切り花市場の市場規模、シェア、成長分析、製品別、用途別、流通チャネル別、地域別 - 産業予測、2025年～2032年

切り花の世界市場規模は2023年に382億米ドルとなり、予測期間（2025-2032年）のCAGRは4.8%で、2024年の400億3,000万米ドルから2032年には582億5,000万米ドルに成長する見通しです。

世界の切り花市場は、儀式や装飾サービスに対する需要の高まりによって大きな成長を遂げています。この急成長は、主に結婚式、企業行事、お祭りなどの主要イベント時に見られ、切り花は重要な装飾要素として機能しています。市場拡大の背景には、保存技術の進歩がこれまでの物流の課題を克服し、生花へのアクセスが向上したことがあります。家庭やビジネスにおけるフラワーアレンジメントに対する消費者の嗜好の高まりは、特にオーダーメイドの商品において新たな市場機会をもたらしています。さらに、持続可能性の重視が、環境に優しい農法や生分解性パッケージの採用を促しています。オンラインショッピングの台頭は、ユニークなフラワー製品を求める可処分所得のある都市部の消費者に対応し、市場へのリーチをさらに広げています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客購買行動分析

切り花市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 薔薇
• 菊
• カーネーション
• ガーベラ
• リリウム
• その他

切り花市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 商業用
• 家庭用

切り花市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケットとハイパーマーケット
• 専門店
• オンライン
• その他

切り花市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• The Queen's Flowers Corp
• Sher Holland BV
• Multiflora Corp
• Rosebud Ltd
• Karen Roses Ltd
• Washington Bulb Co Inc
• Esmeralda Farms LLC
• Multiflora
• Rosebud Limited
• Selecta One
• Jet Fresh Flowers
• Marginpar BV

結論と提言

Global Cut Flowers Market size was valued at USD 38.2 billion in 2023 and is poised to grow from USD 40.03 billion in 2024 to USD 58.25 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The global cut flowers market is experiencing significant growth driven by heightened demand for ceremonial and decorative services. This surge is primarily observed during key events such as weddings, corporate functions, and festivals, where cut flowers serve as vital decorative elements. The market's expansion is bolstered by increased accessibility to fresh flowers, thanks to advancements in preservation techniques that overcome previous logistical challenges. Growing consumer preference for home and business floral arrangements has opened up new market opportunities, particularly for tailored offerings. Additionally, the emphasis on sustainability is prompting the adoption of eco-friendly farming practices and biodegradable packaging. The rise of online shopping further enhances market reach, catering to urban consumers with disposable income seeking unique floral products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cut Flowers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Cut Flowers Market Segments Analysis

Global Cut Flowers Market is segmented by Product, Application, Distribution Channel and region. Based on Product, the market is segmented into Rose, Chrysanthemum, Carnation, Gerbera, Lilium and Others. Based on Application, the market is segmented into Commercial and Home. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Cut Flowers Market

A significant factor driving the global cut flowers market is the increasing use of flowers in various settings, including weddings, corporate events, restaurants, and hotels. Flowers are viewed as symbols of celebration and warmth, contributing to a more inviting ambiance. The demand for floral arrangements throughout the year is indicative of this trend, particularly in the luxury hospitality and event sectors, where major hotel chains have extended their partnerships with floristry suppliers. This highlights an evolving market where the presence of cut flowers enriches experiences and environments, further propelling growth within the industry.

Restraints in the Global Cut Flowers Market

The global cut flowers market faces significant challenges due to the perishable nature of the products, which necessitate a strict cold chain and quick distribution to maintain freshness. Any delays in transit can compromise the flowers' quality, resulting in decreased shelf life and financial losses. These issues are amplified in international trade, where logistical complexities and unforeseen disruptions can further hinder the efficiency of supply chains. Recent market upheavals have highlighted the fragility of flower import and export networks worldwide, revealing vulnerabilities that impact delivery timelines and, ultimately, profitability for businesses operating in this sector.

Market Trends of the Global Cut Flowers Market

The Global Cut Flowers market is experiencing a transformative shift driven by the rise of online flower delivery and subscription services. Companies like Bloom & Wild in the UK and Ferns N Petals in India are pioneering personalized bouquet options, utilizing artificial intelligence and data analytics to cater to individual preferences. This innovation not only enhances customer experience but also expands market reach beyond traditional retail outlets. The ease and convenience of digital gifting resonate particularly well with younger consumers, prompting a growing market trend that prioritizes tailored offerings and seamless online transactions, thus reshaping the way flowers are purchased and enjoyed globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Cut Flowers Market Size by Product & CAGR (2025-2032)

• Market Overview
• Rose
• Chrysanthemum
• Carnation
• Gerbera
• Lilium
• Others

Global Cut Flowers Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
• Home

Global Cut Flowers Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Specialty Stores
• Online
• Others

Global Cut Flowers Market Size & CAGR (2025-2032)

• North America (Product, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Queen's Flowers Corp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sher Holland BV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Multiflora Corp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rosebud Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karen Roses Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Washington Bulb Co Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Esmeralda Farms LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Multiflora
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rosebud Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Selecta One
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jet Fresh Flowers
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marginpar BV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations