花卉の市場規模、シェア、成長分析：製品タイプ別、花タイプ別、最終用途別、流通チャネル別、地域別 - 産業予測、2025年～2032年

花卉の世界市場規模は2023年に568億米ドルと評価され、2024年の603億8,000万米ドルから2032年には984億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRで6.3％の成長が予測されています。

世界の花卉市場は、進化する消費者のライフスタイルと、個人使用、イベント、ギフトなど様々な場面での花の需要増に後押しされ、活況を呈しています。特に、バレンタインデー、クリスマス、母の日など、花の最盛期には、オンラインとオフラインの花販売がこの需要に大きく貢献しており、これらを合計すると、フラワービジネスの年間収益の59％を生み出しています。調査によると、花の購入の77%は機会によるもので、誕生日や記念日が年間売上の29%を占めています。さらに、eコマースの活況、インターネットやスマートフォンの世界の普及が、花卉業界の成長を促進しています。ロジスティクスの強化やサプライチェーンにおけるリアルタイムの情報共有が、より迅速で費用対効果の高い配送を可能にし、市場全体の拡大を支えています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

花卉の市場規模：製品タイプ別、CAGR（2025年～2032年）

• 市場概要
• 切り花
• 鉢植え
• 花壇用植物
• 観葉植物
• その他

花卉の市場規模：花タイプ別、CAGR（2025年～2032年）

• 市場概要
• バラ
• 菊
• チューリップ
• ユリ
• ガーベラ
• カーネーション
• テキサスブルーベル
• フリージア
• アジサイ
• その他

花卉の市場規模：最終用途別、CAGR（2025年～2032年）

• 市場概要
• 個人
• 機関/イベント
• ホテル、リゾート、スパ
• 産業
• その他

花卉の市場規模：流通チャネル別、CAGR（2025年～2032年）

• 市場概要
• オンライン
  • eコマースプラットフォーム
• オフライン
  • 専門店
  • フランチャイズ
  • 花屋・キオスク
  • スーパーマーケット/ハイパーマーケット

花卉の市場規模：地域別、CAGR（2025年～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Ball Horticultural Company（USA）
• Selecta One（Germany）
• Beekenkamp Plants（Netherlands）
• Oserian Development Company（Kenya）
• Karuturi Global Ltd.（India）
• The Kariki Group（Kenya）
• Multiflora（Colombia）
• Karen Roses（Kenya）
• Green Circle Growers（USA）
• Costa Farms（USA）
• Monrovia Nursery Company（USA）
• Florist Holland（Netherlands）
• Danziger Group（Israel）
• Esmeralda Farms（USA）
• Royal FloraHolland（Netherlands）
• Bloom & Wild（UK）
• The Bouqs Company（USA）
• 1-800-Flowers.com（USA）

結論と提言

Global Floriculture Market size was valued at USD 56.8 billion in 2023 and is poised to grow from USD 60.38 billion in 2024 to USD 98.43 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The global floriculture market is thriving, propelled by evolving consumer lifestyles and an increased demand for flowers in various settings, including personal use, events, and gifting. Notably, online and offline flower sales contribute significantly to this demand, especially during peak floral holidays like Valentine's Day, Christmas, and Mother's Day, which collectively generate 59% of annual revenue for floristry businesses. Research indicates that 77% of flower purchases are occasion-driven, with birthdays and anniversaries accounting for 29% of yearly sales. Furthermore, the booming e-commerce sector and the rise of internet and smartphone usage worldwide are facilitating the growth of the floriculture industry. Enhanced logistics and real-time information sharing within the supply chain are further enabling faster, cost-effective deliveries, thus supporting overall market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Floriculture market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Floriculture Market Segments Analysis

Global Floriculture Market is segmented by Product Type, Flower Type, End Use, Distribution Channel and region. Based on Product Type, the market is segmented into Cut flowers, Potted plants, Bedding plants, Foliage plants and Others. Based on Flower Type, the market is segmented into Rose, Chrysanthemum, Tulip, Lily, Gerbera, Carnations, Texas bluebell, Freesia, Hydrangea and Others. Based on End Use, the market is segmented into Personal use, Institutions/events, Hotels, resorts, & spas, Industrial and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Floriculture Market

The global floriculture market is witnessing substantial growth driven by the rising adoption of internet and smartphone technologies. In 2024, online flower retailers like Bloom & Wild and Ferns N Petals reported impressive revenue increases, highlighting a shift toward digital purchasing. Virtual trade networks have improved operational efficiencies by providing real-time tracking and facilitating seamless logistics, especially enhancing cold chain management. This trend is particularly pronounced in urban environments where consumers increasingly seek prompt, fresh, and personalized flower delivery services. As a result, the integration of technology in the floriculture industry is transforming consumer purchasing behaviors and overall market dynamics.

Restraints in the Global Floriculture Market

The Global Floriculture market faces significant challenges due to its dependence on climate conditions. Unpredictable weather events, such as unexpected rainfall or prolonged droughts, can severely impact flower cultivation. For instance, in 2024, weather irregularities in Ethiopia and Kenya disrupted shipments to Europe, highlighting the vulnerability of this industry. Additionally, rising fuel costs and shipping delays create further obstacles within global supply chains, jeopardizing the freshness of flowers and leading to increased waste, particularly among cut flowers known for their limited shelf life. These factors pose substantial restraints on the market's growth and sustainability.

Market Trends of the Global Floriculture Market

The global floriculture market is experiencing a notable shift driven by advancements in biotechnology for flower breeding. This trend is characterized by the development of flowers with enhanced longevity, climate resilience, and distinct visual appeal. A highlight of this innovation is the introduction of a genetically unmodified blue chrysanthemum by Japanese researchers in 2025, showcasing the market's move towards unique offerings. These biotechnological advancements not only meet the aesthetic demands of luxury clients but also address sustainability concerns by reducing waste through longer-lasting blooms. As a result, florists are diversifying their product lines, appealing to environmentally conscious consumers while elevating the floriculture industry's market potential.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Floriculture Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Cut flowers
• Potted plants
• Bedding plants
• Foliage plants
• Others

Global Floriculture Market Size by Flower Type & CAGR (2025-2032)

• Market Overview
• Rose
• Chrysanthemum
• Tulip
• Lily
• Gerbera
• Carnations
• Texas bluebell
• Freesia
• Hydrangea
• Others

Global Floriculture Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Personal use
• Institutions/events
• Hotels, resorts, & spas
• Industrial
• Others

Global Floriculture Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
  • E-commerce platforms
• Offline
  • Specialty stores
  • Franchises
  • Florists & kiosks
  • Supermarkets/Hypermarkets

Global Floriculture Market Size & CAGR (2025-2032)

• North America (Product Type, Flower Type, End Use, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Flower Type, End Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flower Type, End Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flower Type, End Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flower Type, End Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ball Horticultural Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Selecta One (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beekenkamp Plants (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oserian Development Company (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karuturi Global Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kariki Group (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Multiflora (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karen Roses (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Circle Growers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monrovia Nursery Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Florist Holland (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danziger Group (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Esmeralda Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal FloraHolland (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloom & Wild (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Bouqs Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 1-800-Flowers.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations