outlook and key takeaways
• Fig. 31 Commercial floriculture market estimates and forecasts, 2018 - 2030
• Fig. 32 Industrial floriculture market estimates and forecasts, 2018 - 2030

U.S. Floriculture Market Growth & Trends:

The U.S. floriculture market size is anticipated to reach USD 11.12 billion by 2030 and is expected to grow at a CAGR of 8.0% during the forecast period, according to a new report by Grand View Research, Inc. Seasonal and cultural influences play a major role in shaping market dynamics. Holidays such as Valentine's Day, Mother's Day, and Christmas see a substantial increase in the sale of cut flowers and floral arrangements. Cultural events and traditions, such as weddings, funerals, and religious ceremonies, also drive periodic spikes in demand, making seasonality and cultural factors critical drivers of the floriculture market.

Retail trends and distribution channels are also pivotal in driving the market growth. Supermarkets and big-box retailers are significant players, offering convenience and competitive pricing. At the same time, specialized florists and boutique flower shops cater to consumers seeking unique and high-quality floral products. The rise of e-commerce has further expanded market accessibility, allowing consumers to order flowers and plants online with doorstep delivery. Subscription services offering regular deliveries of fresh flowers or plants have also gained popularity, providing steady revenue streams for floriculture businesses and fostering customer loyalty.

Moreover, urbanization and the development of urban green spaces are further driving the demand for floriculture products. As cities expand and urban populations grow, there is an increasing focus on creating green spaces within urban environments. Public parks, rooftops, and community gardens are becoming more prevalent, driven by urban planning policies prioritizing green infrastructure. Integrating plants and flowers into urban landscapes provides environmental benefits, such as improved air quality and reduced urban heat island effects. This trend creates opportunities for floriculture businesses to supply plants and services to urban development projects.

U.S. Floriculture Market Report Highlights:

• Based on product, the bedding and garden plants segment led the market with the largest revenue share of 52.8% in 2023. The growing popularity of outdoor living spaces significantly drives the bedding and garden plants segment.
• Based on distribution channel, the online segment is expected to witness the fastest CAGR during the forecast period. The influence of global trends and cross-cultural exchanges also significantly impacts the online floriculture market.
• Based on end use, the commercial segment led the market with the largest revenue share in 2023. The increasing popularity of biophilic design, which emphasizes incorporating natural elements into indoor spaces, has led to a surge in demand for decorative plants and floral arrangements.
• In April 2024, Terra Nova Nurseries launched a new addition to the Echinacea Delightful series, Lace. This perennial boasts scented, tubular petals that create a star-like shape at their tips. Lace enhances the landscape with its significant value in mixed beds and borders. It is also deer-resistant and fragrant and attracts pollinators and hummingbirds.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation& Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. U.S. Floriculture Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Sales/Retail Channel Analysis
  • 3.2.2. Profit Margin Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
  • 3.3.4. Industry Opportunities
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
  • 3.4.2. PESTLE Analysis
  • 3.4.3. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Influencing Buying Decisions
• 4.4. Consumer Product Adoption Trends
• 4.5. Observations & Recommendations

Chapter 5. U.S. Floriculture Market: Product Estimates & Trend Analysis

• 5.1. Product Movement Analysis & Market Share, 2023 & 2030
• 5.2. U.S. Floriculture Market Estimates & Forecast, By Product, 2018 to 2030 (USD Million)
  • 5.2.1. Bedding and Garden Plants
    • 5.2.1.1. Bedding and Garden Plants Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.2. Pott Plants
    • 5.2.2.1. Pott Plants Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.3. Foliage Plants
    • 5.2.3.1. Foliage Plants Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.4. Propagative Floriculture Materials
    • 5.2.4.1. Propagative Floriculture Materials Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.5. Cut Flowers
    • 5.2.5.1. Cut Flowers Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.2.5.1.1. Tulip
        • 5.2.5.1.1.1. Tulip Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.2.5.1.2. Lilies
        • 5.2.5.1.2.1. Lilies Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.2.5.1.3. Gerbera
        • 5.2.5.1.3.1. Gerbera Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.2.5.1.4. Gladioli
        • 5.2.5.1.4.1. Gladioli Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.2.5.1.5. Sunflower
        • 5.2.5.1.5.1. Sunflower Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.2.5.1.6. Rose
        • 5.2.5.1.6.1. Rose Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.2.5.1.7. Others
        • 5.2.5.1.7.1. Others Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.6. Cut Cultivated Greens
    • 5.2.6.1. Cut Cultivated Greens Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 6. U.S. Floriculture Market: Distribution Channel Estimates & Trend Analysis

• 6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 6.2. U.S. Floriculture Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
  • 6.2.1. Offline
    • 6.2.1.1. Offline Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.2.2. Online
    • 6.2.2.1. Online Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 7. U.S. Floriculture Market: End Use Estimates & Trend Analysis

• 7.1. End Use Movement Analysis & Market Share, 2023 & 2030
• 7.2. U.S. Floriculture Market Estimates & Forecast, By End Use, 2018 to 2030 (USD Million)
  • 7.2.1. Commercial
    • 7.2.1.1. Offline Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 7.2.2. Industrial
    • 7.2.2.1. Industrial Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 8. U.S. Floriculture Market - Competitive Landscape

• 8.1. Recent Developments & Impact Analysis by Key Market Participants
• 8.2. Company Categorization
• 8.3. Company Market Positioning
• 8.4. Company Market Share Analysis
• 8.5. Company Heat Map Analysis
• 8.6. Strategy Mapping
• 8.7. Company Profiles
  • 8.7.1. Kurt Weiss Greenhouses, Inc.
    • 8.7.1.1. Company Overview
    • 8.7.1.2. Financial Performance
    • 8.7.1.3. Product Benchmarking
    • 8.7.1.4. Strategic Initiatives
  • 8.7.2. Costa Farms
    • 8.7.2.1. Company Overview
    • 8.7.2.2. Financial Performance
    • 8.7.2.3. Product Benchmarking
    • 8.7.2.4. Strategic Initiatives
  • 8.7.3. The Queen's Flowers
    • 8.7.3.1. Company Overview
    • 8.7.3.2. Financial Performance
    • 8.7.3.3. Product Benchmarking
    • 8.7.3.4. Strategic Initiatives
  • 8.7.4. Green Circle Growers
    • 8.7.4.1. Company Overview
    • 8.7.4.2. Financial Performance
    • 8.7.4.3. Product Benchmarking
    • 8.7.4.4. Strategic Initiatives
  • 8.7.5. Greenheart Farms
    • 8.7.5.1. Company Overview
    • 8.7.5.2. Financial Performance
    • 8.7.5.3. Product Benchmarking
    • 8.7.5.4. Strategic Initiatives
  • 8.7.6. MONROVIA NURSERY COMPANY
    • 8.7.6.1. Company Overview
    • 8.7.6.2. Financial Performance
    • 8.7.6.3. Product Benchmarking
    • 8.7.6.4. Strategic Initiatives
  • 8.7.7. Larksilk
    • 8.7.7.1. Company Overview
    • 8.7.7.2. Financial Performance
    • 8.7.7.3. Product Benchmarking
    • 8.7.7.4. Strategic Initiatives
  • 8.7.8. Sun Valley Floral Farms
    • 8.7.8.1. Company Overview
    • 8.7.8.2. Financial Performance
    • 8.7.8.3. Product Benchmarking
    • 8.7.8.4. Strategic Initiatives
  • 8.7.9. TERRA NOVA Nurseries, Inc.
    • 8.7.9.1. Company Overview
    • 8.7.9.2. Financial Performance
    • 8.7.9.3. Product Benchmarking
    • 8.7.9.4. Strategic Initiatives
  • 8.7.10. Benary
    • 8.7.10.1. Company Overview
    • 8.7.10.2. Financial Performance
    • 8.7.10.3. Product Benchmarking
    • 8.7.10.4. Strategic Initiatives