アドベンチャーバイクの市場規模、シェア、成長分析：エンジンサイズ別、価格帯別、車両タイプ別、地域別 - 産業予測、2025～2032年

世界のアドベンチャーバイクの市場規模は2023年に152億2,000万米ドルとなり、2024年の159億9,000万米ドルから2032年には236億9,000万米ドルに成長すると予測され、予測期間（2025～2032年）のCAGRは5.04%で成長しています。

世界のアドベンチャーバイク市場は、オンロードでの快適性とオフロードでの性能をシームレスに融合させた多目的な二輪車体験に対する消費者の嗜好の高まりに後押しされ、大きな成長を遂げています。体験型旅行や冒険旅行を求める文化的傾向を反映して、冒険愛好家は長距離の快適性を確保しながらさまざまな地形を走破できるモーターサイクルにますます惹かれています。ライダーは堅牢な性能、信頼性の高い燃費効率、適応性の高いサスペンションシステムを求めており、熟練したオフロードライダーだけでなく、多様なライダーを惹きつけています。さらに、コネクテッド技術やスマート機能の統合は、高度なナビゲーションやリアルタイムの性能データを提供し、ライディング体験を向上させます。電動化モデルへのシフトに伴い、メーカー各社は電動パワートレインやモジュラーバッテリーシステムのイノベーションを導入し、環境意識や技術に敏感な消費者にアピールしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の展望
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ

アドベンチャーバイクの市場規模：エンジンサイズ別、CAGR（2025～2032年）

• 市場概要
• 250cc未満
• 250～500cc
• 500～1000cc
• 1000cc以上

アドベンチャーバイクの市場規模：価格帯別、CAGR（2025～2032年）

• 市場概要
• 1万米ドル未満
• 1万～2万米ドル
• 2万～3万米ドル
• 3万米ドル以上

アドベンチャーバイクの市場規模：車両タイプ別、CAGR（2025～2032年）

• 市場概要
• ストリート
• オフロード
• デュアルスポーツ
• スクランブラー

アドベンチャーバイクの市場規模：地域別、CAGR（2025～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• BMW Motorrad（Germany）
• KTM（Austria）
• Honda Motorcycle Co.（Japan）
• Yamaha Motor Company（Japan）
• Suzuki Motor Corporation（Japan）
• Triumph Motorcycles（United Kingdom）
• Ducati Motor Holding（Italy）
• Harley Davidson Motor Company（United States）
• Kawasaki Heavy Industries（Japan）
• Aprilia（Italy）
• Husqvarna Motorcycles（Sweden）
• MV Agusta（Italy）
• Zero Motorcycles（United States）

結論と提言

Global Adventure Motorcycle Market Size was valued at USD 15.22 Billion in 2023 poised to grow from USD 15.99 Billion in 2024 to USD 23.69 Billion by 2032, growing at a CAGR of 5.04% in the forecast period (2025-2032).

The global adventure motorcycle market is experiencing significant growth, propelled by a rising consumer preference for versatile two-wheeled experiences that seamlessly blend on-road comfort with off-road capabilities. Adventure enthusiasts are increasingly drawn to motorcycles that can navigate various terrains while ensuring long-distance comfort, reflecting a cultural trend toward experiential travel and adventure tourism. Riders are seeking robust performance, reliable fuel efficiency, and adaptable suspension systems, attracting a diverse audience beyond just seasoned off-road riders. Furthermore, the integration of connected technologies and smart features enhances the riding experience, offering advanced navigation and real-time performance data. With a shift toward electrified models, manufacturers are introducing innovations in electric powertrains and modular battery systems, appealing to environmentally conscious and tech-savvy consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Adventure Motorcycle market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Adventure Motorcycle Market Segments Analysis

The global adventure motorcycle market is segmented based on engine size, price range, vehicle type, and region. In terms of engine size, the market is divided into 250cc, 250-500cc, 500-1000cc, and above 1000cc. Based on price range, the market is grouped into $10,000, $10,000-$20,000, $20,000-$30,000, above $30,000. Based on vehicle type, the market is divided into street, off-road, dual-sport, and scrambler. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Central & South America and the Middle East & Africa.

Driver of the Global Adventure Motorcycle Market

The global adventure motorcycle market is primarily driven by the growing fascination with adventure tourism and off-road exploration. An increasing number of consumers are looking for experiences that blend travel with physical challenges and breathtaking landscapes. This trend has broadened the rider demographic, attracting not only dedicated enthusiasts but also casual riders and outdoor adventurers. In response, manufacturers have created versatile motorcycles that offer a harmonious blend of comfort, durability, and off-road performance. Furthermore, the rise of organized expeditions, adventure rallies, and dual-sport events has enhanced the accessibility and appeal of this segment, encouraging more individuals to participate in adventurous riding experiences.

Restraints in the Global Adventure Motorcycle Market

While interest in adventure motorcycles is on the rise, several challenges hinder their widespread adoption, primarily related to the overall cost of ownership. The integration of premium features, advanced performance parts, and aftermarket enhancements significantly increases the total expenditure associated with these bikes. Owners may also face higher costs for specialized maintenance and replacement components, creating a financial barrier that discourages potential buyers. This situation particularly affects price-sensitive consumers, limiting access to adventure motorcycles and preventing deeper market penetration in various emerging economies that could benefit from their appeal. Consequently, these constraints serve as a deterrent for many prospective owners.

Market Trends of the Global Adventure Motorcycle Market

The Global Adventure Motorcycle market is experiencing a significant trend towards the integration of advanced suspension systems and terrain-adaptive ride modes. Manufacturers are increasingly equipping their models with user-controlled electronically adaptive suspension, allowing for seamless adjustments to performance based on varied terrains. This trend enhances rider experience by enabling quick transitions between different riding conditions-such as pavement, dirt, and gravel-without extensive manual adjustments. As a result, riders enjoy improved handling and comfort, epitomizing the demand for versatile features that cater to both on-road and off-road adventures. This shift is paving the way for a more sophisticated and user-friendly motorcycle landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Adventure Motorcycle Market Size by Engine Size & CAGR (2025-2032)

• Market Overview
• 250cc
• 250-500cc
• 500-1000cc
• Above 1000cc

Global Adventure Motorcycle Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• $10,000
• $10,000-$20,000
• $20,000-$30,000
• Above $30,000

Global Adventure Motorcycle Market Size by Vehicle Type & CAGR (2025-2032)

• Market Overview
• Street
• Off-Road
• Dual-Sport
• Scrambler

Global Adventure Motorcycle Market Size & CAGR (2025-2032)

• North America (Engine Size, Price Range, Vehicle Type)
  • US
  • Canada
• Europe (Engine Size, Price Range, Vehicle Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Engine Size, Price Range, Vehicle Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Engine Size, Price Range, Vehicle Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Engine Size, Price Range, Vehicle Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BMW Motorrad (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KTM (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motorcycle Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor Company (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph Motorcycles (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ducati Motor Holding (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harley Davidson Motor Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki Heavy Industries (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aprilia (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Husqvarna Motorcycles (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MV Agusta (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zero Motorcycles (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations