パッケージサラダの2030年までの市場予測：製品タイプ、加工、流通チャネル、地域別の世界分析

Stratistics MRCによると、世界のパッケージサラダ市場は2023年に130億4,000万米ドルを占め、予測期間中のCAGRは8.7%で2030年には2,339万米ドルに達する見込みです。

パッケージサラダとは、あらかじめ洗浄され、カットされたサラダ菜や野菜を指し、手早く消費できるように便利にパッケージ化されています。これらのサラダには通常、ロメイン、アイスバーグ、ホウレンソウなどのレタス類と、ニンジン、キュウリ、トマトなどの野菜がミックスされています。鮮度を保つため、密封された袋や容器に入っていることが多いです。パッケージサラダは、食事の準備にかかる時間を節約でき、忙しい人にすぐに食べられるという利便性で人気があります。

シモンズ全米消費者調査と米国国勢調査局が2020年に発表したデータによると、米国では2020年に2億4,286万人の消費者が袋入りまたはパッケージ入りのサラダを消費しました。同調査はさらに、2024年までに米国内の2億5,170万人の消費者が袋入りまたはパッケージ入りのサラダを消費すると推定しています。

利便性

パッケージサラダ市場の利便性促進要因は、迅速で簡単な食事ソリューションに対する消費者の需要の高まりです。パッケージサラダは、忙しいライフスタイルや便利な食品への嗜好の高まりに対応し、最小限の調理ですぐに食べられる選択肢を提供します。多忙なスケジュールや外出の多いライフスタイルが普通となりつつある中、消費者は時間や手間を犠牲にしないより健康的な代替品を求めています。パッケージサラダは、あらかじめ洗浄され、カットされ、多くの場合あらかじめドレッシングがかけられた青菜や野菜を提供することで、便利な解決策を提供し、消費者は食事の準備にかかる貴重な時間を節約することができます。この利便性がパッケージサラダ市場の成長に拍車をかけ、健康志向の個人や忙しい家族の間で人気の選択肢となっています。

季節性

パッケージサラダ市場には、主に農業サイクルの影響を受ける様々な要因による季節性があります。新鮮な野菜が豊富で、消費者が軽くて健康的な食事の選択肢を求める春と夏には、需要が急増する傾向があります。逆に、秋から冬にかけては、ある種のサラダ材料が不足し、魅力が低下するため、売上が落ち込むこともあります。天候も需給に大きな影響を与えます。さらに、文化的なイベントや祝祭日は、年間を通じて消費者の嗜好や購買パターンに影響を与え、市場の季節性抑制要因にさらに拍車をかける。したがって、生産者はこうした変動を予測し、競争力を維持するために、それに応じて戦略を適応させなければならないです。

多様性とカスタマイズ

パッケージサラダ市場は多様な選択肢を提供し、消費者に食材、風味、栄養プロファイルの面で多様性を提供しています。この多様性は、ビーガン、グルテンフリー、低炭水化物食など、さまざまな食の嗜好に対応し、市場の裾野を広げます。さらに、パッケージサラダ市場にはカスタマイズの機会が十分にあるため、消費者は自分の好みや栄養ニーズに合わせてサラダを作ることができます。このカスタマイズには、さまざまなグリーン、トッピング、ドレッシング、分量の選択オプションが含まれ、個人の嗜好や食事制限に対応することができます。

食品の安全性への懸念

生産、加工、流通のさまざまな段階で汚染の可能性があるため、食品の安全性への懸念はパッケージサラダ市場にとって大きな脅威となります。細菌汚染、残留農薬、不適切な取り扱いなどの問題は、食中毒を引き起こし、消費者の信頼を損なう可能性があります。加工施設や輸送中の交差汚染のリスクは、こうした懸念を増幅させる。さらに、サラダは腐りやすいという性質上、サプライ・チェーン全体を通じて厳格な安全基準を維持することが急務となっています。衛生管理や品質管理に不備があれば、健康問題が広まり、ブランドや業界全体の評判が低下する恐れがあります。

COVID-19の影響：

COVID-19パンデミックは、様々な形でパッケージサラダ市場に大きな影響を与えました。当初、消費者が家にいながら便利で健康的な選択肢を求めたため、パッケージサラダの需要が急増しました。しかし、労働力不足や輸送の課題などサプライチェーンの混乱が生産の遅れや流通の問題につながった。さらに、食品安全上の懸念が浮上し、衛生対策の厳格化と生産施設の監視強化が促されました。閉鎖が緩和されるにつれて、消費者の嗜好は生鮮食品にシフトし、パッケージサラダの売上に影響を与えました。

予測期間中、ヴィーガン部門が最大となる見込み

パッケージサラダ市場におけるビーガン（完全菜食主義者）セグメントの成長は、健康と環境の持続可能性に関する意識の高まりにより、多くの消費者が植物ベースの食生活を採用するようになり、サラダが便利で栄養価の高い選択肢となったことに起因しています。さらに、ライフスタイルの選択としての菜食主義の台頭が、サラダを含むすべての食品カテゴリーで植物性代替食品への需要を促進しています。メーカー各社は、植物性タンパク質や乳製品不使用のドレッシングなど、革新的なビーガンサラダオプションを導入することで、この成長セグメントに対応しています。さらに、流通チャネルが拡大し、主力のスーパーマーケットでビーガンサラダのオプションが利用できるようになったことで、ビーガンサラダは消費者にとってより身近なものとなった。

予測期間中、従来型セグメントのCAGRが最も高くなると予想されます。

パッケージサラダ市場における従来型セグメントの成長は、主にいくつかの要因によってもたらされます。第一に、便利で健康的な食品オプションに対する消費者の嗜好が高まっており、パッケージサラダは新鮮さと利便性を提供しています。さらに、健康とウェルネスに対する意識の高まりが、健康志向の消費者の間ですぐに食べられるサラダの需要を促進しています。パッケージサラダの利便性と栄養面での利点を強調する企業の戦略的なマーケティング活動が、市場の成長をさらに後押ししています。さらに、保存性を高め鮮度を維持する包装技術の革新が消費者の信頼を高め、リピート購入を促しています。

最もシェアの大きい地域：

北米におけるパッケージサラダ市場の成長は、消費者が便利で栄養価の高い食事の選択肢を選ぶようになり、より健康的な食生活を求める傾向が高まっていることに起因しています。パッケージサラダは便利なソリューションであり、健康を犠牲にすることなく忙しいライフスタイルにフィットします。食品の安全性と品質に対する意識が高まっており、消費者を信頼できる規格のパッケージ・オプションに向かわせています。さらに、市場は包装技術の革新を示し、賞味期限を延ばし、鮮度を高めています。さらに、パンデミック（世界的大流行）がこの成長をさらに加速させました。閉鎖や規制の中で、消費者は簡単に入手でき衛生的な食品の選択肢を求めたからです。

CAGRの最も高い地域：

アジア太平洋地域は、健康とウェルネスに対する消費者の意識が高まり、パッケージサラダのような便利ですぐに食べられる選択肢に対する需要が高まっているため、パッケージサラダ市場が大きく成長しています。都市化と多忙なライフスタイルが、手軽で栄養価の高い食事ソリューションへのニーズを高め、パッケージサラダを魅力的な選択肢にしています。さらに、中国やインドなどの国々では中流階級の人口が増加しているため、購買力が高まり、より健康的な食生活へとシフトしています。また、パッケージング技術の先進化によってパッケージサラダの保存期間と鮮度が向上し、同地域での人気がさらに高まっています。

無料カスタマイズサービス：

本レポートをご購読のお客様には、以下の無料カスタマイズオプションのいずれかをご利用いただけます：

• 企業プロファイル
  • 追加市場プレイヤーの包括的プロファイリング（3社まで）
  • 主要企業のSWOT分析（3社まで）
• 地域セグメンテーション
  • 顧客の関心に応じた主要国の市場推計・予測・CAGR（注：フィージビリティチェックによる）
• 競合ベンチマーキング
  • 製品ポートフォリオ、地理的プレゼンス、戦略的提携に基づく主要企業のベンチマーキング

目次

第1章 エグゼクティブサマリー

第2章 序文

• 概要
• ステークホルダー
• 調査範囲
• 調査手法
  • データマイニング
  • データ分析
  • データ検証
  • 調査アプローチ
• 調査情報源
  • 1次調査情報源
  • 2次調査情報源
  • 前提条件

第3章 市場動向分析

• 促進要因
• 抑制要因
• 機会
• 脅威
• 製品分析
• 新興市場
• COVID-19の影響

第4章 ポーターのファイブフォース分析

• 供給企業の交渉力
• 買い手の交渉力
• 代替品の脅威
• 新規参入業者の脅威
• 競争企業間の敵対関係

第5章 世界のパッケージサラダ市場：製品別

• 非菜食主義者
• ベジタリアン
• ビーガン
• その他の製品

第6章 世界のパッケージサラダ市場：タイプ別

• パッケージキット
• パッケージ葉物野菜
• その他のタイプ

第7章 世界のパッケージサラダ市場：加工別

• 従来型
• オーガニック

第8章 世界のパッケージサラダ市場：流通チャネル別

• オンライン
• オフライン

第9章 世界のパッケージサラダ市場：地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン
  • その他欧州
• アジア太平洋地域
  • 日本
  • 中国
  • インド
  • オーストラリア
  • ニュージーランド
  • 韓国
  • その他アジア太平洋地域
• 南米
  • アルゼンチン
  • ブラジル
  • チリ
  • その他南米
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • カタール
  • 南アフリカ
  • その他中東とアフリカ

第10章 主な発展

• 契約、パートナーシップ、コラボレーション、合弁事業
• 買収と合併
• 新製品発売
• 事業拡大
• その他の主要戦略

第11章 企業プロファイリング

• Bonduelle
• BrightFarms, Inc.
• Curation Foods
• Dolle Food Company Inc.
• Evertaste
• Fresh Express, Incorporated
• Gotham Greens
• Mann Packing Co., Inc
• Misionero
• Natures Way Foods Ltd.
• Organicgirl
• Shake Salad
• Sunfresh
• Taylor Farms
• VegPro International Inc.

List of Tables

• Table 1 Global Packaged Salad Market Market Outlook, By Region (2021-2030) ($MN)
• Table 2 Global Packaged Salad Market Market Outlook, By Product (2021-2030) ($MN)
• Table 3 Global Packaged Salad Market Market Outlook, By Non-vegetarian (2021-2030) ($MN)
• Table 4 Global Packaged Salad Market Market Outlook, By Vegetarian (2021-2030) ($MN)
• Table 5 Global Packaged Salad Market Market Outlook, By Vegan (2021-2030) ($MN)
• Table 6 Global Packaged Salad Market Market Outlook, By Other Products (2021-2030) ($MN)
• Table 7 Global Packaged Salad Market Market Outlook, By Type (2021-2030) ($MN)
• Table 8 Global Packaged Salad Market Market Outlook, By Packaged Kits (2021-2030) ($MN)
• Table 9 Global Packaged Salad Market Market Outlook, By Packaged Greens (2021-2030) ($MN)
• Table 10 Global Packaged Salad Market Market Outlook, By Other Types (2021-2030) ($MN)
• Table 11 Global Packaged Salad Market Market Outlook, By Processing (2021-2030) ($MN)
• Table 12 Global Packaged Salad Market Market Outlook, By Conventional (2021-2030) ($MN)
• Table 13 Global Packaged Salad Market Market Outlook, By Organic (2021-2030) ($MN)
• Table 14 Global Packaged Salad Market Market Outlook, By Distribution Channel (2021-2030) ($MN)
• Table 15 Global Packaged Salad Market Market Outlook, By Online (2021-2030) ($MN)
• Table 16 Global Packaged Salad Market Market Outlook, By Offline (2021-2030) ($MN)
• Table 17 North America Packaged Salad Market Market Outlook, By Country (2021-2030) ($MN)
• Table 18 North America Packaged Salad Market Market Outlook, By Product (2021-2030) ($MN)
• Table 19 North America Packaged Salad Market Market Outlook, By Non-vegetarian (2021-2030) ($MN)
• Table 20 North America Packaged Salad Market Market Outlook, By Vegetarian (2021-2030) ($MN)
• Table 21 North America Packaged Salad Market Market Outlook, By Vegan (2021-2030) ($MN)
• Table 22 North America Packaged Salad Market Market Outlook, By Other Products (2021-2030) ($MN)
• Table 23 North America Packaged Salad Market Market Outlook, By Type (2021-2030) ($MN)
• Table 24 North America Packaged Salad Market Market Outlook, By Packaged Kits (2021-2030) ($MN)
• Table 25 North America Packaged Salad Market Market Outlook, By Packaged Greens (2021-2030) ($MN)
• Table 26 North America Packaged Salad Market Market Outlook, By Other Types (2021-2030) ($MN)
• Table 27 North America Packaged Salad Market Market Outlook, By Processing (2021-2030) ($MN)
• Table 28 North America Packaged Salad Market Market Outlook, By Conventional (2021-2030) ($MN)
• Table 29 North America Packaged Salad Market Market Outlook, By Organic (2021-2030) ($MN)
• Table 30 North America Packaged Salad Market Market Outlook, By Distribution Channel (2021-2030) ($MN)
• Table 31 North America Packaged Salad Market Market Outlook, By Online (2021-2030) ($MN)
• Table 32 North America Packaged Salad Market Market Outlook, By Offline (2021-2030) ($MN)
• Table 33 Europe Packaged Salad Market Market Outlook, By Country (2021-2030) ($MN)
• Table 34 Europe Packaged Salad Market Market Outlook, By Product (2021-2030) ($MN)
• Table 35 Europe Packaged Salad Market Market Outlook, By Non-vegetarian (2021-2030) ($MN)
• Table 36 Europe Packaged Salad Market Market Outlook, By Vegetarian (2021-2030) ($MN)
• Table 37 Europe Packaged Salad Market Market Outlook, By Vegan (2021-2030) ($MN)
• Table 38 Europe Packaged Salad Market Market Outlook, By Other Products (2021-2030) ($MN)
• Table 39 Europe Packaged Salad Market Market Outlook, By Type (2021-2030) ($MN)
• Table 40 Europe Packaged Salad Market Market Outlook, By Packaged Kits (2021-2030) ($MN)
• Table 41 Europe Packaged Salad Market Market Outlook, By Packaged Greens (2021-2030) ($MN)
• Table 42 Europe Packaged Salad Market Market Outlook, By Other Types (2021-2030) ($MN)
• Table 43 Europe Packaged Salad Market Market Outlook, By Processing (2021-2030) ($MN)
• Table 44 Europe Packaged Salad Market Market Outlook, By Conventional (2021-2030) ($MN)
• Table 45 Europe Packaged Salad Market Market Outlook, By Organic (2021-2030) ($MN)
• Table 46 Europe Packaged Salad Market Market Outlook, By Distribution Channel (2021-2030) ($MN)
• Table 47 Europe Packaged Salad Market Market Outlook, By Online (2021-2030) ($MN)
• Table 48 Europe Packaged Salad Market Market Outlook, By Offline (2021-2030) ($MN)
• Table 49 Asia Pacific Packaged Salad Market Market Outlook, By Country (2021-2030) ($MN)
• Table 50 Asia Pacific Packaged Salad Market Market Outlook, By Product (2021-2030) ($MN)
• Table 51 Asia Pacific Packaged Salad Market Market Outlook, By Non-vegetarian (2021-2030) ($MN)
• Table 52 Asia Pacific Packaged Salad Market Market Outlook, By Vegetarian (2021-2030) ($MN)
• Table 53 Asia Pacific Packaged Salad Market Market Outlook, By Vegan (2021-2030) ($MN)
• Table 54 Asia Pacific Packaged Salad Market Market Outlook, By Other Products (2021-2030) ($MN)
• Table 55 Asia Pacific Packaged Salad Market Market Outlook, By Type (2021-2030) ($MN)
• Table 56 Asia Pacific Packaged Salad Market Market Outlook, By Packaged Kits (2021-2030) ($MN)
• Table 57 Asia Pacific Packaged Salad Market Market Outlook, By Packaged Greens (2021-2030) ($MN)
• Table 58 Asia Pacific Packaged Salad Market Market Outlook, By Other Types (2021-2030) ($MN)
• Table 59 Asia Pacific Packaged Salad Market Market Outlook, By Processing (2021-2030) ($MN)
• Table 60 Asia Pacific Packaged Salad Market Market Outlook, By Conventional (2021-2030) ($MN)
• Table 61 Asia Pacific Packaged Salad Market Market Outlook, By Organic (2021-2030) ($MN)
• Table 62 Asia Pacific Packaged Salad Market Market Outlook, By Distribution Channel (2021-2030) ($MN)
• Table 63 Asia Pacific Packaged Salad Market Market Outlook, By Online (2021-2030) ($MN)
• Table 64 Asia Pacific Packaged Salad Market Market Outlook, By Offline (2021-2030) ($MN)
• Table 65 South America Packaged Salad Market Market Outlook, By Country (2021-2030) ($MN)
• Table 66 South America Packaged Salad Market Market Outlook, By Product (2021-2030) ($MN)
• Table 67 South America Packaged Salad Market Market Outlook, By Non-vegetarian (2021-2030) ($MN)
• Table 68 South America Packaged Salad Market Market Outlook, By Vegetarian (2021-2030) ($MN)
• Table 69 South America Packaged Salad Market Market Outlook, By Vegan (2021-2030) ($MN)
• Table 70 South America Packaged Salad Market Market Outlook, By Other Products (2021-2030) ($MN)
• Table 71 South America Packaged Salad Market Market Outlook, By Type (2021-2030) ($MN)
• Table 72 South America Packaged Salad Market Market Outlook, By Packaged Kits (2021-2030) ($MN)
• Table 73 South America Packaged Salad Market Market Outlook, By Packaged Greens (2021-2030) ($MN)
• Table 74 South America Packaged Salad Market Market Outlook, By Other Types (2021-2030) ($MN)
• Table 75 South America Packaged Salad Market Market Outlook, By Processing (2021-2030) ($MN)
• Table 76 South America Packaged Salad Market Market Outlook, By Conventional (2021-2030) ($MN)
• Table 77 South America Packaged Salad Market Market Outlook, By Organic (2021-2030) ($MN)
• Table 78 South America Packaged Salad Market Market Outlook, By Distribution Channel (2021-2030) ($MN)
• Table 79 South America Packaged Salad Market Market Outlook, By Online (2021-2030) ($MN)
• Table 80 South America Packaged Salad Market Market Outlook, By Offline (2021-2030) ($MN)
• Table 81 Middle East & Africa Packaged Salad Market Market Outlook, By Country (2021-2030) ($MN)
• Table 82 Middle East & Africa Packaged Salad Market Market Outlook, By Product (2021-2030) ($MN)
• Table 83 Middle East & Africa Packaged Salad Market Market Outlook, By Non-vegetarian (2021-2030) ($MN)
• Table 84 Middle East & Africa Packaged Salad Market Market Outlook, By Vegetarian (2021-2030) ($MN)
• Table 85 Middle East & Africa Packaged Salad Market Market Outlook, By Vegan (2021-2030) ($MN)
• Table 86 Middle East & Africa Packaged Salad Market Market Outlook, By Other Products (2021-2030) ($MN)
• Table 87 Middle East & Africa Packaged Salad Market Market Outlook, By Type (2021-2030) ($MN)
• Table 88 Middle East & Africa Packaged Salad Market Market Outlook, By Packaged Kits (2021-2030) ($MN)
• Table 89 Middle East & Africa Packaged Salad Market Market Outlook, By Packaged Greens (2021-2030) ($MN)
• Table 90 Middle East & Africa Packaged Salad Market Market Outlook, By Other Types (2021-2030) ($MN)
• Table 91 Middle East & Africa Packaged Salad Market Market Outlook, By Processing (2021-2030) ($MN)
• Table 92 Middle East & Africa Packaged Salad Market Market Outlook, By Conventional (2021-2030) ($MN)
• Table 93 Middle East & Africa Packaged Salad Market Market Outlook, By Organic (2021-2030) ($MN)
• Table 94 Middle East & Africa Packaged Salad Market Market Outlook, By Distribution Channel (2021-2030) ($MN)
• Table 95 Middle East & Africa Packaged Salad Market Market Outlook, By Online (2021-2030) ($MN)
• Table 96 Middle East & Africa Packaged Salad Market Market Outlook, By Offline (2021-2030) ($MN)

According to Stratistics MRC, the Global Packaged Salad Market is accounted for $13.04 billion in 2023 and is expected to reach $23.39 million by 2030 growing at a CAGR of 8.7% during the forecast period. Packaged salad refers to pre-washed and pre-cut salad greens and vegetables that are conveniently packaged for quick consumption. These salads typically include a mix of lettuce varieties such as romaine, iceberg, and spinach, along with other veggies like carrots, cucumbers, and tomatoes. They often come in sealed bags or containers to maintain freshness. Packaged salads are popular for their convenience, saving time in meal preparation, and offering a ready-to-eat option for busy individuals.

According to data from the Simmons National Consumer Survey and the U.S. Census Bureau published in 2020, 242.86 million consumers in the U.S. consumed bagged or packaged salads in 2020. The study further estimated that 251.7 million consumers in the U.S. will consume bagged or packaged salads by 2024.

Market Dynamics:

Driver:

Convenience

The convenience driver of the packaged salad market refers to consumers' increasing demand for quick and easy meal solutions. Packaged salads offer ready-to-eat options that require minimal preparation, catering to busy lifestyles and the growing preference for convenient foods. With hectic schedules and on-the-go lifestyles becoming the norm, consumers seek healthier alternatives that don't sacrifice time or effort. Packaged salads provide a convenient solution by offering pre-washed, pre-cut, and often pre-dressed greens and vegetables, saving consumers valuable time in meal preparation. This convenience factor has fueled the growth of the packaged salad market, making it a popular choice among health-conscious individuals and busy families.

Restraint:

Seasonality

The packaged salad market experiences seasonality due to various factors, primarily influenced by agricultural cycles. Demand tends to surge during spring and summer, when fresh produce is abundant and consumers seek lighter, healthier meal options. Conversely, sales may dip during the fall and winter as certain salad ingredients become scarcer and less appealing. Weather conditions also play a significant role, affecting both supply and demand. Additionally, cultural events and holidays can impact consumer preferences and purchasing patterns throughout the year, further contributing to the market's seasonality restraint. Thus, producers must anticipate these fluctuations and adapt their strategies accordingly to maintain competitiveness.

Opportunity:

Variety and customization

The packaged salad market offers a diverse array of options, providing consumers with variety in terms of ingredients, flavors, and nutritional profiles. This variety caters to different dietary preferences, including vegan, gluten-free, and low-carb diets, thereby expanding the market's reach. Furthermore, there's ample opportunity for customization within the packaged salad market, allowing consumers to tailor their salads to their specific tastes and nutritional needs. This customization can include options for selecting different greens, toppings, dressings, and portion sizes, catering to individual preferences and dietary restrictions.

Threat:

Food safety concerns

Food safety concerns pose a significant threat to the packaged salad market due to the potential for contamination at various stages of production, processing, and distribution. Issues such as bacterial contamination, pesticide residues, and improper handling can lead to foodborne illnesses and erode consumer trust. Cross-contamination risks in processing facilities and during transportation amplify these concerns. Moreover, the perishable nature of salads increases the urgency of maintaining strict safety standards throughout the supply chain. Any lapses in hygiene or quality control can result in widespread health issues and damage to the reputation of both brands and the industry as a whole.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the packaged salad market in various ways. Initially, there was a surge in demand for packaged salads as consumers sought convenient and healthy options while staying at home. However, disruptions in the supply chain, including labor shortages and transportation challenges, led to production delays and distribution issues. Additionally, food safety concerns emerged, prompting stricter hygiene measures and increased scrutiny of production facilities. As lockdowns eased, consumer preferences shifted towards fresh produce, impacting sales of packaged salads.

The vegan segment is expected to be the largest during the forecast period

The growth of the vegan segment within the packaged salad market can be attributed to increasing awareness about health and environmental sustainability, leading many consumers to adopt plant-based diets, with salads being a convenient and nutritious option. Additionally, the rise of veganism as a lifestyle choice has spurred demand for plant-based alternatives across all food categories, including salads. Manufacturers have responded by introducing innovative vegan salad options, such as plant-based proteins and dairy-free dressings, catering to this growing segment. Moreover, the expansion of distribution channels and the availability of vegan salad options in mainstream supermarkets have made it more accessible to consumers.

The conventional segment is expected to have the highest CAGR during the forecast period

Conventional segment growth in the packaged salad market is primarily driven by several factors. Firstly, there's a rising consumer preference for convenient and healthy food options, with packaged salads offering freshness and convenience. In addition, heightened awareness of health and wellness has spurred demand for ready-to-eat salads among health-conscious consumers. Strategic marketing efforts by companies emphasizing the convenience and nutritional benefits of packaged salads have further fueled market growth. Furthermore, innovations in packaging techniques to enhance shelf life and maintain freshness have bolstered consumer confidence and encouraged repeat purchases.

Region with largest share:

The growth of the packaged salad market in North America can be attributed to rising trend towards healthier eating habits, with consumers increasingly opting for convenient yet nutritious meal options. Packaged salads offer a convenient solution, fitting into busy lifestyles without sacrificing health. There's an increasing awareness about food safety and quality, driving consumers towards packaged options with reliable standards. Moreover, the market is witnessing innovations in packaging techniques, extending shelf life, and enhancing freshness. Additionally, the pandemic further accelerated this growth as consumers sought out easily accessible and hygienic food choices amidst lockdowns and restrictions.

Region with highest CAGR:

The Asia-Pacific region has seen significant growth in the packaged salad market due to an increasing awareness among consumers about health and wellness, leading to a higher demand for convenient, ready-to-eat options like packaged salads. Urbanization and busy lifestyles have driven the need for quick and nutritious meal solutions, making packaged salads an attractive choice. Furthermore, the growing middle-class population in countries like China and India has resulted in greater purchasing power and a shift towards healthier eating habits. Also, advancements in packaging technology have improved the shelf life and freshness of packaged salads, further boosting their popularity in the region.

Key players in the market

Some of the key players in Packaged Salad market include Bonduelle, BrightFarms, Inc., Curation Foods, Dolle Food Company Inc., Evertaste, Fresh Express, Incorporated, Gotham Greens , Mann Packing Co., Inc, Misionero, Natures Way Foods Ltd., Organicgirl, Shake Salad, Sunfresh, Taylor Farms and VegPro International Inc.

Key Developments:

In March 2024, Taylor Farms is launching six easy-to-make vegetable kits that cook up in 20 minutes or less: Cauliflower "Mac N Cheese," French Onion Green Beans, Broccoli Caesar, Spicy Maple Brussels, Brown Sugar Carrots and Cheesy Pesto Riced Cauliflower & Broccoli. These new products complement Taylor Farms' stir fry vegetable kits in market: Ginger Garlic, Teriyaki and Teriyaki with Noodles.

In March 2024, Fresh Express, the brand leader in value added salads, announced an Asian Apple Salad Kit and a Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit as the latest product innovations in its lineup. The new products support the brand's ongoing quest to bring new, restaurant inspired, unique salad flavors and ingredients to the category.

Products Covered:

• Non-vegetarian
• Vegetarian
• Vegan
• Other Products

Types Covered:

• Packaged Kits
• Packaged Greens
• Other Types

Processing's Covered:

• Conventional
• Organic

Distribution Channels Covered:

• Online
• Offline

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Packaged Salad Market Market, By Product

• 5.1 Introduction
• 5.2 Non-vegetarian
• 5.3 Vegetarian
• 5.4 Vegan
• 5.5 Other Products

6 Global Packaged Salad Market Market, By Type

• 6.1 Introduction
• 6.2 Packaged Kits
• 6.3 Packaged Greens
• 6.4 Other Types

7 Global Packaged Salad Market Market, By Processing

• 7.1 Introduction
• 7.2 Conventional
• 7.3 Organic

8 Global Packaged Salad Market Market, By Distribution Channel

• 8.1 Introduction
• 8.2 Online
• 8.3 Offline

9 Global Packaged Salad Market Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Bonduelle
• 11.2 BrightFarms, Inc.
• 11.3 Curation Foods
• 11.4 Dolle Food Company Inc.
• 11.5 Evertaste
• 11.6 Fresh Express, Incorporated
• 11.7 Gotham Greens
• 11.8 Mann Packing Co., Inc
• 11.9 Misionero
• 11.10 Natures Way Foods Ltd.
• 11.11 Organicgirl
• 11.12 Shake Salad
• 11.13 Sunfresh
• 11.14 Taylor Farms
• 13.15 VegPro International Inc.