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1438224

ニトロティー市場の2030年までの予測: タイプ別、包装タイプ別、フレーバーバリエーション別、流通チャネル別、エンドユーザー別、地域別の世界分析

Nitro-Infused Tea Market Forecasts to 2030 - Global Analysis By Type (Green Tea, Black Tea, Herbal Tea and Other Types), Packaging Type (Cans, Bottles, Kegs and Other Packaging Types), Flavor Variant, Distribution Channel, End User and By Geography


出版日
ページ情報
英文 200+ Pages
納期
2~3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
ニトロティー市場の2030年までの予測: タイプ別、包装タイプ別、フレーバーバリエーション別、流通チャネル別、エンドユーザー別、地域別の世界分析
出版日: 2024年02月02日
発行: Stratistics Market Research Consulting
ページ情報: 英文 200+ Pages
納期: 2~3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

Stratistics MRCによると、世界のニトロティー市場は2023年に2,490万米ドルを占め、予測期間中にCAGR 18.5%で成長し、2030年には8,170万米ドルに達すると予測されています。

ニトロティーは、伝統的な紅茶と窒素ガスを組み合わせて、ユニークで革新的な飲用体験を生み出す飲料です。窒素を注入することで、茶葉の全体的な官能体験が向上し、上層が泡立った濃厚でクリーミーな粘性が付与されます。その他の特典として、お茶は抗酸化物質やポリフェノールなどの潜在的な健康効果で知られており、健康志向の消費者にとってニトロティーの魅力はさらに高まっています。

健康とウェルネスの動向

健康とウェルネスの動向は、ニトロティー市場の形成に重要な役割を果たしており、水分補給と健康効果の両方を提供する天然機能性飲料に対する消費者の需要を促進しています。消費者は、おいしいだけでなく、健康全般をサポートする飲料をますます求めるようになっています。さらに、ニトロティーは、糖分の多い清涼飲料水や人工的な風味付けをした飲料に代わる爽やかで風味豊かな代替品を提供し、より健康的な選択をしようとする健康志向の人々にアピールしています。

短い賞味期限

ニトロティーは特殊な窒素注入プロセスを経るため、安定性と鮮度に影響を及ぼし、従来のボトル入り飲料や缶入り飲料に比べて賞味期限が短くなります。小売業者や消費者は、賞味期限が短い製品の在庫や購入をためらう可能性があるため、この限られた賞味期限は、流通、在庫管理、小売販売に課題をもたらします。さらに、ニトロティー葉は腐りやすいため、製品の腐敗や廃棄のリスクが高まり、製造業者、流通業者、小売業者の財政的損失につながる可能性があります。こうした要因が市場拡大の妨げとなっています。

スペシャルティ茶文化の台頭

スペシャリティ・ティー文化は、独特の風味、高級素材、職人的な淹れ方に対する評価の高まりによって、世界的に勢いを増しています。この文化的変化によって、消費者は高品質の茶葉と革新的な調理法を求めるようになり、茶葉は単なる飲料から洗練された料理体験へと昇華しました。さらに、ナイトロ・インフューズド・ティーは、伝統的な紅茶の飲み方に斬新で贅沢なひねりを加えることで、スペシャルティ・ティーランドスケープの中で自然な成り行きを見せています。

味覚の嗜好

窒素注入の工程に影響されたニトロティーの独特の風味は、すべての消費者の心に響くとは限らず、その製品を試すのをためらったり、消極的になったりする可能性があります。さらに、コーヒー、伝統的な紅茶、炭酸飲料など、慣れ親しんだ飲料への嗜好が定着していることが、ニトロティーを広く普及させる上での課題となる可能性があります。伝統的な紅茶や他の飲料への嗜好が、ニトロティーの市場の可能性を制限する可能性があります。

COVID-19の影響

COVID-19の大流行はニトロティー市場にさまざまな影響を与えました。当初、市場は戸締まり、移動の制限、カフェやレストランなどニトロティーの重要な販売チャネルである外食店舗の閉鎖による課題に直面しました。さらに、健康とウェルネスへの注目が高まるにつれ、天然成分と潜在的な健康効果で知られるニトロティーの需要が急増しました。さらに、eコマースやオンライン注文プラットフォームの台頭により、ニトロティー製品へのアクセスが容易になった。

予測期間中、ハーブティー分野が最大になる見込み

ハーブティー分野が最大のシェアを占めると推定されます。ハーブティーは、爽やかで健康志向の飲料を求める消費者にユニークで魅力的な選択肢を提供します。ハーブティーに窒素ガスを注入することで、クリーミーなテクスチャーと滑らかな口当たりが加わり、感覚的な体験が向上し、これらの天然飲料の魅力が高まる。さらに、ハーブティーは、リラックス、消化促進、免疫サポート、ストレス緩和などの薬効があるとされ、珍重されることが多いです。

フルーツ入りセグメントは予測期間中に最も高いCAGRが見込まれる

フルーツ入り分野は予測期間中に有利な成長が見込まれます。フルーツ・インフューズド・ニトロ・ティーは、紅茶の自然なおいしさとフルーツの生き生きとした爽やかなエッセンスを組み合わせた、楽しく風味豊かなバリエーションです。この煎出プロセスでは、窒素煎出の前にベリー類、柑橘類、トロピカルフルーツなどの新鮮な果物や乾燥果物を紅茶ベースに加えるため、フルーティーな風味とアロマがはじける。さらに、果実入りニトロ・ティーの自然な甘みと鮮やかな色は、糖分の多い清涼飲料水の魅力的な代替品となっています。

最大のシェアを占める地域:

推定期間中、北米が最大の市場シェアを占めました。多様でダイナミックな飲料文化を持つこの地域は、茶業界における革新と実験の肥沃な土壌となっています。ニトロティーは、都心部や流行のカフェ、健康志向のコミュニティで、目の肥えた消費者に支持されており、伝統的な紅茶やコーヒーベースの飲料に代わる高級品として位置づけられています。さらに、北米では健康とウェルネスを重視する動向が自然で機能的な飲料の需要を押し上げ、ニトロティーの魅力をさらに高めています。

CAGRが最も高い地域:

アジア太平洋地域は、都市化の進展、可処分所得の増加、より健康的な飲料の選択への消費者の嗜好の変化がニトロティー製品の採用を促進しているため、予測期間中に有益な成長を遂げると予想されます。さらに、中国、日本、インドなどの国々には確立された飲茶文化が存在するため、ニトロティー製品が受け入れられ、採用されるための強固な基盤となっています。

無料カスタマイズサービス:

本レポートをご購読のお客様には、以下の無料カスタマイズオプションのいずれかをご利用いただけます:

  • 企業プロファイル
    • 追加市場プレイヤーの包括的プロファイリング(3社まで)
    • 主要企業のSWOT分析(3社まで)
  • 地域セグメンテーション
    • 顧客の関心に応じた主要国の市場推計・予測・CAGR(注:フィージビリティチェックによる)
  • 競合ベンチマーキング
    • 製品ポートフォリオ、地理的プレゼンス、戦略的提携に基づく主要企業のベンチマーキング

目次

第1章 エグゼクティブサマリー

第2章 序文

  • 概要
  • ステークホルダー
  • 調査範囲
  • 調査手法
    • データマイニング
    • データ分析
    • データ検証
    • 調査アプローチ
  • 調査ソース
    • 1次調査ソース
    • 2次調査ソース
    • 前提条件

第3章 市場動向分析

  • 促進要因
  • 抑制要因
  • 機会
  • 脅威
  • エンドユーザー分析
  • 新興市場
  • 新型コロナウイルス感染症(COVID-19)の影響

第4章 ポーターのファイブフォース分析

  • 供給企業の交渉力
  • 買い手の交渉力
  • 代替品の脅威
  • 新規参入業者の脅威
  • 競争企業間の敵対関係

第5章 世界のニトロティー市場:タイプ別

  • 緑茶
  • 紅茶
  • ハーブティー
  • その他のタイプ

第6章 世界のニトロティー市場:包装タイプ別

  • ボトル
  • ケグ
  • その他の包装タイプ

第7章 世界のニトロティー市場:フレーバーバリエーション別

  • 花柄
  • フルーツ注入
  • スパイス入り
  • 従来
  • その他のフレーバーバリエーション

第8章 世界のニトロティー市場:流通チャネル別

  • オンライン小売
  • コンビニエンスストア
  • スーパーマーケットとハイパーマーケット
  • その他の流通チャネル

第9章 世界のニトロティー市場:エンドユーザー別

  • フードサービス産業
  • ホスピタリティ部門
  • その他のエンドユーザー

第10章 世界のニトロティー市場:地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • イタリア
    • フランス
    • スペイン
    • その他欧州
  • アジア太平洋地域
    • 日本
    • 中国
    • インド
    • オーストラリア
    • ニュージーランド
    • 韓国
    • その他アジア太平洋地域
  • 南米
    • アルゼンチン
    • ブラジル
    • チリ
    • その他南米
  • 中東とアフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • カタール
    • 南アフリカ
    • その他中東とアフリカ

第11章 主な発展

  • 契約、パートナーシップ、コラボレーション、合弁事業
  • 買収と合併
  • 新製品の発売
  • 事業拡大
  • その他の主要戦略

第12章 企業プロファイル

  • Starbucks
  • BonaFied Nitro Coffee & Tea
  • Caveman Coffee Company
  • East Forged
  • Rise Brewing Co.
  • Califia Farms
  • PepsiCo
  • Lucky Jack
図表

List of Tables

  • Table 1 Global Nitro-Infused Tea Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Nitro-Infused Tea Market Outlook, By Type (2021-2030) ($MN)
  • Table 3 Global Nitro-Infused Tea Market Outlook, By Green Tea (2021-2030) ($MN)
  • Table 4 Global Nitro-Infused Tea Market Outlook, By Black Tea (2021-2030) ($MN)
  • Table 5 Global Nitro-Infused Tea Market Outlook, By Herbal Tea (2021-2030) ($MN)
  • Table 6 Global Nitro-Infused Tea Market Outlook, By Other Types (2021-2030) ($MN)
  • Table 7 Global Nitro-Infused Tea Market Outlook, By Packaging Type (2021-2030) ($MN)
  • Table 8 Global Nitro-Infused Tea Market Outlook, By Cans (2021-2030) ($MN)
  • Table 9 Global Nitro-Infused Tea Market Outlook, By Bottles (2021-2030) ($MN)
  • Table 10 Global Nitro-Infused Tea Market Outlook, By Kegs (2021-2030) ($MN)
  • Table 11 Global Nitro-Infused Tea Market Outlook, By Other Packaging Types (2021-2030) ($MN)
  • Table 12 Global Nitro-Infused Tea Market Outlook, By Flavor Variant (2021-2030) ($MN)
  • Table 13 Global Nitro-Infused Tea Market Outlook, By Floral (2021-2030) ($MN)
  • Table 14 Global Nitro-Infused Tea Market Outlook, By Fruit-Infused (2021-2030) ($MN)
  • Table 15 Global Nitro-Infused Tea Market Outlook, By Spiced (2021-2030) ($MN)
  • Table 16 Global Nitro-Infused Tea Market Outlook, By Traditional (2021-2030) ($MN)
  • Table 17 Global Nitro-Infused Tea Market Outlook, By Other Flavor Variants (2021-2030) ($MN)
  • Table 18 Global Nitro-Infused Tea Market Outlook, By Distribution Channel (2021-2030) ($MN)
  • Table 19 Global Nitro-Infused Tea Market Outlook, By Online Retail (2021-2030) ($MN)
  • Table 20 Global Nitro-Infused Tea Market Outlook, By Convenience Stores (2021-2030) ($MN)
  • Table 21 Global Nitro-Infused Tea Market Outlook, By Supermarkets and Hypermarkets (2021-2030) ($MN)
  • Table 22 Global Nitro-Infused Tea Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
  • Table 23 Global Nitro-Infused Tea Market Outlook, By End User (2021-2030) ($MN)
  • Table 24 Global Nitro-Infused Tea Market Outlook, By Food Service Industry (2021-2030) ($MN)
  • Table 25 Global Nitro-Infused Tea Market Outlook, By Hospitality Sector (2021-2030) ($MN)
  • Table 26 Global Nitro-Infused Tea Market Outlook, By Other End Users (2021-2030) ($MN)
  • Table 27 North America Nitro-Infused Tea Market Outlook, By Country (2021-2030) ($MN)
  • Table 28 North America Nitro-Infused Tea Market Outlook, By Type (2021-2030) ($MN)
  • Table 29 North America Nitro-Infused Tea Market Outlook, By Green Tea (2021-2030) ($MN)
  • Table 30 North America Nitro-Infused Tea Market Outlook, By Black Tea (2021-2030) ($MN)
  • Table 31 North America Nitro-Infused Tea Market Outlook, By Herbal Tea (2021-2030) ($MN)
  • Table 32 North America Nitro-Infused Tea Market Outlook, By Other Types (2021-2030) ($MN)
  • Table 33 North America Nitro-Infused Tea Market Outlook, By Packaging Type (2021-2030) ($MN)
  • Table 34 North America Nitro-Infused Tea Market Outlook, By Cans (2021-2030) ($MN)
  • Table 35 North America Nitro-Infused Tea Market Outlook, By Bottles (2021-2030) ($MN)
  • Table 36 North America Nitro-Infused Tea Market Outlook, By Kegs (2021-2030) ($MN)
  • Table 37 North America Nitro-Infused Tea Market Outlook, By Other Packaging Types (2021-2030) ($MN)
  • Table 38 North America Nitro-Infused Tea Market Outlook, By Flavor Variant (2021-2030) ($MN)
  • Table 39 North America Nitro-Infused Tea Market Outlook, By Floral (2021-2030) ($MN)
  • Table 40 North America Nitro-Infused Tea Market Outlook, By Fruit-Infused (2021-2030) ($MN)
  • Table 41 North America Nitro-Infused Tea Market Outlook, By Spiced (2021-2030) ($MN)
  • Table 42 North America Nitro-Infused Tea Market Outlook, By Traditional (2021-2030) ($MN)
  • Table 43 North America Nitro-Infused Tea Market Outlook, By Other Flavor Variants (2021-2030) ($MN)
  • Table 44 North America Nitro-Infused Tea Market Outlook, By Distribution Channel (2021-2030) ($MN)
  • Table 45 North America Nitro-Infused Tea Market Outlook, By Online Retail (2021-2030) ($MN)
  • Table 46 North America Nitro-Infused Tea Market Outlook, By Convenience Stores (2021-2030) ($MN)
  • Table 47 North America Nitro-Infused Tea Market Outlook, By Supermarkets and Hypermarkets (2021-2030) ($MN)
  • Table 48 North America Nitro-Infused Tea Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
  • Table 49 North America Nitro-Infused Tea Market Outlook, By End User (2021-2030) ($MN)
  • Table 50 North America Nitro-Infused Tea Market Outlook, By Food Service Industry (2021-2030) ($MN)
  • Table 51 North America Nitro-Infused Tea Market Outlook, By Hospitality Sector (2021-2030) ($MN)
  • Table 52 North America Nitro-Infused Tea Market Outlook, By Other End Users (2021-2030) ($MN)
  • Table 53 Europe Nitro-Infused Tea Market Outlook, By Country (2021-2030) ($MN)
  • Table 54 Europe Nitro-Infused Tea Market Outlook, By Type (2021-2030) ($MN)
  • Table 55 Europe Nitro-Infused Tea Market Outlook, By Green Tea (2021-2030) ($MN)
  • Table 56 Europe Nitro-Infused Tea Market Outlook, By Black Tea (2021-2030) ($MN)
  • Table 57 Europe Nitro-Infused Tea Market Outlook, By Herbal Tea (2021-2030) ($MN)
  • Table 58 Europe Nitro-Infused Tea Market Outlook, By Other Types (2021-2030) ($MN)
  • Table 59 Europe Nitro-Infused Tea Market Outlook, By Packaging Type (2021-2030) ($MN)
  • Table 60 Europe Nitro-Infused Tea Market Outlook, By Cans (2021-2030) ($MN)
  • Table 61 Europe Nitro-Infused Tea Market Outlook, By Bottles (2021-2030) ($MN)
  • Table 62 Europe Nitro-Infused Tea Market Outlook, By Kegs (2021-2030) ($MN)
  • Table 63 Europe Nitro-Infused Tea Market Outlook, By Other Packaging Types (2021-2030) ($MN)
  • Table 64 Europe Nitro-Infused Tea Market Outlook, By Flavor Variant (2021-2030) ($MN)
  • Table 65 Europe Nitro-Infused Tea Market Outlook, By Floral (2021-2030) ($MN)
  • Table 66 Europe Nitro-Infused Tea Market Outlook, By Fruit-Infused (2021-2030) ($MN)
  • Table 67 Europe Nitro-Infused Tea Market Outlook, By Spiced (2021-2030) ($MN)
  • Table 68 Europe Nitro-Infused Tea Market Outlook, By Traditional (2021-2030) ($MN)
  • Table 69 Europe Nitro-Infused Tea Market Outlook, By Other Flavor Variants (2021-2030) ($MN)
  • Table 70 Europe Nitro-Infused Tea Market Outlook, By Distribution Channel (2021-2030) ($MN)
  • Table 71 Europe Nitro-Infused Tea Market Outlook, By Online Retail (2021-2030) ($MN)
  • Table 72 Europe Nitro-Infused Tea Market Outlook, By Convenience Stores (2021-2030) ($MN)
  • Table 73 Europe Nitro-Infused Tea Market Outlook, By Supermarkets and Hypermarkets (2021-2030) ($MN)
  • Table 74 Europe Nitro-Infused Tea Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
  • Table 75 Europe Nitro-Infused Tea Market Outlook, By End User (2021-2030) ($MN)
  • Table 76 Europe Nitro-Infused Tea Market Outlook, By Food Service Industry (2021-2030) ($MN)
  • Table 77 Europe Nitro-Infused Tea Market Outlook, By Hospitality Sector (2021-2030) ($MN)
  • Table 78 Europe Nitro-Infused Tea Market Outlook, By Other End Users (2021-2030) ($MN)
  • Table 79 Asia Pacific Nitro-Infused Tea Market Outlook, By Country (2021-2030) ($MN)
  • Table 80 Asia Pacific Nitro-Infused Tea Market Outlook, By Type (2021-2030) ($MN)
  • Table 81 Asia Pacific Nitro-Infused Tea Market Outlook, By Green Tea (2021-2030) ($MN)
  • Table 82 Asia Pacific Nitro-Infused Tea Market Outlook, By Black Tea (2021-2030) ($MN)
  • Table 83 Asia Pacific Nitro-Infused Tea Market Outlook, By Herbal Tea (2021-2030) ($MN)
  • Table 84 Asia Pacific Nitro-Infused Tea Market Outlook, By Other Types (2021-2030) ($MN)
  • Table 85 Asia Pacific Nitro-Infused Tea Market Outlook, By Packaging Type (2021-2030) ($MN)
  • Table 86 Asia Pacific Nitro-Infused Tea Market Outlook, By Cans (2021-2030) ($MN)
  • Table 87 Asia Pacific Nitro-Infused Tea Market Outlook, By Bottles (2021-2030) ($MN)
  • Table 88 Asia Pacific Nitro-Infused Tea Market Outlook, By Kegs (2021-2030) ($MN)
  • Table 89 Asia Pacific Nitro-Infused Tea Market Outlook, By Other Packaging Types (2021-2030) ($MN)
  • Table 90 Asia Pacific Nitro-Infused Tea Market Outlook, By Flavor Variant (2021-2030) ($MN)
  • Table 91 Asia Pacific Nitro-Infused Tea Market Outlook, By Floral (2021-2030) ($MN)
  • Table 92 Asia Pacific Nitro-Infused Tea Market Outlook, By Fruit-Infused (2021-2030) ($MN)
  • Table 93 Asia Pacific Nitro-Infused Tea Market Outlook, By Spiced (2021-2030) ($MN)
  • Table 94 Asia Pacific Nitro-Infused Tea Market Outlook, By Traditional (2021-2030) ($MN)
  • Table 95 Asia Pacific Nitro-Infused Tea Market Outlook, By Other Flavor Variants (2021-2030) ($MN)
  • Table 96 Asia Pacific Nitro-Infused Tea Market Outlook, By Distribution Channel (2021-2030) ($MN)
  • Table 97 Asia Pacific Nitro-Infused Tea Market Outlook, By Online Retail (2021-2030) ($MN)
  • Table 98 Asia Pacific Nitro-Infused Tea Market Outlook, By Convenience Stores (2021-2030) ($MN)
  • Table 99 Asia Pacific Nitro-Infused Tea Market Outlook, By Supermarkets and Hypermarkets (2021-2030) ($MN)
  • Table 100 Asia Pacific Nitro-Infused Tea Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
  • Table 101 Asia Pacific Nitro-Infused Tea Market Outlook, By End User (2021-2030) ($MN)
  • Table 102 Asia Pacific Nitro-Infused Tea Market Outlook, By Food Service Industry (2021-2030) ($MN)
  • Table 103 Asia Pacific Nitro-Infused Tea Market Outlook, By Hospitality Sector (2021-2030) ($MN)
  • Table 104 Asia Pacific Nitro-Infused Tea Market Outlook, By Other End Users (2021-2030) ($MN)
  • Table 105 South America Nitro-Infused Tea Market Outlook, By Country (2021-2030) ($MN)
  • Table 106 South America Nitro-Infused Tea Market Outlook, By Type (2021-2030) ($MN)
  • Table 107 South America Nitro-Infused Tea Market Outlook, By Green Tea (2021-2030) ($MN)
  • Table 108 South America Nitro-Infused Tea Market Outlook, By Black Tea (2021-2030) ($MN)
  • Table 109 South America Nitro-Infused Tea Market Outlook, By Herbal Tea (2021-2030) ($MN)
  • Table 110 South America Nitro-Infused Tea Market Outlook, By Other Types (2021-2030) ($MN)
  • Table 111 South America Nitro-Infused Tea Market Outlook, By Packaging Type (2021-2030) ($MN)
  • Table 112 South America Nitro-Infused Tea Market Outlook, By Cans (2021-2030) ($MN)
  • Table 113 South America Nitro-Infused Tea Market Outlook, By Bottles (2021-2030) ($MN)
  • Table 114 South America Nitro-Infused Tea Market Outlook, By Kegs (2021-2030) ($MN)
  • Table 115 South America Nitro-Infused Tea Market Outlook, By Other Packaging Types (2021-2030) ($MN)
  • Table 116 South America Nitro-Infused Tea Market Outlook, By Flavor Variant (2021-2030) ($MN)
  • Table 117 South America Nitro-Infused Tea Market Outlook, By Floral (2021-2030) ($MN)
  • Table 118 South America Nitro-Infused Tea Market Outlook, By Fruit-Infused (2021-2030) ($MN)
  • Table 119 South America Nitro-Infused Tea Market Outlook, By Spiced (2021-2030) ($MN)
  • Table 120 South America Nitro-Infused Tea Market Outlook, By Traditional (2021-2030) ($MN)
  • Table 121 South America Nitro-Infused Tea Market Outlook, By Other Flavor Variants (2021-2030) ($MN)
  • Table 122 South America Nitro-Infused Tea Market Outlook, By Distribution Channel (2021-2030) ($MN)
  • Table 123 South America Nitro-Infused Tea Market Outlook, By Online Retail (2021-2030) ($MN)
  • Table 124 South America Nitro-Infused Tea Market Outlook, By Convenience Stores (2021-2030) ($MN)
  • Table 125 South America Nitro-Infused Tea Market Outlook, By Supermarkets and Hypermarkets (2021-2030) ($MN)
  • Table 126 South America Nitro-Infused Tea Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
  • Table 127 South America Nitro-Infused Tea Market Outlook, By End User (2021-2030) ($MN)
  • Table 128 South America Nitro-Infused Tea Market Outlook, By Food Service Industry (2021-2030) ($MN)
  • Table 129 South America Nitro-Infused Tea Market Outlook, By Hospitality Sector (2021-2030) ($MN)
  • Table 130 South America Nitro-Infused Tea Market Outlook, By Other End Users (2021-2030) ($MN)
  • Table 131 Middle East & Africa Nitro-Infused Tea Market Outlook, By Country (2021-2030) ($MN)
  • Table 132 Middle East & Africa Nitro-Infused Tea Market Outlook, By Type (2021-2030) ($MN)
  • Table 133 Middle East & Africa Nitro-Infused Tea Market Outlook, By Green Tea (2021-2030) ($MN)
  • Table 134 Middle East & Africa Nitro-Infused Tea Market Outlook, By Black Tea (2021-2030) ($MN)
  • Table 135 Middle East & Africa Nitro-Infused Tea Market Outlook, By Herbal Tea (2021-2030) ($MN)
  • Table 136 Middle East & Africa Nitro-Infused Tea Market Outlook, By Other Types (2021-2030) ($MN)
  • Table 137 Middle East & Africa Nitro-Infused Tea Market Outlook, By Packaging Type (2021-2030) ($MN)
  • Table 138 Middle East & Africa Nitro-Infused Tea Market Outlook, By Cans (2021-2030) ($MN)
  • Table 139 Middle East & Africa Nitro-Infused Tea Market Outlook, By Bottles (2021-2030) ($MN)
  • Table 140 Middle East & Africa Nitro-Infused Tea Market Outlook, By Kegs (2021-2030) ($MN)
  • Table 141 Middle East & Africa Nitro-Infused Tea Market Outlook, By Other Packaging Types (2021-2030) ($MN)
  • Table 142 Middle East & Africa Nitro-Infused Tea Market Outlook, By Flavor Variant (2021-2030) ($MN)
  • Table 143 Middle East & Africa Nitro-Infused Tea Market Outlook, By Floral (2021-2030) ($MN)
  • Table 144 Middle East & Africa Nitro-Infused Tea Market Outlook, By Fruit-Infused (2021-2030) ($MN)
  • Table 145 Middle East & Africa Nitro-Infused Tea Market Outlook, By Spiced (2021-2030) ($MN)
  • Table 146 Middle East & Africa Nitro-Infused Tea Market Outlook, By Traditional (2021-2030) ($MN)
  • Table 147 Middle East & Africa Nitro-Infused Tea Market Outlook, By Other Flavor Variants (2021-2030) ($MN)
  • Table 148 Middle East & Africa Nitro-Infused Tea Market Outlook, By Distribution Channel (2021-2030) ($MN)
  • Table 149 Middle East & Africa Nitro-Infused Tea Market Outlook, By Online Retail (2021-2030) ($MN)
  • Table 150 Middle East & Africa Nitro-Infused Tea Market Outlook, By Convenience Stores (2021-2030) ($MN)
  • Table 151 Middle East & Africa Nitro-Infused Tea Market Outlook, By Supermarkets and Hypermarkets (2021-2030) ($MN)
  • Table 152 Middle East & Africa Nitro-Infused Tea Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
  • Table 153 Middle East & Africa Nitro-Infused Tea Market Outlook, By End User (2021-2030) ($MN)
  • Table 154 Middle East & Africa Nitro-Infused Tea Market Outlook, By Food Service Industry (2021-2030) ($MN)
  • Table 155 Middle East & Africa Nitro-Infused Tea Market Outlook, By Hospitality Sector (2021-2030) ($MN)
  • Table 156 Middle East & Africa Nitro-Infused Tea Market Outlook, By Other End Users (2021-2030) ($MN)
目次
Product Code: SMRC25193

According to Stratistics MRC, the Global Nitro-Infused Tea Market is accounted for $24.90 million in 2023 and is expected to reach $81.70 million by 2030 growing at a CAGR of 18.5% during the forecast period. Nitro-infused tea is a beverage that combines traditional tea with nitrogen gas to create a unique and innovative drinking experience. The infusion of nitrogen enhances the overall sensory experience of the tea, imparting a rich and creamy consistency with a frothy top layer. Additionally, tea itself is known for its potential health benefits, such as antioxidants and polyphenols, further enhancing the appeal of nitro tea to health-conscious consumers.

Market Dynamics:

Driver:

Health and wellness trends

Health and wellness trends have played a significant role in shaping the nitro infused tea market, driving consumer demand for natural, functional beverages that offer both hydration and health benefits. Consumers are increasingly seeking beverages that not only taste good but also support their overall well-being. Moreover, nitro infused tea offers a refreshing and flavourful alternative to sugary soft drinks and artificially flavoured beverages, appealing to health-conscious individuals looking to make healthier choices.

Restraint:

Short shelf life

Nitrogen-infused tea undergoes a specialized nitrogen infusion process, which can affect its stability and freshness, resulting in a shorter shelf life compared to traditional bottled or canned beverages. This limited shelf life poses challenges for distribution, inventory management, and retail sales, as retailers and consumers may hesitate to stock or purchase products with a shorter expiration window. Moreover, the perishable nature of nitro-infused tea increases the risk of product spoilage and waste, leading to potential financial losses for manufacturers, distributors, and retailers. These factors hinder the market's expansion.

Opportunity:

Rise of specialty tea culture

Specialty tea culture has gained momentum globally, driven by a growing appreciation for unique flavour profiles, premium ingredients, and artisanal brewing methods. This cultural shift has elevated tea from a simple beverage to a sophisticated culinary experience, with consumers seeking out high-quality teas and innovative preparations. Furthermore, nitro infused tea has emerged as a natural progression within the specialty tea landscape, offering a novel and indulgent twist on traditional tea consumption.

Threat:

Perceived taste preferences

The distinct flavour profile of nitro-infused tea, influenced by the nitrogen infusion process, may not resonate with all consumers, leading to hesitation or reluctance to try the product. Moreover, entrenched preferences for familiar beverages, such as coffee, traditional tea, or carbonated drinks, may pose a challenge to the widespread adoption of nitro-infused tea. Preferences for traditional tea or other beverages may limit the market potential for nitro-infused tea.

Covid-19 Impact

The COVID-19 pandemic had a mixed impact on the nitro-infused tea market. Initially, the market faced challenges due to lockdowns, restrictions on movement, and the closure of foodservice outlets such as cafes and restaurants, which are significant channels for nitro tea sales. Moreover, with an increased focus on health and wellness, nitro tea, known for its natural ingredients and potential health benefits, saw a surge in demand. Additionally, the rise of e-commerce and online ordering platforms facilitated the accessibility of nitro tea products.

The herbal tea segment is expected to be the largest during the forecast period

The herbal tea segment is estimated to hold the largest share. Herbal tea offers a unique and enticing option for consumers seeking a refreshing and health-conscious beverage choice. The infusion of nitrogen gas into herbal teas adds a creamy texture and smooth mouth feel, enhancing the sensory experience and elevating the appeal of these natural beverages. Moreover, herbal teas are often prized for their purported medicinal properties, including relaxation, digestion aid, immune support, and stress relief.

The fruit-infused segment is expected to have the highest CAGR during the forecast period

The fruit-infused segment is anticipated to have lucrative growth during the forecast period. Fruit-infused nitro tea represents a delightful and flavourful variation, combining the natural goodness of tea with the vibrant and refreshing essence of fruits. This infusion process involves adding fresh or dried fruits, such as berries, citrus, or tropical fruits, to the tea base before nitrogen infusion, resulting in a burst of fruity flavors and aromas. Moreover, the natural sweetness and vibrant colors of fruit-infused nitro teas make them an attractive alternative to sugary soft drinks.

Region with largest share:

North America commanded the largest market share during the extrapolated period. With a diverse and dynamic beverage culture, the region serves as a fertile ground for innovation and experimentation in the tea industry. Nitro-infused tea has found favour among discerning consumers in urban centers, trendy cafes, and health-conscious communities, where it is often positioned as a premium alternative to traditional tea or coffee-based drinks. Moreover, the emphasis on health and wellness trends in North America has propelled the demand for natural and functional beverages, further boosting the appeal of nitro-infused tea.

Region with highest CAGR:

Asia Pacific is expected to witness profitable growth over the projection period, owing to the region's increasing urbanization, rising disposable incomes, and changing consumer preferences towards healthier beverage choices are driving the adoption of nitro-infused tea products. Furthermore, the presence of established tea-drinking cultures in countries like China, Japan, and India provides a solid foundation for the acceptance and adoption of nitro-infused tea products.

Key players in the market

Some of the key players in the Nitro-Infused Tea Market include Starbucks, BonaFied Nitro Coffee & Tea, Caveman Coffee Company, East Forged, Rise Brewing Co., Califia Farms, PepsiCo and Lucky Jack.

Key Developments:

In May 2022, East Forged unveils first-of-its-kind nitrogen-infused iced tea. A nitrogen-infused iced tea that mimics the style of beer has been released by Australian craft-tea brand East Forged.

In Jul 2021, Starbucks and Nestle announced a new collaboration to bring Starbucks Ready-to-Drink (RTD) coffee beverages to select markets across Southeast Asia, Oceania and Latin America.

In May 2020, Caveman Coffee Co announces functional sparkling hibiscus tea just in time for summer. This refreshing, low calorie, sugar & caffeine free, herbal beverage is brewed cold with hibiscus flowers and lemongrass to deliver bold and natural flavor notes with a hint of sweet.

Types Covered:

  • Green Tea
  • Black Tea
  • Herbal Tea
  • Other Types

Packaging Types Covered:

  • Cans
  • Bottles
  • Kegs
  • Other Packaging Types

Flavor Variants Covered:

  • Floral
  • Fruit-Infused
  • Spiced
  • Traditional
  • Other Flavor Variants

Distribution Channels Covered:

  • Online Retail
  • Convenience Stores
  • Supermarkets and Hypermarkets
  • Other Distribution Channels

End Users Covered:

  • Food Service Industry
  • Hospitality Sector
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Nitro-Infused Tea Market, By Type

  • 5.1 Introduction
  • 5.2 Green Tea
  • 5.3 Black Tea
  • 5.4 Herbal Tea
  • 5.5 Other Types

6 Global Nitro-Infused Tea Market, By Packaging Type

  • 6.1 Introduction
  • 6.2 Cans
  • 6.3 Bottles
  • 6.4 Kegs
  • 6.5 Other Packaging Types

7 Global Nitro-Infused Tea Market, By Flavor Variant

  • 7.1 Introduction
  • 7.2 Floral
  • 7.3 Fruit-Infused
  • 7.4 Spiced
  • 7.5 Traditional
  • 7.6 Other Flavor Variants

8 Global Nitro-Infused Tea Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Online Retail
  • 8.3 Convenience Stores
  • 8.4 Supermarkets and Hypermarkets
  • 8.5 Other Distribution Channels

9 Global Nitro-Infused Tea Market, By End User

  • 9.1 Introduction
  • 9.2 Food Service Industry
  • 9.3 Hospitality Sector
  • 9.4 Other End Users

10 Global Nitro-Infused Tea Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Starbucks
  • 12.2 BonaFied Nitro Coffee & Tea
  • 12.3 Caveman Coffee Company
  • 12.4 East Forged
  • 12.5 Rise Brewing Co.
  • 12.6 Califia Farms
  • 12.7 PepsiCo
  • 12.8 Lucky Jack